Category: Inside Indus Net

10 Computer Museums You Have to Visit in Your Life

It is quite probable that your career depends on a computer or some aspect of this wonderful machine and technology. Computer science has evolved so much that Charles Babbage wouldn’t be able to recognize or even understand computers and computer science as they are today. The computer itself has evolved over the last century and through the current one. Its history may be short in terms of numericals but it is a very significant one, to say the least. Not surprisingly, there are a number of museums in the world that are dedicated to computers and allied technologies. These museums are great destinations for anyone who has the time and interest to travel. If you are on a business trip to one of the cities that we have listed below, you could certainly make some time to visit these wonderful museums that are dedicated to computers. In this article, we have listed ten museums that are dedicated to computers. From the Computer History Museum in Mountain View, California, to the computer museum in Haifa, Israel, we have got them all covered. Computer History Museum, Mountain View, California, U.S. The Computer History Museum started in 1968 as a quest to collect all historical artifacts related to computers. It not only has a great collection of artifacts of the information age but also presents the stories in a unique way. Photoshop 1.0.1 source code, a Difference Engine designed by Charles Babbage and a historic PDP-1 minicomputer are some of the exhibits at the museum. If you love computers as much as we do, you will surely love the time you spend here. When you are in sunny California, this is one place that you should not miss at any cost. Musée Bolo, Lausanne, Switzerland The School of Computer And Communication Sciences is already one of the most important centers of computer science in the world. Part of the École Polytechnique Fédérale de Lausanne (EPFL) in Lausanne, the Musée Bolo is one of its kind and has different exhibits related to video game consoles, microcomputers and different computers from different countries. It exhibits more than 50 computers and is a great place to spend an hour or two, after walking in the charming streets of Lausanne. Switzerland is one of the most beautiful countries but it is also one of the most scientific in the world. Its museums curate some of the most important technological artifacts in the world. The Centre for Computing History, Cambridge, England If Cambridge weren’t already charming enough, The Centre for Computing History adds to the intrigue and mystery of the university town. The museum contains a number of historic computers and vintage gadgets that are almost education in nature. Some of the computers that you can find at this museum are Apple II series, Altair 8800 and the Sinclair ZX Spectrum. The museum is open from Wednesdays to Sundays and is a great way to learn the history of computers. It also houses a number of magazines, computer manuals and other publications that are related to computers. If you are in Cambridge to attend a conference, you can certainly make some time for this wonderful museum. The National Museum of Computing, Buckinghamshire, England This is a museum that has dedicated itself to the act of collecting and restoring historic computers. It opened in 2007 and is located at the Bletchley Park in Buckinghamshire. The building houses a Colossus computer and several examples of antique computers. The museum does not receive public funding and is maintained with the help of private sponsors and supporters. You will need to pay a small admission fee in order to support the upkeep of the museum. After you visit the museum, you could totter around the quaint streets of Buckinghamshire and discover the quintessential English way of living. Personal Computer Museum, Brantford, Ontario, Canada Brantford in Ontario is a quite little town but it also houses the very important Personal Computer Museum. This museum houses computers from almost all the important manufacturers. Whether you want to learn about the Atari or Commodore computers or take a look at the initial Radio Shack machines, you will find them all here. You will also find machines by Mattel, Timex, IBM and Apple. Another interesting detail is that the museum is located in a former city building which was built from the reclaimed bricks of Brantford Opera House. Make sure that you arrive here on a clear Summer day, as Ontario can get pretty chilly during the winters. Charles Babbage Institute, Minneapolis, Minnesota The University of Minnesota is a great institution of learning and researching about computers. Without a doubt, it also houses one of the most important computer museums in the world. The Charles Babbage institute is a research center that is dedicated to the preservation of digital history. It has artifacts and documents related to programming, software, computer networking and others. It holds several important archives related to computers in electronic and paper form. Montana has some amazing hiking trails as well. Once you are done with the museum, grab your trekking shoes and discover nature in its true form. The Israeli Personal Computer Museum, Haifa, Israel Israel is one of the most important IT hubs in the world. In fact, many people insist that it has more important companies in the Tel Aviv area than the entire Silicon Valley of California does. That may not be untrue and there is only one way to find out. You must go ahead and visit Israel! When you are there, make sure that you visit The Israeli Personal Computer Museum in Haifa, a northern city. The museum was established by Yariv Inbar, who started to collect old computers in 1993. The museum is free of charge and you can view a number of artifacts which describe the evolution of computers. Israel is a very ancient country and is the cradle of human civilization. When you are in this magical land, do not forget to visit

