Category: Strategy

Interviewing Dedicated Employees with Projective Tests

Gone are the days when the fate of business was only decided by either self willed freelancers or local employees. Now dedicated employees are the ones who call the shots. And they do it rather well. Dedicated employees have given employers a chance to explore a whole new dimension in the realm of recruitments, but like any other recruitment process hiring dedicated professionals can prove to be extremely taxing and tedious, if not done skillfully. Even though most of the dedicated employees are remote employees, recruiting them still adds to the woes of an employer because of a lack of direct supervision. Hiring and interviewing dedicated employees Usually dedicated employees work from an economically cheaper location and most of them work from their parent offices, which still makes it important for employers to evaluate the psyche and the acumen of a candidate for the desired job. Recruiters must keep in mind that getting the right person for a job is as important as assigning the right job to the right person, which calls for a deep and sound understanding of human psyche. While recruiting you are not expected to be a pro at understanding human behavioral patterns and psyche, but there are a few ground rules which can help you take the right decision and forestall the financial implications that come along with a wrong decision. Now, as we proceed, it must be made clear that interviewing dedicated employees isn’t a cakewalk and assessing a candidate’s strengths and capabilities without a psychological evaluation is mostly futile. Basic psychological evaluation done at the stage of interviewing can work wonders for you in deciding whether the candidate fits the bill or not. Psychological assessment can very well avert the woes that come from hiring a misfit candidate. Employers with little idea about human psyche find getting a grip on psychological assessment extremely unnerving. To ease this discomfort, you can hire a clinical psychologist. Moreover, most of the assessments listed below can only be administered by a registered psychologist. Most of these assessments are done with the help of projective tests which are known to reveal underlying cognitions and unconscious matter that form the basis for understanding human behavior.These tests help in understanding a person’s character and his response to basic stimuli, which in turn can be used to predict the person’s behavior in certain situations. A good understanding of a candidate’s behavior can go a long way in making the right decision; it can not only save you from spending sleepless nights in the fear of not being able to get your work done, but also increase the productivity of the company. Here are 4 of the most important projective tests that you could use to hire dedicated employees: • The Rorschach Inkblot Test This technique is an indispensible part of psychological assessment. Created by Swiss psychologist, Hermann Rorschach, this psychological test involves interpretation of inkblots to analyze a person’s personality and emotional functioning. This is widely popular for determining a person’s thought disorder especially when the person is reluctant to discuss his thought process, a similar situation is more likely to occur during an interview where candidates intentionally veil their true appearances and try to appear idyllic. This psychological test can be used to crack open through them and analyze their emotions. This test is believed to furnish in-depth knowledge about the personality structure of a candidate, which can help in determining a suitable job role for the candidate to optimize the productivity. While interviewing it is extremely important to understand a candidate’s capabilities and his disposition towards the job in question, this can be achieved with Rorschach. Selecting the wrong candidate can not only spell doom, but can also invite stress which is completely uncalled for. Make sure this psychological test is practiced by a registered clinical psychologist. • Thematic Apperception Test Another personality assessment test which is famous for its promising results is the Thematic Apperception Test. This helps to determine a person’s disposition for a particular job or occupation and also throws light on the motivational stimuli for a candidate. With the help of this test a trained clinical psychologist can gauge a candidate’s need for achievement and power by evoking the subconscious state. More often than not, candidates have to take up this test when they apply for jobs related to military, academics, law enforcement and bureaucracy. Clearly, for such jobs astuteness is more importance than intelligence, which can be easily evaluated by such projective tests. This test involves interpreting 10 out of a total 31 cards. All of these cards have pictures of people in different situations. These pictures are necessarily thought provoking and are capable of varying interpretations, they are designed so to evoke underlying thoughts and emotions of the candidates. The subject of this test i.e. the candidate must interpret the images in his own way and develop a story based on the picture shown. A psychologist may also ask the interviewee to describe a blank TAT card. In an interview, one important quality that every recruiter looks for is a candidate’s ability to solve problems which in recent times has become a prerequisite, lest the employer grumble under his breath with frustration. Being an employer you do not want to address all the trivial problems of your employees, hence most of the recruiters make sure that the dedicated employees that they hire have some knack for problem solving. Thematic Apperception Test is a great tool to explore the problem solving ability of a person and hence it has been mandated while selection of employees for important jobs related to international and national importance. • Draw-a-Person Test Earlier the use of this test was only limited to kids for getting a better judgment of their personality traits, but later it was developed and modified to measure the intelligence levels in adults. This psychometric test can also reveal the differences in personalities of people, a tool which comes handy while analyzing whether a candidate’s personality

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Why Dedicated Hiring Is the Best Model of Engagement for Offshore Development Projects

