Category: Mobile

How Super Apps Can Be Your Next Big Move

“There’s no Skype, no Facebook, no Twitter, no Instagram, we use WeChat. OK tell me your WeChat number!” – Higher Brothers, WeChat In early 2015, a Chinese documentary titled Under the Dome roped in 200 million views in a span of 3 days. The striking point over here is the fact that the 103-minute documentary didn’t release in a single theatre. More than 40% of viewers saw the movie on…wait for it…WeChat. With over a billion monthly active users, WeChat is a phenomenon that hasn’t been replicated anywhere else so far in the world. However, a couple of unicorns are planning to give them a run Alipay, a Chinese payment platform and Go-Jek, a transportation app from Indonesia. Super App is a new challenge on the block for global acceptance. It is neither really an app nor an Operating System for smartphones. It is a Super App. From a slide of “Rise of the Super App: Mobile-First Product Ideas from China” What exactly makes for a Super App? “A Super App is many apps within an umbrella app. It’s an OS that unbundles the tyranny of apps. It’s the portal to the Internet for a mobile-first generation.” – GoJek In 2010, Mike Lazaridis, the Founder of Blackberry, shared his amazement with  the possibilities which a ‘Super App’ constitutes, “…representing a new class of mobile applications that make you wonder how you ever lived without them.” More often if not always, it is likely to be operated at the intersection of logistics/hyper-local delivery, commerce, payments and social. To start the journey of becoming a Super App, a minimum of two of these functions are necessary. However, evolving into a conglomerate of apps will be the best way to become a Super App. The idea is to scale fast once you have a user’s buy-in and add multiple services to gain loyalty. Once you have direct offerings, the next logical step is to open the app up to third-party companies to build on a loyal user base. Now, you don’t build separate apps. Instead, you can host your offerings on a single Super App. Gradually the Super App becomes the OS. Screenshot of Alipay iOS app Right at the screen above, you will see some of the most required services like city service, pay utilities, buy movie tickets, book a room via Airbnb.  Among them, you can see other kinds of services like Fund Transfer and Third-party Services that can look irrelevant for many users. These are all in ONE APP! Screenshot of GO-JEP App! But why a Super App?  Remember India’s ‘Good Morning’ message phenomenon? Every day, India’s mobile users send a ‘good morning’ image to their friends and family. According to a WSJ report, “These images have an overabundance of sun-dappled flowers, adorable toddlers, birds and sunsets sent along with a cheery message.” As a result, one in three smartphone users ran out of space daily, according to a Western Digital report. A report by Statista shows that there are roughly around four million apps available between just the Google Play store and the Apple App Store, and the glut is painful for countries with limited smartphone memory and a saturated market. A Super App corrects this imbalance. It sits on top of a mobile OS by shrinking the time taken to complete a specific task and in turn, increase productivity. For the next billion users, it also adds UX elements that make it easier for users to get accustomed to mobile phone usage. Do you think it’s easy? Well, no, ask Facebook. For about two years, Facebook’s Messenger tried to build the WeChat of the West without much success. It remains to be seen if they can do it in the current climate. In case, you are struggling to identify if Super App is what you need? Then ask us today, say us a “Hi” today at info@indusnet.co.in  

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7 Things to Consider Before Having a Mobile App for Your Business

