Tag: Indus net technology

The future of EHRs and their impacts in patient care

The Future Of Electronic Health Records (EHRs) And Their Impact On Patient Care

April 18, 2023

Electronic health records (EHRs) have stolen a march over not just conventional paper-based records, but also electronic medical records or EMRs in several ways. The EMR vs. EHR debate can be put to rest with reports by Grand View Research that indicate how the global EHR market has achieved a valuation of $28.1 billion in 2022, with expectations of it touching $38.5 billion by 2030, growing by 4% (CAGR-compounded annual growth rate). EHR implementation has become a foundational activity for healthcare players, functioning as digital or electronic patient records, including all vital data from notes and prescribed medicines to the history of symptoms and vital signs, radiology reports, lab information, and a lot more. The entire clinical history of a patient is comprehensively held in EHRs while they also enable better optimisation and automation of workflows for healthcare providers, thereby contributing towards improved patient care at multiple levels. They also enable easier access to evidence-based tools for providers to come up with specific recommendations for patient care, which is another plus point to be noted in this context. Deloitte reports state that factors like the interoperability of data, data-sharing, and growing consumerism will fuel a transformation of the healthcare sector by 2030, with electronic health records (EHRs) becoming key catalysts of this change. Key Aspects Related To EHRs In The Healthcare Industry The industry is now transitioning towards a more value-based model of patient care, with specific requirements for suitable EHRs from this perspective. Here are some additional points that you should also keep in mind:  Future EHR Trends Here are a few future trends related to electronic health records (EHRs) that should be noted:  It is pertinent to note that EHRs will play a vital role in lowering the time for documenting and maintaining patient records. They will also enable quicker and easier access to entire medical records and the history of patients while enabling quicker decision-making and personalised recommendations for improved patient care. They will also help boost relationships between patients and providers due to this personalised approach and easier access to entire interoperable data records and histories. Participatory healthcare is the new buzzword today, where patients collaborate with their providers on their treatment journeys and decision-making. EHRs represent a pivotal step in enabling better outcomes for patients while offering clear benefits for the entire healthcare system at large. FAQs What are electronic health records (EHRs), and how do they differ from traditional paper-based records? Electronic health records are digital forms of patient records and data. They are different from paper-based records which have limitations in terms of space and legibility. EHRs enable electronic data recording and full understanding while being encrypted for higher security, unlike paper records which are vulnerable to damages, theft, exposure, transcription, copying, faxing, and scanning. How have EHRs evolved over time, and what are some of the latest trends in EHR technology? EHRs have greatly evolved over time to include more efficient capturing of data while automating several data-gathering procedures alongside. Automation has also enabled easier searching mechanisms alongside. EHRs are witnessing several trends including better result management, voice assistance, cloud platforms, better interoperability across systems, patient support and resource mechanisms, and reporting functions. What are some of the challenges associated with implementing EHR systems in healthcare organisations? Some of the challenges include the implementation costs and resistance by healthcare personnel, along with the lack of proper digital training and knowledge. Training takes a lot of time, while data privacy and migration remain concerns as well. How do EHRs enable collaboration between healthcare providers and improve care coordination? EHRs enable better coordination and collaboration across healthcare providers for patient care and other purposes. It enhances patient care quality through interoperability and easy access to data across departments and healthcare providers. EHRs enable seamless access to patient records, enabling personalised recommendations and faster treatment decisions.

