Category: Inside Indus Net

Understand the Big 5 Personality Factors to Manage IT Workforce Better

Psychologists and personality researchers believe that there are 5 basic kinds of personalities. When we talk about personality, it is a pattern of behavior that is enduring and relatively permanent. It occurs in a pattern and an individual behaves from that personality paradigm. At workplace, it is important to understand what personality type your employee has and how they might often behave. Why you need to understand personality types and traits? Understanding personality types helps employers and businesses to weed out a number of people who might not be fit for a job. Also, personality types help us to understand our employees better and make sure that we train and mentor them in a way that is most suitable for them. That only increases productivity at work and helps us to grow as successful businesses. The Big 5 personality factors Usually, psychologists classify personality types into the ‘Big 5’. These are 5 personality types that have been reduced to their states after subjecting various personality styles to factor analysis. Earlier, Raymond Cattell’s “16 Personality Factors” was seen as the gold standard but it increasingly began to be viewed as too complex. Eyesenck Introversion-extraversion Scale proved to be too simplistic. Thus, the Big 5 personality factors are a great way to understand people and the way they might behave in future. It also helps us to recruit the right kind of employees. In this article, we will describe the 5 personality factors that psychologists, usually, talk about. Extraversion This is one of the most coveted characteristics in the job market today. However, that does not mean it is a particularly desirable personality trait. Extraversion as a trait includes characteristics such as being talkative, assertive, emotional expressiveness, sociability and excitability. People who score high on extraversion tend to be outgoing and they can interact with people well. They are also expressive and if you need a presentation to be made, hiring an extraverted person is better. On the other end of the scale, introverts tending to be less excitable are introspective and thoughtful. We must remember that neither of the personality trait is a negative or a positive quality. Some people tend to be extraverted and they are better suited to certain kinds of jobs. Introverts, on the other hand, make great decision makers and leaders. They are introspective and thoughtful, which makes them measured and careful. Introverts are less likely to make rash decisions or be impulsive. That makes them more reliable. However, an introvert is not the best choice for a marketing job, where he or she will have to interact with a number of people and be persuasive & assertive at the same time. Agreeableness Agreeableness, as a trait, is very important when it comes to hiring. A person who scores high on this trait will, usually, be trustworthy, trustful, affectionate, kind and altruistic. They possess pro-social behaviors, which are required not only for employees but also for leaders. It is very important to see if a potential recruit is pro-social and scores high on agreeableness. Those who are agreeable tend to be helpful and make it a joy to work with. However, those who score less on this trait might be difficult people to deal with and might not be sympathetic to all your concerns & needs. They might also tend to be suspicious and cold. However, that does not mean you must not hire someone who scores very low on agreeableness. If he or she is well-qualified and is suitable for a job, you can always hire them. You need not expect them to be very agreeable and friendly. On the other hand, hiring someone who is affectionate and kind will help you to make sure that the workplace is less stressful & a pleasant place to be. Conscientiousness People who are conscientious tend to be very thoughtful and careful. They have very good impulse control and are, usually, goal-directed. They are also organized and mindful of details. Someone who scores high on conscientiousness might also be a perfectionist or obsessive about order. That is again not a much cherished quality. Choose someone who has a moderate level of conscientiousness so that they are neither undisciplined and sloppy nor obsessively perfectionist. On this trait, walking the middle ground is a better idea. An example is someone who scores high on conscientiousness and is what the teenagers would call ‘a stuck-up’. On the other hand, someone who scores very low on conscientiousness will be much undisciplined and not thoughtful at all. They might be given to impulses and might act randomly. When it comes to hiring someone who needs to make decisions, it is better to higher someone who scores on the hire side of this scale. However, if you are hiring a creative person, it is better to hire someone with just a moderate level of conscientiousness. Neuroticism Those who score very high on neuroticism tend to be emotionally instable and anxious. They might also be moody, irritable and given to sadness. Those who score high on neuroticism also tend to be creative but one of the flipsides is that they might not be pleasant always. They might also be given to negative thinking. On other other hand, those who score very low on neuroticism maybe unusually calm and might not take good decisions when there is an emergency. Those who score very low on neuroticism often remain complacent and careless. Lack of anxiety is not always a good thing. It is a good thing to be a little anxious and not overly anxious or unusually calm. On this trait, it is important to ensure that an individual neither scores too high nor too low. Just making sure that they are slightly more neurotic or slightly less neurotic is more than enough. At the end of the day, you neither want to hire someone who is very depressive nor do you want to hire someone who just does not take things seriously. When it comes to

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Importance of Nurturing Art in Tech Companies