A couple of years ago, if we asked around, every business would have expressed interest in developing a mobile app. Even today, businesses are eager to develop mobile apps, motivated by a number of factors. With more than 3.5 million Android apps and close to 2.5 million iOS apps, it might seem like you are missing out on a lot of things by not offering an application to your users. Yet, more than just getting a mobile app developed, assessing customer needs, your market strategy, and industry scenario are all more important factors to consider. A successful mobile enhances user satisfaction and brings value to your customers. Sometimes, enhancing a website for mobile use may be a better option. Even more important is the task of finding the right agency which will help you to develop a winning mobile app. To make your mobile app a success, spend some time assessing your needs, market situation, and your customer requirements. In this article, we help you do just that by listing 7 important questions you need to ask before getting a mobile app developed. Do you really need a mobile app? What started out as a game-changing development soon became a trend, leading to businesses developing mobile apps whether they needed it or not. Playing catch-up, or doing what everyone else is doing, is not the way to go when it comes to technology adoption. There may be a good reason why your business does not need mobile applications. If your product or service is more likely to be accessed over a website, investing in mobile-optimised responsive web development might be a better solution. Progressive Web Applications (PWA) and Accelerated Mobile Pages (AMP) may prove to be better solutions for your need than a mobile app developed for iOS and Android platforms. Progressive Web Applications are also great when your users are located in places where the internet connection is unreliable or slow. Flipkart’s Flipkart Lite is a great example of Progressive Web Applications. Hastily developing a mobile app to impress your target audience or your competitors may have just the opposite of the intended effect. What is the purpose of your app? If you think you do need a mobile app, and that is a matter of concern for your profitability, competitiveness, and customer experience, explore what the purpose of the mobile is going to be. The app could serve the purpose of selling a product or service, or it could simply enhance customer experience. The purpose of developing a mobile can greatly vary. Sometimes, a mobile app may serve multiple purposes. Spend time deliberating on why you want the mobile app, which problems it is going to solve, and what its long-term purpose is going to be. Developing a mobile app without a purpose may cause long-term damage to your brand, and may result in the wasteful expenditure of resources. Many studies indicate that people uninstall or stop using a majority of mobile apps after downloading and installing them. Who is your target user? For a mobile app to be successful, it should be developed with the target user in mind. Always try to understand your audience deeply, and use data insight to do so. Data analytics helps you to test and retest your ideas for efficacy so that your investment in mobile development is not wasted. A mobile application should suit the lifestyle of your target users and should be intimately tied to their personal identities. We recently developed a mobile game for a US veteran who lost his eyesight and wanted to launch a mobile game for people who are visually challenged. There was a clear understanding of who the target audience was, and the challenges they may encounter while playing the mobile game. To compete with the millions of mobile apps that are out there, make sure that you understand your target user at an intimate level. Otherwise, your mobile app will risk being ignored. Will your app solve a customer problem? Every mobile app should not only help you make profits, but also solve a customer problem. If not solve a problem, it should enhance the user experience. If your mobile app is not going to add value to your target users, then it risks being ignored after being downloaded. To help develop a mobile app that truly solves your customer problems, understand their pain points and explore how your mobile app could address those pain points. If there are no pain points to be addressed, explore if you can bring a “wow” factor to the table. If your mobile app is going to present a revolutionary experience or concept to the user, then it is going to be successful. Sometimes, reducing the duration of certain processes and making your customers’ lives simpler are reasons enough to develop mobile apps. However, you will need to back up your reasons with deep data insights. What kind of app do you need? Before you decide on developing a mobile app, consider how and where it is going to be used. You will have to choose between native mobile apps and cross-platform mobile apps. Native mobile apps are developed for iOS and Android (usually) using programming languages that are native to the device’s OS, such as Objective C and Swift for iOS devices, and Java for Android devices. Native mobile apps offer a better user interface and excellent user experience. They also make use of all the features a platform has to offer. However, they tend to be more expensive, challenging, and time-consuming projects. Cross-platform mobile apps can be used on both Android and iOS devices, and multiple versions of the code need not be written, leading to reduced expenditure and saved time. However, the user experience will not be as great as that of native apps and your mobile app will not be able to make use of all the features that each platform offers. How do you plan to monetise your app? A successful mobile app needs

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Top Trends in Mobile Games Development

Be it in terms of download numbers, revenue, and engagement, mobile games are clearly dominating the app stores.  We are not saying this. A data released by Statista says this. In respect of innovation and latest technology, no other app niche is as happening as mobile games. From virtual reality (VR), extraordinary graphics (2D, 3D, and 4D) to augmented reality and cross-platform mobile games, the latest technology is continuously shaping the mobile games arena keeping user engagement in mind. Moreover, a major part of the users are now playing games on mobile phones, so game development companies are more focused on that. Considering all these evolving traits, there’s been a lot of things happening in the gaming arena.  Let’s take a look at some of the key trends that will continue to shape mobile game development. The rise of Mini Games Mini-games are short games that are often embedded within other games. These games usually do not need any additional installation and are usually integrated to promote sharing and competition among gamers. These are going to be a key factor in improving further user engagement and retention. VR and AR Gaming VR (virtual reality) and AR (augmented reality) have tremendous scope in the gaming industry. Both are like a bridge between the virtual and the real world. While VR is a computer-generated simulation that recreates any real-life environment; and in AR you will receive additional information digitally but in real-time. AR/VR games give you an immersive gaming experience as both these technologies have been consolidated and now, these have become mainstream in the gaming world. Wearable Technology Now, this is something that might take over the gaming world in the coming days just next to the smartphones. These offer an extended gaming experience. Majority of this includes smart wearables such as wristbands or watches. For instance, Apple has already stepped into gamification of healthcare with it’s Apple Watch. It allows you to play mobile games with your friend (like a game to lose weight) and such games also offer some incentives to the users for joining the health game! While this is just the beginning. With the evolution of these devices, mobile game developers will look towards incorporating them for a greater user experience. Custom Game Features Customisation is a great way of engaging the users. With custom features in mobile games, the user or the player feels important. This is something that everyone prefers. Mobile games with custom features let the audience choose the features they want or enjoy. This may rely on your past likes and dislikes, the time you devote to a certain game or any other demographic detail. This improves the gaming experience and is obviously a reason for the user to stick to that game. Deep and Interactive Social Features Social gaming is already a hot trend but now, mobile game developers are looking forward to implementing deeper and interactive social features in games. Such games will allow the users to share and invite another gaming friend while they play their games. This helps them to stay engaged with the community and this is the reason multi-player games have flourished. This is the reason most of the games come with social features but in the coming days, this will become a must-have feature for every mobile game. Mobile eSport will be Embraced Popularly eSports is becoming popular than ever. According to the Holmes Report, there will be a massive rise in the number of fans of eSports. Even a research group Newzoo reports that about 1.3 million people across the world are already aware of eSports. There are some eSports games such as Clash Royale and Vainglory that are already doing great in the mobile space. This rise in their popularity can be attributed to the extremely versatile environment that modern mobile devices offer. Cloud-based games These games will redefine the way games are been developed and played. This is an intriguing concept where the player runs the game on cloud server but can stream it in their mobile phones without even downloading or installing it. Now players don’t need to worry about their storage space anymore. Mobile Games for Elderly Most of the games are targeted towards the younger audience. However now, people from all age groups have become or are becoming tech savvy with plenty of time at their disposal. And this is a market segment is yet to be tapped. Mobile games for the elderly or the mature audience is going to be the next big thing in the gaming industry. Offline Games Most of the mobile games need an internet connection.  Without the internet, no gaming app holds any value. In such cases, offline games are quite handy. Offline games allow the user to enjoy the gaming session without internet facilities. In the coming days, this is going to be extremely popular. No doubt, even Google has now added a category of offline games in the play store. In 2020, mobile gaming will capture more than half of the total games market and by 2021, it is projected to be a 100-billion-dollar industry. And these trends will inspire the developers to build unique games across different gaming application development platforms. It will be interesting to see what goes up and what comes down the pike for both the game developers and the users who look forward to new and unique experiences.

