Category: Web Development

Stepping into the Private Cloud – Best practices for Your Organization

Today, it is simply not possible to ignore conversations related to cloud computing. Cloud computing has emerged as the most important method to conduct our businesses online. Whether you have heard about services like Amazon Web Services and Rack Space Cloud or not, cloud computing is here to stay. It has already changed the way we make business and has helped us to reduce a lot of clutter in our work environment. For instance, we no longer have to invest in IT infrastructure that is extremely expensive. Instead, a subscription to cloud computing is enough. Likewise, people have continued to invest more in cloud computing than any other technology and that is probably why many companies have also begun to follow the suit. The only problem, however, is that people still do not understand what the best practices are and how best they can avoid problems that might arise with cloud computing. In this article, let us take a look at some of the best practices of private cloud computing so that nothing goes amiss. These best practices are written to help corporate clients understand the significance of private cloud computing without getting confused. Storage provisioning When we deploy equipment to support cloud services, a number of issues related to infrastructure arise. One of the most important issues that we need to deal with is that of storage. This includes facilities such as storage area networks (SANs), local disks and network-attached storage (NAS). These are very dynamic in cloud environment. When there is a surge in traffic, it could lead to unexpected ramifications. For instance, a number of new frontends being started or it can result in a slave database being fired up unknowingly. It is quite clear that there needs to be a lot of space for these things to run. When traffic surge reduces, storage space is available yet again. However, such spikes can put sensitive data at risk. This might include passwords, encryption keys and customer data. In order to deal with a situation like this, you had better wipe storage before using it. You need to zero-out the data or allocate a terabyte of data. However, wiping disk space is, usually, the more preferred method. Another method is to encrypt storage and prevent information from being leaked. Perimeter security Most people think building a good perimeter is easy. However, all good things are easier said than done. Even if you install a number of firewalls everywhere, you would still leave room open for perimeter security to be compromised. A solid perimeter often becomes useless when security is not so secure after all. An easy method to counter this problem is to move the firewalls inside so that security is given attention. You can also place one firewall on every guest OS or virtualized system so that firewalls are attached closer to the system. Another solution is to attach the firewall on a network switch. When you do this, you will ensure that virtual servers make use of the firewall before connecting to the network. The final solution to this problem is to use virtualization products. Virtualization products now handle firewalls and protect guest OSes. This way, you can take care of not only security but also performance and ease of management. All that you need to do is choose one of the 3 solutions that we mentioned. Data security Data storage often poses a lot of risks, especially, when we are talking about cloud computing. Whether you are using public cloud computing or private cloud computing, we need to remember that data security has to be end to end. Resource pooling, multi-tenancy and allocation tend to be dynamic in nature and thus, a company’s data can get mixed up with another company’s data. For instance, the HR department’s data can get mixed up with the PR department’s data. When PR can access HR data, a number of serious problems could arise. We need to note that data persistence and intermingling haven’t been great issues as storage is not shared across boundaries. What you need to remember is that you track your data properly and audit it so that any inadvertent mistakes are quickly realized. This way, you will protect what needs to be protected and you will not end up compromising on your data and its security. By taking a few necessary steps, you can avoid a number of unpleasant situations that arise out of private cloud computing. Data encryption When you use shared storage, it is always a risk that your data gets intermingled or leaked. In order to avoid that from happening, you will probably need to encrypt all your data. This means, you need to even encrypt data that is at rest. When data is on a hard drive or on a SAN/NAS, data will not be accessible. However, when multiple users and systems access encrypted data, chances of data getting misused are higher. With this in mind, table-level encryption needs to be employed for shared-database services. If we are talking about Software as a Service (SaaS), you might have to rely upon back-ups. You might sometimes back up all your unencrypted data and encrypt them with a common key. That exposes your data to vulnerability. Thus, you need to back-up your encrypted data and use encryption keys only to back them up securely and store there. This ensures that the back-ups are not useless. Otherwise, the whole purpose of saving back-ups and encrypting them is defeated. At the end of the day, we need to know how safe our data is and that it is not being accessed by someone who does not have privileged access. Data portability There are a number of concerns when it comes to data portability in the cloud. First, there are no common standards that will help companies to just back-up all their data and then move it to another service. Second, there are major concerns about vendor lock-in with hybrid and public cloud providers. Importing and creating new data is always challenging,

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5 Flaws in Your Website that Could Ruin E-commerce Conversion Rates