Running a business is not an easy task. There are a number of things to consider and one of them, usually, does not happen to be a purchasing art. Understanding and purchasing art is more important than many CEOs and CTOs might think and that fact is, generally, becoming popular. Companies and business have now begun to understand art and purchase art that represents their work ethos and culture so that they can be displayed at the workplace. There are a number of reasons why IT companies and start-ups need to begin to consider purchasing art. Art is not something that graces the homes of aristocratic people who have developed a taste for it. Art is a human necessity, as much as it is considered a luxury. Even though art is expensive and not many companies can afford to pay for it, there are a number of reasons why one needs to stretch one’s budget and buy some art to hang on the walls or place them strategically so that employees, visitors and everyone else at the workplace can see it. In this article, we shall discuss a number of reasons why one needs to purchase art and why art is necessary at the workplace. Some of these reasons might seem outlandish but they are not. Using art in workplaces has been scientifically studied and the results indicate that we all need to be investing more time and money on understanding art & eventually, purchasing them. Art for the sake of art Art is never a priority for anyone who is not naturally inclined towards arts or if they are not artists themselves; but art needs to be a priority for everyone, even for those who cannot afford it. The concept of understanding and purchasing art for the sake of art has been in place for a long time. Art in its various forms, painting, conceptual art, sculptures, installations etc., help people to observe, criticize, question, introspect, think and imagine. All of these qualities help people to become more artistic themselves and eventually, builds creativity. Now, who does not need creativity at workplace? We all do. Before we discuss what benefits we will have when we buy art, we need to understand that if we can afford, we must purchase art, whether we think we need it or don’t. Sometimes, we just do not have the ability to understand the need for purchasing art. Most of the times, all things in life cannot be quantified and art is certainly not something that can be quantified. Its uses and advantages are qualitative and subjective. However, studies show that benefits of art at workplace can be quantified as well. Art reduces stress When a group of people were interviewed and asked to provide their input, 78% of them agreed that art reduces stress. Art is, indeed, one of the most therapeutic interventions one can find and it is non-invasive in nature. Art does not require you to do anything. The very fact that you purchased art and placed it on the wall for everyone to see is enough. Those who are disturbed and stressed out might find something pleasant to see. Not that art needs to be pleasant. Art, whether pleasant or unpleasant, piques our imagination, kindles your emotions and makes us introspect. It distracts us from reality and helps us to forget about certain worries. If we hang paintings on the wall, employees will be encouraged to observe and introspect, instead of getting stressed over deadlines and drinking more cups of coffee or taking cigarette breaks. It will also encourage them to discuss art amongst themselves, instead of probably gossiping about something that is not really productive. Such discussions about art can help build analytical and creative thinking abilities. Certainly, art can reduce workplace stress. Art increases creativity and productivity 64% in the same survey conducted by the Business Committee for the Arts, Inc. (BCA) and the International Association for Professional Art Advisors (IAPAA) agreed that having works of art at work can increase creativity & productivity. How does art increase creativity? Let us take a look at an example. A young employee who is faced with difficulties at work might wonder how she can resolve her difficulties. She will probably speak to her friend over the phone and discuss her problems. The problems could be related to performance and creativity. Unless her friend has some knowledge about human behavior, she probably will not be able to help the employee much. Instead, if works of art are hung in strategic places and employees are encouraged to look and observe them when they are faced with difficulties, this employee in question will probably seek the help of art instead of people. She will probably gaze at paintings and art works instead of talking about her problems. In that quiet moment, she might experience epiphanies, leading to creative solutions. Even on a serious note, art encourages us to think creatively and enjoy it for the sake of itself. That alone can help us forget about worries, which, usually, impede creativity. Broadens employee knowledge and appreciation It is a company’s responsibility to ensure that the employees learn and grow as professionals. To make sure that employees grow as people, most companies offer courses, training materials and free classes in a number of subjects. Most companies spend a lot of money on training and development. If part of that money is directed towards teaching employees how to appreciate art, things can change dramatically. Art appreciation courses help people to become analytical, non-judgmental, creative and good at criticizing in terms of psychoanalytical theory, feminist theory and postmodern theory among many others. These professional critiquing techniques help people to become more knowledgeable and when the time to criticize or think logically arrives, they will be able to sue their skills learned while appreciating art. Art appreciation can be held in the form of workshops and art that you bought for the company can be used as

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Best Places to Escape the Internet and Enjoy a Vacation off the Grid