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How CIOs Can Prepare for the Brave New World that 5G Is Going to Usher

With most countries set to start rolling out 5G networks late this year, businesses have wondered what it means to them, and they would need to prepare themselves for the changes. 5G is poised to be at least 10 times faster than 4G, and five times more responsive than its predecessor. This means, consumers are going to download movies, play games, and run complex applications effortlessly. 5G is expected to connect 100 times more devices than 4G did, giving rise to a deluge of IoT-enabled gadgets and devices. C-level executives such as Chief Information Officers will need to upgrade their skillsets in order to ready themselves for an ultra-fast future. In this article, let us understand how 5G is going to affect enterprise IT, and what skillsets CIOs and other C-level executives will need to acquire in order to implement 5G networks successfully and enhance products optimally. 5G’s impact on Enterprise IT With ridiculously high speeds, 5G is set to revolutionize the way internet-of-Things (IoT) is imagined and used currently. With more devices being connected to the internet, the resulting data deluge will be something that businesses will have to deal with. However, this data also provides them with opportunities to access rich insights. In addition, people will be able to use applications that are stupendously quick. This may give rise to security issues, and mobile security will be an issue that most businesses will have to deal with once 5G is rolled out. As 5G enables speed and mobile responsiveness, businesses will have to focus more on upgrading their applications to meet the standards of 5G speeds. This means, user experience and user interface design will be something that every business will have to consider improving. 5G requires complex infrastructure, and many businesses will have to focus on upgrading existing infrastructure or investing in newer networks and systems. Enterprise IT will also need to reassess the skill sets of its IT teams, and probably hire developers with advanced programming skills. It is important to remember that 5G will spur a different kind of mobile revolution where applications will be more complexly built, with a more minimalist UI/UX. The top implications of 5G on enterprise IT are : Cloud-enabled applications Enterprise applications so far have been limited by 3G and 4G devices that aren’t exactly impressive when it comes to speed. Cloud applications have often failed to load or even crashed when network signals haven’t been strong. With more employees using cloud-based enterprise applications on their devices, 5G provides the necessary speed to successfully run enterprise-grade applications. this mans, businesses will find it easier to use cloud-based applications, many of which are subscription-based. This will lead to reduction in infrastructural expenditure. AR and VR technology Augmented reality and Virtual Reality will find an impetus thanks to the 5G network. Both AR and VR technologies are likely to be used in situations outside entertainment. For instance, businesses may begin to use virtual reality in shipping and transportation. With robotics improving alongside, 5G will help in remote management of many tasks that were previously done manually. Being able to remotely control and manage logistics, shipping, and other processes will likely be a groundbreaking scenario for eCommerce entities. Fast-loading applications 5G is likely to encourage developers to create fast-loading applications, which are free from bugs. Launch-time performance will take the center-stage among developers and will be an important criteria while conceptualizing applications. The implication for businesses here is, they will be able to get more users to take action. It is a well-known fact that even a millisecond of delay in app-loading results in the user not using the application at all. 5G will encourage users to engage with an application for a longer time. Smart devices Tremendous speeds will help businesses to toy around with IoT-enabled devices, giving them opportunities to access data that probably wasn’t available previously. businesses may also benefit from Big Data, specific instances of which may be shared via Blockchain. Speaking of Blockchain, enterprise IT will find itself having to worry less about security as Blockchain adoption is going to grow alongside 5G, enabled by its speed. Blockchain, IoT, artificial intelligence, and other emerging technologies will help build better smart devices, which will perform better thanks to 5G. Mobile responsiveness With speeds come responsiveness, and that is where enterprise IT will need to focus on this year. 5G has the resilience and capacity to support really complex applications while also making sure that responsiveness is not at risk. This means, users get to engage with complex applications intuitively, without realizing that underneath the simplicity, the code is unfathomably complex. This also means, businesses will begin to focus a lot more on UX/UI than they ever did before. Sales and marketing A surprising outcome of 5G rollout will be the effect it will have on sales and marketing departments. This will necessitate enterprise IT to develop better strategies to deal with data that results from customer interactions. Data resulting from social conversations will need to be managed ever more deftly, as 5G will definitely encourage people to interact with companies and product manufacturers/developers more frequently. Security This whitepaper by Ericsson explains why 5G requires additional security aspects to be considered. 5G is not exactly a faster version of 4G. It involves a very different kind of technology, which necessitates a different kind of infrastructure. Consequently, the biggest implication for enterprise IT will be that of security. IT departments will need to plug in all holes to ensure security and privacy are protected. As 5G will encourage more employees to use mobile devices for most enterprise-related tasks, BYOD policies need to be bolstered with adequate security measures as well. With 5G spurring changes with enterprise IT, there will also be a need for CIOs to develop new skill sets or hone existing ones. 5 skill sets that are closely associated with 5G rollout are : Programming knowledge As 5G will herald superfast mobile apps, complex AR and VR enabled