Dedicated hiring is considered the best model of engagement in comparison to your in-house human resource. As a matter of fact, it confers flexibility in selecting your resource as and when needed. Moreover, it keeps you away from chasing offshore freelancers with lack of commitment. As an outsourcing business agency, dedicated hiring services save you a great deal of cost besides ensuring that the quality of work delivered is of superlative degree. This engagement model is widely preferred by agencies which require full-time based dedicated teams. You can hire such teams for varying needs including but not limited to product and software development, web application development, ecommerce websites, JAVA/PHP based programs and so on. After your initial inquiry, the offshore agency engages in requirement analysis and accordingly you can hire a dedicated team of individuals committed to you. Dedicated hiring ensures a seamless handling of your offshore projects with multitude of gains to your business: • Hire the best talent available – Dedicated hiring gives you the option of choosing the best talent which is in-line with your programming needs. And you get specialists in nearly all the fields including SEO, .net, magneto, JAVA, PHP, mobile application developers and many more. You can also increase or decrease the size of your team with time thereby optimizing your operational cost. • Axe your overheads – Your outsourcing vendors take complete care of your dedicated team. Support infrastructure like hardware and software, office space fall under the ambit of your service provider. Thus, it negates your focus required on unnecessary tasks while concentrating more on the actual task. • Remotely manage your offshore team – The outsourcing vendor equips your dedicated team with the necessary communication support including video conferencing, PC sharing, high speed data sharing, and mobile connectivity so that you gain a real control over your virtual employees by monitoring them remotely. Moreover, you have full control over project planning while the knowledge is kept under your purview. • Bypass legal boundaries – Your dedicated resource may be spread across the globe serving different needs. Irrespective of that, you save yourself from delving into legal issues including government clearances, taxes or company registration specific to the laws of the land whether it is Asia or Latin America. • Control over data security – Virtual employees in developing countries have access to sensitive information of your business. But with cloud-based servers owned by your company, whole information is stored within your servers. Moreover, data security is of utmost importance to the well-established outsourcing vendors. • Accountability – The outsourcing agency is entirely responsible for keeping a check on the workers and their functioning. And they make sure that the dedicated team working under your company is aligned to your instructions and developmental goals. Besides this, any goof ups and irregularities by your team are daily reported to you so that you can take timely action. • Staff management – The virtual team working beneath you is under a contractual agreement with the outsourcing vendor. Consequently, all HR related issues like employee leave and employee benefits are subjected under vendor’s jurisdiction. Whether it is attrition rate or salary hike, none of it is your concern as far as your work is being delivered. Furthermore, you need not invest in annual bonuses, insurance and medical allowances. • Nurture long-term relationship – Your in-house team works in tandem with the offshore dedicated team. Continuous working over various projects develops a level of understanding between culturally different teams thereby nourishing strong working relationship among them. • Save your time and money by hiring a dedicated resource team – Due to lack of experience and expertise, it is advisable that you invest in dedicated resources as the whole arrangement is cost effective as compared to your in-house resource. And it is a well known fact that IT employees need regular training to keep up with the technological advancements. By outsourcing your services, you save the entire cost of training. Though dedicated hiring comes with numerous advantages for your business, you will need to make sure you are working with the right agency. Make a thorough check before associating with any offshore service providers. Ask for their credentials, verify them and then proceed on a contractual basis.

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What Should Your Sales Collateral Include?

Sales collateral is the support material used by the salesperson of the company to make the overall selling process easier. Whether you are selling a product or a service, sales collateral forms an integral part of your company’s marketing strategy. Growing curiosity and awareness among customers about different brands necessitates that your company creates a right mix of collateral that enhances not only your sales but also builds your brand image. As a company, your business may be dealing either with B2B or B2C customers.  Given the circumstances, utmost care should be taken in designing sales collateral keeping in mind the corporate identity of your brand. Let us see how your sales collateral should look like: • Website content – Every company big or small must have a web presence as it is the first thing which comes to customer’s mind to know about you. The website content should not contain vague or copied information. Maintain originality and quality of the content posted. Also, make sure the website loads quickly and is easy to navigate. Your website should be interactive in nature to let the customers post their queries, chat with your sales executive and even email you. You can make a great website by hiring a professional designer by closely feeding him details about your company, product or service. • Blog – Blogs have gained huge popularity among customers as it gives you the opportunity of sharing knowledge with your prospects. Blogs don’t talk specifically about your products rather they emphasize more on the broader picture of the market, innovations, scope of advancement and many other interesting topics you may think of. It is not limited to anything specific but it should be interesting enough to generate revisits. Do not forget to include social media sharing buttons and RSS feeds on your blog to enable wider circulation of your blogs. • Presence on social media platforms – It is extremely important to be present on social media platforms like Facebook, Twitter, Google + etc to engage directly with the customers through comments and likes. Customers interact freely on social media and are in a better position to express their true opinion about your product. In addition, it gives them the opportunity of sharing the links of your website/blog or product information with their friends and family members. • Visual aids – Customers ought to remember what they see more than what they hear. Visual aids may include both electronic and traditional/paper medium. Your visual aid may include sales presentation, word documents, other computer files and product videos in electronic form while it may include technical data sheets, brochures, catalogues, direct mailers etc in paper media. Traditional materials can also contain product pictures, bar diagrams, charts to add to the sales process. And fortunately, all traditional content can be presented in the electronic format. To add to the visual image, corporate identity package plays a crucial role in representing your business professionally. • Webinars – Webinars are catching up faster than any other medium to assist your sales team in organizing group demos of your product and explain about the services you offer. Webinars provide a virtual experience of sales presentation to a group of customers. It is a two-way communication platform wherein customers get an equal chance of raising their queries. • Sharing customer success stories – Highlighting the customer success stories brings a smile on your customers’ face. They try to experience the same satisfaction virtually as generated by the satisfied customers. To verify the authenticity of your sources, you can even request some of your old and loyal customers to share their detailed experience and their contact details. You can share their stories through your website or sales presentation. • Awareness surveys – The product awareness survey is an indirect method of generating awareness level among your leads. It is usually in the form of structured questionnaire. The surveys enable your salespersons to have a clear idea about what the customers think or know about your product or company. It also enables them to be prepared for a better confrontation with your prospects. So, though such surveys may not be directly given by the salespersons but they do form an essential part of your company’s sales collateral.

