Category: Web design

Static Websites vs Intelligent Websites: Why One Is Falling Behind

Static Websites vs Intelligent Websites: Why One Is Falling Behind

February 24, 2026

Not long ago, having a website was enough. A few pages. Clear information. A contact form.For many businesses, that worked. But today, expectations have changed. Users don’t just visit websites- they interact with them. They expect clarity, speed, relevance, and guidance. And that’s where the gap between static websites and intelligent websites becomes impossible to ignore. What Is a Static Website and Why It Struggles Today A static website delivers the same content to every visitor, every time. It doesn’t adapt, respond, or learn. It simply displays information and waits for the user to figure out the next step. This creates common challenges: Static websites aren’t broken; they’re just limited. In a world where users value speed and relevance, those limits quickly become friction. What Makes an Intelligent Website Different An intelligent website behaves more like a guide than a brochure. Instead of forcing users to adapt to the interface, the interface adapts to the user. Content changes. Navigation adjusts. Calls-to-action respond to context. This is where AI-powered websites stand apart. They analyze behavior, interpret intent, and shape experiences in real time. The result isn’t just better design, it’s a smoother journey from question to answer. How the User Experience Shifts Static Websites Intelligent Websites This shift is especially visible when intelligent systems are paired with a thoughtful modern web UI that reduces clutter and focuses attention where it’s needed. Design Isn’t Just Visual Anymore Many businesses still associate “modern” with aesthetics alone. Clean layouts. Bold typography. Animations. But a truly modern UI design website goes beyond appearance. It considers how users think, search, and decide. It minimizes effort, removes guesswork and prioritizes clarity over decoration. Design becomes functional, not just visual. Why Intelligent Websites Perform Better for Businesses The business impact of intelligent websites is tangible: This happens when modern user interface design works hand-in-hand with intelligence- not as separate layers, but as a single experience. When Static Websites Fall Behind Static websites fall behind when: At that point, adding more pages or menus doesn’t solve the problem. It amplifies it. Intelligent websites solve complexity by simplifying interaction- not by hiding information, but by delivering it at the right moment. So, Which One Is Right for Modern Businesses? Static websites still serve a purpose for simple, informational needs. But for businesses focused on growth, engagement, and long-term relevance, intelligent websites offer a clear advantage. They don’t just present information.They help users move forward. And in today’s digital landscape, that difference matters more than ever. Upgrade your digital presence today, move beyond static pages and build intelligent website experiences that drive engagement, clarity, and measurable growth. Let’s Connect Frequently Asked Questions 

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How to Keep Visitors Glued to Your Website

