Category: Insurance

Indian Insurance Brokers Harnessing Data Analytics for Business Growth

Indian Insurance Brokers Harnessing Data Analytics for Business Growth

The Indian insurance sector has witnessed growth by leaps and bounds in recent years. At the same time, in a bid to drive future business growth in insurance, several brokers and insurtech platforms have been leveraging data analytics to great effect. It is worth mentioning that based on S&P Global Market Intelligence reports, India currently has the second-biggest insurtech market in all of the Asia-Pacific region. Mordor Intelligence has also forecasted the online insurance market in the country to touch INR 220 billion in value by 2024. This will be a testament to the growing popularity and relevance of digital channels and engagement along with self-service platforms for quick and easy access. A lot of this growth will be fuelled by Indian insurance brokers and platforms harnessing analytics in insurance industry. Here is a closer look at some of the recent success stories of these brokers who have tapped analytics for future growth opportunities galore. Successful Insurtech Platforms and their Digital Transformation Here are some of the insurtech platforms cum Indian insurance brokers who have used analytics and other digital technologies to power growth. How Analytics is a Win-Win Proposition for Insurance Brokers By leveraging analytics and AI algorithms, insurance brokers can naturally stimulate faster and more organised growth. They can personalise products and services for higher customer satisfaction and conversions/sales alike in addition to forecasting customer needs and future market trends. Analysis of current market patterns also helps tailor products as per diverse customer segments. In turn, there is also the ability to come up with better growth strategies while enabling faster data-based underwriting and claims settlement. This leads to higher customer retention and steady business growth. Insurance brokers are more driven by the need to provide real-time services across omnichannel and digital frameworks. There is a huge amount of data that is being generated at every customer touch point and transaction. This can be leveraged for various needs, right from understanding target customers better and segmenting them to offering tailored solutions, enabling faster processing and claims settlement, and also coming up with better marketing campaigns that resonate with audiences. Hence, the role of digital analytics is pivotal for insurance brokers and insurtech platforms in the country. In an increasingly digital world, its relevance is only poised to grow exponentially. FAQs How have Indian insurance brokers successfully implemented data analytics for business growth? Indian insurance brokers have successfully implemented data analytics for business growth in several ways. They have used analytics to understand customer wants and personalise products/services accordingly. Analytics has also helped enable faster claim settlement and processing along with better underwriting. Instant risk modeling and profile-building are also possible along with forecasting future market patterns. What key metrics or indicators have these success stories highlighted in leveraging data analytics for business success? Some of the key indicators or metrics highlighted by these success stories in leveraging data analytics for business success include personalised solutions/services, servicing, claim settlement, automated underwriting, customer recommendations, and more.

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The Potential of MGAs to Transform the Insurance Landscape in India

MGAs (Managing General Agents) have immense potential to completely transform the insurance industry in India. These new-age entities may enable higher insurance penetration in India with the insurance regulator already considering the future viability of allowing them to operate in the country. A managed general entity or MGA is just like an NBFC (non-banking finance company). It can manage products, onboard customers, underwrite customers, and also share risks with bigger insurance companies.  These entities are not officially existent in the country as of yet, although there could be a bright future of MGAs in India, considering how they are already popular in markets like Singapore and the U.S. The IRDAI (Insurance Regulatory and Development Authority of India) is now considering MGAs and their future scope. Once the regulatory environment for MGAs is created, present intermediaries who only focus on distribution will then have a bigger role in the scheme of things, revolving around product manufacturing and even customer lifecycle management. MGAs in India- How the Story May Unfold In a similar vein as the RBI (Reserve Bank of India) unveiled its FLDG (first loss default guarantee) regulations, the insurance industry is considering the possibilities that MGAs (Managing General Agents) may unfold for the sector. They will embark on sharing risks with insurers in a similar manner as fintech players already do with NBFCs and banks among balance-sheet lenders. The IRDAI has already been tasked by the Central Government to increase insurance penetration in India. This will not be possible without the help of technology while new license forms will enable the creation of newer companies which will ultimately popularize coverage throughout the country. A perpetual license has been proposed for intermediaries in the insurance industry by the RBI. It has also come out with fresh license in the life and general categories for new-generation entities. With the advent of MGAs, there will be more opportunities for new-generation technology entities. They can tie up with large-balance sheet insurance companies and enter into partnerships for risk-sharing while also underwriting customers with higher use of technology and more customized insurance solutions. The Future of MGAs in India- Major Benefits MGAs (Managing General Agents) can offer several advantages for the insurance industry. These include enabling more customized products for any particular coverage, which larger insurers may not always be familiar with. MGAs may also help in the creation of more regional products for insurers, particularly in segments where they may not have a physical presence. MGAs may also solve issues linked to distribution while focusing more on clients (insurers can focus more on taking risks). They can also build newer products which are tailored for un-served segments throughout the country. How MGAs can Generate More Value Here are some of the ways in which MGAs can ensure more value across the industry. There are several types of MGAs globally including affiliated MGAs, nonaffiliated MGAs, and even crop MGAs. The concept is already popular globally, with 300+ MGAs in the United Kingdom alone placing more than 10% of the country’s general insurance premiums, which are estimated at £47 billion. Lloyd’s, for instance, is the biggest global market for MGAs and in 2020, it had a whopping 76 syndicates that were under the management of 50 general agencies. MGAs usually maintain more attractive financial profiles, generating revenue through commissions paid by insurers, additional services, and performance-based commissions or profitability contingents. One of the biggest advantages of MGAs is that they can offer specialized underwriting abilities and expertise for emerging and newer risks. Digital MGAs are also increasing worldwide, targeting particular customers and offering specific lines of insurance. With all these benefits at the forefront, MGAs are steadily becoming attractive propositions for the insurance industry worldwide. It should also be a matter of time before they enter the Indian market. FAQs What are MGAs (Managing General Agents)?MGAs are managing general agents who function like NBFCs, managing insurance products, onboarding customers, underwriting customers, and also sharing risks with larger insurance companies. What are the key benefits of MGAs for insurance companies?MGAs offers several major benefits for insurance companies, including swifter entry into newer markets without setting up infrastructure, handling specific lines of insurance, offering underwriting and distribution solutions and expertise, and offering regional expertise and outreach in a better manner. What are the challenges faced by MGAs in the Indian insurance market?MGAs currently face a major challenge in the form of final regulatory approval. The IRDAI is considering the possibility and feasibility of allowing MGAs in the Indian insurance industry. Hence, the present lack of a regulatory environment for MGAs is the only hurdle. What are the future prospects for MGAs in the Indian insurance industry?MGAs have bright prospects in the Indian insurance industry. The IRDAI is already considering the feasibility of allowing them and once they enter the industry, several distribution and tech players will have a bigger role to play eventually. MGAs will also help expand the scope of coverage and tailor it for newer risks as far as insurance carriers. They can significantly enhance insurance penetration in India in the future.

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