Read More »
Hackathon Diaries #4 FaceFinder: Face Recognition Application

Hackathon Diaries #4 FaceFinder: Face Recognition Application

April 4, 2023

Hey there tech enthusiasts. Welcome to the fourth edition of Hackathon Diaries, where we present to you the latest and greatest innovations created by the brilliant minds at INT. Hackathon 2023. Hold on to your hats because this time we’re taking things up a notch with our cutting-edge solution, FaceFinder. It’s all about securing today for a safer tomorrow, and we’re thrilled to share all the exciting details with you. FaceFinder Picture this: You arrive at your workplace, but instead of fumbling around with keys or access cards, you just stand in front of the gate and let FaceFinder work its magic.  It is an application to open gates securely and automatically through facial recognition technology. It facilitates users to upload/register images of their faces, which can be used to recognise them. The stored image in the database will be used to verify any new entry request. It grants access to matching, otherwise,  the gate won’t open and physical intervention will be needed. The Techie  V Sweta Working Flowchart But let’s get into the nitty-gritty of how it all works. Our brilliant tech-savvy superstar has designed an innovative flowchart that seamlessly integrates various tools to make FaceFinder a robust and reliable solution.  Tech Stack We’re talking about:  ASP.NET Core at the backend Azure Cognitive Service Computer Vision and Face API for detecting and recognising people Azure Storage account to store all your pretty faces And of course, Entity Framework Core is there to make sure everything is stored in our trusty SQL server Now, let’s talk benefits Enhanced Security: Using facial recognition technology to open gates can enhance the security of the premises by ensuring access to only authorised individuals Convenience: With this application, users can open gates without having to manually unlock them Efficiency: Automatic gate opening saves time and effort for individuals who frequently access the premises Enhanced User Experience: The intuitive UI/UX of the application makes it hassle-free for users accessing the gateway Cost Savings: Reduces the need for security personnel, thereby cutting costs associated with staffing and training. It also eliminates the requirement for physical access controls such as keys or access cards, which can be expensive to produce and maintain. Potential Challenges Of The Prototype and The Future Opportunities But we’re not going to shy away from potential challenges. FaceFinder has a few limitations, like being unable to recognise identical twins, finding it difficult to identify individuals with facial injuries, and struggling to identify those wearing a cap or scarf.  Hey, we’re not giving up on these. We’re already working on ways to improve FaceFinder, such as implementing IoT devices, maintaining a block list to restrict specific individuals, initiating breaching alerts, enhancing scalability, reducing response time, and exploring more use cases. So, there you have it. FaceFinder is the future of secure and convenient gate access, and we’re excited to take this technology to new heights. Stay tuned for more exciting developments from Hackathon Diaries.

Read More »
Addressing drug shortages with advanced analytics

Addressing drug shortages with advanced analytics

April 3, 2023

Drug shortages have become a part and parcel of modern healthcare systems due to several reasons. While there is a sizeable economic impact of drug shortages for manufacturers and pharmacies alike, there are widespread community and social disadvantages as well. Pharmacies or clinics running out of medicine stocks are representatives of a scenario that is often witnessed worldwide and with frightening consequences.  For example, Europe is already seeing shortages of commonly-used medicines. A survey by the Pharmaceutical Group of the European Union (EU) had 100% of 29 member nations reporting shortages of medicines amongst community pharmacists. 76% also stated how shortages had worsened than the earlier year (the survey was implemented between 14th November and 31st December 2022). The UK is also witnessing HRT shortages according to reports, while hospitals in the U.S. are also reporting issues with procurement for liquid ibuprofen, while ADHD diagnoses have gone up in the U.S. as well, leading to shortages of vital drugs for the same. Mexico is witnessing chronic shortages and unfulfilled prescriptions and supply fluctuations and disruptions have been seen widely throughout Asia too.  What are the reasons for medicine shortages?  Wondering about the reason for drug shortages? There are quite a few that can be noted in this context:  Higher seasonal illness outbreaks in the aftermath of COVID-19, leading to skyrocketing average annual demand for medicines that is higher than normal in several categories.  The inability of pharmaceutical companies to meet such unprecedented demand, with excess capacity restricted for cost control.  Global supply chain impact along with higher energy costs and inflation have impacted global drug manufacturers who have to contend with pricing measures.  Stockpiling by customers due to sudden drug shortages.  Over-prescribing by the system.  Reports estimate that the National Health Service in the UK loses a whopping 300 million pounds annually owing to partially-used or unused medication which cannot be reused or recycled.  Lack of systems for forecasting and identifying supply shortages, while ensuring proper inventory management.  Drug Shortage Solutions That May Work  There are a few drug shortage solutions that may be effective for combating and reducing shortages.  Data and analytics are enabling better access towards medicines worldwide while enabling superior supply and demand management for individual patients and pharmacies alike.  Real-time pharmacy, hospital, and clinical data will enable a proper understanding of the demand for specific drugs/medical products.  Leveraging electronic and public health records for enabling healthcare stakeholders to report demand figures for drugs, without revealing confidential patient data.  Opportunities for better inventory and supply chain management with AI (artificial intelligence) and machine learning (ML).  Generic entities may leverage smarter technologies for lowering manufacturing costs by up to 20% while enhancing production. Smarter and connected factories with proper insights and data analysis can enable higher savings and reliable deliveries.  Companies may look at higher procurement of local active ingredients while depending on go-to nations for the same. Boosting supply and production levels, along with harnessing real-time data analytics will enable tackling this scenario.  Supervised machine learning and analytics models can help in forecasting/predicting shortages for most drugs used throughout various categories, price points, and age groups.  Modelling can enable healthcare stakeholders to understand more about the issues behind drug shortages while analytics can also help predict demand for specific drugs based on historical data and current trends.  Pharmacies and other players may not have access to data on the supply side, although they have demand-side information. They will be able to gain more visibility into the supply chains of manufacturers with an integrated information-sharing system.  Data analytics-driven insights for optimizing orders and eventually lowering the effect of drug shortages on pharmaceutical and healthcare operations.  Systems for tracking and reporting drug shortages, including aspects like the frequency, drugs involved, period, causes, duration, managing strategies, impacts, and future shortages too.  Real-time identification and tracking of patients receiving shorter supplies of drugs by hospitals, clinics, and pharmacies. Immediate patient identification regulations for capturing present drug utilization across multiple categories.  Real-time identification and addressing situations along with finding out drugs in shorter supply. Predictive abilities enable higher time for researching material for alternative agents or making suitable arrangements for drug acquisition from other sites or facilities.  Once supply levels normalize for a drug, pharmacists and healthcare stakeholders may discontinue their surveillance regulations without waiting for technical assistance. Real-time data-filtering and reporting abilities are leveraged for viewing drug usage trends and prescription patterns throughout healthcare systems. These insights may enable higher standardization of drug management across institutions, while also facilitating better training of clinicians for lowering care variations.  Advanced data analytics will help address drug shortages and enable better inventory management simultaneously. However, suitable implementation, technological integration, and awareness are necessary for the same.  FAQs How can advanced analytics be used to address drug shortages? Advanced analytics can be deployed for tackling drug shortages through real-time tracking and surveillance of prescription trends and drug demand, forecasting shortages, and enabling better drug supply management.  What are the benefits of using advanced analytics to address drug shortages? Advanced analytics goes a long way towards helping tackle drug shortages, enabling forecasting future demand and shortages, identifying patterns for better management, and also enabling better global medicine access.  What are the challenges of using advanced analytics to address drug shortages? Challenges include technological integration, legacy systems integration, awareness regarding best practices, quality data generation, and more.  What are the best practices for implementing advanced analytics for drug shortage management? Best practices include unified and integrated public databases, suitable data modelling systems, suitable protocols for data security and privacy, and swift reporting mechanisms for demand and shortages.