It is never easy to have a full-fledged e-commerce website. There are several things that one must take care of. Be it the way a website looks, functions or the way products are displayed, there are just too many things to consider. Most companies try and hire professional web designers to get their website up and running. Common considerations with respect to e-commerce websites While most of them are successful, there are always chances to improve the conversion rates. People simply visit the website and leave without purchasing anything and that affects your conversion rates. So, how do we ensure that the conversion rates are not affected by simply your own website? There are several things to consider here. Most of these considerations stem from the fact that there are just too many flaws within your website. E-commerce websites should be given special attention because once people suspect that something is of inferior quality, they do not waste time in leaving the website. They simply do not convert into a shopper. In order to ensure that people convert into becoming shoppers, you have to make sure that certain flaws are not committed to your website. You do not correct error pages There are just too many instances related to 404 errors and pages not being found by visitors. When a certain product is not available, make sure that you have a certain message that clearly states that the product is not available or that it is out of stock. Just making the page blank after someone purchases it is a sure way to drive away other customers, who feel that your website only has error pages. Your website is slow One of the main reasons people do not buy what they want online is because you are giving them a lot of time to think; and when customers have a lot of time to think, they usually prefer not to spend. They might regret not buying your awesome product later on but they still won’t feel the need to come back to your website. Make sure that you do not bore them into closing the page because your website is too slow. Hire a web professional to get your website up and running. Your website looks terrible Even in 2014, people run websites that look like they were built in 1999. A website that does not look attractive enough will not be well-received and people will simply not want to go through the process of staring at unpleasant images & text, which ultimately reduce conversion rates. Make sure that your e-commerce website looks great, contemporary and attractive. If need be, hire a professional web designer. You don’t correct grammatical errors When customers notice that there are too many typos, grammatical errors and sentences that look awkward, they will have a negative impression about you and your products, That leads to a situation where they will view your products as if they are inferior. This again reduces conversion rates. Make sure that you are simply not driving away people because you chose not to correct grammatical errors. Hire an editor when you can and get your copy edited. Your product pictures are not attractive enough One of the most important cues for shoppers is visual in nature. If products are attractive to look at, they will be tempted to buy. On websites, one solely depends on images and videos. Thus, your products should be presented in a very professional and attractive manner. If you do not present your own products attractively, no one will purchase them. Make sure that you hire professional photographers to take pictures of your products and upload only the ones that look the most attractive. All these tips should help you to ensure that your website does not have glaring flaws. These flaws can greatly reduce the chances of your website being successful and reduce the conversion rates. It is, thus, imperative that you take care not to repeat mistakes that others have committed. Try and follow the tips above and you might begin to see your conversion rate increase. It is not a difficult task to get a website that does not have flaws. If you feel your website needs a revamp, you could contact one of our web professionals.

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5 Tips to Enhance Profitability of E-commerce Websites

When it comes to the profitability of e-commerce websites, there are a number of tips that can make your products rake in the profits. The most important fact is that you are selling something online and there is no face to face interaction between you and your customer. With this in mind, you need to make every effort to ensure that your customer feels safe and secure to shop on your website and checkout. Here are some of the most important tips that we think will help you to enhance the profitability of your e-commerce website. Have an attractive interface There is nothing more important than an attractive interface to make sure that your website is easy to use. If the content and images are not placed properly and if the website isn’t designed well, people might just not proceed further to purchase whatever you are trying to sell. When a website is easy to use, people will find the information they want. They also will find it easier to go ahead and make a purchase, without being distracted by unnecessary limitations. Create a social media campaign One of the most important online tools is the various social networking sites. If you plan to sell your goods online, you must consider social media as one of the most important tools that you will ever find. Be it Facebook, Twitter or LinkedIn, you must make sure that your e-commerce website is talked about on all the social networking sites consistently. It is important to get people talking about your e-commerce website. The more number of people talk about your website, the better it is for your business. Have insignia of Visa, MasterCard and other checkout tools There is nothing more important than getting a Visa verified symbol on your website. It tells people that you are ready to take them in your trust and ensure that their credit card information remains safe with you. If you do not gain this trust, people may not trust you enough to part with their credit card details. Another important aspect is to ensure that you also accept PayPal payments. This is crucial because many people use PayPal to purchase online. Get your website built professionally One of the better ways to ensure that your website works well is to make sure that your website is built by a professional. There is nothing better than having a professional build your website. The several WordPress templates out there are great but if you want to stand apart and truly be successful in your online endeavor, you might want to get professional help when you can afford it. It comes with a number of benefits that you might be surprised of when you see the traffic to your website increase. Keep your website updated Always make sure that you post updated content on your website. It is one of the most important things that one can ever do. If a website is replete with outdated content nobody will want to read, let alone purchase. This is one of the main reasons why you should go ahead and update content regularly. Hire a professional writer and publish regular blog posts and well written product description. You might also want to publish e-books, whitepapers and other content regularly and give them away for free, so that people begin to understand that you are an expert in your field. What you should be bearing in mind It is not easy to gain success in the e-commerce field. It is already overcrowded and too many people have begun to try their success at it. You might also not be able to follow all the tips that you see everywhere else. Just make sure that your website is clean, well-written and that the checkout process is smooth. By taking the help of professional web designers, content writers and SEO professionals, you can ensure that people visit your website more often, leading to more number of sales. This is one of the reasons why we stress on the importance of getting your website designed professionally. It might cost a little more than using a template on WordPress but the payoffs are always very satisfying.