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Indus Net Technologies(INT.) & La Exactlly Join Hands to Offer ERP Integrated Comprehensive E-commerce Solutions

It’s time to rejoice once again! Recently, Indus Net Technologies(INT.) has joined hands with La Exactlly Software Pvt. Ltd. for offering ERP integrated Magento based e-commerce solutions. Based in India, La Exactlly is a leading business software and solutions provider that offers a range of innovative solutions including exactllyERP, an industry recognized & comprehensive ERP system for corporations. INT. & La Exactlly have strategized this partnership program to offer the next generation integrated e-business model that constitutes a comprehensive Magento based e-commerce portal developed by Indus Net Technologies and powered by exactllyERP system at the back end. After all, the criteria of this strategically designed partnership program include a number of pointers. INT. have a rich e-commerce experience of 10+ years that includes e-commerce portal development and customization, existing e-commerce website migration, 3rd party software & payment gateway integration, e-commerce support and maintenance etc. & La Exactlly has an innovative ERP solution called exactllyERP. With this handshake, we are poised to provide the next generation e-commerce experience by increasing operational efficiency of e-business companies. Looking forward to this partnership, Mr. Kamal Agarwala, Founder & CEO of La Exactlly said, “exactllyERP customers can benefit greatly from our partnership with INT. Today all companies faces tremendous pressure to deliver high quality ROI at lower cost than ever before, so they look for one solution that can address their all challenges – especially, integration of e-commerce with their existing ERP – which has always been the biggest challenge and most of them are force to use two separate system. Our partnership can integrate and optimize the entire process by removing the legacy of using two separate systems.” The proposed ERP backed e-commerce solution features individual modules for customer/order details, real-time stock updates, multi-website support, complex product support, multi-currency support, transaction management, discount coupon and gift certificate management, multi-warehouse management etc. that are expected to deliver the following benefits: Significant reduction in order fulfilment time Complete eradication of data entry and associated human errors Reduction in operational costs Increase in the ability to process higher sales volume without increasing headcount Having already dealt with more than 1000 e-commerce ventures that include developing and maintaining specialized web based e-commerce applications for some of the big market players, it would not be much difficult for the INT. team to offer such an innovative and comprehensive ERP supported Magento e-commerce solution to e-businesses. Moreover, we have a team of 150+ e-commerce designers and developers who, besides having the expertise in e-commerce portal development, have even got sound knowledge in e-commerce consulting & marketing. While sharing this news, Mr. Abhishek Rungta, our CEO and Founder said, “We have partnered with La Exactlly to provide a comprehensive and winning e-commerce solution that would help e-businesses experience the power of ERP supported e-commerce portal. I am really looking forward to the success of this partnership with La Exactlly who is one of the market leaders in the ERP domain.” Get in touch with our e-commerce specialist at info@indusnet.co.in

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INT.& InSync Join Hands to Offer the Next Generation E-commerce Experience

