Category: Web design

Black backgrounds or rather, a dark design is not something that one sees every day. Yet, it is common for certain luxury brands and authoritative entities to use a dark/black web design. Many other websites that try to use a black background can’t really pull it off. Research shows that nearly 50% of readers prefer a white background with dark text. On the other hand, only 10% preferred a black background with a light colored text. The rest of the 40% answered that it really depended on the site in question. However, one thing is for sure: people generally prefer white background over black background. It might make sense for you to choose a light colored background over a dark one because of people’s preference for the same. Nevertheless, the fact that 10% of those interviewed did mention that they like dark design is something that one must consider. One needs to find out who these people are and why they prefer a dark website over a light colored one. The answers could be many but as research shows, these people are mainly drawn towards a sense of exclusivity that black background project. There are certain times when it may make sense to use a black background more than a white one. In this article, let us take a look at when that is so. If you are a quirky business A black background sets it apart from the rest. If you have a business that is sort of quirky and cannot fit in a box, a black background may just be what the doctor prescribed for you. A dark background enhances your quirkiness and makes you stand out from the rest of the crowd. However, you will need to back up your quirkiness with actual quantity, as non-luxury and non-creative companies with black websites are looked at with a questioning thinking paradigm. If you are sure you can carry a black website, there is no harm in going ahead. Just make sure that you have something really different to offer, as a product or a service. Certain kinds of consultants Consultants are another kind of entity who might want to use black websites. There are many occult professionals, lawyers and even certain kinds of business executives who use dark backgrounds. It helps them to stand apart from the rest of their breed, effectively making them popular. It may also add to a sense of awe and mystery, which might help in getting clients who are looking for particularly out-of-the-box kind of professionals. Brands targeted at the affluent Affluence and the color black go hand in hand. A lot of big brands that are associated with luxury often have black as the background. There is already a tendency to believe that black is luxurious. When you design a website in black and ensure that it looks great, it helps to add to the affluent aura. If your product or service is targeted at the uber-rich, you might probably want to think about a dark colored website. This will help you to project wealth and prosperity. Websites that have very little content Black has a tendency to fill the void, literally. We all know how black makes things disappear even when something is kept against it. For instance, a black cloth will hide more objects than a white cloth does, according to psychological research. People were able to recollect fewer objects when they were exposed to objects on a black background than on a white background. This means, if you have very little to say and you want that little content to stand out, black can be a very good background option. To add to a sense of authority and mystery Black is always mysterious. It is also associated with a sort of quiet authority that beams from the dark hallways of a castle. It is mysterious, authoritative, beautiful and elegant all at the same time. This makes the black background a valuable design approach, that most website designers cannot take for granted. Black is heavy, and the content that will be published on it will have to bear the burden of that heavy mysteriousness. If you are ready to do so, there is no reason why you should not choose black as a background. To add visual appeal and make colors and effects stand out Black is a great way to make light and color stand out. If you have art to sell or if you are into photography, black can really help to provide the kind of canvas that may be better suited for you. For this reason alone, it makes sense to have a black background that provides a sort of quiet canvas, while the art or photography stands out on its own, without any crutches. Willingness to add a style switcher A style switcher is added into the code so that people who prefer a light background can do so by just clicking a button. This solves the problem of people preferring a lighter background over a darker one. Many websites tend to have three or different versions of their websites but it is better to just have two: a dark one and a light one. This helps to bring in uniformity and allow for fewer choices, which also means people will not be distracted by various styles for just a single website. Choose carefully and do not be whimsical All said and done, just because you like a black background does not mean you should be choosing that for your website. People may not like it and they may even be put off by the sight of a black background. Unless you are really sure you can handle a black website, it is probably a better idea to stick with lighter backgrounds. However, if you deal with products or services that need to project an image of luxury, elegance or mastery, black is the way to go.