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Current Status of Joomla: What You Need to Know

It is inevitable to uphold the quality of the website to keep your business at par with your rivals and generate high customer satisfaction levels. The quality of your websites and blogs is determined by their efficiency, usability, navigation capabilities and their design. Joomla is one of the best Content Management Systems and an open source solution available in the world today that can be used to create and manage your websites, blogs and mobile applications. Apart from that, Joomla can be used to effectively manage different facets of your website; from adding content and images to updating a product catalogue, processing credit card payments or taking online service and product bookings. It is highly flexible so that it can be easily used and customized to suit your needs; and you don’t have to be a technical expert to add and manage content as it is user-friendly for a non-technical person as well. At present, Joomla is used across the world by the topmost corporate to small businesses, government and other organizations. Brief history Joomla was formed as a result of a fork of Mambo on August 17, 2005.Initially, Joomla developers created a website called OpenSourceMatters.org (OSM) to distribute information to users, developers, web designers and the community in general. On September 22, the new name Joomla was announced. It is the anglicised spelling of the Swahili word jumla meaning “all together” or “as a whole”, which also has a similar meaning in at least Arabic and Urdu. Current status Joomla CMS developers strive to give its users the world class CMS. As of now, Joomla 3.2 Beta version is the latest available software package to be used only for test sites. Full version 3.2 is likely to be released on 6th November, 2013. Joomla 3.2 is loaded with hoards of new features. For a list of new features, please click here. With constant efforts to refine the software, current Joomla 2.5 version, a long term release holds a variety of features including protection from SPAMBOTS, smart search, use of broader platform, Captcha enhancements, multiple language support and much more. There are more than 7,000 extensions of Joomla available which can be downloaded and installed; and Joomla gets contribution from more than half a million active developers across the world. Let us briefly discuss the features in Joomla 2.5 version: Search smartly – The Smart Search feature digs deeply into the website content. It enables a visitor to access more accurate information he/she is looking for. Protection from SPAMBOTS – SPAMBOTS are a kind of automatic spam that is spread by professional programmers to promote something. Joomla 2.5 identifies and protects your website from SPAMBOTS. Auto-installs captcha extensions – Captcha extensions are meant to avoid clogging of junk and spam emails. Joomla 2.5 automatically installs the relevant extensions to keep your website at bay from such emails. Support for multiple languages – Joomla is now available in different languages by default. It facilitates the users to choose the language of their choice without bothering to install extensions and complex settings prior to that. Usage on a broader platform – Joomla 2.5 is flexible enough to be used across different operating platforms including Windows, Linux and etc. with no restrictions on adaptability as compared to its earlier version. Other plus points for adopting Joomla CMS Ease of content editing and addition – Joomla makes it easier for you to play with your content. Whether you want to upload, rename, delete images/videos, edit pages or re-structure your web pages, it is all done with no difficulty. You can also create links to other sections, categories, articles and weblinks.  Moreover, it allows you to update other features effortlessly with its simple customization process. Joomla allows you to add a set of tools to edit your content without having to learn HTML, XHTML, CSS and so on. JCE is one of the popular content managing extensions of Joomla with integrated spellchecking. Integration with third-party modules – Joomla integrates with a variety of third party extensions including Wiki Linker, Hikashop, Moodle, Ambra User Manager, Facebook, Xmap and Salesforce to name a few. These extensions facilitate a lot of functions like social networking, e-commerce, site map generation, weather, help desk, security, administration, content sharing, editing, CRM, e-mail, accounting, calendar, documents, payments, mobile, photos, indexing and etc. Click here for the complete list of Joomla extensions. Not all third-party modules are included in the installation package but you can always download and install them separately. Highly secured – Though security of the user content is the primary concern of Joomla developers as it is extremely important to protect your website from the ever-growing threat of hackers. But it requires an effort from your side as well to keep content secure. These are the key security tips to keep in mind to avoid breaches on your website. These include backing up data at regular intervals, using updated version of Joomla, keeping your extensions up-to-date, installing security plugins, using strong passwords and changing your default administrator login, default database table prefix and .htaccess file for improved security. Authority to multiple users – Joomla controls access to various sections and features of a website with the help of a basic Access Control Level (ACL) mechanism called Groups. Different access groups allow different access levels to the user and a member of a particular group holds the rights specific to that particular group. Front-end group includes registered members, author, editor and publisher while the administration section group includes manager, administrator and super administrator. Even the third-party extensions of ACL mechanism are available but one should thoroughly check the usage of a particular extension as it changes the setting of currently installed extensions. Reduce operational costs – Joomla helps you make an efficient, informative and most importantly a communicative website with all the required communication tools. By getting rid of paper communication with customers, Joomla helps the businesses to cut down its operational cost by creating an interactive online communication environment. Easily manageable by a non-technical user – Joomla CMS is not limited to use

