Category: General

Content Marketing World had organized yet another fantastic Twitter chat session between 9:30 PM – 10:30 PM (IST). As the discussion progressed, we came to learn a number of insightful strategies, trends and digital technologies around the content marketing and PR domain. It gave us thoughts to help to take businesses to the next level, and a right exercise of each of the tips can bring wonders to a business. Let’s us quickly go through this interesting discussion. https://twitter.com/JmoMonk/status/978666256009109504 Q2: Has earned media become less effective? Where can content marketing fill the gap? #CMWorld pic.twitter.com/OQCZsPtkxT — Content Marketing Institute (@CMIContent) March 27, 2018 A2: The competition is so stiff for earned media – more PR people, fewer reporters. Content marketing can help fill the gap because it allows you to promote your content on social media, and on your website and blog. #CMWorld — Michelle Garrett | B2B PR Consultant/Writer (@PRisUs) March 27, 2018 VIDEO! Create a 90 day calendar that has set dates on when you will post videos on Linkedin and go LIVE on periscope/ facebook. Send calendar invites to your customers 30 days in advance. See magic when your customers engage with you LIVE more often. #CMWorld — paritoshsharma 🇮🇳 (@paritoshsharma) March 27, 2018 Q4: What are some ways to generate earned media? #CMWorld pic.twitter.com/bdfwFymGMW — Content Marketing Institute (@CMIContent) March 27, 2018 A4: To generate earned media, Identify problems of your target group, provide crisp advice/tools/knowledge to solve the problem or excel in a key process. #CMWorld #DigitalSuccess #DigitalMarketing @indusnettech @techshu https://t.co/tWiNf6iWwp — Abhishek Rungta (@abhishekrungta) March 27, 2018 Great content is becoming a story in its own right – make sure you are alligned between your PR and Content teams, and each knows what the other is doing – you can then spark off each other for ideas that have the potential to work in both fields #CMWorld — CJ Middleton (@Middyman) March 27, 2018 The value is NOT in sponsored content, but in the 'genuine influence' of the individual/ media. The greatest skill is 'narrative design'. If your business narrative has inspiration, honesty, meaning, customer + #digitalsuccess, it will win. @indusnettech does it well. #CMWorld — paritoshsharma 🇮🇳 (@paritoshsharma) March 27, 2018 https://twitter.com/andreamv/status/978677259761577985 And we also shared a real-life hack Fellow #contentmarketing peeps, what system or dashboard do you use to aggregate all of your content so you can easily share stats and metrics with execs? #cmworld #intelcontent — Jan P (@JanWriter) March 27, 2018 If you are on shoestring budget, you can also use https://t.co/BMYrqzYw2N irrespective of the content and channels. Can easily track access with detailed stats for each asset. https://t.co/aK7QuESjNj — Abhishek Rungta (@abhishekrungta) March 27, 2018 It is one of the largest gatherings of content marketing professionals from around the world, we got an opportunity to learn & network with the best & brightest minds in the content marketing industry. We look forward to having such more power-packed session in the future.  