Pop culture can be defined as the sum total of images, ideas, stories, attitudes, and perspectives of a given period in a given culture. Pop culture is a term that is used to describe western pop culture, more than any other. It is usually influenced by the mass media and one usually hears about it through movies, music, TV, sports or news. It could also include certain words or slangs, technology, politics or fashion. It could include anything that is trendy. What constitutes pop culture in the realm of technology? We can say, certain web design trends such as the black background, white spaces, parallax and infinite scrolling are part of the popular culture. For example, when we visit a website that is black in the background, we immediately think of either a luxury product or a naive website designer. When we look at infinite scrolling or parallax, we understand that this website was probably designed recently. In fact, using certain technologies, color, design aspects or even web content can be a reference to pop culture. This is important in order to connect with your audience. If you know which pop culture your audience leans towards, you can make references to it implicitly or explicitly in what you create. It can easily be argued that pop culture and design have a symbiotic relationship and that one influences the other. Today, some of the most common design trends that have entered pop culture are responsive design, Omnichannel business model, and mobile applications. While these may be seen as technology trends, people understand these quirks as something that represents a certain period in history. Just like we associate with floppy drives with the 1990s and MySpace with early 2000s, we may associate responsive design with the current decade. The importance of designing for a context in pop culture When it comes to design, it really is all about the context. Context is also important when we market what we design. Context should be borrowed from pop culture so that it appeals to a wide range of the intended target audience. For example, if you plan to design a website that is targeted at millennials born before the 1990s, you might want to borrow pop culture references from the 1990s, during which they grew up. It is important to know what references we are making when we create something for our audiences. One should never design anything without knowing the context in which it will be viewed. For example, most websites are not those that look great. They are the ones that have been designed for a particular context. These contexts can be derived from the knowledge of pop culture. Conclusion Whenever something is being designed, whether a product or a website, it is important to see in which context it shall be viewed. When you analyze the context before designing, you will be able to create something that is more symbiotic in nature. After all, pop culture and design are mutually dependent on each other.      

Web design has come a long way in recent years. With the advent of the mobile internet and wearable technology, the way we imagined websites has completely changed. Now, people are designing websites with a mobile-first approach. Yet, each season and each year, the way we design websites changes. These design and aesthetic trends are influenced by a number of things, including pop culture. They are also influenced by the context in which the website shall be used. Yet, it is common to see certain trends that will be followed by most designers in a certain period. In this article, let us take a look at some of the design and aesthetic trends that will be popular in 2016. 1. Being different One of the most important trends in 2016 will be to scamper and try to be different. There will be a lot of requests from clients to make their websites different from the rest of them. The search for authenticity will continue in the web design space as well. While technology has not changed much in the last few months, the requests for making websites appear different will increase. 2. Graphic illustrations While images and videos ruled the roost in 2015, there will be a trend to create graphically rich illustrations. Hand drawn or painting based illustrations may be used instead of stock photos. There is already a tendency to revile stock photos and these images will be replaced by paintings and art. 3. Micro-interactions The point of designing websites in 2016 is to create web pages that are as interactive as possible. There could be mini pop-ups that are not really pop-ups. They are just micro-interactive. There could be many interactions within mobile and desktop spaces that they will all add up to the final experience. 4. Flat design Minimalism, simplicity, and flat design are here to stay for a long time. This was a trend seen in 2015 but will continue to be popular in 2016 as well. More clients will continue to request for simple websites that focus on typography instead of a lot of features that may end up confusing visitors. 5. Responsiveness There is no denying the fact that mobile devices and wearable technology are moving ahead. With this in mind, responsiveness and omnichannel business models will continue to increase in popularity. Responsiveness allows users to view websites that automatically adjust to the screen size of their devices. This enhances user experience and will not limit a user’s processing of information even if the screen size is small. Looking forward Certainly, there are quite a few design and aesthetic trends that will be carried forward from 2015. Responsive technology and flat design are two of the trends that will continue to remain popular in 2016. However, there will be an increasing focus on being different, introducing art and paintings into illustrations and enhancing micro-interactions, within websites. These are the trends that will likely dominate this year when it comes to designing websites.