How To Keep Visitors Glued To Your Website

December 7, 2018

Businesses often wonder what they can do in order to keep visitors for a longer time on their websites. This is very important in order to drive revenue and sales. Reducing bounce rates and enhancing website engagement help in increasing conversion rates. However, the process of achieving these goals can be complex and requires a holistic approach towards the problem. Keeping visitors on a website for a long time necessitates a multi-pronged approach that involves web development, design, marketing, testing, and behavioral analysis. In this article, we have listed 7 steps that help in keeping visitors glued to your website for a long time. Make Navigation Simple 67% of mobile web users will abandon the page they are on if they feel frustrated by the navigation. Even on desktop browsers, if navigation is too complex or cluttered, users will abandon and move to a different website. It is crucial to keep navigation simple and focus on UX/UI. To make sure that the navigation of your website is simple, here are a few things you can do: Do not use non-standard styles of navigation. Keep buttons in predictable locations. Name your menu buttons attractively and refrain from using generic labels. Some recommend against using labels such as “Products” or “Services” and instead suggests using key phrases that people are searching. For example: “Our web solutions”, “app development products”. Avoid drop-down menus and cluttering your navigation Your navigation should reflect your sitemap and should provide easy access to all web pages within your website. This helps reduce bounce rates. Reduce Page Load Time Even a single second delay in page load time can reduce conversions by 7%. If a page takes more than 3 seconds to load, you can very well assume that most users will not return to your website again. To keep people lurking on your web pages, it is important to make sure they load quickly. Compress your images and files to load pages quickly Consider using Accelerated Mobile Pages (AMP) to load pages quickly on a mobile browser Many websites have complex codes that result in slow loading. Hire a custom development team to simplify the existing code. If you use a popular CMS such as WordPress or Drupal, upgrading it to the latest version helps too. Fix website errors such as the 500 Internal Server Error, PHP warnings, and errors, and inability to load dynamic library. A website audit helps fix most of the errors you may encounter. Understand your visitors’ needs Between 70 and 96 percent of web visitors never return to a website again, and this is mostly because the web page does not serve their needs. To eliminate instances of visitors abandoning your website and to encourage them to stay longer, you should start understanding what your visitors really want. Use predictive analysis to understand what your visitors want now and in the future, based on web traffic trends. Terracotta In-Genius predicts data processing requirements and helps fix slower data storage drives. Optimove offers bespoke predictive modeling that helps you implement persona-based segmentation. This insight is sourced from your business DNA and historical data. Use web traffic data to understand your demographics, search terms, most engaging content, etc. Conduct opinion polls and survey to directly ask your visitors what they want Google Analytics, Kissmetrics, Mint, Clicky, Chartbeat, and Woopra are some of the tools used to understand various user statistics. Engage your visitors You might be surprised to learn that people form an opinion about your website in just 50 milliseconds (0.05 seconds). To make sure that this opinion is positive, you will need to make your web content and layout attractive, as 38% will stop engaging if they are not pleased with either. Make your content shareable on social media and encourage visitors to do so Always have a call-to-action at the end of a page so that visitors are not left wondering what they should do next Add customer reviews, testimonials, polls, subscription options, and other features to keep your visitors engaged Be real and engage your visitors by actually interacting with them using AI-based chatbots Enhance content readability and usability Users spend only 5.59 seconds looking at the content on your web page. This means, the content you publish needs to be skimmable and your focus should be on readability more than anything else. In addition, the content you publish should also be useful to the reader. According to Smashing Magazine, these are some of the industry standards you need to follow: User-friendly headers Scannable text with focus points Lots of white space Consistency in the hierarchy of layout, font, colors, etc. Consistency in line height, length, and spacing An emphasis on important elements and density of text Accurate use of separators Organization of content and media Content that can be easily used, shared and consumed Focus on excellent videos Research shows that marketers who use video grow revenue 49% quicker than those who do not use videos. In other words, publishing engaging videos that act as infotainment will keep visitors glued to your website for a longer time and help you grow your revenue quickly too. Use explainer videos to present your services and products Convert presentations and blog posts into graphic videos Use animation to elicit emotions in your visitors, which can help in keeping them on the website too Consider voice over artists and professionally written scripts to take your videos to the next level Test and maintain your website continuously Bounce rate is defined as the percentage of people who visit a single page on your website and leave immediately. Reducing bounce rate should be an important goal if you wish to keep your visitors glued to your website. Conducting regular A/B tests and initiating ongoing website maintenance are crucial in reducing bounce rates. Bounce rates more than 25% are a cause for concern and need your attention. Engage in usability, interface, compatibility, and functional testing of your website. Google PageSpeed Insights, io, Google ngx_pagespeed, Google

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Talent as a Service: Accelerating the Trend towards a Flexible Workforce