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Top Implications of Cyber Attacks on Enterprise Mobility Software

With an increasing number of companies opting for enterprise mobility software, the question of securing data and seeking protection from cyber attacks has become an issue of paramount importance. It is now becoming clear that companies need to subscribe to enterprise mobility management (EMM), and strong security services in order to protect data and privacy. While data, technology, infrastructure, and productivity are all hit when cyber attacks take place, there can also be legal and unforeseen implications that may put businesses at risk, if adequate measures aren’t taken. Key facts By 2021, the cost of damage caused by cyber crimes is expected to shoot up to $6 trillion, twice the amount since 2016. Companies spent $80 billion on cybersecurity services and products in 2016. By 2021, this expenditure is likely to exceed $1 trillion. More than 4 billion people will be online by 2020, which means, there will be so many potential hacking victims. Bloomberg reports that the next WannaCry attack can cost insurers $2.5 billion. There are dozens of Android devices that come pre-loaded with malware. An astounding 8.5 million cyber attacks were conducted in 2016 just on mobile devices. Ponemon mobile security survey revealed that only 39% of respondents had some level of mobile security feature in place. The rest were unprotected. Let us take a look at the top implications of cyber attacks on enterprise mobility solutions. Loss of data Most cyber attackers are now aware that a large amount of data is stored on applications and mobile data servers. If they are trying to harm a certain corporate entity, this is where they usually go. Moreover, cyber attacks may take down entire sites, including mobile data, which can lead to irretrievable loss of data. In a survey conducted by Economist Intelligence Unit (EIU) recently, private intra-company communications were held to be the most important asset by 14% of respondents, while strategic plans & initiatives and regulated data were held to be important by 12% of respondents each. Customer information was deemed to be the most important asset by 10% of the survey respondents. This study was sponsored by VMWare. The solution is to invest in data storage plans that secure all your files and ensure against loss of data. Also, these services make copies your data so that nothing is lost forever, even if you are attacked sometime. Consider contacting both cloud and on-premises storage companies. Data theft and misuse A potential cause for concern is cyber-attacks leading to theft of data. This is a more serious situation than the loss of data, as sensitive information may be used by malicious entities for their own ulterior motives. In fact, theft of data and its misuse has been described as the single most serious implications cyber-attacks. McAfee recently revealed that dead apps which haven’t been updated or secured are particularly vulnerable targets for cyber-attacks and data thefts. McAfee Mobile Threat Research revealed that more than 4,000 apps on Google Play were discarded without informing users, making their data vulnerable to misuse. To protect yourself against theft of data, invest in a good encryption service and make sure that all your dates encrypted and saved securely. It is also important to restrict access to sensitive data depending on time, place and person. Consider an overhaul of your BYOD policy as well. Impersonation and identity theft While theft of data is a serious concern, what troubles many e-commerce entities is that cyber attackers can easily steal consumer information and customer-related private information. This can lead to serious implications such as impersonation and identify theft, both of which have been described as anxiety-provoking for companies. Luka Malisa et al (2016) published a conference paper in 2016, in which they revealed that among the 150,000 mobile apps they analyzed, more than 40,000 impersonation cases were detected. They concluded that impersonation detection was possible if closer scrutiny was given to user interfaces of these apps. To protect yourself and your customers from impersonation and identity theft, invest in encryption and secure data storage services. Ensure that backups are encrypted too, so that identity cannot be stolen easily. Identity theft is a reality and millions of customers and consumers are already victims of these cyber-attacks. It is also important to focus on the UI/UX of the app so that it’s not vulnerable to impersonation. Legal consequences What could be worse than being attacked by hackers and losing data? Being sued by your clients and customers for loss of data and identity theft. Thousands of companies have faced litigations costing them millions of dollars because critical information was either leaked or stolen, leading to loss and other consequences. Legal consequences of being victims off cyber-attacks can be quite serious and it is something that you should seriously consider. In the UK, individuals can sue a company for causing them distress, while in the US, individuals can file class action suits against businesses that have rendered their data vulnerable. In the UK, fines can run up to 500,000 pounds, whereas in the US, 2-5% of annual turnover maybe confiscated as fines, according to an article published in the Infosecurity Magazine. To protect yourself from legal consequences of being victims,cyber-attacks ensure that you insure your service against hacking attacks and lose data. While insurance provides a layer of legal security, a better option is to make sure that you are protected from hackers themselves. Financial consequences An important consequence of cyber-attacks is a loss of money and financial losses. Financial consequences can be multi-faceted. You might have to spend money on retrieving data, on bolstering existing infrastructure, paying compensation, hiring detectives or cyber sleuths, legal expenses, etc. Financial consequences alone should force you got consider strengthening your cybersecurity. It is reported that companies spent a staggering $80 billion in 2016 alone on cyber-security products. This figure is expected to cross a trillion dollars by 2021. As an example, just WannaCry attack cost insurers more than $2.5 billion. If you were wondering how much the actual

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Why is Automation in Banking Millennials’ First Choice?