While our world is incredibly beautiful even after humans ruining much of natural beauty and adding to urban chaos, we still remain stressed out, anxious and highly strung. A major reason for this stress and anxiety is because we are constantly hooked to the Internet & smartphones. Those of us who are inexorably connected to technology, like the ones who are in to IT or those who run tech start-ups, are incredibly more affected by the Internet. In fact, most of us use the Internet 24/7, while most of us check our smartphones every 7 minutes on average. People just do not take the time to unplug and that is certainly having a disastrous consequence on our mental & physical health. There is an increased incidence of stress-related diseases such as blood pressure, diabetes, obesity and even cardiovascular diseases. While our lifestyle can greatly change, if we want to, sometimes it is advisable to unplug and take a vacation to a distant place. However, you should go to a place where there is no Internet or cellphone signal. That way, no matter how hard you try, you will not be able to access either your e-mails or Facebook feed or Twitter conversations. We have made a list of places around the world where your cellphone or tablet is going to be as useless as a brick. Aran Islands, Ireland Ireland is one of the most beautiful countries in the world. Though it has had a disturbing recent history, it has a rich culture, great music and amazing pubs to visit. A trip to Dublin will leave you spoiled for choices when it comes to pubs, live music, art galleries and such. However, the point of this article is to help you go to a place where there is no internet or cellphone connectivity. The Aran Islands, which are located to the west of Ireland, are a great place to unplug. The islands are a short ferry ride away but do not have smartphone signals or Internet connectivity. You could choose to stay in a thatched hut or in a small stable, where you can smell hay and horses, instead of checking who liked your comments and if anyone replied to your e-mails. With the breathtaking vies that the region offers, you will really not miss glossing over Instagram pictures on your smartphone. Yellow Stone National Park, United States Right in the middle of hyper-connected U.S., there are places where you will never be able to make a call, receive an SMS or read an e-mail. The Yellow Stone National Park is one such region where there is absolutely no connectivity whatsoever. You can, instead, admire the rustic beauty of mountains and watch the bison walk around. You might even want to take a dip in the cold rivers of the park. There are a few lodges that offer basic connectivity but the connection tends to be so slow that you will give up trying to check your e-mail. Instead, take horse riding lessons, watch the birds and learn to count the stars at night. Watching the patterns that clouds make and imagining stories in them will help you to de-stress as well. Kenya’s Ewaso Ngiro River There is nothing better than some animal-watching on the outskirts of Nairobi, very close to shopping districts and all the night hotspots. However, a short drive away from civilization will take you to Samburu Safari Camp, where you can watch elephants and register them in your memory, instead of uploading those pictures on Instagram. The nearest Internet connectivity is probably 4 miles away at the Elephants Research Camp and that is probably not fast either. Kenyan wilderness is world famous and you can learn a lot about animals’ lives instead of Googling them on your cellphone. It is always better to hear an elephant trumpet instead of watching the same on YouTube. Enjoy a Kenyan meal and try to get some exercise by walking around camping areas. Tristan da Cunha, Atlantic Ocean Tristan da Cunha is an archipelago that lies in the middle of South Atlantic. It is almost 3,000 kilometers away from either South America or Southern Africa. It is known as the most isolated group of islands in the world that is inhabited. With a very mild climate that rarely drops below freezing and never rising above 25 degree Celsius, Tristan da Cunha is known for its wildlife, scenic beauty & disconnectedness. In fact, there is only one internet connection that is so slow that you probably will never be able to check your emails. The fact that it is difficult to use the Internet and the fact that it is so isolated is enough to make you want to go to Tristan da Cunha. It might be a little difficult to travel to the islands but that is part of the journey of getting disconnected from the internet anyway. Sahara Desert Though it gets a lot of bad rep, it is one of the beautiful places on earth. You can choose to go and stay in an inhabited village somewhere in Morocco, which is not only safe but easily accessible, when it comes to transportation. However, once you reach the villages on the border of Sahara Desert, you can forget about those e-mails, telephone calls and Instagram pictures. Sahara Desert is very remote and there is almost no way you can ever get a decent Internet connection. Instead, enjoy the emptiness and beauty around you. The sand dunes, the whirring breeze and the cold air at night should be enough to make you wish there was no Internet in this world. Try and camp in the desert and at night, you can again begin to count all the stars, instead of counting all the comments you got for your last Facebook update. American Samoa, U.S. Pacific Territories Though these islands belong to the U.S., they are very remote and are located in the middle of the Pacific Ocean. The islands

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INT. achieves “Google Partner” status