It’s a moment of pride for Indus Net Technologies(INT.)! We have recently joined hands with InSync Tech-Fin Solutions Ltd. for providing our clientbase an integrated e-commerce experience offering that will be powered by ERP at the backend. InSync Tech-Fin Solutions is an India based company that aims at integrating e-commerce portals & marketplaces with popular ERP systems like SAP & MS Dynamics so as to help e-commerce businesses operate more efficiently. Now, Indus Net Technologies, being an experienced e-commerce design, development and deployment company, could easily meet the partnership criteria of this e-commerce specialist. Our partnership is expected to have a grand outcome as, through this partnership, we are planning to offer a comprehensive e-commerce model that would range from Magento and PrestaShop based e-commerce portal development to back office ERP integration across popular systems like SAP Business One, SAP ECC & Microsoft Dynamics NAV. In this partnership program, INT would act as the e-commerce portal development partner and InSync would connect that platform to a backend ERP system through their pioneering solution named “APPSeCONNECT”. Apart from allowing e-commerce businesses to access and process Web Sales Channel details easily, such an ERP integrated e-commerce solution even automates financial entry, helps businesses avoid “out of stock” scenario, quickens order processing, tracks guest checkouts etc. All in all, it improves customer satisfaction and poses to provide them with the next level of e-commerce experience. Committed to building and fostering an enhanced & effective e-commerce ecosystem, both the companies have entered into an exclusive partnership model, whereby, INT. will play the role of e-commerce design and development expert & InSync Tech-Fin Solutions will provide its award-winning connector between the e-commerce/marketplace platform and the backend ERP systems. What made Indus Net gain this prestigious status are our high level of dedication and quality work. Besides this, we have e-commerce design, development, consulting and marketing experience of more than 10 years, during which our team of 150+ e-commerce designers & developers have worked in 1000+ e-commerce ventures. These ventures include new e-store development, e-commerce customization, migration of existing websites to PrestaShop/Magento platform, 3rd party integration, e-commerce support and maintenance etc. for both start-ups & medium and large scale e-stores. All of these helped us sign a partnership deal with InSync Tech-Fin Solutions Ltd. and strategize the next generation e-commerce offering for customers. Contact our e-commerce expert at info@indusnet.co.in

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INT. is Now a Certified Web Agency Partner of PrestaShop

It’s again a time of celebration for Indus Net Technologies! We are proud to share that we are, recently, being recognized as a certified Web Agency Partner of PrestaShop, one of the best free e-commerce software provider in the world. This Paris based company offers the best quality e-commerce software that can help in the creation of award-winning and successful e-commerce websites. We, as an experienced e-commerce design and development company, have been able to meet the partnership criteria of this e-commerce software giant. With their motto of “Great Agencies deserve Great Partnerships”, PrestaShop started teaming up with the leading e-commerce development companies in the year 2013. What made them come up with such an idea of joining hands with the industry leaders is to deliver the best e-commerce experience to customers looking for conversion-friendly e-commerce website development. They thought it would be a great idea to simplify customer’s quest for excellence by matching the industry experts with customers. However, before certifying a company as their partner agency, they make sure that the company is capable enough of delivering the best e-commerce experience to its customers; and if they find a company to be worthy enough, they team up with it & even offer them a badge as a proof of certification. Now, it is a pride for us that the company found us to be eligible for achieving the prestigious status of “PrestaShop Partner” and provided us with a bronze badge. While talking about this, Mr. Abhishek Rungta, the CEO and founder of Indus Net Technologies proudly said, “It is a great pleasure for us to have achieved this prestigious status.” He even added “It is a testament to our high quality work and dedication towards comprehensive e-commerce experience for our clients.” Apart from our dedication and high quality work, we have got 10+ years of industry experience. So far, we have worked in more than 300 e-commerce ventures that range from start-ups to large scale e-stores. We have even got a team of 150+ e-commerce designers and developers who have got sound knowledge & experience of working on the PrestaShop platform for e-commerce development. Starting from new e-store development to customization of existing e-commerce websites, 3rd party integration to e-commerce support and maintenance, our in-house professionals are expert in all. In addition to this, they even excel in migrating existing e-commerce websites to the PrestaShop platform. What makes us different from others is that we have in-house professionals for both e-commerce development and marketing. Book a free appointment with our e-commerce specialist at info@indusnet.co.in Summary: Indus Net Technologies has recently been recognized as a “Partner Agency” by PrestaShop, the leading free e-commerce software provider in the world.

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Understand the Big 5 Personality Factors to Manage IT Workforce Better