Automation is rapidly changing the way banks used to operate with almost all routine banking activities like fund transfer, balance check, viewing account statement etc digitized. Robotics is implemented to sell financial products, process loans, and build relationships with customers. Banks are going through strategic re-alignment with automation to process real-time data and gain deeper customer insights, offer better products, manage risk, save cost, and gain efficiency. There is no denying that the driving force behind automation in banks was to improve the productivity of staff, free them from repetitive tasks and offer them more productive roles. However, the need to serve their potentially biggest customer group, millennial, has driven them to take digitization to next level. For millennials, digital banking is much more than using mobile banking to make fund transfer or bill payment. Let us find out what this digital-savvy customer expects from banks. Who exactly classifies as millennial? Millennials refer to the generation born between the early 1980s and 1990s, according to Merriam-Webster dictionary. This liberal and upbeat generation embraces technology from dawn to dusk and relies heavily on the use of smartphones and other mobile devices to access banking and other financial services. However, they still rely on traditional physical branch banking while making complex financial decisions. Millennials and digital banking Of all customer groups, millennials are more inclined to base their future investments through mobile banking platforms. A 2016 North America Digital Banking Survey by Accenture found out that millennials have an affinity for digital banking. However, according to a global survey by Jumio, 85.5% of millennials are dissatisfied with the mobile banking provision of traditional banks. This clearly shows there is a huge gap to fill in order to stay relevant to them. The key insight from 2016 North America Digital Banking Survey with 1242 millennials out of 4000 respondents is worth a note. 45% respondents said that discounts on purchases of interest would be the primary reason for them to stay loyal to the bank and 46% consumers are willing to use robo-advice for services like planning for retirement and investment. 87% consumers have shown an inclination to use bank branches in future and expect human interaction there. How to keep millennials happy? Personalization Millennials expect their primary financial institution to offer a personal finance tool. According to 2016 FIS Consumer Banking Pace Index, 91% millennial smartphone users point to at least one personal financial management benefit they would like their bank to offer via mobile app. However, currently, FinTech is the one who is trying to fill this space. But the problem is they lack the luxury of data as enjoyed by banks. Banks have significant amount of financial information about the user that makes them capable to design effective personal finance tools. Banks must employ Artificial Intelligence techniques like machine learning to create a personalized and seamless experience for users. The FIS Consumer Banking Pace Index also found out that 28% of millennials are receptive to robo-advisers and another 22% is willing to receive online financial coaching. According to results from four different studies, 46% millennials said their banks don’t send marketing material in line with their future financial requirements whereas 2 in 5 millennials complain that the offers they receive are not personalized. Millennials also state that they would be receptive to personalized communication provided it is done through their preferred channel like email, text message or mobile app. So, it is important for banks to segment their customers based on their financial needs and communication medium. Automation Banks need to invest in automation tools that integrate seamlessly with their website and mobile app. Automation tools can serve different purpose like determining safety net goals for a customer based on his/ her financial situation. For instance, if a customer has other goals like loan prepayment, real estate investment, car purchase or vacation, these tools can assist the user to reach those goals. By using different algorithms, automation tools can decide for the customer how much and when money can be transferred to meet such goals without disturbing user’s day-to-day spending. The balancing act Nonetheless, automation should not be misconstrued with the elimination of human factor. Human intervention will stay significant wherever required. And banks must strive to strike a balance between the two. While personal touch is important, a bank will be regarded for its digital capabilities. For instance, BB& T’s U platform allows customers to create and customize a personal financial dashboard on a device of their choice. They can view accounts and investments from BB& T and other financial institutions, make person to person payments and schedule appointment with a banker. Alternative payment options Millennials are inclined to get their banking needs fulfilled by their primary service providers due to trust and familiarity. However, they are also open to alternative payment options. According to a research by FICO, millennials are 10 times more likely to switch to peer-to-peer lenders compared to those in the 50+ age group. Moreover, over 50% millennials are already using or considering non-traditional payment providers like PayPal and Venmo. Banks can seize this opportunity to move beyond payment transaction to manage customer’s entire digital wallet. Banks have a lot of data which can be utilized for innovation in payments. Various value-added services that can be provided by banks may include digital identity management, payment advisory services, or cryptocurrency integration. Avidia Bank’s cardless cash ATM is a profound example where customers can transact at ATM with the comfort and security of their smartphones. Better customer experience Millennials look forward to a more refined customer experience. This can only happen through digital transformation where banks create new ecosystems to create smooth transaction experience, provide risk management and financial services. Millennials are accustomed to disruptive technology. The interactive user interface, visual appeal, and collaboration are some attributes loved by millennials. Many banks are tying up with FinTech companies to enhance customer experience by adding value to existing financial space be its mobile banking, faster payments, or

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Enterprise Mobility Solutions : How to Overcome the Security Threats