More people are warming up to the idea of using landing pages these days, and that is a welcome sign. Still, we have often seen people are not using landing pages creatively. A landing page can be an effective first point of introducing yourself and getting that elusive email address of your prospects. However, it is not enough to just create a landing page, make it look attractive with graphics and call it a day. Thankfully, there are a number of creative ways with the help of that you can use landing pages to boost your business. Some of these tactics may seem unconventional but they have to be so. After all, it is only the one who wades deeper and farther into unknown waters who will be able to discover new fish. In this article, let us take a look at some of the more unconventional ways to put landing pages into use. 1. Use landing pages to attract people to events Events are some of the most functional ways to attract prospective clients to your doorstep. You may even choose to run an online event, if you do not have an office or if you do not plan to hold an event physically. Webinars, online conferences, and Tweetups can all function as events that can be used to look for prospects. The best way to get people to attend these events is to first run them through the landing page, which will not only orient them to your company but will also help you to collect their email addresses. In fact, there is nothing better than an event to create some buzz online and offline. 2. Use landing pages to give surprising information about your company A landing page is supposed to provide some sort of information to the visitor in exchange for an action that he might take. Usually, companies provide information about their products or services, or they may choose to provide information about themselves or their companies. This is a very common strategy used by page creators. However, if you chose to provide information that will surprise or even shock your visitor, you will have their attention. It is important to give little-known but useful information about your company, products or services if you wish to grab the visitors’ attention. 3. Use landing pages to thank existing customers There is something really impressive about a simple ‘thanks’. When you thank your visitor for visiting your page or for having bought a product or service, they are likely to feel appreciated. With this appreciation, if you also give away a coupon or some kind of freebie, a landing page can double up as a lead nurturing initiative. This way, you will also know if your clients or customers are actively interested in visiting your web page. This literally means that they are interested in whatever you are offering and that you should continue doing so. 4. Use landing pages to provide multiple calls to action While it may not be a good idea to stuff your page with a lot of links, you can certainly have a number of calls to action for your visitor. It makes things easier and you may even be able to avoid multiple landing pages and monitoring all of them at the same time. Research shows that more than one call to action can actually increase conversions. It is often believed that when there is just one action to take, people may just not take it. When there are options with respect to actions they may take, people may choose one of them. This way, you will still be a winner because the visitor will have taken some action, most probably. 5. Provide a lot of information at one go It makes sense not to bore people with a lot of information. Which is why standard landing pages come with a short brief description and a call to action. However, is this really a good strategy? Probably not. It may be necessary to provide long-form content for certain kinds of readers and visitors. If your target audience is slightly older, it makes sense to provide more to read. This makes you look more credible, offers valuable information to the reader and also a chance to convert. Certainly, it is not a bad idea to have long-form content if your target audience demands it. 6. Provide very little information While providing a lot of information can be a good idea sometimes, it may also be a very good idea to provide very less. You could have just a one-liner that effectively communicates the message and provides a box to take action. This is a better strategy than providing information in the same length as your competitors do. What is really important is to remember who your target audience and design a landing page according to their needs. Most importantly, try not to be like your competitors who may be using more conventional landing page tactics. 7. Provide art If you do not wish to be like everyone else and have the same content, you can choose to offer art on your landing page. Art in the form of mixed media or just various types of media can be a welcome break from regular landing pages. This helps you to stand out from the rest of them and possibly earn a conversion or two. However, you need to bear in mind that art is not cheap and can cost quite a lot, especially if you commission well-known artists. Nevertheless, it is a good idea to showcase art on landing pages. Make sure you use landing pages Last but not the least, you should follow all the above unconventional ways to optimize landing pages and also ensure that you keep them updated and active. There is nothing worse than arriving at an excellent and unconventional landing page which is thoroughly out of date with respect to information. Ensure relevancy and you will be

A personal portfolio website has been around for a long time now but now they are becoming ever more important. Whether you are a student, a freelancer or a small agency, a portfolio website is the best way to showcase to the world that you exist and upload some of your work for them to see. A good portfolio website is sans distractions and does what it needs to do: tell that you are available for work. For this reason alone, most portfolio websites are the single page or sometimes even parallax websites. A portfolio website may also contain a blog that will help you to showcase your knowledge in your chosen domain. If you are a creative professional, it is very important to have a portfolio website. In this article, let us take a look at some of the rules you need to follow while designing a portfolio website. 1. Keep it simple A portfolio should most importantly be accessible to people and easy to understand. So, try and avoid anything that is not necessary or will make your site uncluttered. Use a template or design that is easy on the eyes, with a focus on text and your portfolio. 2. Have a logo Most freelancers may think that a logo is not important but it is. It helps people to remember you and also to associate certain color schemes with your website, which again helps them to keep you in mind. If you cannot get it designed by professionals, at least, hire another freelancer to do it. 3. Publish your ‘About Me’ page Use a story like narrative, that which will help your audience to form a bond with you. This page should list your achievements, your scope and also why you are good at what you do, in a narrative style. Hire a professional writer if you are unable to write it yourself. 4. Have a portfolio It is always a good idea to publish a portfolio. This helps your audience to understand what you are good at, what your caliber is and how you can finish the projects that will be assigned to you. 5. List your services Just because you have an About Me page or a portfolio published does not mean you should not have your services listed. Mention all the services you can offer and that will likely help you gain clients in ways you possibly don’t imagine. 6. A blog This is very crucial to a portfolio page. When you have a blog, you will be able to tell the world in your own voice why you should be hired and what makes you so special from the rest of them. If you are unable to write great posts yourself, you can hire professional writers for this. However, help them know the real you so that it is still your voice. 7. A contact page A contact page should include ways to contact and list your email, telephone number and if possible, an address. List your social networking profiles either in button forms or as links that will take them to a third party website. Important takeaways Portfolio websites are very important to make sure that you are available online and easily accessible. They help you to gain an edge over others with the help of SEO and also with the help of content marketing that you may engage in. Ensure that your blog is regularly updated and that your portfolio is published with the best of your projects. All this will help you to gain better clients as you move forward in your professional life.