One of the most prestigious moments for all of us at Indus Net! We have been recently recognized as “Google Partner”. We, as a pioneer Internet strategy company in India, once again have been able to meet the new partnership criteria of Google, the search engine giant. It is a testament of our high level commitment towards SEM (Search Engine Marketing) services. It is known to all that achieving this status means being described by the search engine giant as the “best” and “trusted online expert” on their Google Partner page. Being announced as an official Google Partner even means that Google recognized us to be a healthy company and to have a number of happy clients & customers. By honoring our company with such a high-esteemed status, Google actually proved that we as an organization and the professionals working here always use best practices and follow fair policies when it comes to search engine optimization. We are immensely proud to be certified as a Google Partner. Further, being eligible to use Google’s badge for our website is itself a testimonial of our dedication and commitment towards quality. Interestingly, Google, the search engine giant only allows those companies, which are actually trusted by their clients and offer best quality services including PPC (Pay Per Click) management services, earn this honor and use Google Partner badge. In fact, through this partnership program, Google reviews whether a company adheres to best practices and even evaluates its performance with that of other companies of similar category. By introducing this new program, the search engine giant is even hopeful about witnessing an increase in the number of companies resorting to best practices. This new Google partnership program would not just encourage companies around the world to work hard towards gaining this success but would even help SMEs (Small and Medium Enterprises) to get duly recognized for the effort they put in. All in all, this recently achieved status of Google Partner has become a testament to the given fact of a highly effective and ROI focused internet marketing service delivery model for our client base, providing them the maximum value addition, extra competitive edge & maximum return on their online marketing investments.

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How to Avoid Burnout: An Internet Professional’s Guide

Anybody who works in front of the computer has a risk of being burned out more than people from other professions. Having to sit in front of a screen at a desk, not getting enough exercise, repetitive hand movements and continued eyestrain can all lead to a state of burnout. Whether you are a tech company’s CEO, a designer, a web developer, an SEO professional or just about anything, you will end up being burned out sooner than others. However, all is not so bad. There are ways to make sure that you are not so stressed out that you will actually experience a burnout.  Understanding what a burnout is Before going on to the tips, let us try and understand what a burnout is and how psychologists define a state of burnout. Burnout is an emotional, physical and psychological state of exhaustion which is a consequence of prolonged and extended periods of stress. When an individual feels overwhelmed by work or when he or she feels they are unable to meet certain demands of life, they experience stress. When this stressful period continues for a long time, people begin to lose interest in what they do, feel disillusioned, helpless, sad and negative about just about everything. A burnout causes an individual to be depressed, anxious, cynical, unproductive and fearful. Burnout can also elevate cholesterol, blood sugar levels, blood pressure and put an individual at the risk of developing metabolic and cardiovascular diseases. There are several symptoms of a burnout. The most common ones are: Blunted emotions Feelings of helplessness and hopelessness Lack of motivation Inability to concentrate Emotional distress Life does not feel worthy enough to be lived Feelings of detachment and depression Disengagement from world There are several causes to a burnout among Internet professionals and techies. They can be groups under these 3 categories: Work related burnout There is a lack of recognition for the work that you do Highly demanding job profile Unclear job expectations Work that is not challenging, boring and monotonous. Chaotic and highly-challenging work environment Having no control over one’s work Not wanting to socialize or take a break Not sleeping enough Not drinking enough water or eating right Not having good friends or romantic relationships Not understanding interpersonal expectations Taking too many responsibilities Personality traits that cause burnout Being a perfectionist Being a pessimist Always wanting to be in control of things Being a high-achiever and not wanting to accept defeats If you feel you are going to experience burnout or if you feel you are highly stressed out, there are several things that you can do yourself in order to make your life less stressful and rejuvenate your mind, body and spirit. Here are some of the prevention tips that most psychologists recommend: Engage in relaxing activities This cannot be said enough. Relaxation can come through anything. One might choose to meditate, engage in yoga or just spend sometime in the garden. You might even choose to write your diary or engage in very light physical activities. If there is a park nearby, go for a morning walk instead of checking your smartphone for Twitter updates. Eat healthy One of the main causes of stressful conditions is not eating right. When our bodies do not receive the kind of nutrition that we require, we end up becoming stressed. Minerals, vitamins, antioxidants and flavonoids are all very important to reduce the effects of stress. Certain fruits and nuts can actually lengthen our telomeres which are responsible for ageing. This process can stop ageing and also reduce stress. Make sure to eat a lot of fruits, nuts and vegetables. Drink water Most people do not drink the recommended amount of water. It is important to drink at least 8 glasses of water every day. Exercise and workout Working out at the gym and lifting weights are important to both men and women. Cardio, aerobic and strength training are all important. Women will not become bulky if they lift weights. They need to lift weights in order to remain fresh and healthy. Men need to engage in aerobic activities as well as that will help to release toxins. One must also sleep for at least 7-8 hours a day no matter what. Sleep is one of the most important activities in our lives. Indeed, sleep can prolong our lives to a large extent. Learn to say no When someone asks you to work more or when you feel like working a lot yourself, learn to say no. It is important to set boundaries and it is also important to ensure that you are not taking up responsibilities unnecessarily. Take a break from work Try and get away from work. Speak to your manager, colleague or just about anyone whom you have to report to. If you work for yourself, inform someone that you are not feeling great and need a break. Go for a vacation or spend time at home for a while till you feel rejuvenated. There is no point in working when your mind, body and spirit are exhausted. Once you feel rested and recuperated, you can get back to work again. Take a break from technology Every day, stay away from your smartphone for a while. Do not tweet endlessly, do not pore through your instant messaging apps or email applications endlessly. Check your messages only a few times a day. the rest of the day, do not use your phone when you do not have to. Also, do not stare at the screen of your computer if you have to work for a long time. Instead, look away and try to cup your eyes with your palm in order to rest your eyes. Engage in creative activities Take up painting, writing, singing or something that you like to do. Creative activities can help you feel rejuvenated and young. That can also prevent stress from resulting in burnout. Manage stress Learn to manage stress and seek help when you cannot.