Work environment, as you might already know, is dominated by mobile devices, Wi-Fi-networks, and cloud applications to ensure employees are productive and collaborative. While an employee accesses critical corporate data through multiple mobile devices remotely, organizations must make sure there is secure access to data irrespective of the device used. Every enterprise must take steps to protect its data from security threats that may cause irretrievable loss to the organization and its customers. Implementing BYOD policies, securing mobile collaboration and deploying safe desktop virtualization are important steps required to guard against looming threats. Let us take a look at the various ways available today to overcome enterprise mobile data security threats.   Control and manage access to Apps Many organizations encourage employees to bring their own devices at work and access various cloud applications. Data hosted in cloud apps may be scattered across corporate data centers and public cloud storage. It is mandatory for enterprise IT to gain full control over these applications to ensure secure data communication. Enterprise IT must implement solutions that ensure authorized access to applications through multi-factor authentication with conditional BYOD policies. It should also make sure that employee productivity is not compromised by implementing single sign-in across authorized devices and tracking suspicious sign-ins. Security of underlying infrastructure Infrastructure deployed within an enterprise plays a crucial role in determining security of enterprise mobility.  Going beyond the ambit of hand-held devices, enterprise mobility strategy must include smarter networks, intelligent wireless access points and robust MDM solution to control mobility and data generated by mobile devices. Network A smart network can control how specific apps and data within those apps behave. For instance, networks with firewall can integrate with connected devices to identify loads of applications running on the devices. It can further monitor how applications behave by tracking data leakage and what content users share or post on social media. Such network services can also be used to detect malicious devices, unsafe traffic, or cyber attack on devices and apps. Wireless access points The latest technology in wireless access points and controllers gives employees freedom to move within the organization premises without losing the network. It enables them to connect to the network with connected hardware devices closest to them like printers, coffee machines, servers etc. Such intelligent wireless networks can enforce single SSID (Service Set Identifier) to identify connected device, user, content requested and authentication method used.  And when employees step outside the premises, access to critical data can be cut off granting access only to limited enterprise cloud apps through Wi-Fi or mobile internet. Robust MDM solution Mobile device management is a software tool to protect critical data accessible through mobiles. Devices connected within the enterprise apps are monitored continuously to ensure they are functioning rightly. MDM is a comprehensive tool with additional features like app management, file synchronization, data security, and device support. MDM solution must be compatible with an array of mobile devices used including smartphones, tablets, and wearable gadgets.  It must take into account various operating systems and applications.  The solution must have an ability to target specific devices and add/ remove devices from the network Control and manage access to mobile devices Controlling access to devices instantly is critical in case of device theft/ loss or attack on device.  It is important to apply posture validation along with application access policy to lessen the damage caused by device theft.  With suitable mobility solutions, enterprise IT is enabled to secure native as well as web apps on mobile devices. Data protection is of utmost concern when a device is stolen. Remote lock and remote wiping are vital features to include in your security solution.  It is further possible to remove passwords from mobile apps to prevent unauthorized access. Moreover, whether it is a company-owned device or a personal device, mobility solutions can automatically push email, Wi-Fi and VPN settings to ensure device compliance. Determine permission levels to data access Data access through mobiles is done remotely. Enterprises have to be vigilant to monitor who views what data and how securely the data is viewed. Depending on what role user has within the organization, data access permission is granted accordingly.  Data is broadly classified into public data, confidential data, restricted data. Public data can be viewed by all users on all devices. So you don’t really need to apply security gateways or enable restricted access. Confidential data refers to data with low to medium risk to organization and comes with a layer of security to prevent universal access. Such data can be controlled by enabling virtualized access to personal devices.   Restricted data, on the contrary, is classified under high risk category and must be controlled with high level of security.  Access to restricted data should only be available through enterprise-grade devices and within the boundaries of enterprise. Ensure mobility compliance The sheer extent of data floating across mobile devices is mind-boggling. An enterprise is at a high risk of lawsuits by customers if their data is mishandled by any employee either by intent or negligence. To protect enterprise reputation and minimize financial loss to business, it is necessary to implement mobility compliance. There are more than 300 privacy and security related standards that as a responsible organization must adhere to. When devising an enterprise mobility strategy, you must ensure that all processes orient with law of the land. Data protection norms and corporate data security guidelines must be followed stringently to get legal protection in case of any mishap. EMM integration with apps Enterprise mobility management vendors must provide integration with critical cloud applications.  Integration can be done via wrapping tools or with vendor-provided SDKs. Wrapping tools enable you to manage apps without actually tweaking their source code because the app code is automatically decompiled. It is suitable for basic app management like preventing data transfer, blocking copy/ paste and screen capture functions. However, SDKs (Software Development Kits) offer advanced level of integration with a set of tools to implement functionality

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5 Reasons Why your Business needs a Mobile-First Strategy