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What Are the Best CMS for Websites Available Today?

When we look at building websites using popular content management systems, we should look at what they offer to you as a business. The idea of having a website is to ensure that information is readily available and that certain commercial and interactive aspects can be carried out as well. When it comes to eCommerce websites or business websites, CMS platforms may not be of great help. It is better to contact web developers who will focus on individual needs and build a website just for your need. However, if we are talking about a regular website that contains a blog, a few static pages and probably several sub-pages, we have only 3 choices that are worth considering. They are WordPress, Joomla and Drupal. All the 3 names are popular among web developers, web administrators and even those who run businesses themselves. Sometimes, it may not even be necessary to contact a web developer to create a website using one of the hundreds of templates already available for WordPress and other CMS platforms. However, we need to understand what each of the platform offers and why one is preferred over another. In this article, let us take a look at the advantages and disadvantages of Drupal, Joomla and WordPress. 1.      WordPress There are many advantages of using WordPress. WordPress is a platform that is familiar to most of us and the learning curve is not very steep. Everything is self-explanatory and most hosting services offer one click installations. There are thousands of templates available for every need and each of those can be customized as well. Moreover, web designers and developers can personalize or even build a WordPress theme from scratch. Some of the most important features of WordPress are that it offers multiple authors, something that is required by websites that look for a more magazine-like appeal. It comes with a huge plugin library for every need. It is user friendly and is very good for SEO. Moreover, it is also very flexible and easy to handle and manage. On the other hand, it has disadvantages like security deficits, incompatibility with older plugins, limited design options and content management capabilities are limited too. However, if you are looking for a simple website that is decent enough, WordPress is more than what you require. 2.      Joomla If you have been in the blogging and content business for quite some time, you will remember how popular Mambo was. Joomla was carved out of Mambo and is an open source software that functions better than WordPress when it comes to content management. It is user friendly but requires more learning than WordPress. It has a strong developer community who will help you each time you run into trouble. The extension variability is impressive and is divided along languages, modules, plugins, templates and components. The strong content management abilities help Joomla to be more powerful than WordPress. It has several disadvantages. It is not very SEO friendly and requires a bit of learning. It comes with limited ACL support and can be cumbersome in the long term. 3.      Drupal Drupal is often known as the most powerful of all CMS platforms. It offers some of the best features and comes with very impressive SEO capabilities. It is extremely flexible and developer friendly. This enterprise friendly CMS platform is stable, secure and offers a lot more than just eye candy. However, it has a number of disadvantages like having to learn a lot, with its steep learning curve. It also doesn’t have many free plugins and the themes are never as attractive as WordPress themes are. However, one can always hire a professional developer and designer to customize Drupal themes in order to make them look more attractive. No matter which CMS you end up using, you should always remember that it should be SEO friendly. That leaves us only with Drupal and WordPress. You may either choose the easier way by opting WordPress or hire someone professional to tweak Drupal for you. Either way, you will be able to maximize your content capabilities and ensure success in the long term. No matter what, WordPress continues to be the easiest CMS platform available right now.   To get an in-depth comparative analysis and a comprehensive guide on how to choose the right CMS for your business, download our whitepaper “The Big CMS Comparison Report” for FREE!  