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TiECon Kolkata, 2014 – “Idea to Corporation”

Kolkata, the capital city of West Bengal is all set to host yet another major event – Kolkata TiECon 2014. TiECon is the flagship event of TiE (The Indus Entrepreneurs), a global organization established in 1992 with the mission of fostering entrepreneurship worldwide. Aimed at creating, nurturing as well as encouraging the next generation of entrepreneurs of the state, this mega event will bring together some of the renowned thought leaders and industry veterans. Scheduled to be held on 31st January, 2014 at Hotel Grand Oberoi, this daylong gala event is based on the theme “Idea to Corporation”. With illustrious speakers like Chanda Zaveri, CEO Actiogen, Mr. Ashok Rao, CEO Excalibur Pictures and Chairman TiE Global USA, Mr. P.K Agarwal, CEO TiE Global and Deep Kalra, Owner, MakeMyTrip, the event comprises three major parts – “B2B Lounge”, “Hot Pitch! Get Funded” and “Thought-provoking Panel Discussions”. Apart from Mr. Bikram Dasgupta, Founder & Executive Chairman Globsyn Group of Companies who is the President of TiE’s Kolkata Chapter, there are a few personalities who are behind holding this mega branded event in the state of West Bengal. One of the most important among them is Mr. Abhishek Rungta, the Convenor of Kolkata TiECon 2014 & CEO of Indus Net Technologies. There has always been a myth regarding West Bengal that this state of India is not a favorable location for entrepreneurship; and this is what Mr. Abhishek Rungta along with the President of TiE Kolkata wants to prove wrong. According to Mr. Rungta, “Kolkata is very much a hub of entrepreneurship; however, it is not marketed as one. There are several successful companies and they are doing great work. It is only an issue of perception. We are trying to create a buzzing eco-system, which will create positive energy and virtuous cycle of growth.” In fact, his success as an entrepreneur and business strategist proves the prospect of entrepreneurship in West Bengal. Speaking on the occasion he adds, “A unique facet of the Kolkata TiECon 2014 is its one-to-one mentoring approach – which pairs an experienced and successful entrepreneur with someone who is relatively new on the block – combined with a global platform which makes available the experience of a galaxy of successful entrepreneurs from the global TiE community to the mentee entrepreneur.” For more information and registration log on to www.kolkatatiecon.com

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Indus Net Celebrates “Gift of Joy”- Travel Beyond boundaries to make a child smile

