Category: General

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8 Amazing Business Benefits of Choosing the Right Software Outsourcing Partner

November 13, 2018

“Outsourcing to the right software company/agency can improve business efficiency by integrating greater value and productivity, and achieving reduced overall operational costs.” Lots of firms are outsourcing their IT infra-management and development to reduce the time and increase the feature of a product. Some of the leading organizations around the world have approached software development agencies in India for outsourcing purposes. Businesses are looking out for a huge transformation with the implementation of advanced technology with the demand of the competitive world. The transformation is effective when there is a skilled employee with the talent to facilitate the entire process. The benefits have made outsourcing software development in India a huge success in achieving the objectives of the projects of its global clients. The major benefits of outsourcing to the right software partner: Specific to the scope and objective The main benefit of outsourcing can be derived when you make the outsourcing agency understand the scope and the objective of your business. The primary need for outsourcing an activity of the business should be understood and acted on. During the transition, you and the outsourcing agency should be very clear on the synopsis of the entire project, along with all the possible solutions. Outsourcing leads to a transition of knowledge during which the company, as well as the agency partner, get to know about the requirements and an evaluation is made to analyze the best solutions for any types of issues raised. Customer-centric Approach is a MUST Sometimes various elements of the business are not constraint by the contract made by the two parties. Human behavior is also involved in technology transactions and should be considered in achieving the end results. The main objective is to have a customer-oriented approach so that the business relationship is not hampered. Even though the service providers are tech gurus using the latest technology – the vital focus should be on customer service. Hence, they should be well acquainted with the technological knowledge of their customers so as to deliver them the services which they can understand well. Avoiding vendors who are tech savvy but are not customer-centric in nature will hamper your business to a great deal. Reduction of cost – Tailoring Your Needs According to Your Project Size The most popular reasons ever in the global market is the cost saving. The utilization of internal resources is found costly by various organizations. They outsource and find it effective in reducing cost. Moreover, when they deploy they also get a compliance, which improves the process and reduce the uncertainties. The house might not get a team during an emergency. However, the outsourcing companion got a team to support during contingencies. Evaluating the technical expertise of the Software Outsourcing Partner Collecting all kinds of information about the software outsourcing company would help you to evaluate how strong they are in delivering the outsourced activity. The best way of analyzing the technical skill set is by monitoring the experience of the employees of the agency in the field of software development. By going through their client portfolios you will get a fair idea of what they have done in the past and the quality of work they have delivered. References of the clients can also give you some insight into the software agency’s ability to handle complex projects. Make all efforts to understand their working strategy. Quick Tip: Never choose an outsourcing software partner who does not know the latest tools and technologies. Top Reasons for Companies to Outsource Web Development Projects including Top Fortune 50? Reduced time of completion When there is a teamwork, the skills and competencies are working together to achieve a particular objective. The momentum also increases with a productive accuracy. The Go-Live of the projects is also completed with effective and positive results. This is not a surplus cost for the project. This is a major ingredient for the projects to show or provide the solutions or the products on time. This stands as a major adherence by the team when they deliver their best. Reaching the market (Target Group) faster If you have the right software outsourcing partner then you can focus more on sharpening your competitive advantages, such as planning a seamless marketing strategy for the launch of the new software or chalking out the marketing or placement policies or targeting the several investment schemes. Hence, while your software development is on right hands, you can reach the market faster and get hold of your target group of customers smoothly. Eliminating communication gaps as your partner is an expert in this field Communication becomes a painful point for the organization outsourcing to its partner if they are unaware of how they can overcome this hindrance. Establishing standards and guidelines can be helpful in maintaining proper communication channel between you and your outsourcing partner. It is vital to know that you can your partner has the same trail of thought and hence, miscommunications or gaps in the communication process should be avoided at all cost. Getting work done using the latest and best technologies in the market While choosing the partner to outsource software development in India, you must opt for a company or agency which has worked in the global market for a good number of years. A long-term market exposure and skilled professionals will help you to get the best possible outcome in regards to your new software product. Skilled professionals will integrate the best and latest technologies while developing your software product. Benefits can only be reaped if you choose the right software outsourcing partner, isn’t it? Here are a few pointers on choosing the appropriate software outsourcing partner : Get full information on their expert skill set, technical expertise, the business model, the latest technology used by them, portfolios of the previous projects, Capability to manage complex business challenges, A structured culture of the free flow of communication between the company and outsourcing partner, Don’t hesitate to ask for their work samples along with

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How to Manage Your Online Store in 2019?