June 13, 2018

What happens when a project requires a particular skill or talent which you don’t have? Or want on your current payroll? What are your options as a Project Manager then? TaaS is the answer to such situations. After Software as a Service (SaaS) and Platform as a Service (PaaS), Talent as a Service is the latest disruption in the human resources sector that will soon replace the workplace as we know it. TaaS has brought a whole new dimension to crowdsourcing, bringing about an uberisation of the workforce. TaaS sources labour from the crowds by opening the workplace for grabs people best suited for a particular project. In other words, this gig economy will help propel talent across projects and organisations based on the former’s interest areas and the latter’s demands. It heralds a new generation of workers with highly specialized and directly relevant skills towards a better allocation of peripheral work. How TaaS can Transform your Business Liran Kotzer writing for The Huffington Post candidly states, “…with the economy in an uncertain state the pressure on these [small and micro] businesses to keep other costs in check is high.” That would explain why companies are now rushing to embrace the TaaS model. It not only enables them to enjoy flexible access to the right talent at the right time for the right price but also lowers the cost of retaining skills by a considerable margin. The scalability offered by TaaS, to roll out projects based solely on demand, is creating ripples in the world of recruitment as we speak. Given the steady invasion of the demand hiring culture into the modern workplace, blending the traditional Full-Time Employee (FTE) business model with a regular rotation of contractual workers don’t need to be as daunting as it sounds. TaaS is here to simplify the workspace, to deliver your timely needs and it inarguably costs less than hiring a new employee. According to The Economic Times, a lot of Indian IT companies including Infosys and Wipro are exploring the idea of an uberised workforce, with their own flexi-staffing models. The article speculates the possible reason that is catalysing this trend today : “What is driving this trend is the changing preference of the young workforce more than the market uncertainty and political situation in their largest market, the US.” Here are the three tenets of TaaS explained with hypothetical use cases : Flexibility and Expertise A fashion logistical company wants to rebuild their business plan and pitch an attractive deck to their prospective investors. None of the existing employees have ever drawn up a business plan before. At the same time, they will have better insights into what needs change and what stays, more than any consultant or new employees. At this point, the firm can recruit a designer with a background in fashion, retail, logistics, and design, to curate the deck for the company. Minimising the cost of FTE A firm has an AI and IT engineer on board but he has very little knowledge of UX design. It makes little sense to recruit a developer at this time for a short-term project. So the firm can hire a UX designer at this point to develop their website design. Increased Efficiency with Time Consumption A company is redesigning its brochures but their in-house team has very little knowledge of graphic design. An intern from the marketing team is willing to give it a try but it will take her a couple of days at least to learn the basics of Photoshop and even then it won’t be the same quality of an expert. There is no justification for hiring a full-time designer at this juncture; instead, it would be best in the company’s interests if they reach out to the designer designed their visiting cards once before. Things to keep in mind while adopting a TaaS model Incorporating Talent as a Service will sound as good in your company’s portfolio as it does on paper. To adopt it in your daily operations and for a seamless merger between the traditional and modern workplace, here are a few key points you must bear in mind. According to Rob Biederman, co-founder, and CEO of HourlyNerd, the model is especially suited for marketing, operations, and finance: these departments would be your best bet if you want to test the waters. While trying TaaS out for the first time, start with a small pilot project to gain experience in hiring and managing talent before investing in a large project with a lot at stake. While working with a flexible talent pool, allot and carve out distinct chunks of work and establish clear deliverables and deadlines with strong communication. Before and during talent acquisition, do your research and only recruit from a reputable source/agency/recommendation and follow it up with a strong vetting process. It trends set to improve Taas According to a report by Intuit, the number of on-demand workers in the US is expected to double in the next four years to almost 9.2 million. It won’t be long before the brick and mortar office is a thing of the past as where and how people work will change due to emerging Internet of Things (IoT), Cloud phenomenon and mobile technologies. Working in the cloud will increasingly shift work lives away from corporate office altogether and toward an in-my-own-place, on-my-own-time work regimen. “Gen Y will continue focusing less on physically spending time at a job site and more on getting the job done. Connecting through the cloud will allow Gen Y to success on the move and approach the work/life balance they desire.” As cloud computing keeps extending to every job sector, businesses are increasingly recognising that Cloud technology can be taken further to tap a virtual, global labour pool. This will in turn increase productivity, maximise the elasticity of their existing workforce and reduce labour costs.  To effectively minimise fixed labour costs and maximise productivity, enterprises of the future must be ready to work with

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Why Inexpensive Developers Can Prove to Be Expensive In the Long Term?