Christmas as we all know is particularly an occasion that is meant for kids. With the decorated Christmas tree, Santa Clause, Gifts, Cakes and sheer merriment, the kids enjoy this event with their family and friends. However there are the other kids too who are not so privileged and do not even know what Christmas is. A few such kids are the kids of Sex Workers. Indus Net Technologies took the initiative of letting these children of the sex workers celebrate Christmas just like the way any other child does. The company took this essential step towards fulfilling their corporate social responsibility and this time, it worked in association with Durbar, an association of sex workers and their children. This event, called the “Gift of Joy-travel beyond boundaries to make a child smile”, saw a cricket match between the children of the organization and the INT teams held at the FE Block grounds on 21st December, 2013.   The Event – CSR This event can be considered to be a welcome extension of the popular Cricket Tournament, called IPL (Indusnet Premier League), held every year by the company. While this tournament has always offered uninhibited fun and enjoyment for all the INTians, the “Gift of Joy” most definitely pleased everyone even more for the joy in beholding the face of a happy child exceeds no other.   The Kids Indus Net Technologies, through this initiative, made Christmas fun-filled and special for children, whose lives confront them with a lot of obstacles and difficulties. These are children of the sex workers and considering the disrespect society still has for the profession, the children are often deprived of the basic joys in life. While Durbar has been successfully promising these children with a normal life by providing them scopes for education, culture, sports and vocational activities, INT took a small attempt at making the little ones happy for at least one day.   The Primary Reason of the Event – CSR The primary reason behind why the organization planned such an event is because it seeks to let the children enjoy the flavour of a festival. Donating them money, clothes or even play accessories can be done at any time of the year, but Christmas, a festival essentially associated with the children, is better felt and enjoyed.   Kids Enjoying the Moment The cricket matches, as part of the event, allowed the kids to play their heart-out. There were other games for the ones who did not participate in the cricket matches. Exciting gifts sponsored by Sareez.com along with refreshments perfect for the occasion was distributed to the children after they indulged in immense enjoyment throughout the day. All the INTians were tremendously thrilled throughout the week and collected colossal amount of contribution in the form of clothes, food, stationary, toys, bags, winter garments and candies which was later handed over to the Mr. Pintu Maity of Durbar Mahila Samanyan Committee who was ecstatic to receive them. Indus Net Technologies understands that making the deprived children feel that they are important and that people around them feel blessed to have them is essential. Mr. Abhishek Rungta, the CEO of the company, says “Our initiative would be considered successful if the children go back home with a smile on their face and with the memory of the event imprinted on their memory”. This Article is part of the employee experience sharing & content contribution initiative for Indus Net Technologies’ Blog site Content Credit : Ishani Das

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Is Using WordPress Advantageous to Your E-commerce site?

E-commerce sites involve a lot of transactions often carried out in the purchase of goods by the buyers. Hence, it is good for you to stick to a reliable e-commerce system like WordPress. Like many other people, I was not a big fan of WordPress because it was available free-of-cost without any licensing restrictions. Obviously, freebies don’t thrill me. But, later on this incident which I am going to share with you made me think otherwise. Read on. I woke up from a deep, dreamless sleep one fine morning to the chirping of birds and a pleasant feeling that comes with the dawn of the day. Wanting to get a glimpse of the weather outside, I took a peep through the window and wondered what this day has in store for me. Having my mind cluttered with the previous day’s strenuous activities and badly in need of fresh air, I was gasping for breath. So, I hurriedly put on my track suit and stepped out of my house for a jog into the nearby park. It being a part of my daily regimen to end the jog with a glass full of juice, I headed to a nearby eatery. Here, I was face to face with a man that I knew from my childhood. He wore expensive clothing and seemed to lead a lavish lifestyle with all the jewelry he had on his person. He was on the phone talking to an acquaintance about his business. I overheard the conversation wherein he was talking about the recent e-commerce store that he had opened. By the ongoing conversation, it seemed that his store was doing brisk business and he was constantly in touch with various people entrusted with the responsibility of managing his business. It was seeming impossible to recollect from my childhood days that he had an humble beginning. He was so less privileged that the bare necessity of a square meal would prove daunting to him. It was a luxury that he couldn’t afford. So, he used to do odd jobs to support his bare necessities. He was very meek in his appearance and always was at the receiving end of many taunts and insults of well-to-do people in the neighborhood- he never retorted back. He was always in the search of opportunities that would help him to wriggle out of this extreme poverty he was living in. I slowly regained my senses- it was a bit of a shocker to me of his transition to a rich man from the abject poverty he was living accustomed to- and became more interested in this metamorphosis of his and pressed for an answer from a bystander living long in the locality that this man of ours was from. The bystander revealed that the man had experienced a major upheaval of fortunes after experiencing many pitfalls and challenges compounded with the recent global slowdown that brought many otherwise brisk businesses to a screeching halt. He managed to found an e-commerce website and successfully kept it afloat in the professed aftermath of these turbulent times. Later, he shot to fame with this business of his. I later learned from the bystander that he used the WordPress e-commerce system in his store. It is very heartening to know what this customer-centric system can do to your business. This man had reaped huge benefits of this e-commerce system that effected in him a great transformation- a rags-to-riches story. Let’s look into a few of the benefits that come with using a site built on WordPress e-commerce system. Benefits of using WordPress e-commerce system Here are some of the benefits of using WordPress e-commerce system to build your store. Though there are a lot of benefits, only those benefiting largely are explored. 1. Dependable WordPress e-commerce system is very popular with buyers the world over. It being a trusted brand, there is all the possibility of your site living up to the expectations. WordPress being downloaded to the tune of 300,000 and counting, this brings a kind of security among the shoppers regarding the usually large transactions made on the website. This is a very important aspect in the e-commerce business as a sense of security creeps up in the mind of the buyer. The transactions being overlooked by such bigwigs of the e-commerce business and under such an authentic brand can be very rewarding to the store owner. The brand that WordPress endorses also means that the money involved safely changes hands under the stipulated norms and guidelines, laying to rest rumors or more precisely, fears of the process involved in transactions being rendered incomplete midway by technical difficulties or other problems. The buyers are also guided with FAQs regarding the failure of the transactions as to how they can troubleshoot these bugs. They can be informed about the steps they can take as to what glitch occurred and how they can resolve the issues. If problems in connectivity arise, they can be sorted out promptly by guiding them with the possible remedy. Bugs such as browser issues or other technical details can be explained with lucid and clear language. 2. Diverse payment gateways WordPress comes with many pre-installed gateways such as PayPal-Express, Chronopay, Google Checkout, Paypal and Manual Payment. Manual payment can be used by your buyers for transactions involving money or cash orders. There are other alternatives too that buyers can opt such as eWay and Authorize.net. The possibility of a gold cart module may have to be explored by them to vouch for these options, though. WordPress e-commerce also comes with built-in calculators for computing shipping rates. It has links to shippers too to maintain updated shipping rates. With Authorize.net international buyers can be entertained, thus expanding your business horizon. This gives you ever more exposure to a whole lot of prospects of making your business successful. The gateways mentioned herein can make your clients feel more secure, but it is advised to arm yourself with SSL certificates. A lot of buyers’