A power packed and insightful Q&A session took place today between Priya Dar, CIO, and Head of Digital Practice of Godfrey Philips India Ltd. & Abhishek Rungta, CEO of Indus Net Technologies on LinkedIn.  Some very important aspects of Digital Transformation for businesses came into focus. Here is the detailed version of the discussion. Q1.  Digital is a multi-disciplinary function. It needs a deep understanding of business, technology and communication/marketing. And the challenging thing is that each of these functions is already existing in most enterprises. Therefore, it becomes a challenge for them to structure this right. We see multiple roles like CIO, CTO, CDO, Head of Digital. We also see that many enterprises have dysfunctional structures, overlapping roles and at times gap in the structure, making the digital journey very slow. What is your suggestion in terms of structuring the team for effective digital transformation? Very true. Digital is a change that has and will impact all facets of a business.  It is no longer limited to only the CIO function, however, CIOs need to play a very important part in this change. A strategy is paramount – what do you want to do with this wave of digital in your organization knowing your pain points irrespective of what everyone is doing. All leaders in the company have to be aligned towards this in a collaborative manner. Having multiple people driving the same agenda or a single person is not the question- a collaboration between CIOs and business heads is paramount. We need to look for people who understand the business side to join our teams.  CIOs know technology, the ones who understand business are the ones who will lead digital practices in their organizations.   Q2. Everyone has a different definition of digital in today’s world. We see everyone i.e. data center, server company, a software company, SaaS company – as a digital company. What is your definition of digital and digitization? Digital is a way of life now – all big and small companies are rebranding themselves to be a digital company. To me, anyone who provides a digital solution to a problem that the organization has Is a digital company. The solution can be cloud hardware or a small mobile application – it has to cater to my issues in a timely and cost-effective manner. Q3. What are your major digital initiatives? What outcome of your initiatives will make you a satisfied CIO & Head of Digital? How are you measuring them? We see IT as an enabler to business right now. For a very long time IT was a back-end office for enterprise processes but for the last few years, we have worked with front-line functions like sales to bring automation in these functions. This year we are looking at capitalizing data in a big way. Our strategy is “create-collect-cash in” – we need to build applications which create data, we need a repository to collect this data and then we need tools to cash in this data. We are driving dashboards instead of reports, self-service analytical instead of dependence on IT, collaboration within dashboards, data-driven decisions which ultimately lead to tangible business benefits. The measure will also be purely business outcome instead of an IT one. Q4. How do you suggest, any CIO or business leader can achieve Digital Success?  One of the main things I have learned on this journey is that the new digital wave has nothing to do with the back-end systems. The ERPs, Appraisal, leave management, expense etc which were the main pillars of applications in an organization are not pillars of “digital’. You have to look at the front end processes and automation around them. Customer interaction, digital marketing, sales automation are the new pillars. Also with the advent and acceptance of cloud, the delays of procurement of servers are gone so you can start right away. Keep in mind – every initiative will not be a success – be ready for setbacks, learn from them and move on. Q5. How do you keep yourself on track with so much distraction, noise and fast pace of technology change? Do you have any guiding principle that keeps you grounded while you steer one of the most important functions in a modern enterprise?  Technology is changing at a fast pace. It is growing horizontally as well – the new age things like cloud and then edge computing, AI/ML/DL, smart cities, customer experience tools. With so much happening it is hard to not feel the noise and distraction but I try to have clear goals. My goal for this year is to build an ecosystem around data in GPIL. I know we will have failures along the way but if we keep focus and know where we are going – the result will come. My team is my motivation – together we will succeed. Q6. Do you foresee IT/Digital function becomes profit centers instead of cost centers anytime soon? Any suggestion for practitioners?  I think that the true impact of IT should be measured by efficiencies, results it brings to the company irrespective of whether it is a cost center or profit. Yes, with the world becoming digitally connected, IT can become a profit center. A simple case could be for a group of companies e.g – instead of having multiple IT departments there can be a single IT department which “rents” their resources, processes, governance, management. For a lot of companies however the profit might not be quantifiable in numbers – this could be in increased efficiency, streamlined processes, data-driven insights, tools etc. Q7.  You have led ERP projects in your career. And today, you lead digital as well. Do you think Digital platforms will replace ERP? Or will ERP companies transform themselves into Digital platforms? What is the key difference between the old-world ERP and the new world Digital platforms? ERP companies will transform into digitally enabled systems with less time to deploy and less cost and better processes. Old world ERP were just platforms which were customized by

Yes! One of the greatest living scientists, the world’s most acclaimed cosmologists, has died at his home in Cambridge today morning. “We are just an advanced breed of monkeys on a minor planet of a very average star. But we can understand the Universe. That makes us something very special.” – The understanding of the universe is special, really more special to the extraordinary man. A true symbol of the triumph of mind over matter, his ability to explain complex theories in lucid language made science accessible to everyone and turned his book A Brief History of Time a bestseller, sold more than 10 million copies worldwide. The most famous work of the protagonist of The Theory of Everything included a mathematical model for Albert Einstein’s General Theory of Relativity and the nature of the universe such as The Big Bang and Black Holes. As his death has left ‘a big black hole’ in the hearts of the people all over the world, here are some glimpses of tributes which are blowing social media like a cyclone. As sad as the loss Stephen Hawking is I am so glad he got to see and be part of so much of our growth. Going to science extra hard tomorrow. — Bobak Ferdowsi (@tweetsoutloud) March 14, 2018 "The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge." – Stephen Hawking. RIP. — Aaron Levie (@levie) March 14, 2018 A star just went out in the cosmos. We have lost an amazing human being. Stephen Hawking fought and tamed the cosmos bravely for 76 years and taught us all something importantabout what it truly means to celebrate about being human. I will miss him. — Lawrence M. Krauss (@LKrauss1) March 14, 2018 The world has lost a beautiful mind and a brilliant scientist. RIP Stephen Hawking — Sundar Pichai (@sundarpichai) March 14, 2018 We lost a great one today. Stephen Hawking will be remembered for his incredible contributions to science – making complex theories and concepts more accessible to the masses. He’ll also be remembered for his spirit and unbounded pursuit to gain a complet…https://t.co/z1du859Gy2 — Satya Nadella (@satyanadella) March 14, 2018 Remembering Stephen Hawking, a renowned physicist and ambassador of science. His theories unlocked a universe of possibilities that we & the world are exploring. May you keep flying like superman in microgravity, as you said to astronauts on @Space_Station in 2014 pic.twitter.com/FeR4fd2zZ5 — NASA (@NASA) March 14, 2018 His passing has left an intellectual vacuum in his wake. But it's not empty. Think of it as a kind of vacuum energy permeating the fabric of spacetime that defies measure. Stephen Hawking, RIP 1942-2018. pic.twitter.com/nAanMySqkt — Neil deGrasse Tyson (@neiltyson) March 14, 2018 As the great scientist has passed away, we are really curious to witness whether his prediction on AI – “The development of full artificial intelligence could spell the end of the human race” will become a reality in future or not. Let us not forget his efforts of making this world a better place. As he once said, “It would not be much of a universe if it wasn’t home to the people you love.” True to this note, whose insights enriched the modern cosmology and inspired millions, we salute one of the greatest ambassadors of science and technology. “We will miss him forever.”