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Flexi Hiring in Indian IT Industry to Increase Exponentially

Before we get to the bottom of an astounding estimate that flexi-hiring in India is going to increase by 20% by 2020, there are a few facts and figures you need to take notice of. 10% of overall workforce in India could be working as a flexi staff by 2025 and another 1.3 million people employed in Indian flexi staffing will form 3% of organized sector employment. The actual number of flexi workers in India is projected to touch 9 million by 2025. Another important fact to note is that about 79% of flexi staff in India falls in 21-30 year age group which indicates flexi hiring for entry-level positions is the preferred choice for employers. Why choose India? Despite the global slowdown, there is a steep rise in flexi hiring among IT companies in India. There is also a rise in just-in-time hiring due to volatile market conditions. Moreover, shifting focus towards core activities facilitates flexi hiring for non-core activities. India is one of the top Asian countries in flexi hiring, the country will help you cut down your rising human capital expenses. With limited budgets and a decline in the hire of new recruits, many HR officials are resorting to hiring temps to get the work done. The flexible workforce in India is extremely talented, hard-working with innate problem-solving capabilities with the best IT and ITES training institutes across the country. There is also a large database of skilled professionals with expertise in all kinds of programming languages, coding techniques, web and mobile application development Some of the features of an Indian flexi-workforce: • Hiring a flexi staff from India comes with numerous benefits including saving office space, hardware and software investment, infrastructure investment, end-to-end technical support, freedom from employment tax, labour laws and insurance of workers. • Despite the difference in the time zone, they are readily available for work in accordance with the American time zone. • Strong cultural orientation training provided to IT/ITES professionals to serve the client at par with the locally hired professional • Flexi staff recruitment agencies in India provide you with seamless support in getting the best talent to serve your needs at an affordable cost. It also minimizes the employer’s risk as the day-to-day administration and supervision are taken care of by the recruiting agency. Benefits of a flexible workforce • Beat margin pressures – With the cut-throat margins in the IT market, flexi hiring helps you deal with swinging market conditions and beat your competitors’ pricing and quotations. • Potential to turn into a permanent employee – Though a temporary workforce is employed on a short-term contractual basis, but they can always turn into your “tried and tested” permanent employees in the long run by gaining sufficient experience. Thus, saving you a considerable training cost. • Specialist temps – Temps are not only hired for taking care of entry-level jobs, even a specialist temp can be hired for a short-term basis depending upon the need of the project. Many companies hire specialist trainers to train their permanent workforce from time to time. Besides this, specialist temps assist in project planning, database set up and implementation and so on. • Regulate your staff requirement – Staff optimization is another major advantage as you need to hire temps as and when required. Therefore, payroll expenses are minimized and there is no labour redundancy. • Deal with temporary workload intelligently and sustain customer delight – In the IT industry, we find that the workload increases spontaneously when the number of orders increases or when complicated and tougher projects arise. To deliver timely service to all your clients, you can hire temps to meet the deadlines and keep your customers happy. • Reduce time and cost of selection – Flexi hiring eliminates complex and expensive procedures of hiring. It also enables faster mobilization of the workforce and you are liable to pay only for the working days. Thanks to easy communication with real-time data exchange through cloud-based platforms accessible via laptops, tablets and smartphones, there is a major spurt in offshore hiring. Also, continuous overtime and pressure often result in low productivity and poor service quality in the long run thus affecting your human capital. By hiring temps, you will be able to lower the burden on your permanent employees and make use of modern technology.