Read More »

How do you Measure the Effectiveness of Your Company’s Blog?

October 12, 2015

Companies have objectives which invariably impact every aspect of their blog. A business blog has different goals to fulfil. These may include building the brand, expanding business reach or supporting sales. However, to accomplish such goals, it is imperative to ensure that the blog is in line with your company/brand. But how do you initiate it? The foremost important thing is to measure its effectiveness on your business and audience engagement. This is referred as Marketing Performance Measurement. The metrics include indicators of the efficiency of your content supply chain. Although there are enough tools to measure your blog’s effort, it is more important to know –  What to measure?  How to measure?  What to do with the data once they’re uncovered? Before you start analyzing your metrics, here are the four most important grounds to measure first: Production of Content    This metrics will help you to manage the –  Number of blog posts planned, in the process and ready to be published  Frequency of blog posts posting  Average time to and from the idea to the publication of a blog post  Total costs involved in the production, promotion and distribution Outlining Creative Elements You tasks include-  Determine who will write the post  Ensure the blog has one consistent voice  Verify whether the content tells a story, be contextually relevant, have a point of view and sound like a real person  Check there isn’t any grammatical error  Test the color scheme, typography, post length and use of other media  Develop an editorial calendar Performance of the Content The metrics should cover  Social media link shares, likes and tweets  Unique visitors, number of page views and average time on site  Page depth and session duration  Number of visits, bounce rate, percentage of return visitors, page per visit Marketing Pipeline  You need to monitor  New leads generated and existing leads touched  Percent and money value opportunity generated, touched and won  Return on investment Here are the blogging metrics you should measure every month to best gauge the success of your blog Clicks – How Often and How Much If lead generation and how much revenue gained are your top priority, you need people to find and engage with your content. Measuring clicks provide directions to a marketer. They are the greatest indicator of who is clicking, from where they’re clicking, whether your topics are resonating with your audience and how well your post is performing in the search engines. For instance, HubSpot, marketing automation software can give you a better understanding of who is clicking and where specific clicks are coming from. Similarly, clicks on and around a publish date give you an insight into how well your posts are resonating with the target audience. You may also include a Call-To-Action button in your blog content. You can use it as a means to promote your other blog post offers and track how effective your blog is at generating leads. However, put something valuable within the CTA to inspire readers to click on it. Inbound links –  More Inbound Links Indicate Higher Rank in Search Engines If you make it a point to link other’s valuable content in your own blog post, they would also reciprocate the same in their content. It helps with your ranking on search engines. This is an indication that others have found your content helpful enough to link to it on their own website. You can use Google Analytics, Open Site Explorer, Backlink Watch or SEO profiler to measure inbound links in content. Blog Search Performance The foremost ways to measure the performance of your blog is to find out How many visitors your blog is attracting? The number will indicate how successful you are at attracting visitors to your website. You get measurements of total visitors, new visitors, return visitors and direct visitors. Google Analytics will take you a step further. This Analytical tool will show you the types of visitors viewing your blog. What is the number of subscribers to your blog? People subscribe to high-quality content. Subscribers will promote your brand and also lead to product purchases and event participation. Tools like Spring Metrics or Google Analytics helps you to measure the total number of feed subscribers. How do the visitors behave? Tool like CrazyEgg measures the user behaviour and interactions.  You get detail data about how visitors interact with the information on your page, what they actually do, how far do they scroll and at what place they stop viewing or deciding to leave comment, make a purchase or subscribe. Social Shares Take the time to discover what factors cause readers to share your post. Indeed, social media buttons on your blog post pages are a direct indicator of the level in which people find your content helpful. Research and studies show that readers share content that-  Induces happiness  They found quite valuable  Are helpful to others Social analytics tools like Open Site Explorer is effective in measuring the volume of social shares any blog post on your website is generating. With each click of the social media button, you’ll receive confirmation that readers enjoyed your content and was engaged with it. A successful content strategy is aligned with measuring the revenue generated from it. This is simple if your blog posts are aligned with the premium content like eBooks that are confirmed ways to bring in business. You may also find several free analytical tools that will help you measure the impact of your blog on the business.