Today, even before we fully open our eyes in the morning we reach out for the mobile phones. Also, many of us sleep with our favourite smart device in hand. Mobile phones, we know it sounds like a cliché, have become as important in our lives and business as much as cheese is on a pizza. More than 4 billion people today own mobile phones, but only 3.5 billion use a toothbrush. Yes, we know it sounds strange but we all know that truth is stranger than fiction. Here’s another moment of truth. More people in the world have phones than a toilet. Predictions say that by 2018, more than 50% of users of mobile phones will use tablets or smartphones for all searches and online activities. At such a time, it’s a given that if you have a business, even if it’s a small one, you need to adopt the mobile-first strategy. It’s no longer important for your business to be on mobile. It’s MANDATORY. In case, your business is only present on the desktop, then here’s one more reason to shift your business to the mobile at the earliest. According to Reuters, 75 % of internet use is expected to come from mobile devices in 2017. A mobile-first strategy means that your business website will be designed and launched for mobile first and then for the desktop. Even a few years ago, businesses came up with desktop versions of their websites and then if need be, changed it to a mobile site. Today, businesses just cannot be complacent with the desktop versions of the website. In fact, today most businesses design mobile site first and then go for the desktop version. If you haven’t integrated mobile into your business, let’s understand the top 5 reasons why and how a mobile-first strategy can impact your business. 24×7 availability Alice Foote MacDougall had said, “In business everyone is out to grab, to fight, to win. Either you are the under or the over dog. It is up to you to be on top.” Let’s admit it. We are all in the business to gain profit and also satisfy the customers. At Indus Net Technologies, we strongly go by the mantra of “We win when our customers win .” So, for any business, it’s highly important to be in constant touch with the customers, communicate with them even on the move. It’s only when you satisfy your consumers that your business can shine. As already mentioned, today we sleep with our smartphones and hence if you want your consumers to reach out your web content anytime anywhere, then your business should be on the mobile. In this way, you can be in touch with your customer and clients 24X7. This helps to drive more customer engagement. According to another study, it says that an average person checks their smartphones almost 85 times a day. This means a user spends nearly five hours browsing the web and apps. This study again reinstates the fact that your business needs to be visible all the time and should be in direct reach of the consumers. So, being only on desktop websites wouldn’t really help. Today from small, mid to large companies understand the true potential of a mobile-first strategy of their businesses. Mobile users want personal, content-rich, fast, and smooth experience and that’s the main agenda of a mobile-first approach for any company. Munna Das, Project Manager, Mobility, Indus Net Technologies, inform a business needs to adopt mobile-first strategy if it wants to stay ahead in the competition. “If any business is looking to expand its user base, it should be able to connect, engage and provide value to the customer. This can be done in a more effective way if the business is present on the mobile,” she says. Mobile users are more than desktop users Just tell us how many of you access Facebook, Twitter, Instagram or Pinterest on the desktop? According to an article in Forbes, 85% of Twitter users in America in 2014 accessed the site or app on mobile devices. From medical alerts, finding houses, booking hotels, honestly speaking, today we can’t imagine doing anything without cellular phones. In fact, if there’s something which we can’t do on our mobile phones, we tend to get agitated.  Mobile is the future of everything, as rightly put forward in an article in Forbes. According to StatCounter Global Stats mobile and tablet devices accounted for 51.3% of internet usage worldwide in October 2016 compared to 48.7% by a desktop. This clearly indicates that users prefer mobile phones over desktop for searches or any other internet activity. In 2015, Google confirmed for the first time that mobile searches top desktop. Mobile is taking over the world. According to Zenith’s new Mobile Advertising Forecast, Hong Kong will account for 89% of total internet use by 2018. In India, a report by Internet and Mobile Association of India and consultancy firm KPMG indicate how mobile internet use might cross the 300 million mark by 2017, an up from 159 million users at present. This, again, is an indication, how important it is for a business to be on mobile. Also, did you know that nearly 40 % of users tend to move onto another site if they feel the one they’re on isn’t optimized for mobile? The faster you adapt to mobile, the better for your business. And if you are still having second thoughts on shifting your business to mobile, remember what Zuckerberg had said, “On mobile we are going to make a lot more money than on desktop”. Easy sharing A lot of people confuse themselves between mobile-friendly websites and mobile apps. Though it might look similar, there are major differences too. An app requires you to download an application in a mobile, while a mobile website is a compatible version of a desktop website with all the key features and you can access it easily from your mobile. Also, it is easy to

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Why Swift Is Being Used to Build Apps on iOS?