January 11, 2017

Regardless of the industry that we are in, most of us have witnessed the rise of affordable services, made possible due to telecommuting and remote working. For instance, it is now possible to get your sales copy written at a fraction of the cost when compared with going to a traditional marketing agency. All one needs to do is look around. Yet, even in this post-freelance, post-telecommuting world of agencies and professionals, there are clear demarcations when it comes to pricing of services. This is especially true when it comes to web and app development. There is a grand level of inconsistency when it comes to developers’ rates, for the same amount and level of work. The instinctual response is often to choose the cheapest developer available, so that costs can be cut. Yet, this approach can be very problematic in the long term, even if it helps to save money in the short term. In this article, let us take a look at why hiring inexpensive developers can prove to be expensive in the long term, and what you, as a client, can do in order to mitigate the costs incurred by hiring good quality developers. Here are three important aspects of programming that you risk losing when you hire a one-time developer who is probably very cheap.   Software needs to be updated regularly Once a program has been developed, it is not the end of the story. It still needs to be updated and bugs need to be fixed. When platforms are updated, the software needs to be updated too. Cheap developers will often not provide you with this kind of support, and you may not even be able to contact them on a regular basis. Even if they do, the costs will always add up and prove to be more expensive. Experienced IT agencies specialize in updating previously released software, and ensuring that you do not have to contact different developers each time an app needs to be updated. Code needs to be centralized In order to ensure stability, cohesion and smoothness of a software program, code needs to be centralized. Codes cannot exist separately from other tools that may interact with them. Everything needs to be cohesive. Your inexpensive developer may not take all this into account, and will most certainly not offer to take a look at connecting technologies, projects, etc that may interact or communicate with the current one. This only leads to a situation where you will spend more on tweaking, enhancing and eventually, centralizing the code for your software program.   Programs require maintenance, support and customizations Inexpensive developers often do not provide maintenance services and even if they do, their charges will add up to more than what you probably would have paid an ‘expensive agency’ upfront in the beginning. Lack of support and failure to customize your app or website as and when required can prove to be a big liability. Running to different developers each time will not only cost you more, but will leave your software project incoherent. What is a ‘good developer’ anyway? How does one find them? A good developer is one who is credible, reliable and responsible. Good developers usually have a business address, a firm or consultancy, or a fully-functioning agency. If something goes wrong with your program or software, you will be able to walk-in to their office, and seek their developers’ help, while also being treated to a nice cup of coffee and macaroons. In other words, they are always available even after the first version of the software is released, because as the old saying goes, software development is a continuous process. Yet, there are a few more things you need to consider before you decide somebody is good for your project.   Look for a team of developers Web or app development usually requires the skills of a group of developers. Each developer will probably be good at a different language or skill. Pooling together all these skills within a team helps to build great software programs. A team works as a cohesive unit, and this cohesion is translated to the software project they work on.   Seek accountability and real-time communication Most software projects fail because real-time communication (on the Internet or on telephone) is not available. Moreover, lack of accountability leads to more expenses because if something goes wrong, you are left with your project on your own. A good IT service team owns up, takes accountability and provides great communication. This helps you communicate your problems and also seek help when it is required. Seek agreements, estimates and continued support Professional agencies place a lot of emphasis on legalities and agreements. This is because; neither the client nor vendor should have to keep guessing about the services that are to be delivered. When there are clear goals and objectives that have been printed and agreed upon, the deliverable’s will be so much more efficient. Always look for teams that will list everything in an agreement and hire those teams that offer continued support, even after the project has been delivered. Why are credible and experienced developers more expensive? They spend on training They spend on overheads, which includes a great office for employees to work, good hardware for your software project to take shape, and miscellaneous expenses Their employees are treated better, which means they are focused on the project rather than making some quick money. They are subject to within-group and between-group competition, which ensures software development is competitive. They monitor your project even after the delivery, which ensures that you don’t face problems with your software program after it has been launched. Because, experience and confidence. Look for experience and support, not the initial costs As we can see from this article, it is easy to be lured into the nets of an inexpensive developer, who will prove to be costlier in the long term. You may spend less in the beginning, but

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A Quick and Easy Way to Set Up a Website for the Price of a Night Out