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Building Your First Web Magazine: What to Communicate to Readers?

It is not easy for any of us to build a web magazine and hope to drive traffic and advertorial revenue from it. It takes a lot of homework, willingness to research and a sense of creativity that can be developed only with experience. While it sounds daunting, building ones first web magazine is not very difficult if one knows what they are trying to achieve. Web magazines can be understood as a part of the larger content development strategy of a company or also as a stand-alone project that is expected to fetch revenue in the long run. In both the cases, one should treat a magazine as one would treat a print magazine. Dedication, time, effort and creativity are required in great amounts and even when it feels like it is an impossible task one should not give up. Before jumping into developing content for a web magazine, publishers should consider a few aspects of magazine development that are central to the idea of reaching out to the readers: Understanding what the readers want Listing the priorities of a magazine Understanding the target audience Analyzing the competition Understanding Readership Readership may consist of corporate audiences or regular web users, depending on the context of the magazine. Understanding what your readership wants to read and what entertains them can be found out through surveys, interviews, analysis of the target audience and also through observation. Content development strategy must always keep the readership’s interests in mind. What Are the Priorities of Your Magazine? One must also try and understand what the priorities of a magazine are. You must list whether it needs to attract advertisers, clients for your businesses, simple readership or just assist you in driving traffic to your company website. A magazine can serve a number of purposes and before launching one, you need to know what your priorities are. Analyzing the Target Audience The target audience of your proposed audience must be well reached. Their quirks, likes, dislikes and culture must be understood in order to be able to create great content on your magazine. Analyze Competition With more companies taking to writing website content professionally, there are going to be a number of magazines who might compete with you. Understanding your competition and developing content that is unique and entertaining will keep you going for a long time. Once these issues are sorted out, the most important aspect of building a web magazine is that of deciding what to communicate to one’s target audience. The target audience of a magazine certainly helps content creators to develop a broad theme that engages the audience. However, things may not be as simple as that, and one may need to dig deeper in order to ‘know’ what to communicate to one’s target audience. Here are some of the best ways to decide upon what needs to be communicated to a magazine’s target audience: Nature of business – Do you sell products and services? If so, your magazine must feature articles and posts that are indicative of future marketing plans. Nature of industry in general – Communicate the trends and future possibilities even before they are guessed by other honchos. Prophesize trends before they happen and run articles that help your target audience to expect what the future holds for them. Diversity of target audience – If your target audience is diverse, your magazine needs to be diverse as well. Run features that cater to different segments of your readership and do not alienate any particular segment. Journalistic competition – If your magazine already has competitors, you will need to employ journalistic tactics in order to ‘bring news’ to your readers. If you are in an Internet or software related business, this becomes all the more important. No matter what your magazine’s purpose or content is going to be, the way it needs to be managed will be similar to that of a traditional magazine. Only, you will need to walk on a tightrope because web magazines cater to a fickle-minded virtual audience. It is way too easy for them to lose interest in a magazine if it does not entertain and inform them at the same time.