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How Custom Built Web Applications Can Increase your ROI

Custom built web applications are usually expensive to build but they offer more ROI than using something that’s a rehash of something that already exists. Before we proceed to discussing the benefits of building custom web applications, we must differentiate them from regular mobile applications. Web applications usually use a browser to run and they almost always make use of HTML 5 to run. Using HTML 5 based web applications serve the purpose of running not only on regular browsers but also on mobile browsers without having to build different apps for different platforms. Web applications are nothing new. There are several web apps that we continue to use and most make use of HTML 5. In order to increase the ROI, one needs to identify the purpose of creating a web app and the reasons for not using a regular website. There are several scenarios that we need to consider: When regular websites are just not good enough Sometimes, regular websites are just not enough to satisfy growing app demands. Also, certain scripts and applications do not run on regular websites and instead need web apps. These HTML 5 based applications are easy to use, do not force clutter on the viewer or user and load fast enough. Some examples of web apps are Hootsuite, BufferApp, GrooveShark and others. These tools are as good as apps and do not work on regular websites. For instance, Internet radio station Jango runs on what looks like a website. However, hidden within is a powerful radio app that brings customized music lists to listeners. Web apps are mobile friendly Web applications, as discussed earlier, work on HTML5. All mobile browsers, including Safari, BlackBerry browser and Android browsers use HTML5. This way, even if you are not able to design mobile apps, a single HTML app is enough to cater to mobile users. We must remember that most people access the Internet using their mobile browsers. The latest smartphones come with some of the most amazing browsers and browsing on them is very easy. With that in mind, it may be quite unnecessary to go ahead and design mobile applications for different platforms when all that we need is a web app. Web applications are attractive Web applications make use of rich graphics and colorful formats which make them attractive to users. Chances are, users will return time and again just for the experience of using it. Web applications can be a powerful way to market one’s brand and the way we design and make them look and feel can go a long way in attracting future clients. There is nothing better than a well designed web application that is easily accessible both on the desktop and on mobile devices, to increase traffic and ROI. Web applications offer more ROI When we look at the amount of money we spend on mobile applications and on web applications, web apps are relatively less expensive. They offer the same stability and security that mobile apps do, and in fact, they reduce the necessity of upgrading constantly and fixing bugs on different platforms. All that you need to worry about is HTML 5 and that can reduce costs in the long term. If you are not willing to spend money on mobile applications, web apps can certainly increase your ROI. Easy to manage Web apps are not difficult to manage or run. They need basic HTML 5 knowledge and access to a web professional or developer. The professionals can take care of most of your needs and ensure that you are not going way past your budget just to manage your web apps. At the end of the day, web applications offer versatility, cost effectiveness, stability, security and the ability to work on almost all platforms regardless of whether it is a mobile device or a computer. Web apps also offer more freedom in designing and they can be an excellent way to market and brand your products and services. Attractive web apps can attract more traffic and thereby increase your ROI. If you need more information about web apps or mobile apps, you could contact one of the web professionals who will be able to guide you further.

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Why You Must Invest in Web Application Maintenance

Web based applications need to be maintained for several problems and issues. This can be done by an in-house team or you can choose to outsource this, without worrying about what you should and not do. Outsourcing has several advantages like not having to worry about rising licensing costs, hiring troubles, difficult technologies and investment in licensed software. When you hire an outsourcing agency for any task, you are essentially saving yourself time and money. With this in mind, we shall focus on the need for maintaining web applications and why you must outsource them. Before we discuss why you should outsource web apps, let us understand the kind of troubles that you may encounter with web apps: Performance monitoring It is something to design a great app and launch it to the users. However, it is something else to monitor the app’s performance 24 x 7 and ensure that users are not affected by its lack of performance even for a short while. This may include errors, outages, slow loading and a lot of other problems that occur time to time. These issues cannot be wished away and a dedicated team has to constantly monitor web applications in order to ensure that they are working well. With this in mind, it makes sense to ensure that there are enough technical and financial resources to ensure constant performance monitoring of your web technologies. Software upgradation While this may seem like an easy task, it quite isn’t. Any web application, website or mobile application needs to be upgraded time to time. The platform it is built on may change, there may be bugs that need to be fixed and new features may be added. For all these changes to occur, timely upgradations are very crucial. A dedicated team that takes care of performance may also be involved in software upgradation. Cost reduction Web applications are expensive to run and they are even more expensive to maintain. The contestant attention that they demand may require you to hire in-house professionals who are well versed with challenges that these applications pose. With that in mind, you will end up spending more money and time on web applications than you initially intended to. It may be a better idea to outsource these tasks to people who are already taking care of web app performance. Error fixing Every web app will pose errors now and then. It is impossible to expect that a web app will run smoothly always. Sometimes, it may have got something to do with the software and at other times, it may just be a virus. All these issues point towards the importance of hiring outsourced teams that are specialized in web application maintenance. Feature addition Sometimes, an existing web app is just ain’t good enough. You will need to introduce new features, new quirks, designs and often change the layout as well. This forces you to ensure that you have a design and development team ready at hand. That means, you will again have to spend unnecessarily on in-house professionals just for the sake of maintenance of your web apps. It can become a huge burden in the long term if you do not cut short expenditures in the beginning. Moreover, customers and users will constantly send feedback and error reports which need to be addressed. For all these issues to be solved, it is quite well implied that outsourcing these tasks will reduce cost burden and increase effectiveness. Web applications are very useful and they can be used both on computers and mobile devices. Still, many people hesitate to launch web apps of their own because of lack of information. When web apps are already released, their maintenance is equally important as well. Whatever your core business functions are, they can be prioritized and maintenance of your web applications can easily be outsourced. In the long term, this will not only save costs and increase productivity but will also build a good reputation among users. Any web app that constantly poses problems to users will be ignored. By ensuring that your web app is in top condition, you will be able to avoid unnecessary embarrassment and expenditure as well. All this will lead to a better ROI as well.