Read More »

Why Clarity and Impeccability Is Important In Web Collateral

November 18, 2013

Any correspondence or content that is used by a company to promote itself in its marketing endeavor constitutes web collateral. It is mainly used in organized businesses and those that have a large capital involved. Though it is completely at the business owner’s discretion whether they want to incorporate it aggressively in their marketing strategy, any business can opt for it provided they have a considerable wherewithal. Businesses need to be organized Regardless of their stature in the business world, every business has to be sure-footed by using such marketing strategies that involve web collateral. Ignoring such valued strategies can mean that such a company makes slow progress and often exhibits a stunted growth. This is the last thing that every business owner wants and tries every trick in the book to avoid such a situation. Guidelines for developing web collateral Here are a few points that every business has to follow to develop web collateral: 1. Have a target audience in mind Preconceive a target audience in mind as to which kind of people you want to reach and arrive at a specific web collateral tailor-made for them. The people targeted can belong to diverse sections of the society: from different race; a different background; hitherto unexplored occupations and professions; people from different age groups; very contrasting cultures; from different time zones across the globe and so on. The diverse the audience is there are more chances of your business being benefited because of the large scope for conversions. The content written for specific audiences can generate many leads and more leads mean there are great chances of them converting into a customer. Also the content should be able to lure these prospective customers with attractive language. Professional writers should be hired to strike the right chord with specific people. 2. Set high goals Having high goals and not necessarily unrealistic ones means that your desire for a huge amount of customers is never extinguished. These lofty goals can mean that the people involved in sales are always motivated and on-the-go. A number of model salesmen can be chosen who have garnered a large number of leads to motivate the less endowed people within the group. These steps can ensure that the web collateral is up-to-the-mark and sellable. 3. Proofread it several times Web collateral must be proofread several times and one must ensure that it is safe from typographical errors, grammar mistakes and punctuation errors. If the target audience gets a whiff of incompetency and unprofessionalism, there are high chances of them not taking the business seriously. This means all the efforts put in to accomplish lofty goals surely go down the drain. Also there is a need to generate sufficient ROI by luring customers and achieving the whole purpose of the web collateral. 4. Market aggressively The web collateral should be marketed aggressively so as to reach every nook and cranny in the far reaches of the globe. Every medium that is helpful to sales activity such as the televised media, popular websites, social media, print media- all of these have to be entertained so as to gain a wide response from the specific people targeted. 5. Write awesome copy Last but not the least, the most important part of your web collateral is what is written in it. If you cannot write yourself, hire the best writers and outsourcing agencies possible in order to get your web collateral written. Whether it is a whitepaper, website content, blog posts, articles, e-brochures or just about anything that goes under the umbrella of web collateral, ensure that qualified copywriters are given the tasks. Once the writing is over, get it edited by professional copywriters as even a single mistake or typographical error can spell doom to the success of your business story. A good corporate branding agency will always have enough copywriters and copyeditors on its payroll and you could always ask for previous examples of work taken up by the agency. Case study: Why personal experiences may not stand up to the rigor of web standards This is the opportune moment to share with you what a lack of decorum in the business world can do to one’s future prospects. Here follows a story of a known person who bore the brunt of not being organized enough to handle the cut-throat competition prevalent in this world. You’ll learn how he was subjected to cat calls when he couldn’t deliver what he once promised, ambitiously. Mr. X was born in a war-torn country, which seemingly had no future for its children. There was no place in this country that was safe for kids. Nobody could promise these little ones with a bright future and a quality upbringing, as the rebels and the government left no stone unturned to recruit kids in their warring endeavor. Even the recently-weaned young ones were kidnapped to imbibe in them a sense of ill-will against the government so that they could harden their hearts and be ready for retribution. These young minds were polluted and were manipulated to take up arms against the present regime. This was the story in every household around the vicinity of Mr. X’s house. Even amid this condition, Mr. X’s mother raised him, shielded from the harsh world, was and helped him grow in stature and wisdom. Tragedy struck when he was caught in an exchange of fire. A grenade lobbed from a distance landed right near his feet. His reflexes did not work at that moment and he was frozen where he stood. Though he lost a leg in this incident, it did not impede him in any way to reach his goal. Soon after completing his formal education, he ambitiously set up a business that raked up huge profits. He became more ambitious and planned to expand the horizons of his business. Being besotted with these expansion plans, he sent a number of proposals to companies far and wide in a hope to garner a good