WordPress is the most commonly used and easy to install content management system employed by bloggers. There are many default modules and themes available in WordPress that helps in starting a website within minutes. But if you want to create a unique website, it is always recommended to customize WordPress. Customization results in a unique theme with design, features and content management tailored to your needs. Customization gives you more control over your website and you can change every section of the website to suit your specific business needs.  It is rather the best choice to revitalize your existing website, add value and increase traffic and conversion rate. Web design, development and digital marketing trends are evolving rapidly. Meeting growing demands of visitors and gaining an edge over your rivals can only be achieved through customization. Furthermore, customization ensures repeat visits and smooth operation of website. Benefits of WordPress Website hosting on WordPress is loaded with benefits.  It gives you a variety of tools and utilities to customize your website.  Pre-set design doesn’t work for specific needs. WordPress is well-documented and has a huge support community. Custom theme can be designed in any manner as you are free to experiment. But you have to be careful as poorly coded themes create a problem in the long run. Moreover, customization is not a one-time task. You require periodic customization to avoid anachronism, maintain up-to-date security, add latest features and functionalities, keep it engaging, user-friendly, and business ready.  Obsolete websites are at a higher risk of attacks from hackers. Though creating a basic website is not a tough task, you need a dedicated team of WordPress developers who have thorough knowledge about design and development for a creating an advanced website. The problem with premium and free WordPress themes With a pre-designed theme, you can’t be sure whether the code is clean or not. And then you are worried with a long list of questions. Does it support core functionalities of your business? How do you troubleshoot? What is the frequency of updates? Even if you get satisfactory answers, you will always feel restrained owing to limited customizability. Many business owners don’t mind shelling out $100 to buy a premium WordPress theme from great resources. While others look for a free theme that matches closely with their business needs. After realizing dissatisfaction with these default themes, many business owners turn to designers and experts to turnaround their themes and make them more usable. Unfortunately, this exercise goes in vain and they are stranded. The best way out to this problem is to create one-of-a-theme from scratch to be happier in the long run by realizing full potential of your website. Most small business owners have a limited budget for website creation and they don’t want to go beyond that. It is important to note that customized solutions do cost more than the default solutions but it assures that you don’t have to spend more money in overhauling the website owing to a poor design. Poor design engenders loss of business and customers. Even though you have had a budget constraint, you end up spending more in frantic alterations. There is a difference between alteration and upgrading your website. While alteration may involve massive rework on the website; upgrade means building upon existing functionalities of the website. The following article will enlighten you about the importance of a customized WordPress solution. Importance of WordPress Customization Create a customized design and layout to gain a better control A template does help you to create a website, but it is not something what makes you unique. Many businesses use a template and fail to differ from their competitors. Spending a little money to create a custom design will go a long way for your business. Visitors remember you as you are able to offer them a unique experience. With customized design, you can choose various aspects of design to meet the needs of your target audience besides reflecting your personality into the website. As a good marketer, you must look up to create a unique browsing experience for your customers. A website owner can control every element of the page through customization. You can choose how images are displayed and have the ability to change font size and color. You can also have a custom-coding in sidebars. Having a control on slider lets you adjust height, width, text, images, speed and links from images. Blog excerpts displays, footer displays and contact form options are just the way you want it to be. The website layout is completely under your control as you can design home page layout, page to page layout and blog page layout. You can’t enjoy a similar freedom with templates. Customization is really helpful and is a mark of conscientiousness. Clean coding: getting rid of unnecessary coding Clean and lean code is necessary to improve the interaction of your website with search engine algorithms. And it is critical to have your website working on all browsers and mobile platforms. Clean coding done by an experienced developer is a must to skirt errors and operational problems on your website. Even the templates don’t guarantee a clean coding; in fact coding is often overlooked while choosing a template. Moreover, many templates have a poor coding that interacts negatively with certain plug-ins. With clean coding, all your worries about plug-ins are put to rest and developers can do without one. Highlight your brand As businesses go online, website design forms the foundation for the brand. Whether its brand logo, brand identity, corporate identity, brand personality, color design or visual style; a customized design can incorporate everything. All these brand elements are there on the screen forever as long as the visitor stays on your website. A customized theme is branded with your brand name and not any theme designer’s name. As a business owner, it is your responsibility to put forth and promote your brand in every design element of the website and you