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Understanding the Cult of Infinite Scrolling

Infinite scrolling is attractive to some and burdensome to others. It has stayed long in people’s minds. In fact, it has reached a cult-like status among web designers. Twitter, newsfeeds of social networks, certain websites that are image-based, and a host of other websites employ infinite-scrolling. However, one needs to stop and ask ourselves: is infinite scrolling really the way to go forward? The prevalence of infinite scrolling in social media The birth of social media saw an over-dependency on infinite scrolling in a bid to handle the ever-burgeoning user-generated content. Social media would never have been the same if it was not for the gift of infinite scrolling from web designers to the then internet-savvy people. Web designers use a lot of cues from these yesteryears even now. A lot of pages from the social media circles have now loosened the load on themselves because of over-dependency on infinite scrolling and are exploring other alternatives to handle the overload of information on their sites- infinite scrolling looks like its outdated. You should comprehend the large volume of information generated here to get a feel of the predicament of the people in social media. This exploration of alternatives may take long but it is a welcome step. How have popular websites limited the use of infinite scrolling? Here are a few steps these social media giants have taken to get a grip on their sites and do away with infinite scrolling. Let us look into that. 1. Facebook Facebook caters to people in the millions- 450 million and counting, to be exact. An average user glued to Facebook, which is often the case, can generate a huge volume of information from his likes, statuses, photos or videos. And this avalanche of information can put to shame the widely catalogued information in many of the world’s libraries. To curb this over-dependency on infinite scrolling and explore other options, Facebook has adopted a whole new breed of strategies. One of them is the categorization of the news feed wherein the posts of its many users are grouped into top stories, most recent stories and the like. Top stories direct the users to the gossip about the friends whom the user has been in constant touch with and thus considers their company worthwhile. It should be noted that many users on Facebook do not meet the whole of their friends in their list personally and are total strangers to them. This categorization can solve a lot of problems infinite scrolling resolves and can be a good alternative. Most recent stories are carefully picked by Facebook through an algorithm that decides what the users are best interested in and the posts that are very fresh. This is better than the stale news which some users detest. Facebook also reserves some other good features such as the option to view older stories. These stories are the ones that the users have very likely missed and can be important to them. These are the ones such as important events like a wedding, a birthday or anything else. These photos and albums make sure that nothing is missed or else the user could land in a soup concerning his friends. Another important feature that Facebook has come up with is giving its users the liberty to subscribe to their most important friends’ news feeds. A click of the button ensures that everything that their friend posts does not miss their attention. This optimization to the infinite scrolling system can allay fears of the users being in the dark regarding their friends’ antics. Facebook has greatly improved with the recent hacking fiasco that it had fallen victim to. Needless to say, Facebook can come up with a great substitute to infinite scrolling in a few years. This innovation by Facebook can make many heads turn. 2. Twitter To lessen the load on its website, Twitter limits the characters in its tweets to 160 and once the tweets are full to the brim it is never shy to admit that its network is busy and congested. It notifies the user that the tweets are full to its capacity and the social network is up and running after a few minutes. Twitter also prompts an average user to group their tweets into hash tags. Once a user searches for a piece of information via a tag it magically appears and is thoroughly grouped. This information is streamlined. Prompting the user to group his own tweets is a good idea to counter heavily relying on infinite scrolling. Also, the mobile version of Twitter makes an attempt to put the user at ease by the introduction of a useful button that asks the user whether he wants to go back to the top after he has scrolled to the near bottom of the page. This is kind of useful because many users are not aware of the usefulness of the ‘Home’ and ‘End’ buttons on their keyboard. Hence they find it very difficult to navigate the page. Twitter’s infinite-scrolling has worked in its favor, though. What should web designers be watchful about infinite scrolling? Here are some of the users’ habits that make a web designer to watch their step when they plan to tread into the ambit of infinite scrolling: 1. Users want access only to exclusive data The users of the website in question here do not want a deluge of information flooded to their monitors but welcome the thought of having a lot of this on their fingertips. They should be allowed to explore many of the information at their whim while the most important piece of data that they have come searching for should be at their hand’s reach. Thus a website designed with a readily available content can be termed usable by its users. 2. Users want to keep themselves posted Imagine the plight of the users when they do not know the volume of data that is remaining to be displayed and they have to

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What Are the Disadvantages of Outsourcing?

