INT. and Meta Power Growth Across the Funnel
Performance Marketing, Engineered for Impact
With billions of daily active users across Facebook, Instagram, and WhatsApp, Meta is unmatched in reach. But reach alone doesn’t drive ROI. At INT., we combine deep platform understanding with creative experimentation, data integration, and conversion intelligence to deliver:
Lower cost-per-acquisition through optimized bidding and targeting
Full-funnel strategies across awareness, engagement, and conversion
Campaigns tailored to vertical-specific KPIs (e.g. CPL in insurance, ROAS in e-commerce)
Dynamic creatives, instant forms, and WhatsApp integrations
First-party data leverage with Meta Conversions API, Pixel, and CRM sync
We don’t just run ads. We run outcomes.
End-to-end campaign design—from thumb-stopping creatives to retargeting funnels—across Facebook, Instagram, and Audience Network.
Behavioral, interest-based, geo-local, and lookalike targeting combined with first-party CRM integrations for smarter audience mapping.
Instant Lead Forms and WhatsApp-Click campaigns optimized for BFSI, education, and healthcare lead quality and response rates.
Automated A/B testing across headlines, thumbnails, CTAs, and assets for maximum ad fatigue management and performance lift.
Setup and integration of Meta Pixel, Conversions API, event tracking, and UTM mapping to close the loop on campaign ROI.
Banks and NBFCs need a smart, scalable platform that treats DSAs like extended partners — with speed, transparency, and compliance at the core.
Identify personas, intent signals, and channel touchpoints.
Design creative and copy across the top, middle, and bottom funnel.
Run tests across placements, formats, and bidding models.
Refine based on CTR, CPC, CPL, and backend CRM signals.
Connect Meta data with GA4, CRM, or in-house dashboards to track real business metrics.
Use learnings to launch new cohorts, creatives, and higher ROAS campaigns.
For today’s banking growth channels, the portal is no longer back-office tech — it’s the sales engine.