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Drupal vs WordPress: The Ultimate Showdown

It is a never ending argument, trying to figure out which CMS is the best, Drupal or WordPress. However, the answer is not that simple. Some people will be perfectly happy using WordPress, while others would want to use Drupal. If you do not understand the difference between the two, it is quite simple to understand. Drupal is more complex and has a lot more built into it than WordPress. WordPress on the other hand is easy to use, flexible, looks good and there is hardly any time required to learn it. In fact, WordPress is the CMS of choice for small websites and those who do not have time to learn something new. However, enterprise level websites that look for powerful solutions may want to use Drupal in the end. Drupal is not only powerful, but is also SEO friendly, flexible and comes with an array of options to customize. However, you will need professional help to set up a Drupal page, whereas WordPress does not require professional help often. WordPress has a number of readymade themes available and all that one needs to do is go ahead and install WordPress on someone’s site and begin to use it. Still, let us take a look at the advantages and disadvantages of both Drupal and WordPress and see for ourselves if the two CMS platforms can be compared. Why comparing Drupal and WordPress is futile Before you jump into the WordPress or Drupal bandwagons, consider what you are really looking for. If you are looking for a custom template that looks very different from what others have, and is also robust and powerful, you will probably require Drupal. Thus, consider how many page templates you need and what content type you are going to publish. For instance, if you are going to publish a lot of images and videos, WordPress is better option as it offers amazing albums and thumbnails. If you plan to provide different permission levels to different users, WordPress does it the best. You can make someone a commenter, a subscriber and someone else, a contributor. If you trust the person, you can make him or her an editor which gives them editing power as well. If you want serious changes made to your website, you could go and make the person an ‘administrator’. However, if you need enterprise level security and if you wish to be as safe as possible, you probably will be better off with Drupal. Like they say, you cannot have the cake and eat it as well, when it comes to CMS. However, the gap is not way too much and the lines are blurring anyway. Also, for Drupal, you will need to have a good budget in order to develop it. It costs money to hire developers and professionals who will be able to tweak Drupal to suit your needs. On the other hand, WordPress does not cost anything and you can begin to use it straightaway, as long as you use a free theme and not make a lot of changes. Drupal also takes a longer time to develop than a WordPress site. A WordPress site is quick, easy and efficient. However, it lacks the security features that Drupal provides. If you are a small company and are looking for a blog or a magazine, WordPress will serve all your needs. However, if you are a large company with a substantial web development budget, you might want to go ahead and use Drupal. Conclusion At the end of the day, we discourage people from engaging in ‘ultimate showdowns’. While it is easy to list all the advantages and disadvantages of both the platforms and extrapolate the differences to our convenience, it would be a biased and prejudiced commentary. It is important to ensure that we do not engage in favoritism for any particular technology and use whichever suits our needs. If WordPress serves your needs, go ahead and use it by all means. However, if you are looking for something more complex and need a bit of security (and also have time and money to spend), go ahead and use Drupal. Neither is better than the other and such comparisons are futile.