January 4, 2017

We have tons of thoughts that deluge in our mind about degenerate political environment in our country. One day, you wake up and looking at your disheveled hair in the mirror contemplate to start a blog to pen your thoughts and reach the world – a blog for political badinage and persiflage. You could be someone who went through flings but nothing seemed to work except the multitude of experiences you gained. And now you perceive yourself as a stereotypical grandma with assertions to all problems even though they are brimming with bromides and platitudes. Even if you lack lame excuses, hosting a website to promote your business online is a great idea. Whatever be the reason for you to start a website, setting it up is far easier and cheaper than you could imagine. Follow this step-by-step guide to kick start your website: Buy a domain  This is the first step you need to take. Think of a name of your website say www.abcxyz.com, this is your domain name. Domain name is acquired from a registrar by shelling an annual fee to get copyrights to use that name. If the name you chose is not available, you’ll be asked to choose another name.  Basically, you have to register your website name legally. Let us get down to some nitty-gritty about domain registration. Choosing a good domain name Name your domain after your business. It makes it easier for people to land on your website as they recognize your business name.  If your preferred domain name is not available, it is not a bad idea to first choose a domain name and then name your business after it. There is a limit of 67 characters on domain name. Choose your name wisely that reflects your brand. Don’t opt for abbreviated names just to keep it short because customers may not identify with it or are misled. Imagine what would happen if a brand like S & M Bikes calls its domain name just S&M.com instead of SandMbikes.com. You can also use hyphenated domain name if you think it helps customers to read your website name clearly. You can use prefix like “The” & “My” to get the domain name you are looking for. For example, if bags.com is not available, you can use thebags.com or mybags.com If .com domain is not available, don’t be fretful. Other suffixes like .net/ .org or country specific domains (when you are catering to local population) like .co.jp / .co.uk etc are equally good. Make sure you advertise your website as a full name to avoid losing customers. If your website is called abcxyz.net, advertise it as it is because abcxyz.com is a different domain. How to register a domain name? Domain name is registered with ICANN (The Internet Corporation for Assigned Names and Numbers) through a certified registrar. A domain name may cost around USD10 to USD35 that gives you the right to use it for a year and must be renewed every year. If you fail to register the next year, you may lose your domain name to someone else. You don’t need to seek your daddy’s help to register a domain name. Simply go to GoDaddy.com, the most popular daddy on earth or else use other registrars like 1&1 Internet, Namecheap, Dotster etc. You can either use a credit card or PayPal account to pay for it. Buy a cheap hosting A web host is a company with various servers (computers) that hosts your web pages. It is only after you host your website that people can connect to it across the world. You need to sign up for an account with a web host. There are both professional and free web hosts available. Startups and small business owners may be lured by free hosting. However, it is important to understand the difference between paid and free hosting. Free hosts treat you like a namby-pamby by adding their company’s name in your domain name. That obviously is a gag, if you are looking forward to some serious business. So, it is better to opt for professional host. Professional hosts guarantee you 99% uptime so that your website does not go off the net. Free hosts bombard your site with irrelevant ads and links that shrinks your search engine ranking. For better visibility and ranking, be professional enough to use professional services. Professional hosts offer a variety of packages with different bandwidth and storage space unlike free hosts. They also make sure that you get proper support when you face technical glitches. Professional hosting services are available at a dirt cheap rate. Some of the best web hosting services includes eHost, HostGator, SiteGround, bluehost, iPage etc. With value for money host like eHost.com, you get free domain name registration for life, drag-and-drop site builder with thousands of free templates, $200 advertising credits from Google, Bing and Yahoo. And to your amazement, a monthly subscription plan just costs $2.75 at eHost. If you are scrimpy, go for iPage.com that is offering similar services at $1.99 per month. Install WordPress automatically through cPanel WordPress is a web-based content management system that allows users to create a website and manage updates through cPanel.  And cPanel is a web hosting control panel with a graphical web-based interface and tools that allows users to manage websites. Users can easily install WordPress as a cPAddon with cPanel. Users just need to navigate to cPanel’s Site Software interface. Click WordPress once you are notified by hosting provider via email. Enter the requested information and click install. When the WordPress installation finishes, use your web browser to view the location of your website. For more help on manual installation of WordPress, please check this link. Usually, hosting providers directly install WordPress for you. Choose a decent free theme There are thousands of free theme available in WordPress. However, it is important to choose the right theme that goes along with the content on your website.   Many themes are loaded

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Top 5 Reasons Why Startups Should Choose WordPress