For a long time now, developing apps for iOS and Mac devices has entailed learning Objective C, and building upon what already existed in C. A few years ago, Apple announced Swift, its own open source programming language that is quickly finding acceptance among developers. Swift was built to replace C and Objective-C as the de-facto programming languages of Apple platforms, both traditional and embedded. There are many advantages to using Swift as the primary development language for Apple platforms. Swift is easy Most younger developers are familiar with languages such as Python and often find the complexity of C and its derivative Objective-C, difficult. For those who are looking for a powerful but easy programming language, Swift is a great choice. Swift does not have any of the kinks that come with Objective-C. You do not have to use those multiple punctuation marks, you do not need to use frackers too many times, and surprisingly, coding in Swift is almost like coding in English language. What’s more, Swift is easy to learn, and easy to execute. People who know other programming language will find it easier to adopt Swift. Swift is safer Objective-C has always been a source of bugs and errors. While it is a powerful language, the fact that it is so complex makes it difficult to secure. With many loopholes in it, Objective-C has been a security analyst’s nightmare. Not so with Swift. Swift is very clear and warns you when you write sub-standard code. These compiler errors help you to identify mistakes as you code, and you will be able to fix bugs and also save money. For instance, if you get your app developed by an agency in Swift, you will probably be focusing less on fixing bugs and conducting your business efficiently. Swift reduces errors It is a well known fact that developers maintain 2 files when working with Objective-C. What Swift does is, it eliminates the need for developers to work with two files. This reduces errors greatly, and ensures that the code written for an app is clean and error-free. The way Swift is built is also partly responsible for making it less error-prone than other programme languages. It ensures that unexpected behaviour is reduced, and apps function as they are required to. You don’t want your customers to write that your app started to act strangely in the reviews, do you? Swift is cohesive There is a lot of cohesion within Swift. It unifies the programming language in such a way that you do not have to worry about a memory management. Apple ensures that Swift manages memory automatically and that too in a very efficient manner. You can expect your apps to function without lags, and this is very important in graphic-intensive platforms such as iOS. With tactile development coming into picture, this becomes all the more important. Your users will not feel that your app is broken, when their tactile interactions run smoothly. Swift reduces ‘legacy’ Swift is a compact language and it does. not require reams of code to be written. If you have already begun to process of moving from legacy systems to something more modern, consider moving to Swift development part of that strategy. When you get your app developed in Swift, you are ensuring that the code is simple. This means, if there are any changes to be made, or any customization, it is a lot swifter, pun intended. In fact, if you already have an app developed in Objective-C, you can reduce the line of code by almost 3 times. Swift is cleaner As discussed earlier, Swift requires less code, and moves away from legacy programming techniques followed in Objective-C. This ensures that the language is cleaner and simpler. This is reflected in the app quality as well. Your app will feel a lot less cluttered and easier to work with. And of course, if you are looking for customization for changes within your app, Swift is easy to customize as it is cleaner. Thanks to the implicit namespaces within Swift, your developer can maintain the same code file across several projects of yours. This eliminates the bookkeeping which is required in Objective-C. Swift features dynamic libraries Swift comes with dynamic libraries which allow your developer to link chunks of executable code to your app. Whenever newer versions of Swift are released, the apps gets easier to update. While dynamic libraries have been supported by Macs for quite sometime, iOS now supports them too. This means there is no need to write code unnecessarily each time Swift is updated. This reduces your overall expenditure on development. Overall, this helps to maintain a responsiveness on iOS apps, while also enhancing performance. Swift enhances interaction Swift comes with something called Swift Playgrounds. This ensures that developers can test code without having to create the whole app. The Playground makes the process of building an app very interactive, and developers can continuously check small packets of codes to see if they are going in the right direction. If you are thinking about custom views and specific customization, this is something that will certainly help you reduce time and costs. Most importantly, the entire app need not be built just to check if a part of the application is working well. Playgrounds allows your developer to keep checking the app’s code as he builds it. Swift is part of the future of iOS and Mac OS development While objective C will continue to find relevance and takers, Swift will be increasingly used by developers, especially the Youngers ones who have just begun to start their careers. This is mostly because older professionals are more comfortable working with Objective-C, whereas the younger ones are more comfortable working with Swift. While Swift has its obvious advantages, it does not make it inherently superior Objective-C, which is a more complex and time-tested language. Both have their uses, advantages and disadvantages. However do speak too your developer to understand which

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What Does WhatsApp’s Desktop App Mean for Enterprises?

Ever since Facebook purchased WhatsApp, it has become quite clear that this is a tool that will likely be used a lot. WhatsApp Web has been downloaded by millions of people across the world, and most have written positive reviews about it. The recent update also fixes some connection issues which the app previously had. To use WhatsApp Web, you need to have a WhatsApp account on your phone. Once you scan the QR code on your phone, you will be able to download and use WhatsApp Web on your computer. This makes it easy for you to send longer texts, documents, and other kinds of media. WhatsApp may give tough competition to Skype What we really need to understand here is that WhatsApp may soon replace Skype as the go-to-texting service. Skype is old, clunky and is losing its appeal among youngsters. It is still preferred by businesses, especially because of its teleconferencing facilities. However, sooner or later, people will begin to move to WhatsApp simply because it is more intuitive and easier to use than Skype. Let us take a look at how WhatsApp can be used in businesses. Enhance productivity Text messaging can always boost productivity. However, when employees begin to use WhatsApp in between on their cell phones, it is usually a waste of time. However, by making WhatsApp the primary mode of business communication, and by making it easier for employees to use it on their desktops, we can actually enhance productivity. Whether they send personal messages during work won’t be a big issue at all, because they will use the same tool to communicate with staff. Encouraging communication It is always good to encourage communication within an organization. Text messaging enhances that. As WhatsApp is already familiar to most people, it is easier to implement it at an enterprise level. Moreover, there are no additional costs to this. All you need is to ask the employee to start using WhatsApp on their work computer. Security WhatsApp provides end-to-end encryption, which keeps all messages safe. Yes, there is a theory that WhatsApp does not delete all messages permanently. Yet, it is not something that concerns most business operations. On the other hand, it is easier to retrieve messages if they are deleted by mistake. Ease of use Most people are already familiar with WhatsApp. So, it is always easier to move them to a platform that they are familiar with. It also helps that it doesn’t cost anything to use on the desktop. The reason why most people use WhatsApp is because of its ease of use. It is intuitive, user-friendly and always synchronized. Take home message WhatsApp launched its web tool a few months ago, and it is now very popular among users. It helps to share documents, files, and text quickly on a desktop or laptop. This service can easily be integrated at an enterprise level. The benefits are security, ease of use, enhanced communication and increased productivity.

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