November 1, 2018

With 2019 fast approaching, e-commerce businesses have begun to wonder what they need to do to manage their stores more efficiently. It is no longer enough to just focus on digital marketing or a fast-loading website. Not only has technology changed, but customer behavior and expectations have changed too. Many tools such as CRM may no longer be enough, and newer strategies may need to be employed to manage online stores successfully. While personalizing content and communication helped previously, customers have begun to expect a lot more than that. In addition, customers’ perception about your website security can have marketing and sales implications too. In this article, we take a look at 4 areas which will have a direct effect on your online store management in 2019. Implement software integration quickly 78% of business owners feel that integrating e-commerce is business critical. Integrating two or more software programs helps businesses to eliminate manual entry of data, software bottlenecks, and helps create a centralized repository of information by syncing data from integrated sources. Start with integrating front-end tools such as CMS and e-commerce software with backend programs like CRM and ERP. This helps provide a better shopping experience to customers and turbo-charges e-commerce operations by automating multiple processes such as inventory management, online store-front management, shipping, and checkouts. Tools to integrate: E-commerce platforms such as Shopify, BigCommerce, Magento, PretaShop, etc. with ERP such as Oracle ERP Cloud, SAP ERP, Salesforce CRM, NetSuite CRM, Microsoft Dynamics CRM, etc. Use Case A Texan grocer recently began to sell its products online, particularly on Amazon. Problem: While selling on Amazon helped the grocer to tap into newer markets and increase sales, it simply was not able to manage its orders efficiently. Its staff was over-worked, deliveries were delayed, and negative reviews on Amazon were piling up. Solution: The store was advised by an agency to integrate its Amazon Marketplace with SAP ERP, Salesforce CRM, and NetSuite Financials. The automated data exchange between these tools helped to manage its inventory better and process orders quickly. Results: The store was able to process orders quickly, manage its inventory efficiently, and ensure that shipping delays were avoided. Integrating an artificial intelligence component, aided by natural language processing (NLP) into Amazon Marketplace helped the grocer to recognize and address negative reviews quickly, with prompt and proactive alert messages delivered via push notifications. Customer interactions help you take personalization technology to the next level Personalization is the single most important strategy to enhance customer experience. Most e-commerce businesses have so far relied on personalized content, hyper-targeting customers, and bringing tailor-made experiences to customers. Unfortunately, this is just not enough. What really is required at the moment is to pay more attention to customer interactions. Customer interactions help you to look at each individual customer as a unique human being, thereby assisting you in bringing the best possible customer experience via technology. Predictive analytics, artificial intelligence, and machine learning are technologies that help businesses to derive behavioral insights via customer interactions. Use case Marriott Hotels is the best example of using customer interactions to enhance personalization. The company currently depends on uniquely rich insights derived from predictive analysis and artificial intelligence, to enhance customer experiences. Marriot focuses on customer interactions during searching, booking, and check-in processes to collect and redeploy insight. Insight is used to predict future behavior with the help of algorithms, and bring exactly the kind of experiences that its customers desire. Marriot uses behavioral insight derived via customer interactions to enhance customer experience during booking, checking-in, and while the guest stays. Adopt and implement a Customer Data Platform Integrated Customer Data Platforms (CDP) are at the forefront of MarTech solutions. They not only provide customer engagement and marketing automation features but also help unify customer data, so that data from various sources can be analyzed to derive personalized insights. Current CRM tools only provide insights into customer trends, but they cannot directly tie customer data with sales and marketing initiatives. CDPs have a broader potential than CRM tools of today. Forbes revealed that 44% of surveyed businesses saw a sharp growth in customer loyalty after using CDP. CDPs provide a 36- degree view of the customer by integrating data from various sources such as existing CRM, IoT sensors, online and offline customer interactions, etc. Cloud-based architecture, artificial intelligence, and modern API frameworks have all contributed to CDP’s rise as the most promising technology this year. Use case Deutsche Bahn is the most famous company to use a CDP. When its coaches are overcrowded, it offers a discounted upgrade to its first-class coaches via push notifications on its app. The app intelligently senses who want to travel where, and thanks to the CDP, contextually connects customer data with train traffic information. CDP connects contextual data (how crowded the train is) with personal data of customers (ticket information, location, whether they would be ready to spend more, etc.) to manage overcrowding and enhancing travelers’ experience. Why e-commerce stores need CDP: CDP is the perfect solution for connecting your customer database with a data warehouse or a shop system If you have both physical and online stores, the contextual insight from a CDP will be far more valuable than what a CRM can do Existing systems such as a CRM can be incorporated into a CDP Provides a 360-degree view of each customer Implement security to win customer trust Two major security-related changes affected websites all around the world in 2018. First, GDPR was rolled out by the European Union, which forced most businesses to comply with consent-related regulations and data protection requirements. In addition, Google started to penalize websites that hadn’t made the shift from HTTP to HTTPS. The e-commerce industry saw a flurry of activity, with stores quickly trying to obtain SSL certificates to be able to move to HTTPS. This resulted in a paradigm shift in customers’ thinking and behavioral approaches towards websites collecting their data. Today, data security and protection is not only about keeping

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How The Digital Wave Is Accelerating Growth For Retail Industry