November 30, 2016

Though not as glamorous as some of the new technologies, WordPress as a CMS platform has been one of the most trusted in business circles. Why? It is not as complex or robust as some of its peers such as Joomla, Drupal and others. Yet, WordPress brings a special kind of simplicity to the table that is hard to ignore. This is precisely why WordPress-hosted websites continue to remain popular among not only startups but also major news websites and publishing companies. WordPress as a content management system has already proved itself, with more than a decade of empirical evidence of its efficacy. Today, WordPress continues to be one of the most popular CMS and it will remain so even in the future. In this article, let us discuss a few more reasons why startups should focus more on WordPress-built websites than anything else. Easy to Install Most people who start businesses do not have technical skills. This means, they will often have to rely upon expensive developers and coders to get their websites up and running. However, choosing WordPress has its own benefits. All one needs to do is buy a domain, host it under a plan, and then do an automatic install of WordPress from the CPanel. The next step is to install a theme that one may like. And the website is already hosted! All these things will not take more than an hour or two, and there is no technical skill required to install WordPress. Moreover, future updates are regularly sent to the website’s dashboard, and all that one needs to do is just click on the ‘update now’ button, and the website gets updated. There is nothing that is remotely difficult in installing a WordPress website. This is probably why it is important for startups to use WordPress. By using WordPress, startups will avoid unnecessary installation costs that they will otherwise have to pay, if they go ahead with full-scale web development. Very SEO-friendly One of the biggest problems that new businesses face is lack of visibility. In a world that is hugely dominated by content, search engine optimization has not lost its importance. Instead, it has taken on a new level of importance. SEO tactics are no more shady practices involving keywords. Instead, search engine optimization is built on using the best keywords that suit a business and building great content around it. WordPress helps startups to key in meta-data, keywords and other such information while also ensuring that blog posts and articles are search engine optimized. Moreover, the way WordPress is built is quite SEO friendly. This helps websites that run on WordPress to appear more frequently in Google search results. This is something that new businesses desperately need. If they receive even a small push to becoming visible in search results, they will gain quite a lot. Certainly, WordPress and its SEO-friendly build helps startups to gain new leads, drive more traffic and ultimately, increase profits and revenue. No need for technical or coding skills Usually, startups do not have a big budget for hiring developers or professional designers. They usually prefer to build a website on their own. This is great if the startup owner knows a little bit of coding or if he or she is a coder. However, a majority of startup owners are not coders and they simply do not have the resources to hire professional web developers. WordPress comes to the rescue of these people as you simply do not need to have any HTML or PHP knowledge to set up the website. All you need to do is simply install the website, and start publishing posts or filling up content. As there are tutorials available on YouTube and elsewhere, anyone can simply start setting up a WordPress website that looks as professional as any other. This is one of the reasons why WordPress is so popular among startup owners. Customer support is always available Though WordPress is open source, it has a network of hundreds of thousands of developers on its forums and groups, many of whom provide free advice and support. While it may take some time to get the help that is needed, free support is always available to those who are looking for it. For those who prefer custom solutions, there is always the option of custom WordPress development, which comes with customer support, maintenance and other features. Startups can go this route as even this will cost a lot less than building an entire website from the scratch. Used all over the world WordPress is used all over the world, and your freelance writer probably needs no introduction to it. If you are planning to set up a website and have someone fill up the content, WordPress is one of the best tools around. Almost every content writer knows how to use WordPress, and you simply have to give them your tasks and your blog or website will be updated with content regularly. WordPress is a universally used content management system (CMS), and if your website ever runs into trouble, you will always find a developer who will be able to fix it for you for a very low price. This is one of the reasons why WordPress continues to be popular among startup owners. WordPress is one of the best solutions for those on a budget If you have recently started a company and are looking for setting up a website, WordPress is a great option if you are on a budget. WordPress is not only cost-effective, it is quite robust too. Firstly, it is easy to install and you will not need to deploy expensive software programs. Second, it is SEO-friendly, which means, you will be discovered easily. Third, you do not need to learn HTML or coding in order to use WordPress. Fourth, it is always easy to find customer support for a small cost. Finally, WordPress is universally used even by large companies. If you need customization

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What Is Fluid Typography?