Read More »

Building Your First Web Magazine: What to Communicate to Readers?

October 21, 2013

It is not easy for any of us to build a web magazine and hope to drive traffic and advertorial revenue from it. It takes a lot of homework, willingness to research and a sense of creativity that can be developed only with experience. While it sounds daunting, building ones first web magazine is not very difficult if one knows what they are trying to achieve. Web magazines can be understood as a part of the larger content development strategy of a company or also as a stand-alone project that is expected to fetch revenue in the long run. In both the cases, one should treat a magazine as one would treat a print magazine. Dedication, time, effort and creativity are required in great amounts and even when it feels like it is an impossible task one should not give up. Before jumping into developing content for a web magazine, publishers should consider a few aspects of magazine development that are central to the idea of reaching out to the readers: Understanding what the readers want Listing the priorities of a magazine Understanding the target audience Analyzing the competition Understanding Readership Readership may consist of corporate audiences or regular web users, depending on the context of the magazine. Understanding what your readership wants to read and what entertains them can be found out through surveys, interviews, analysis of the target audience and also through observation. Content development strategy must always keep the readership’s interests in mind. What Are the Priorities of Your Magazine? One must also try and understand what the priorities of a magazine are. You must list whether it needs to attract advertisers, clients for your businesses, simple readership or just assist you in driving traffic to your company website. A magazine can serve a number of purposes and before launching one, you need to know what your priorities are. Analyzing the Target Audience The target audience of your proposed audience must be well reached. Their quirks, likes, dislikes and culture must be understood in order to be able to create great content on your magazine. Analyze Competition With more companies taking to writing website content professionally, there are going to be a number of magazines who might compete with you. Understanding your competition and developing content that is unique and entertaining will keep you going for a long time. Once these issues are sorted out, the most important aspect of building a web magazine is that of deciding what to communicate to one’s target audience. The target audience of a magazine certainly helps content creators to develop a broad theme that engages the audience. However, things may not be as simple as that, and one may need to dig deeper in order to ‘know’ what to communicate to one’s target audience. Here are some of the best ways to decide upon what needs to be communicated to a magazine’s target audience: Nature of business – Do you sell products and services? If so, your magazine must feature articles and posts that are indicative of future marketing plans. Nature of industry in general – Communicate the trends and future possibilities even before they are guessed by other honchos. Prophesize trends before they happen and run articles that help your target audience to expect what the future holds for them. Diversity of target audience – If your target audience is diverse, your magazine needs to be diverse as well. Run features that cater to different segments of your readership and do not alienate any particular segment. Journalistic competition – If your magazine already has competitors, you will need to employ journalistic tactics in order to ‘bring news’ to your readers. If you are in an Internet or software related business, this becomes all the more important. No matter what your magazine’s purpose or content is going to be, the way it needs to be managed will be similar to that of a traditional magazine. Only, you will need to walk on a tightrope because web magazines cater to a fickle-minded virtual audience. It is way too easy for them to lose interest in a magazine if it does not entertain and inform them at the same time.