With the advent of globalization outsourcing has experienced a phenomenal growth. The success story of this concept is so over-powering that it has almost outshone the disadvantages associated with it. This concept may have helped myriads of companies in accumulating wealth but it has also spelled doom for many, and honchos at Boeing can very well vouch for this statement. More often than not, companies get so busy reaping the short term gains that they lose sight of the unpredictable astronomical losses, which is almost like collecting dimes in front of a bulldozer. So, what is wrong with outsourcing? Nothing is wrong with outsourcing. The way some businesses use it is wrong. Initially outsourcing business processes helped companies save a lot of money and it was passed on as a newly found corporate genesis which could substitute the traditional ways at a very less cost. This belief did hold good as long as outsourcing was handled properly, but it was soon discovered that any glitch or unpredicted spikes in the defined process proves fatal for the business. Importance of far-sightedness Far-sightedness is one of the prime prerequisites to chalk out a strategy for outsourcing which, let’s face it, lacks in the new kids on the block. Most of the nascent business units led by young professionals that solely rely on outsourcing suffer an ill fate because of lack of far-sightedness and curtailed experience. A detailed description on the common problems associated with outsourcing can help young entrepreneurs develop a fair idea and induce a sense to use this practice judiciously. • Power shift in the Managerial Control When you enter into a contract with another company and allow them to perform your business processes you involuntarily turn the managerial control to them. This could turn your company into a mere “authority” that the outsourcer is working for, a relationship of this sort differs substantially from a normal in-house work relationship. The company that outsources cannot oversee the functioning of the operations which may lead to loss in quality and other quality related issues. Your extended work force may not imbibe your company’s cultural values and exerting these values may not be even possible. Their only motivation would come from reaping maximum profits from the services provided by them to your company which is not an ideal work relationship. • Uncalled for legal problems When you sign a contract with another party, you are liable to release payment if the conditions of the contract are met. To meet the conditions the other party can stoop down to any levels and even comprehend the conditions of the contract to its benefit. To counterfeit such implicitly deduced inferences a legal aid is usually sought, which adds to the unseen costs. A situation like this invites expenses which are uncalled for and causes unnecessary psychological stress. It has been noticed that, while outsourcing almost all the companies ended up seeking legal help, and spend indeterminable amounts of money. Once both the parties enter into a conflict, it turns into one of those sunny days for legal advisors to make hay. • Quality is compromised When a third party organization takes control of internal business processes of a company, the quality of service rendered can be questionable and is often not up to the mark. Reaping greater profits is the sole motive for most of the organizations and in doing so they tend to cut down on expenses which can directly affect the quality of work delivered by them. This is something that an in-house department of a company would never do, as its own company’s reputation is at stake, but a third party whom you outsource your business process may not think in the same lines. Reviewing the quality of a product is much easier than reviewing the quality of services rendered by the third party to your company’s customers, which leads to confusion and delay in claim settlement. Recently, Dell fell prey to this situation, it had hired a third party to handle its customer grievances cell and the customer complaints increased exponentially over  the call centre executives not being adept in handling the complaints. To substantiate its claim against the third party Dell had to conducts surveys and collect feedback from its customers, this activity itself entailed a significant amount of expenses which were not foreseen. • Surprise hidden costs are extremely unpleasant Incurring hidden costs is never a pleasant experience especially when you are on a budget with no extra money at your disposal. Imagine the look in your face when you buy an expensive home appliance with a promise of free installation and then get charged almost double the standard installation fee because of some paraphernalia used in installation that you thought came along with the appliance. Now, multiply that look a few hundred times when your company is concerned, as the costs involved would be humongous. A contract by far covers almost all the basic costs which are foreseen, but the costs incurred when the business processes are carried out are accounted under hidden costs, which also entails legal fee, if charged any. • Confidentiality and security are at stake A contract usually reserves a company’s right to sue the third party who accepts the outsourced work, if there is a breach of confidentiality, but the damage done cannot be reversed. Highly classified information for a company is what a wedding ring is for girl, if it is stolen, hell hath no fury like a company whose confidential information is leaked. At the end of the day, no matter how much the company tries to bring down the accused for breaching the contract, there is not much that can be done. The leaked information could be used by the company’s arch rivals and if the information is critical it could completely destroy the company. To avoid a situation like this vital information must not be passed on to the third party handling the outsourced work. • Dependence on

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When Not to Outsource: An Analysis