Psychologists and personality researchers believe that there are 5 basic kinds of personalities. When we talk about personality, it is a pattern of behavior that is enduring and relatively permanent. It occurs in a pattern and an individual behaves from that personality paradigm. At workplace, it is important to understand what personality type your employee has and how they might often behave. Why you need to understand personality types and traits? Understanding personality types helps employers and businesses to weed out a number of people who might not be fit for a job. Also, personality types help us to understand our employees better and make sure that we train and mentor them in a way that is most suitable for them. That only increases productivity at work and helps us to grow as successful businesses. The Big 5 personality factors Usually, psychologists classify personality types into the ‘Big 5’. These are 5 personality types that have been reduced to their states after subjecting various personality styles to factor analysis. Earlier, Raymond Cattell’s “16 Personality Factors” was seen as the gold standard but it increasingly began to be viewed as too complex. Eyesenck Introversion-extraversion Scale proved to be too simplistic. Thus, the Big 5 personality factors are a great way to understand people and the way they might behave in future. It also helps us to recruit the right kind of employees. In this article, we will describe the 5 personality factors that psychologists, usually, talk about. Extraversion This is one of the most coveted characteristics in the job market today. However, that does not mean it is a particularly desirable personality trait. Extraversion as a trait includes characteristics such as being talkative, assertive, emotional expressiveness, sociability and excitability. People who score high on extraversion tend to be outgoing and they can interact with people well. They are also expressive and if you need a presentation to be made, hiring an extraverted person is better. On the other end of the scale, introverts tending to be less excitable are introspective and thoughtful. We must remember that neither of the personality trait is a negative or a positive quality. Some people tend to be extraverted and they are better suited to certain kinds of jobs. Introverts, on the other hand, make great decision makers and leaders. They are introspective and thoughtful, which makes them measured and careful. Introverts are less likely to make rash decisions or be impulsive. That makes them more reliable. However, an introvert is not the best choice for a marketing job, where he or she will have to interact with a number of people and be persuasive & assertive at the same time. Agreeableness Agreeableness, as a trait, is very important when it comes to hiring. A person who scores high on this trait will, usually, be trustworthy, trustful, affectionate, kind and altruistic. They possess pro-social behaviors, which are required not only for employees but also for leaders. It is very important to see if a potential recruit is pro-social and scores high on agreeableness. Those who are agreeable tend to be helpful and make it a joy to work with. However, those who score less on this trait might be difficult people to deal with and might not be sympathetic to all your concerns & needs. They might also tend to be suspicious and cold. However, that does not mean you must not hire someone who scores very low on agreeableness. If he or she is well-qualified and is suitable for a job, you can always hire them. You need not expect them to be very agreeable and friendly. On the other hand, hiring someone who is affectionate and kind will help you to make sure that the workplace is less stressful & a pleasant place to be. Conscientiousness People who are conscientious tend to be very thoughtful and careful. They have very good impulse control and are, usually, goal-directed. They are also organized and mindful of details. Someone who scores high on conscientiousness might also be a perfectionist or obsessive about order. That is again not a much cherished quality. Choose someone who has a moderate level of conscientiousness so that they are neither undisciplined and sloppy nor obsessively perfectionist. On this trait, walking the middle ground is a better idea. An example is someone who scores high on conscientiousness and is what the teenagers would call ‘a stuck-up’. On the other hand, someone who scores very low on conscientiousness will be much undisciplined and not thoughtful at all. They might be given to impulses and might act randomly. When it comes to hiring someone who needs to make decisions, it is better to higher someone who scores on the hire side of this scale. However, if you are hiring a creative person, it is better to hire someone with just a moderate level of conscientiousness. Neuroticism Those who score very high on neuroticism tend to be emotionally instable and anxious. They might also be moody, irritable and given to sadness. Those who score high on neuroticism also tend to be creative but one of the flipsides is that they might not be pleasant always. They might also be given to negative thinking. On other other hand, those who score very low on neuroticism maybe unusually calm and might not take good decisions when there is an emergency. Those who score very low on neuroticism often remain complacent and careless. Lack of anxiety is not always a good thing. It is a good thing to be a little anxious and not overly anxious or unusually calm. On this trait, it is important to ensure that an individual neither scores too high nor too low. Just making sure that they are slightly more neurotic or slightly less neurotic is more than enough. At the end of the day, you neither want to hire someone who is very depressive nor do you want to hire someone who just does not take things seriously. When it comes to

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Importance of Nurturing Art in Tech Companies