September 16, 2016

Responsive design is a great way to ensure that websites fit any screen size – computer, tablet or mobile phone. Responsive design is the gold standard of web design today. Yet, there seems to be very little effort towards making typography responsive too. While typography remains responsive on a responsive website, they are not ‘fluid’. What we mean by this is, typography does not automatically change its size according to the screen size. Web developers need to specify dimensions and this is quite unnecessary. Fluid typography resizes itself automatically no matter what the device’s screen width is. It is intuitive, practical and far more effective than responsive techniques. In responsive typography, type changes only at the breakpoints which are set. Fluid typography on the other hand readjusts itself smoothly. This helps in increasing readability of websites, no matter where they are visited from. After all, it is increasingly becoming clear that typography is far more important than design, as we want people to read text, and not just be impressed by the great design. [php snippet=1] Starting with fluid typography To build a website with fluid typography, you will have to tinker with viewport units. An easy way to begin with fluid typography is to understand what viewports are, and then begin to work with them. A viewport is a polygonal viewing region and its dimension differs in percentages. You will also need to control your viewport units by setting a minimum and a maximum size for fonts. The rate of scale can be similarly controlled too, and this is another crucial part of building a fluid typography-based web page. The next step is to maintain an ideal line length. Next, a modular scale ensures that everything looks ‘correct’. Robert Bringhurst’s ‘The Elements of Typographic Style’ as a resource guide to learn more about fluid typography is highly recommended. Different modular sizes need to be set for different screen sizes, and this means you need to specify how large your headlines need to be than the text under them, and other such criteria. You will also have to maintain a proportional space and work with constraints. Michael Riethmuller’s article is a great guide to whoever wants to begin with fluid typography. Focusing on readability The more we see changes in the way people consume content, the quicker we will have to make changes to the way we build websites. These days, people tend to focus on longform reading, and content that is compelling. This requires web designers to build sites with exceptional readability factors. To bring in readability, you will have to use fluid typography along with responsive design. This helps you to enhance readability across devices, and provide a uniform and consistent experience, within the context of any device chosen. You will probably need to read a couple of books on fluid type before you get to work, and the above mentioned resources are great.

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How Can We Use 404 Error Pages Creatively?

September 7, 2016

This is a situation that commonly happens: you type in a URL or click on a link somewhere and it goes to the URL only to display a 404 error. A 404 error is merely telling you that the page you are looking for does not exist where you are looking for it. In other words, a 404 error page is displayed when a web page has been moved, deleted, or when it simply does not exist. A 404 error can also be displayed when the person who is browsing is not connected to the Internet or if he or she has typed the URL incorrectly. In most cases, the links are either broken or the person who is trying to browse has typed in a wrong URL. It is a usability feature which helps to improve user experience on the website, by letting them know they have arrived at a non-existent page. Website owners can optimize 404 error pages If you are the web administrator and are looking for fixing these 404 pages, think of them as your friend. 404 error pages need not be something that should be feared and they need not be something that will send people away. Instead, think of 404 pages as opportunities to bring back people who typed incorrectly or landed on a page that they didn’t mean to. In this article, let us take a look at how you can optimize 404 error pages to boost traffic to your other pages. Convey a personalized message One of the best ways to optimize a 404 error page is by customizing the message. Instead of displaying a cold ‘The page you are looking for cannot be found’, you can change the tone and make yourself seem more approachable. You can ask your developer to display a message that is friendly and polite, such as, “Can’t find what you are looking for? Click here to learn more about us”. Or something like, “Oops, are you sure you typed the URL correctly?” [php snippet=1] Offer sitemap and search features Ensure that your visitors have access to both the sitemap and a search tool easily. A sitemap helps people to find the page they are looking for, while a search bar helps people to key in words that may be related to what they are looking for. Apologize and boost customer care The best way to boost your 404 error page is to simply apologize and ask the visitor to call you or write to you immediately. In other words, the 404 error page can be used as a call to action. 404 error pages are your friends Instead of letting 404 error pages annoy visitors, you can turn them into positive tools to enhance visitors to your landing page or homepage, get them to take action or simply develop a more positive opinion about you. In most cases, 404 error pages should be seen a usability feature more than anything else.

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When to Use Psychedelic Illustrations on Websites