Outsourcing may seem like an easy option when you have a lot of work on your hands and very few people in your team, but the itch to outsource work spontaneously must be controlled as it may pose a potential threat to your company. Myriads of benefits of outsourcing have already been established, but little do we know about the demerits and seldom do we bother to know about “when not to outsource”. Should you be worried about something? Notwithstanding the major benefits of this business option there are situations which call for controlling the need to outsource. Acquiring the expertise to identify such situations may take an entire lifetime, but with a comprehensive view on the basics you could develop a knack to identify such situations. Irrespective of the reduced labor costs and increased flexibility outsourcing is not always a viable option and delegating work to an in-house team even at a higher labor cost may deem necessary. Companies who are extremely particular about their cultural standing and their business strategies might not appreciate outsourcing at all, as it involves transferring the job to a third party which may have a different culture and a different management style. The woes of outsourcing are well known by all, but there are companies that still fall prey to common traps. To avoid repeating the common mistakes in outsourcing, it is crucial to acquire in-depth knowledge on outsourcing and carefully study cases where outsourcing proved to be a fiasco, which, let’s face it, no one does and ends up going down the hill. To make things easier for you here is a list of scenarios where outsourcing may seem like a viable option but one should steer clear of it to avoid trouble in the long run. 1. When Outsourcing increases expenditure The prime reason for outsourcing is cost reduction and if that is being compromised then you might want to reconsider your options. This business option is believed to reduce costs as it does not entail overheads like social security and health care of the employees, more often than not the third party also offers a competitive quote which adds to cost reduction. With so many parameters working to its advantage it usually seems like a viable option as compared to delegating work to an in-house team and is bound to reduce costs, but if that is not happening then you might want to consider your options. There may be situations where the cost of outsourcing is much higher than operating an in-house department, which might lead to a financial loss. To avert a financial implication arising from a similar situation you could delegate the work to an in-house team. 2. Outsourcing may not be applicable for every project Just because outsourcing reaped maximum profits in a project does not necessarily mean that it would fare the same way in other projects. Pay close attention to the requirements of the client and the project, there are situations where the client insists on getting the job done from an in-house team rather than a third party. This is clearly because of trust related issues, the client finds it difficult to bank on the quality of the service provided by a third party and prefers to bank upon the company’s reputation. In a fix like this you might want to cater to your client’s requirements rather than outsourcing operations to generate greater profits. 3. Not wise to outsource during management restructuring Any decisions pertaining to outsourcing require undivided attention which is not possible if the top honchos of a company are involved in figuring out their new roles. Restructuring internal operations, eliminating hierarchies and divesting unprofitable functions require a lot of attention and are usually not done over night, after the structuring is completed it takes quite some time for employees to figure out their new roles that come along with new designations. If a company plans to enter into a contract during such unstable times the probability of error and misjudgment increase by leaps and bounds. Any kind of outsourcing needs sufficient focus and ample of time to reap the desired benefits. 4. Outsourcing to a company that frequently changes its senior management may not be a good idea The basic idea behind outsourcing is to transfer the control of business operations of one company to another to the costs and the responsibility associated with it. If the management of the third party goes through constant restructuring, the benefits of outsourcing may not be so pronounced. An unstable management may result in constant reallocation of roles which in turn may cause a lot of confusion in dealing with the employees of the third party. You may end up inviting more trouble in an attempt to brush off responsibility associated with the outsourced business process.  It is essential for the third party to have a stable senior management to facilitate your company in heaving a sigh of relief. 5. Think twice before outsourcing to countries with political unrest The economy of a country heavily depends on the political stability, an unstable economy can adversely affect any company and cause it to topple down from the zenith of success, and this could happen to your third party outsourcing vendor too. Consider the case of Egypt, which was touted as “the next big thing” in 2010 by the industry watchers in the outsourcing domain, came crumbling down when the anti-government protests pushed its government to shut down all the communication services overnight. This caused huge resentment amongst the citizens and agitated them further, almost forcing the nation to be ousted from the list of dream destination for outsourcing. Many cases of outsourcing involve in allocating personnel from your company to the third party’s country and during political unrest you may also jeopardize the lives of your valued employees. Foreseeing political unrest in a country may need a lot of experience and conviction, but it certainly pays off and can save you from incurring grievous loses. 6. Countries with a laid

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Is Outsourcing Good for America?