Running a business is not an easy task. There are a number of things to consider and one of them, usually, does not happen to be a purchasing art. Understanding and purchasing art is more important than many CEOs and CTOs might think and that fact is, generally, becoming popular. Companies and business have now begun to understand art and purchase art that represents their work ethos and culture so that they can be displayed at the workplace. There are a number of reasons why IT companies and start-ups need to begin to consider purchasing art. Art is not something that graces the homes of aristocratic people who have developed a taste for it. Art is a human necessity, as much as it is considered a luxury. Even though art is expensive and not many companies can afford to pay for it, there are a number of reasons why one needs to stretch one’s budget and buy some art to hang on the walls or place them strategically so that employees, visitors and everyone else at the workplace can see it. In this article, we shall discuss a number of reasons why one needs to purchase art and why art is necessary at the workplace. Some of these reasons might seem outlandish but they are not. Using art in workplaces has been scientifically studied and the results indicate that we all need to be investing more time and money on understanding art & eventually, purchasing them. Art for the sake of art Art is never a priority for anyone who is not naturally inclined towards arts or if they are not artists themselves; but art needs to be a priority for everyone, even for those who cannot afford it. The concept of understanding and purchasing art for the sake of art has been in place for a long time. Art in its various forms, painting, conceptual art, sculptures, installations etc., help people to observe, criticize, question, introspect, think and imagine. All of these qualities help people to become more artistic themselves and eventually, builds creativity. Now, who does not need creativity at workplace? We all do. Before we discuss what benefits we will have when we buy art, we need to understand that if we can afford, we must purchase art, whether we think we need it or don’t. Sometimes, we just do not have the ability to understand the need for purchasing art. Most of the times, all things in life cannot be quantified and art is certainly not something that can be quantified. Its uses and advantages are qualitative and subjective. However, studies show that benefits of art at workplace can be quantified as well. Art reduces stress When a group of people were interviewed and asked to provide their input, 78% of them agreed that art reduces stress. Art is, indeed, one of the most therapeutic interventions one can find and it is non-invasive in nature. Art does not require you to do anything. The very fact that you purchased art and placed it on the wall for everyone to see is enough. Those who are disturbed and stressed out might find something pleasant to see. Not that art needs to be pleasant. Art, whether pleasant or unpleasant, piques our imagination, kindles your emotions and makes us introspect. It distracts us from reality and helps us to forget about certain worries. If we hang paintings on the wall, employees will be encouraged to observe and introspect, instead of getting stressed over deadlines and drinking more cups of coffee or taking cigarette breaks. It will also encourage them to discuss art amongst themselves, instead of probably gossiping about something that is not really productive. Such discussions about art can help build analytical and creative thinking abilities. Certainly, art can reduce workplace stress. Art increases creativity and productivity 64% in the same survey conducted by the Business Committee for the Arts, Inc. (BCA) and the International Association for Professional Art Advisors (IAPAA) agreed that having works of art at work can increase creativity & productivity. How does art increase creativity? Let us take a look at an example. A young employee who is faced with difficulties at work might wonder how she can resolve her difficulties. She will probably speak to her friend over the phone and discuss her problems. The problems could be related to performance and creativity. Unless her friend has some knowledge about human behavior, she probably will not be able to help the employee much. Instead, if works of art are hung in strategic places and employees are encouraged to look and observe them when they are faced with difficulties, this employee in question will probably seek the help of art instead of people. She will probably gaze at paintings and art works instead of talking about her problems. In that quiet moment, she might experience epiphanies, leading to creative solutions. Even on a serious note, art encourages us to think creatively and enjoy it for the sake of itself. That alone can help us forget about worries, which, usually, impede creativity. Broadens employee knowledge and appreciation It is a company’s responsibility to ensure that the employees learn and grow as professionals. To make sure that employees grow as people, most companies offer courses, training materials and free classes in a number of subjects. Most companies spend a lot of money on training and development. If part of that money is directed towards teaching employees how to appreciate art, things can change dramatically. Art appreciation courses help people to become analytical, non-judgmental, creative and good at criticizing in terms of psychoanalytical theory, feminist theory and postmodern theory among many others. These professional critiquing techniques help people to become more knowledgeable and when the time to criticize or think logically arrives, they will be able to sue their skills learned while appreciating art. Art appreciation can be held in the form of workshops and art that you bought for the company can be used as

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Best Places to Escape the Internet and Enjoy a Vacation off the Grid