August 31, 2016

Creative web designers with the passion for digital art have not shied away from exploring the magic of psychedelic designs. Psychedelic art form usually comprises of abstract visual art rich with colorful and vibrant designs. The designs are ingenious and artistic in nature employing curvilinear calligraphy, spiral patterns, intense colors and groovy typography. It is common to see psychedelic art in digital format in musical concerts, murals, and light shows. With the invention of computer graphics software and tools, web artists are better equipped to use their vision to create psychedelic designs. Various 2D and 3D graphics software allow designers to experiment with image juxtapositions, draw connecting patterns etc. Evolution of psychedelic illustrations Psychedelic illustrations evolved during the 1960s and 1970s. The evolution of this art form was inspired by ingestion of psychoactive drugs like LSD and other hallucinogens that became popular to the counterculture of the 1960s influencing music, dress, language, literature, philosophy, and political and social revolution.  It also led the rise of optical art and pop art. Some of the influential designers during that era were Wes Wilson for inventing psychedelic font design, Victor Moscoso for using the concept of vibrating colors to create the psychedelic effect. These illustrations were commonly found on concert posters, album covers, comic books etc. However, the psychedelic movement was not restricted to kaleidoscopic color patterns but also defined sentiments inspired by ideas conceived with the psychedelic state of consciousness. A Case study [php snippet=1] Psychedelic website design is brilliantly used by the Moogfest website. Moogfest is a multi-day annual event to honor Robert Moog and his musical inventions. It is dedicated to the synthesis of technology, art, and music. The psychedelic design was a result of rebranding effort taken up by the company in 2014. Moog music is into designing tools and synthesizers targeted towards artists. Its design team, inspired by Robert Moog – its founder, used the same innovative spirit to contemplate its design philosophy.  It exemplifies the ideas, concepts, sounds, images, artists and technologies that influence Moog brand. Website compatibility with psychedelic designs A website design is reflective of business perception, its values, and vision. It reflects the brand value of the company, event, or an individual. Psychedelic designs may look inspiring, philosophical, and overwhelming to you. However, does it go along with your business ideology? Psychedelic design work needs a lot of creativity, time, talent and money. Graphic designers need to fully understand what you are trying to achieve with the psychedelic design. How does it impact your customers? Do they like it or feel irritated?  For instance, The Coca-Cola Company used psychedelic illustrations for their Coke and Fanta advertisements for use in both print and TVCs. The campaign being targeted at a mass audience obviously made sense to use colors and psychedelic design to exhibit happiness and cheerfulness. However, psychedelic illustrations are not considered to be professional. You should thoroughly consider your business vertical, product, customers and purpose before going ahead with this design. Unless and until, it is a very creative and niche website, it is not worth the pain to invest in psychedelic design.  

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Should Web Designers Be Worried about Cultural Appropriation?

August 23, 2016

Cultural appropriation is a term that we often hear in news these days. Cultural appropriation refers to the act of using an underprivileged group’s cultural symbols by a dominant group, in order to financially exploit it. For example, when hip hop music was sung by Caucasian artists, there was cultural appropriation charges leveled against them. Why is this a problem? Dominant groups such as Caucasians often did not understand the difficulties in which hip hop music came to be. This, many non-Caucasians felt, was a free ride to success for white artists. There are of course arguments on either side. How is this relevant to technology or web designing? If you thought carefully, there is a lot that can be called as cultural appropriation. For instance, if a web designer starts making websites that are inspired by someone from a disadvantaged group but fails to give credit to them, there can be such accusations in the future. Is cultural appropriation a big problem in web designing? [php snippet=1] We feel, plagiarism is a far more serious issue in the field of web designing. A number of younger designers often copy designs of reputed designers and fail to credit them back. This can be a serious offence whenever copyright laws are applicable, and that is almost across the world. Younger designers should be very careful not to copy designs of other designers, no matter how far away or far apart they may be located from each other. Cultural appropriation is thus not a big issue in web designing. Plagiarism and failing to seek permission or pay royalties to original designers is a far more serious and punishable offence. It is should be noted that many designers do not understand that they are even being copied. A number of times, such acts go unnoticed and everyone is happy. However, as a professional group, web designers should be very wary of designers who do not remain honest or professional enough to remain original or create authentic designs. It is a professional issue that designers need to make note of. Handling plagiarism More than cultural appropriation, web designers should start worrying about remaining authentic and original. It is easy to report designers who practice unscrupulous methods to deliver projects to their clients. Unfortunately, we live in a society where it is often too common for people to steal codes and replicate designs. However, the silver lining on the cloud is, it is not possible to survive in a competitive profession if one continues to plagiarize. Only those who remain hard working and are original enough find success in the field of web designing, just like in any other creative profession. There are several ways to deal with plagiarism in the world of web designing. If you feel your design has been copied, or if you feel your designer has copied someone else’s website, you can always seek legal help. Creative work is usually protected by copyrights laws and if you are unsure about your country’s legal system, you can speak to a lawyer close to you. This will help you to find legal recourse if you have been a victim of plagiarism.

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