Most people will have you believed that outsourcing jobs to another country will take away American jobs and lead to economic and social difficulties. Many research studies however point to something contrary. Vinod K. Jain, PhD at the Robert H. Smith School of Business, University of Maryland and Kamlesh Jain, PhD at the India-US World Affairs Institute, D.C. published a study titled ‘How America Benefits from Economic Engagement with India’ in June 2010. The authors noted that a number of Indian companies have been investing steadily even as American companies are accused of offshoring jobs to India. Indeed, outsourcing and offshoring is never a one-way relationship. Instead, the outsourcing destination usually contributes by investing money, manpower and talent in the client nation. Both Republican and Democrat politicians have often used outsourcing as a scapegoat to win the hearts of people and they may certainly believe that they are right too. The idea of purchasing talent, goods and being ‘self sufficient’ is a collectivist tendency that does not go well with an individualistic and entrepreneurial culture like America’s. Here are many reasons why outsourcing is important for America economy: Outsourcing benefits American Economy It is a myth when people say that outsourcing jobs to other countries harms economy. Of course, on the surface it looks like valuable jobs are being exported abroad while unemployment numbers increase back home. Most of the jobs that are outsourced help create higher paying jobs in North America. Economic stagnancy which often results from people doing the same thing all over again can be avoided when jobs that are repetitive and cumbersome are outsourced. Of course, companies spend less on outsourced jobs and end up making more money and pay more taxes. That alone helps to boost American, Canadian or British economies. Outsourcing can improve employment conditions in America Many jobs that are outsourced often require a lot of hard work. This hard work necessarily does not mean high incomes at the end of the month either. Instead, one has to look at jobs as they were, before the advent of IT outsourcing. IT jobs were rare and few and most computer engineers often were not paid as well as they are today. Thus, when these jobs were outsourced abroad, only a small percentage of the jobs were outsourced. Instead, many middle level and senior level jobs were created in order to manage, supervise and train those offshore workers. These jobs ultimately continue to benefit Americans today. If one were to ask the question how these jobs may improve actual working conditions in the U.S., the answers can be varied and diverse. When low paying but demanding jobs are outsourced to low cost countries, corporations have more time and resources in their hands to train their employees. Employees who earlier had to work more number of hours for a lesser salary can often look forward to increased incentives, opportunities to train themselves in new skills an build their career paths in a more opportunistic manner than otherwise. Employees who work in companies that outsource demanding jobs often enjoy more leisure time, avoid hazardous work environments and have better relationships with their managers. American companies gain access to affordable talent Technical education in offshoring destinations is inexpensive. Countries like India, China, Philippines, and Bulgaria tend to veer towards the left and heavily subsidize education. What might cost $100,000 for an undergraduate degree in computer science may cost only a few thousand dollars in these countries. Consequently, there are more technical graduates in Eastern Europe, South Asia and China than in the West. There is also a tendency to favor technical education as opposed to a liberal arts education. This of course results in a group of youngsters who make great employees. Hiring someone who has had graduate education in the U.S. will be significantly more expensive than hiring someone from India or Philippines. This reality is often painted negatively but it not only helps companies that hire these employees, but also onshore employees who can put their liberal arts education to better use. More unemployed people in America can start their own businesses The argument against outsourcing goes like this: jobs that are desperately needed in the U.S. are sent to offshore destinations and that results in unemployment. In reality, there are no conclusive studies that point against outsourcing. Instead, there is a stronger likelihood that highly demanding but low paying jobs are offshored, making room for American unemployed to try newer avenues for creating wealth. That naturally veers towards forming companies and starting own businesses. Entrepreneurial spirit among the unemployed must be encouraged as there is a wealth of talent in offshore destinations that these new entrepreneurs (previously unemployed) can make use of. What may seem like a nemesis can actually prove to be an opportunity to create more wealth and jobs. Outsourcing increases innovation There is nothing more important than being able to create something new and unique. In order to create something new, there has to be room for innovation. When companies, employees and entrepreneurs worry about technical skills, operational tasks and other high-demand issues, they often lose out on innovation. By outsourcing these high demand jobs abroad, entrepreneurs and corporations can invest more time and money into research and development. Innovation helps corporations to increase wealth, employment opportunities and ensure a better ROI in the long run. Controlling capital costs There are other less obvious benefits to outsourcing. A New York Times article pointed out that outsourcing tasks may help in controlling capital costs. This in return attracts more investment and a firm looks more attractive to stakeholders. By controlling capital costs, a company can ensure that significant draining of funds is avoided and available resources are made use of appropriately. The article also points out that outsourcing can increase efficiency within an organization, especially if it is a small or medium sized business. American economy is really fragile at the moment but outsourcing high demand jobs which are low-paying can increase

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Social Media Metrics That Actually Matters

Social media is the hottest and widely discussed topic in the entire globe right now. Worldwide growth of Facebook is increasing rapidly where USA stand 1st followed by Brazil 2nd and India is in 3rd rank. Samsung became the most successful brand in Twitter, Coca-cola in Facebook.  That magic was not happened overnight. It is really important to know now; what tools or statistics is really working behind that revolution, globally taken place.  There are some extremely important metrics working behind those success factors that really matter for the social media marketers. A few are here to be noticed with all your attention: Like vs. Unlike: A simple ‘thumbs up’ symbol, known as ‘Facebook like Button’, has changed the world forever. It is good to have huge number of Facebook likes, even better to build up a well defined ‘Fan base’ in your brand page. Once you have it all, you have to make your Facebook page more active and informative to keep your page like towards a increasing graph, otherwise your fans are wise enough to find the unlike button, once they will get bored. Engagement factors: Right now approximately 1.11 billion people live in a manmade virtual world, called Facebook, they share, they like, they comment, they poke, they do it all in that virtual world, with their Facebook friends, so give them some social element every time to engage themselves with you, your brand name. Reply when they comment, thank when they participate with the social activities done by you.  High resolution images: Images really count on when you are talking about sharing factors or virality in social media, If your business deals with fashion garment or dark chocolate no doubt everyone is going to like and share the image, what if when your business deals with HTML/CSS ? Simply keep your updated information in a catchy template backed by awesome graphic design to drive the attention of your audience. Frequency of posting: If your friend messages daily you really feel good, if he messages you 1000 of times daily you are surely going to block him. Just like that post engaging content, images, videos daily on your timeline once or twice or thrice but not more than that. Keep a time gap of 3-4 hours between each posting otherwise it feels annoying. Reach vs engagement: Keep your eyes open to make your social media activities reach throughout your desired location, group and interests. Also be sure that atleast 20% of your total reach is converting into engaged user in your social media page. It is better to target 100 people interested on you than to target 2000 people who are not interested to get engaged with your business. Building Relationship: Make a fan base on social media who will get friendly with you, comment on your every content, shares images, likes whatever you do, appreciate their activities or they will leave you. Never forget to thank your participants. Virality: Your fans always have a good bunch of friends and a better bunch of jealous competitors; convert them into your audience, go viral by creating something new everyday. It really counts on. Handle Negative Feedback: Handle the objection tactfully to convert the social threat into brand opportunity. Always listen to your audience, find out problem, solve it soon Manage your social campaign: You can run ads on social media to promote your business online, yet there should be clarity of communication between you and your target audience. Manage your ad campaign and Precise your targeting when you are running your ads, as you cannot sale Chicken Hotdog to a vegetarian. Treat audience as princes The old marketing theory says customer is the king; new one should be Customer is like princes. They need to be appreciated of whatever they do. Facebook contest can help a lot to appreciate their participation and they can be pampered well by winning attractive prizes from contest. Social Apps: Have you Noticed, your kids always likes to visit someone else’s home next time when they offer colorful Toys and video games happily. Your audience is also like that, offer them beautiful image apps like ‘Photo Mash Up’, crossword etc they will go crazy and always be connected with you. So always listen to your customer happily with a smile.