While our world is incredibly beautiful even after humans ruining much of natural beauty and adding to urban chaos, we still remain stressed out, anxious and highly strung. A major reason for this stress and anxiety is because we are constantly hooked to the Internet & smartphones. Those of us who are inexorably connected to technology, like the ones who are in to IT or those who run tech start-ups, are incredibly more affected by the Internet. In fact, most of us use the Internet 24/7, while most of us check our smartphones every 7 minutes on average. People just do not take the time to unplug and that is certainly having a disastrous consequence on our mental & physical health. There is an increased incidence of stress-related diseases such as blood pressure, diabetes, obesity and even cardiovascular diseases. While our lifestyle can greatly change, if we want to, sometimes it is advisable to unplug and take a vacation to a distant place. However, you should go to a place where there is no Internet or cellphone signal. That way, no matter how hard you try, you will not be able to access either your e-mails or Facebook feed or Twitter conversations. We have made a list of places around the world where your cellphone or tablet is going to be as useless as a brick. Aran Islands, Ireland Ireland is one of the most beautiful countries in the world. Though it has had a disturbing recent history, it has a rich culture, great music and amazing pubs to visit. A trip to Dublin will leave you spoiled for choices when it comes to pubs, live music, art galleries and such. However, the point of this article is to help you go to a place where there is no internet or cellphone connectivity. The Aran Islands, which are located to the west of Ireland, are a great place to unplug. The islands are a short ferry ride away but do not have smartphone signals or Internet connectivity. You could choose to stay in a thatched hut or in a small stable, where you can smell hay and horses, instead of checking who liked your comments and if anyone replied to your e-mails. With the breathtaking vies that the region offers, you will really not miss glossing over Instagram pictures on your smartphone. Yellow Stone National Park, United States Right in the middle of hyper-connected U.S., there are places where you will never be able to make a call, receive an SMS or read an e-mail. The Yellow Stone National Park is one such region where there is absolutely no connectivity whatsoever. You can, instead, admire the rustic beauty of mountains and watch the bison walk around. You might even want to take a dip in the cold rivers of the park. There are a few lodges that offer basic connectivity but the connection tends to be so slow that you will give up trying to check your e-mail. Instead, take horse riding lessons, watch the birds and learn to count the stars at night. Watching the patterns that clouds make and imagining stories in them will help you to de-stress as well. Kenya’s Ewaso Ngiro River There is nothing better than some animal-watching on the outskirts of Nairobi, very close to shopping districts and all the night hotspots. However, a short drive away from civilization will take you to Samburu Safari Camp, where you can watch elephants and register them in your memory, instead of uploading those pictures on Instagram. The nearest Internet connectivity is probably 4 miles away at the Elephants Research Camp and that is probably not fast either. Kenyan wilderness is world famous and you can learn a lot about animals’ lives instead of Googling them on your cellphone. It is always better to hear an elephant trumpet instead of watching the same on YouTube. Enjoy a Kenyan meal and try to get some exercise by walking around camping areas. Tristan da Cunha, Atlantic Ocean Tristan da Cunha is an archipelago that lies in the middle of South Atlantic. It is almost 3,000 kilometers away from either South America or Southern Africa. It is known as the most isolated group of islands in the world that is inhabited. With a very mild climate that rarely drops below freezing and never rising above 25 degree Celsius, Tristan da Cunha is known for its wildlife, scenic beauty & disconnectedness. In fact, there is only one internet connection that is so slow that you probably will never be able to check your emails. The fact that it is difficult to use the Internet and the fact that it is so isolated is enough to make you want to go to Tristan da Cunha. It might be a little difficult to travel to the islands but that is part of the journey of getting disconnected from the internet anyway. Sahara Desert Though it gets a lot of bad rep, it is one of the beautiful places on earth. You can choose to go and stay in an inhabited village somewhere in Morocco, which is not only safe but easily accessible, when it comes to transportation. However, once you reach the villages on the border of Sahara Desert, you can forget about those e-mails, telephone calls and Instagram pictures. Sahara Desert is very remote and there is almost no way you can ever get a decent Internet connection. Instead, enjoy the emptiness and beauty around you. The sand dunes, the whirring breeze and the cold air at night should be enough to make you wish there was no Internet in this world. Try and camp in the desert and at night, you can again begin to count all the stars, instead of counting all the comments you got for your last Facebook update. American Samoa, U.S. Pacific Territories Though these islands belong to the U.S., they are very remote and are located in the middle of the Pacific Ocean. The islands