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10 Reasons Why You Should Outsource Application Development

Application development is a game changing phenomenon for many businesses existing today as it comes with plenty of benefits. The basic function of application development is to streamline management role, provide better governance and modernize application portfolios for business expansion. Outsourcing application development plays an essential role in strategic decision-making process. Undeniably, cost benefit is one of the essential reasons for it as it offers improved process efficiency and distributed service with excellent delivery models. It gives you an opportunity to reduce your application environment cost while your business is continuously evolving. Your in-house team can easily collaborate with the remotely-based outsourcing team with a sharp focus on satisfying your IT applications need. Besides this, it facilitates improved process efficiency and resource optimization. Technological advancements are such that you get greater visibility with real-time access to the development process. Your application requirement may vary a lot depending upon the type of sector you belong to. Fortunately, there are specialists with excellent skills with an acute focus on niche technologies and domain areas. Businesses are increasingly facing permanent cost pressures with rising expectations from customers. Ultimately, IT executives expect more from their outsourcing service providers. Business partners are expected to deliver a product that can actually translate the IT savings into business advantage. Various companies offer application outsourcing services ranging from application management, development and maintenance. The requirement for mobile and cloud-based applications has increased tremendously. Application development comes with numerous capability enhancing features like providing end-to-end support for managing applications. They provide you smart solutions that help you optimize performance and reduce the cost of your valuable business-driven applications. Outsourcing partners are much more concerned than ever to help you clearly identify the areas for improved business value, increased returns and accelerated outcomes. Let us know why it is important for you to outsource application development: 1. Save your cost Cost saving is one of the major factors while outsourcing application development as you only employee people on a short-term basis. So you only pay when the requirement for application development arises. Furthermore, there is no infrastructure investment required in the form of building or renting office space, software or hardware purchase and training your employees as the service provider takes complete responsibility of delivering you the end-product. To add to it, we cannot deny the productivity benefits derived and near-term cost savings benefits offered by outsourcing application development. 2. Save your time Most of the service providers you engage, give you time-bound delivery and their team is dedicated towards the application development all around the clock. Moreover, you get real-time updates about the progress of the project through various cloud-based platforms so that you don’t spend time in traveling. And, it keeps you at par with your competitors. Thus, there is a considerable saving of time which you can devote to other crucial activities like marketing and sales. 3. Limited experience within your company Application development is a highly technical field with continuous evolution. You must outsource this activity to expert developers so that you get a perfect business application suiting your needs. Unfortunately, it is not your in-house expertise and taking a chance with it may turn out to be a disaster causing money and time wastage. It even reduces your employees’ productivity in other day-to-day tasks. Even if you think from a global point of view, it is essential that your application is usable across different countries and in different languages. By hiring experts who have already worked with clients across the world, you can ensure that the product developed is up-to-mark as per your expectations. 4. Flexibility of work It offers a great opportunity of hiring a virtual team which works flexibly to meet your needs. Their only goal is to serve you. If you happen to outsource your services to an Asian country, they readily work in the same time zone as your local time so that there is no time-gap in the working hours. 5. Hire talented IT professionals Countries like India, China have a reservoir of IT professionals, all credit to the youth with keen interest in information technology followed by massive support from the government, private companies and educational institutions offering professional training. The result is that developers ultimately are very well equipped and aware of the latest technology in software development. So you don’t have to worry about your knowledge deficiency in this technical field. But make sure that you know what you want. 6. Fine tune your business strategy Application development has turned around businesses across the world and helped them give new dimensions and devise new strategy to keep up with the time. You could be running any kind of business in manufacturing or services, applications have become a part and parcel of the game to reach out to customers spread across the globe. Moreover, population of mobile customers is on rise which has made quite easy for them to access your services. It is imperative to streamline your business processes to serve this growing class of customers. 7. Ease your regulatory compliance Applications developed should be secured especially when it involves transactions of money. Privacy of user account information is the primary concern for developers to keep hackers at bay. With automated systems in place, it gets easier for your service provider to follow standard set of rules set by your company. It helps in keeping quality in control. Furthermore, it reduces pressure on your in-house employees to do manual follow-ups with the service providers. 8. Technological advancement Undoubtedly, we are noticing a frequent change in technology which is getting efficient, user-friendly and resourceful by the day. Companies are working hard to gain first mover advantage. It is always recommended to outsource your application development to gain a competitive edge over your peers. 9. Alleviate risk factors It is always advisable that you work with a developer with proven credentials as there are many new bees in the market who would try to fleece you with limited

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What is Magento and Why is it Important?