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ROI of SEO

When we are talking about ROI from SEO, We assume you are a website owner, running a business through your website. You have hired a SEO agency or an internal team for your online business promotion. This article will help you to understand how good is your SEO with respect to the money you are investing on them, The truth about website traffic from SEO (you should know and can’t blame on the team) There is no magic formula to improve the traffic. Don’t expect it in the 1st month itself. The conversion rate from organic traffic can’t be compare with any other medium. Website content and design change suggestion will come from the agency but your involvement is highly necessary. 1st Step- For calculation of any type of ROI the base month’s statistics are highly needed. You need a benchmark to start with. So, keep every possible data from you analytics from the 1st month itself. Keep track of visits from non paid search. Keep track of no. of keywords except brand name that brings traffic to the site. Keep track of traffic from branded keywords from organic result from the 1st month. Keep track of goal completion in the 1st month (most important). 2nd Step- Calculate the average prices of your products/services, if direct payment option is not available on the site then calculate the conversion rate from your leads based on the previous history. 3rd Step- Create a filter for organic search, check if the conversion tracking is working accurately or not. CALCULATION 1 This method works best, where revenue from each sale can be quantified, generally in B2C scenario and where you have strong sales channel attribution process. Example: If the average product/service price is – $150 The conversion rate from organic leads is 2% (based on the previous history) It means out of 100 prospective/ form fill up you are getting 2 customers => $150*2=$300 To get 1 perspective /form fill up/ = $3 In this case if from the organic search you are getting 50 leads then it is worth of $150. So the Formula => Total Gain (Average price* leads*Conversion Rate) – Total Spend There are lots of factors, which may add inaccuracy in the calculation. As you take them into consideration, the simple looking calculation may become quite a complex formula. Some of these factors are (for example): A) How does SEO impact the decision of an existing client to buy the product from you via-a-vis your competitor? B) The rankings may have fallen, but the search volume has increased giving you the benefit of increased demand. The reverse, however, is also true! C) The rankings for the keyword for which Optimisation was done may not have contributed to the client acquisition. Therefore, this base calculation need to be refined and tweaked to fit the given requirement, sometimes with added complexity to track the improvement in organic traffic due to the campaign and keeping out the normal variances. In absence of the above scenario, the following method can be used: CALCULATION 2 Savings potential (Savings, when compared to SEM or Media buying for the same traffic) This is much more straightforward, and talks more in terms of savings in terms of cost of acquisition of traffic and not in terms of profit gained due to the campaign. So, let’s say the website gets an increase in organic traffic to the tune of t. Now, the keywords for which the traffic has been generated must be noted. Let’s say the keywords were k1, k2, k3, etc and the average market price of CPC of those keywords are p1, p2, p3, etc respectively. Further let’s assume that t= t1+t2+t3… each of them aligning to their respective keywords and prices. This translated to the total saving due to the campaign and the profit from the campaign can be calculated as: (p1.t1+.p2.t2+ p3.t3+ …) – C (campaign cost) Example: Google adwords charges $2 per click for key phrases 1 and $1.5 for key phrase 2 at your targeted locations. For those particular keywords you got 50 visits each from organic search. If you spend $100 for the SEO team then ($2*50 + 1.5*50) – $100 = $75 is your profit from the SEO campaign. ROI from SEO= number of organic visitors from targeted keywords * adwords bid of those keywords – cost of SEO campaign It is always complex to calculate ROI of SEO, and more so in a multi channel marketing environment. It is made further complex by the fact that different methods of Internet marketing support each other and therefore silently steps into each other’s territory. As a result, the calculation can never be precise. But, you can get an approximation from the above suggested methods.

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