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INT. achieves “Google Partner” status

One of the most prestigious moments for all of us at Indus Net! We have been recently recognized as “Google Partner”. We, as a pioneer Internet strategy company in India, once again have been able to meet the new partnership criteria of Google, the search engine giant. It is a testament of our high level commitment towards SEM (Search Engine Marketing) services. It is known to all that achieving this status means being described by the search engine giant as the “best” and “trusted online expert” on their Google Partner page. Being announced as an official Google Partner even means that Google recognized us to be a healthy company and to have a number of happy clients & customers. By honoring our company with such a high-esteemed status, Google actually proved that we as an organization and the professionals working here always use best practices and follow fair policies when it comes to search engine optimization. We are immensely proud to be certified as a Google Partner. Further, being eligible to use Google’s badge for our website is itself a testimonial of our dedication and commitment towards quality. Interestingly, Google, the search engine giant only allows those companies, which are actually trusted by their clients and offer best quality services including PPC (Pay Per Click) management services, earn this honor and use Google Partner badge. In fact, through this partnership program, Google reviews whether a company adheres to best practices and even evaluates its performance with that of other companies of similar category. By introducing this new program, the search engine giant is even hopeful about witnessing an increase in the number of companies resorting to best practices. This new Google partnership program would not just encourage companies around the world to work hard towards gaining this success but would even help SMEs (Small and Medium Enterprises) to get duly recognized for the effort they put in. All in all, this recently achieved status of Google Partner has become a testament to the given fact of a highly effective and ROI focused internet marketing service delivery model for our client base, providing them the maximum value addition, extra competitive edge & maximum return on their online marketing investments.

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How to Avoid Burnout: An Internet Professional’s Guide

Anybody who works in front of the computer has a risk of being burned out more than people from other professions. Having to sit in front of a screen at a desk, not getting enough exercise, repetitive hand movements and continued eyestrain can all lead to a state of burnout. Whether you are a tech company’s CEO, a designer, a web developer, an SEO professional or just about anything, you will end up being burned out sooner than others. However, all is not so bad. There are ways to make sure that you are not so stressed out that you will actually experience a burnout.  Understanding what a burnout is Before going on to the tips, let us try and understand what a burnout is and how psychologists define a state of burnout. Burnout is an emotional, physical and psychological state of exhaustion which is a consequence of prolonged and extended periods of stress. When an individual feels overwhelmed by work or when he or she feels they are unable to meet certain demands of life, they experience stress. When this stressful period continues for a long time, people begin to lose interest in what they do, feel disillusioned, helpless, sad and negative about just about everything. A burnout causes an individual to be depressed, anxious, cynical, unproductive and fearful. Burnout can also elevate cholesterol, blood sugar levels, blood pressure and put an individual at the risk of developing metabolic and cardiovascular diseases. There are several symptoms of a burnout. The most common ones are: Blunted emotions Feelings of helplessness and hopelessness Lack of motivation Inability to concentrate Emotional distress Life does not feel worthy enough to be lived Feelings of detachment and depression Disengagement from world There are several causes to a burnout among Internet professionals and techies. They can be groups under these 3 categories: Work related burnout There is a lack of recognition for the work that you do Highly demanding job profile Unclear job expectations Work that is not challenging, boring and monotonous. Chaotic and highly-challenging work environment Having no control over one’s work Not wanting to socialize or take a break Not sleeping enough Not drinking enough water or eating right Not having good friends or romantic relationships Not understanding interpersonal expectations Taking too many responsibilities Personality traits that cause burnout Being a perfectionist Being a pessimist Always wanting to be in control of things Being a high-achiever and not wanting to accept defeats If you feel you are going to experience burnout or if you feel you are highly stressed out, there are several things that you can do yourself in order to make your life less stressful and rejuvenate your mind, body and spirit. Here are some of the prevention tips that most psychologists recommend: Engage in relaxing activities This cannot be said enough. Relaxation can come through anything. One might choose to meditate, engage in yoga or just spend sometime in the garden. You might even choose to write your diary or engage in very light physical activities. If there is a park nearby, go for a morning walk instead of checking your smartphone for Twitter updates. Eat healthy One of the main causes of stressful conditions is not eating right. When our bodies do not receive the kind of nutrition that we require, we end up becoming stressed. Minerals, vitamins, antioxidants and flavonoids are all very important to reduce the effects of stress. Certain fruits and nuts can actually lengthen our telomeres which are responsible for ageing. This process can stop ageing and also reduce stress. Make sure to eat a lot of fruits, nuts and vegetables. Drink water Most people do not drink the recommended amount of water. It is important to drink at least 8 glasses of water every day. Exercise and workout Working out at the gym and lifting weights are important to both men and women. Cardio, aerobic and strength training are all important. Women will not become bulky if they lift weights. They need to lift weights in order to remain fresh and healthy. Men need to engage in aerobic activities as well as that will help to release toxins. One must also sleep for at least 7-8 hours a day no matter what. Sleep is one of the most important activities in our lives. Indeed, sleep can prolong our lives to a large extent. Learn to say no When someone asks you to work more or when you feel like working a lot yourself, learn to say no. It is important to set boundaries and it is also important to ensure that you are not taking up responsibilities unnecessarily. Take a break from work Try and get away from work. Speak to your manager, colleague or just about anyone whom you have to report to. If you work for yourself, inform someone that you are not feeling great and need a break. Go for a vacation or spend time at home for a while till you feel rejuvenated. There is no point in working when your mind, body and spirit are exhausted. Once you feel rested and recuperated, you can get back to work again. Take a break from technology Every day, stay away from your smartphone for a while. Do not tweet endlessly, do not pore through your instant messaging apps or email applications endlessly. Check your messages only a few times a day. the rest of the day, do not use your phone when you do not have to. Also, do not stare at the screen of your computer if you have to work for a long time. Instead, look away and try to cup your eyes with your palm in order to rest your eyes. Engage in creative activities Take up painting, writing, singing or something that you like to do. Creative activities can help you feel rejuvenated and young. That can also prevent stress from resulting in burnout. Manage stress Learn to manage stress and seek help when you cannot.

