Facebook’s ad metrics are in trouble again. The social giant made it public that it has uncovered several more miscalculated metrics with respect to consumer behavior in response to published content. To address this issue, Facebook will begin to allow third-party measurement companies like Nielsen to track its metrics. #analytics
If you thought Microsoft and Linux didn’t go along very well, think again. The technology giant made its decision to join Linux Foundation public recently. It will join as a high-paying Platinum member and it also underscores the new found importance that Linux has garnered in recent months. #corporate
Snap, Snapchat’s parent company, is planning to go public very soon. The company apparently will file an IPO any time soon and it might be valued between $20 billion and $25 billion. This matters to those in the marketing field, as SnapChat is being increasingly viewed as an important social marketing tool. #social #corporate
Tinder, that dating app which has long been installed on cellphones in secrecy, is now letting people list themselves as a gender other than male or female. This is a step in the right direction as transgendered people have often had to list themselves as either male or female, leading to uncomfortable conversations (and questions) on the dating app. #app
WhatsApp messages can sometimes get very intrusive, and now brace yourself for WhatsApp video calls. The social messaging app has begun to roll out video calls on iPhone and Android devices. This brings the app closer to Facebook Messenger, Google Hangouts and other such apps. #app
If you have old prints of your photos lying around, now is the time to turn them digital. Google Photos has announced a new app called PhotoScan, which will be available on iOS and Android. This app will allow you to quickly scan a number of photos. #app
If you thought AI is going to be all dark and scary, Elon Musk’s OpenAI has been working towards making it more human-friendly. Now, Microsoft has announced that its AI research division and OpenAI will work together, and exchange knowledge. OpenAI focuses on long term positive impacts on AI on society, so this is going to be good. #ai
A Seattle-based company has announced that its computer program ‘Semantic Scholar’ has mapped the citations of 2.5 million neuroscience articles after reading them, and also ranked each author’s influence. The company plans to use Semantic Scholar to read 20 million papers by next year. This is artificial intelligence in its scholarly avatar. #vr #ai
Because of Google’s negligence, tech support scammers are now able to trick users into thinking that their computers are infected with malware “Virus Trojan.worm! 055BCCAC9FEC”. The ordeal begins with a frozen Chrome browser. Google is yet to release a patch for this 2-year old vulnerability. #security
The way you use your fingers on your smartphone’s touchscreen can provide ways for attackers to access your passwords and PINs. Wi-fi signals give away a lot of information which can be analyzed and monitored by attackers without the user’s knowledge. This makes for one scary reading. #security