Text readability has to be a priority in web designing. Even an interesting piece of content will not be effective in its delivery if it is not readable. Readability does not mean that the text is illegible but that it takes time to read the text. If visitors have to struggle to read the text and read between the lines to understand what they are trying to know, they’ll soon abandon your website and look for other sources. A text web page is not a textbook or an offline MS Word article where visitors would like to sit through longer duration to comprehend the content. Netizens often lack patience as they are in a hurry to grasp a lot of information in minimum time. Text still dominates Despite evolution in content delivery through infographics, explainer videos, eBooks, images, audio books etc; text continues to occupy the central position. All other mediums are secondary and supportive components. Text is required to elaborate a point. Many web designers have failed to recognize the importance of highlighting text resulting in a glum-looking incomprehensible web page. A good designer always delivers understandable content at a quick glance. Easy to read pages always find more acceptance among visitors and consequently, brings more traffic to your web site. This clearly indicates that designers must keep in mind the visual perception of readers while designing a web page. There are many factors to why readability suffers on a website and this article is going to discuss all the necessary factors required to make a web page more readable. 1.      Optimum line length Line length is an essential criterion when it comes to rating the readability experience. The optimum line length for web is considered to be 50-60 characters. Readers experience inconvenience if the line length is too wide or too narrow. A wide line length will sap the concentration of the readers as they will have to browse through longer lines and end up jumping to the wrong line after one line is finished. On the other hand, if the line length is too narrow, readers again feel distracted as continuous shift of lines becomes exhaustive and breaks the reading rhythm. Fixed width will not be able to adapt to multiple screen sizes existing today. While liquid layout will be too flexible by adjusting to varying screen sizes but generating random line lengths. For that reason, it is always advisable to adopt a semi-fluid layout which adapts to readers’ screen besides retaining sufficient control over the width of text blocks to ensure optimum line length. 2.      White space is good White space is the space between the elements of a web page. Many designers do not realize the importance of white space in design thinking that it is waste of space. On the contrary, it is purposely left to enhance the user experience. White space also refers to the space between the letters which may vary depending upon the type of font, font size and line spacing. The purpose of web design is to make things easier for readers. And by leaving white space, you are getting rid of cluttered pages. The reading experience becomes effortless and readers are more likely to stay longer on the page. 3.      Contrast To differentiate one element from another on a web page, it is important to use contrast. Contrast pulls reader’s attention and builds interest in reading. The page looks drab if there is no differentiation between different elements. Though many designers associate contrast with only color, apparently, it is much more than that. Designers can also bring contrast through alignment and size difference. There are different areas on a web page including header, footer and content area. You can bring in contrast through background color and font color to highlight a particular area more than the other. It is very important to concentrate while working with color combination. The background color should be starkly different from font color. If the color contrast is a limitation or a no-go for you then you can probably use different font size for different sections. Supposedly, there are three columns on a web page, and the middle column contains the most essential information, then you can use a bigger font size for the middle column as compared to the other columns. On the other hand, if your content is split in different paragraphs in row format, you can use a different alignment for different paragraphs. If used properly, alignment brings in interesting contrast and breaks monotony while reading. 4.      Type of fonts Web fonts have been limited to few safe fonts for a number of years but with the advent of @font-face and WOFF, designers have a lot of options to choose from and make their design attractive. Be selective while choosing a particular typeface in line with the content in picture. While choosing a font, you have to understand what works best on screen. Fonts like sans serif need to be optimized to improve their suitability with small screens. 5.      Line spacing While designing you get a line spacing of 100% by default. Some website owners may think it is the best spacing to accommodate more text in less area. But the fact is your web page looks crammed as it does not let the letters breath. Optimum line spacing for a web page is considered to be between 140% -160%. It makes easier for customers to go through your website. 6.      Focus on the content The purpose of web design is to improve the usability of your web page. And you can do so by delivering “to the point” content. Filling up your web page with too many details dissuades the visitor. Cutting out all the unnecessary details will enable the visitor to extract more details on a quick look. Use objective language as much as you can to hit straight at the point. Use bold format for keywords and important phrases. A long paragraph desist visitors from reading it