Read More »

Why Klout is Important for Social Media Marketing

November 7, 2012

Social Media Marketing has finally received the attention it should have received may years ago. Companies and businesses share news, content, advertisements and links in order to grow their audience and increase their influence in the identified categories. However, how does one measure the influence one has among users of social networking sites? Online social influence measurement tool Klout seems to be the answer. What Is Klout? Klout is an online tool that lets people (or companies) know where they stand on a scale of 100 in terms of influence. This may be of particular importance to understand the dynamics between businesses and customers and among B2B entities. Social media marketing can be successful when we use tools like Klout in order to monitor our changing influence in a very fickle social sphere. How Does Klout Measure Your Influence? The San Francisco based company uses True Reach, Amplification and Network Impact to measure your influence across social networks. True Reach consists of people who are influenced by what you share or say. Amplification refers to the extent to which people are influenced. This is measured by the actions they may take once you share or say something. Network Impact refers to the general impact that your actions on social media may have in a wider perspective. Klout assesses your actions on Facebook, Twitter, LinkedIn, your WordPress blogs, Google+ and many other social networking sites. Social Media Marketing and Klout The success of you share, say or do on these networks depends on how it is received by your friends and followers, and the larger social media itself. This is what is called influence and when your influence is low your social media marketing campaigns may not work well. If your social media influence is high, your marketing campaigns would easily achieve success. Let us take a look at how Klout can help you achieve success in social media marketing. Identify Thought Leaders: Klout has a very interesting way of categorizing people based on their score. Thought leaders usually have a high Klout score and may be able to influence your target audience in a better way. contacting these high score Klout users in your area may help in building your network and amplify your ad campaign. Categorize People and Companies: High Klout score individuals and companies who are influencers in your areas of interest may be categorized under various useful lists. Klout lets you form lists of people who may be of help during social media marketing. You can target your marketing communication to these influencers instead of diluting your message across a larger audience, which may not be listening to your message. Assess Your Social Media Campaign: Klout score lets you assess your own social media initiatives. For instance, you may be able to identify if sharing, communicating and networking is helping you achieve influence in your area of interest or not. If your Klout score increases, it means that your influence has increased. A higher and increasing Klout score indicates successful marketing campaigns. High Klout scores also lead to more clicks, and purchases. Rewarding Influencers: By offering discounts, vouchers, privileged treatment and special attention to high Klout scorers, you would be able to create a positive opinion about your business among people who matter. These high Klout scorers may understand your campaign message, and return your privileged treatment with an important tweet, blog post or a recommendation of your business to their followers. Product Preview: Klout may be of immense use to those who prefer testing products before final launches. Topic influencers may be invited to test products or services for free, and you could use their feedback to improve what you offer before it is launched in the market. Consistency of Ad Campaign: Klout also helps in making sure that you are consistent in your marketing approach. When you are not networking consistently, your Klout score goes down, prompting you to take your social media marketing campaign more seriously. Build your Network with +Klout: Give +Klout to those who you think are genuinely influential in certain areas. This helps them to achieve credibility and influence in an increasingly chaotic social media. Giving +Klout to those who deserve has benefits for you as well. It brings these influencers’ attention to you, which is what you need during a marketing campaign anyway. Monitor Your Marketing Activities: Klout allows you to monitor your social media campaign. There are a number of variables that Klout takes into account and if your score goes down it means that you are not doing something right in your ad campaign. Klout can be seen as a reminder that tells you if your campaign is progressing the way it should. Klout must be incorporated in to your social media marketing efforts so that you can grow your network, connect with influencers, recognize influencers and reward their influence with encouragement, gifts or discounts, make lists of people who matter and finally assess and monitor your own social media marketing campaigns.

Read More »

Services

Industries

Company

Resources

Press Kit

MENU
Book a Free Consultation
CONTACT US

Let’s connect!

Loading form…

Book a Free Consultation
CONTACT US

Let’s connect!

    Privacy Policy.

    Almost there!

    Download the report

      Privacy Policy.

      Book a Free Consultation