Magento is excellent software that helps retailers to sell their products online. It is a feature-rich, open-source ecommerce solution to help the merchants with the design, content handling and functionality of their e-commerce website. It was developed by Varien (now Magento Inc) with a strong support from programmers within the open source community. Magento helps the merchandisers to create a customized website with a variety of content management tools. After its launch on March 31, 2008, it brought a revolution in the e-commerce platform market. Along with that, a significant number of online shopping started occurring through mobile phones. In fact, Magento mobile was released on May 30, 2010 which facilitated a spurt in the development of native mobile storefront applications. Such was its ability to transform the way online business operates that e-bay, a major online retailer, completely bought Magento in June 2011. Magento, written in PHP, is based on Zend Framework web application. And it uses EAV-based MySQL database to store data. As of now, Magento has been adopted by myriad online retailers across the world from small business owners to multinational companies like Harvey Nichols and Samsung Mobile Shop. How does Magento help online store owners? Magento provides a store owner a platform to operate in a systematic way with various options for payment and shipping. To minimise the privacy concerns of the store owner as well as the customers, Magento is equipped with a highly secured platform using a private SSL certificate. By offering safety and convenience to its customers, Magento-based websites have placed themselves among the top rated websites of the world. Let’s take a look at how you can manage your store with Magento: • Product browsing – Magento makes product browsing experience smooth for the visitor. The visitor is able to see multiple images per product, zoomed images, product reviews, stock availability, wishlist, sharing with friends through email and many such exciting capabilities. • Order management – Magento websites equip the customers to re-order previous orders, get email notifications, print invoices and get RSS feed of new orders. Besides this, website administrators can have complete view of order histories. Magento also creates customized offers and discounts as per the customer shopping patterns which are forwarded to the call center for follow-ups. • Analytics and reporting – Magento provides a thorough insight to the customer’s needs by integrating with Google Analytics and Website Optimizer. Its inbuilt reporting suite helps the administrator to monitor consumer trends and design strategies accordingly. Apart from that, Magento’s reporting feature allows you to get data on total sales, best viewed products, best purchased products, sales return, orders taken per day and so on. • Catalog browsing – Magento allows you to create a highly customized and feature-rich website. Catalog browsing includes features such as layered navigation, product comparison, reviews and ratings, recently view products, search with auto-suggested terms, filter items by product tags, grid listing, cross-sell and up-sell related product items. • Catalog management – Magento supports a vibrant catalog management system. It allows you to define products on the basis of size, color, design, features. What’s more, you can batch import and export the catalog, batch product updates, tax rates per location, customer group and product type. Magento enables you to create store-specific attributes instantly; approve, edit and delete product tag. You can also create low inventory alerts by enabling RSS feeds. • Customer accounts and service – Magento gives the facility to save unlimited addresses in the Address Book. Magento not only let customers check order status and track them, they can even save items to a wish list and share it with their friends and family. Customers are also able to view order history, get emails on order update. • Payment facility – Magento integrates swiftly with various payment gateways including PayPal, Amazon, Sage Pay Direct, Braintree, Google etc. Other facilities offered include saved credit card method for offline payments, accept checks/money orders/purchase orders, customer store credits. • Shipping services – Magento facilitates integration with shipment service providers like UPS, FedEx besides displaying real-time career rates including offers for special customers. Shipping services on Magento websites offer a great convenience including shipping to multiple addresses in one order, flat rate shipping per order, flat rate shipping per item, free shipping etc. • Checkout – Magento facilitates an efficient one-page checkout besides giving multiple payment methods to the customers. It also allows guest checkout. Other check out features include SSL security for both front-end and back-end orders, saved shopping carts with configurable expiration time, gift acceptance messages per order and per item, shopping cart with tax and shipping estimates. • Search engine optimization – SEO plays a major role in attracting the customers to your online retail store. Magento furnishes search engine friendly URLs and the Magento Rewrite tool assures control over meta-tags for product/categories and structure of product pages. Other than that, Magento enables auto-generated popular search terms page and site map for display on site. • International support – Magento helps you expand the reach of your online store at a global level. Magento can be presented in multiple languages and currencies. The user interface can be translated to over 60 languages. Besides, the product availability can be customized as per the local demand and availability. • Marketing promotions and tools – Marketing plays an essential role to create awareness about your company, increase footfall on your website and thereby increase sales. Magento websites offer bundled products, multi-tier pricing for quantity discounts, landing page tool for campaigns, recently compared products, online surveys and newsletter management. It is interesting to note that even private sales including events, invitations and category access permissions are provided on Magento based platform, a feature, specific to enterprise edition. • Site management – As a small business owner, you could be running various stores for different brands and products. Magento enables the administrator to manage multiple stores from one administration panel. Moreover, updating Magento to newer versions with enhanced features

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