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Internet Marketing and the Puzzle of Fundamental Attribution Error

Internet is a growing medium for marketing and advertising. The primary reason for its unperturbed growth is its easy accessibility and inexpensiveness as compared to rest of the marketing and advertising methods. Internet marketing has experienced phenomenal growth and has managed to become a big hit amongst the advertisers, every brand plans its online presence even before launching its product in the market, such is the influence of online marketing on advertisers . Tricks of online marketing Online marketing is practically open to everyone so it is quite important to understand the tricks of the trade. The competition here is cut throat and even a small glitch in the advertising campaign can prove disastrous for your brand. It is for this reason; advertisers and marketing strategists take special care while dealing with this medium. Biases in Internet marketing The dos and don’ts of formulating a perfect marketing strategy can come from any know-all, but the tips to achieve the right attitude and to ignore the influence of situational factors are not discussed by all. Understanding the various parameters of a situation is a precursor to devising any strategy related to it, and while you are at it your perception should be free of any cognitive bias. Fundamental attribution error In this society we are surrounded with correspondence bias and fundamental attribution error, it is because of this we tend to make decisions basing on the opinions of an expert rather than our own perception.  Clearly, people do not want to be fazed by the deceptive appearance of the market before devising a strategy and it is for the same reason that they depend on the advices of a market expert rather than following their own instincts. Evidently, it is very crucial to understand the actual market conditions or else there is no other reason to explain the whooping salaries of market analysts and investment bankers. Going to a trade analyst or a market analyst is a common practice to understand the prevailing trends, even if the same data is available with us we have a disposition to believe what the experts have to say. Their word assures us because we believe that the experts usually forecast the market conditions by evading the fundamental attribution error. By evading cognitive bias we can achieve the understanding of a given situation like no one ever has, and use it in devising a lethal online marketing plan, this is some marketing gnosis that has never been spoken of. Online marketing and cognitive bias When it comes to online marketing the hazards of cognitive bias are far more deep reaching due to lack of ethics amongst marketers, they can go to any lengths to sell a product. In context of online marketing there is no distinction between deception and cognitive bias; deception can be carried on under the cover of cognitive bias. Needless to say, it is important to spot the difference and to have the knack of using it to your advantage. It is important to discuss the hazards of fundamental attribution error before revealing the tricks to avoid it. Examples of fundamental attribution error Let us consider two arch rivals. Their products  are slated for release at around the same time and but one of them backs out right before the launch date giving reason that their product needs to pass through another test in the Research and Development department. Ideally in a situation like this, customers may perceive the company that launched its product on time as ‘competent’ and the other company which failed to deliver on time as ‘incompetent’, but little do they know that it could be a strategy employed by the ‘incompetent’ company to see how the product of the other company fares in the market depending on which they can make necessary changes in their product to give it an edge. In this case, both products were much of a muchness and there was a very less chance for either one of them to be extremely successful. The ‘incompetent’ company understood this very well, so it raised the stakes by delaying the launch of its product and giving out an impression of not being able to deliver on time. What might be perceived as incompetency was a well thought decision to boost the sales by providing an edge to the product. This classic case exemplifies the fundamental attribution error in customers, who blindly believed in what they were presented with and did not bother to reason the situational factors. This realm of social psychology attributes to the naive behaviour of people and it is often explicitly or implicitly used in internet marketing. Online marketing does not provide much scope to the customers to dig deep below layers of fundamental attribution error and perceive the marketing gimmicks. This error in perception is usually caused when the effect of personality or dispositional factors are enhanced or overestimated in comparison to the situation factors. This error in judgement takes place while explaining the behaviour of others, while interpreting one’s own behaviour one tends to consider the situational factors. Another example will give a clear picture: Consider Mr. Hopkins, an old, conservative and moralistic school teacher, who is waiting in his car at a traffic intersection. As the traffic lights turn green Mr. Hopkins begins to accelerate but another car swooshes right in front of him through the red light. Because of fundamental attribution error Mr. Hopkins might perceive the other driver as reckless hooligan who is driving on mind-bending drugs; this judgment could clearly be an error if the other driver turns out to be a sincere humanitarian person rushing a patient to the emergency room. Probably, Mr. Hopkins would have done the same had he been in place of the other driver. Few actions are a call of a situation and may be considered heresy by observers, because observers are used to believing and perceiving things in a certain pre defined way and seldom do they consider the situations

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