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TiECon Kolkata, 2014 – “Idea to Corporation”

Kolkata, the capital city of West Bengal is all set to host yet another major event – Kolkata TiECon 2014. TiECon is the flagship event of TiE (The Indus Entrepreneurs), a global organization established in 1992 with the mission of fostering entrepreneurship worldwide. Aimed at creating, nurturing as well as encouraging the next generation of entrepreneurs of the state, this mega event will bring together some of the renowned thought leaders and industry veterans. Scheduled to be held on 31st January, 2014 at Hotel Grand Oberoi, this daylong gala event is based on the theme “Idea to Corporation”. With illustrious speakers like Chanda Zaveri, CEO Actiogen, Mr. Ashok Rao, CEO Excalibur Pictures and Chairman TiE Global USA, Mr. P.K Agarwal, CEO TiE Global and Deep Kalra, Owner, MakeMyTrip, the event comprises three major parts – “B2B Lounge”, “Hot Pitch! Get Funded” and “Thought-provoking Panel Discussions”. Apart from Mr. Bikram Dasgupta, Founder & Executive Chairman Globsyn Group of Companies who is the President of TiE’s Kolkata Chapter, there are a few personalities who are behind holding this mega branded event in the state of West Bengal. One of the most important among them is Mr. Abhishek Rungta, the Convenor of Kolkata TiECon 2014 & CEO of Indus Net Technologies. There has always been a myth regarding West Bengal that this state of India is not a favorable location for entrepreneurship; and this is what Mr. Abhishek Rungta along with the President of TiE Kolkata wants to prove wrong. According to Mr. Rungta, “Kolkata is very much a hub of entrepreneurship; however, it is not marketed as one. There are several successful companies and they are doing great work. It is only an issue of perception. We are trying to create a buzzing eco-system, which will create positive energy and virtuous cycle of growth.” In fact, his success as an entrepreneur and business strategist proves the prospect of entrepreneurship in West Bengal. Speaking on the occasion he adds, “A unique facet of the Kolkata TiECon 2014 is its one-to-one mentoring approach – which pairs an experienced and successful entrepreneur with someone who is relatively new on the block – combined with a global platform which makes available the experience of a galaxy of successful entrepreneurs from the global TiE community to the mentee entrepreneur.” For more information and registration log on to www.kolkatatiecon.com

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