May 3, 2018

Currently, the Indian retail industry contributes more than 10% of the country’s GDP and around 8% of employment. Entry of new players in the Indian retail industry is growing at a speed that has never been witnessed before. It is expected to cross US$1.3 trillion by 2020 according to a report by Deloitte.* It is expected that the Digital wave will further accelerate this growth by opening up new possibilities for disruptive consumer-oriented business and operational models. Last week, I had a very interesting discussion with Arun Gupta, CTO (Chief Technology Officer) of Praxis Home Retail Limited on this and #RetailTech. The detailed version of the conversation is given below. Every week we publish insights with a Q&A with CIOs, CTOs CMOs, and CXOs. See the link to the previous LinkedIn Q&As by Indus Net Technologies at the bottom of this post. Q1. Indian retail industry is expected to nearly double to US$ 1.3 trillion by 2020 from current US$ 672 billion. This is attracting new entrants who are offering disruptive customer-oriented services and operating models in which digital assets are playing an important role. How are you preparing yourself for this growth ride? Globally retailers especially born of digital are reaching a realization that they need an integrated approach to achieve scale as well as get higher wallet share of the customer. Creating and sustaining for the long-term necessitates that the customer be served across channels consistently and this is evident from market moves of global players – Walmart going digital and Amazon going physical. We are building capability to leverage our physical assets with digital enablement. Over the next 12 months, many of these will manifest themselves for our customers. Q2. The death of omnichannel seems to have been greatly exaggerated. People and companies are stepping away from using that word, but they’re still subscribing to its values. Terminology aside, what do you think omnichannel means in 2018? To us, omnichannel is all about engaging the customer at her terms on her choice of channel at a time convenient to her to offer our products and services that can be differentiated from our competitors at a value that makes it attractive for her to purchase. Once the transaction has been completed, to offer services that make us the first consideration set whenever she thinks of exploring any product/service that we have to offer. Simply put connect the dots across all channels of communication and engagement with the customer. Q3. Industry 4.0, or the fourth industrial revolution, is characterized by new technologies that blur the lines between physical and digital worlds—driving real-time access to new and existing data sources. Paired with powerful analytics tools, such as visualization, scenario analysis, and predictive learning algorithms, this access to data is fundamentally changing how companies operate. What are the technologies you see large retail chains using in the future? For retail chains irrespective of size or format, it is important for them to evaluate potential disruption that a technology will create in the markets where they operate; not just tactically but also long-term. They need to think about the internal and external impact which results in increased customer conversion, revenue, profitability, efficiency and NPS (Net Promoter Score). Some will remain internal (e.g. Analytics or visualization, but they help in improved decision making which finally impacts customers). Staying ahead of the curve is important; playing catch up can be expensive. The list above is data-centric, I would recommend increasing the horizon. Q4. What do you think is the most hyped up “digital technology” which may not deliver much compared to the hype that has been built around it through media and marketing? I would probably list social media as the first one especially with the negative sentiment that has recently build up; even in the past people struggled to create models that would justify the investments made. Now they would be wary! IoT is another one which is high on the hype curve – limited in its ability to create use cases that make commercial sense in retail. Q5. The global retailers are increasingly using IoT for customer recognition, tracking store movement, etc. to understand the purchase patterns. Are you ready to explore IoT for generating these insights to take marketing decisions related to product display, placement, and personalization? Customer recognition and tracking store movement using IoT? That would imply an embedded IoT solution and that will require explicit permission! Sensors to assess movement without recognition has value to high footfall stores or large stores to find out hot spots (concentration of customers in front of specific display or aisle); that will indeed influence product placement. Personalization requires identification and that as I said earlier would require customer consent. Before IoT became a buzzword, retailers were using heat maps to analyse movement in the stores which was possible with cameras deployed across the store (primarily for surveillance though). This is, however, a scenario that played itself out in stores with limited staff; in India, almost all large format stores have Associates who can observe and make corrections quickly! Q6. Artificial intelligence (AI) seems to be one of the core predictions for what retail and supply chain management will start relying on more in 2018. What is your take on AI tech in the supply chain as far as retailers and suppliers are going to use it? Supply chain agility is a critical success factor for retail – to replenish quickly what is running out on the shelves. AI aids resolution, but then even TOC or Theory of Constraints does the same though with a very different solution. Linking demand to supply with high-velocity supply chain is the solution that every retailer will eventually end up adopting with or without AI. Q7. How do you define the #DigitalSuccess of an initiative? Baseline before getting started, it helps define success; technology-enabled process which improves the way we do business or creates a new offering to customers for me is #DigitalSuccess Q8. Any advice or

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Forbes CIO Summit, 2018

April 17, 2018

With the rapid progression in the digital space and the advent of emerging technologies like machine learning, artificial intelligence, big data analytics, robotics and more, it has never been more challenging time to be a Chief Information Officer. It is time for the CIO to take the centre stage. Forbes CIO Summit held on 15-16 April at Half Moon Bay, California brought together the most influential CIOs from around the globe to explore the biggest technological challenges, generate new ideas and to build a better corporate ecosystem to encourage amazing innovations. Here are some takeaways from the Forbes CIO Summit: "A new breed of CIO is rising. They see that we can no longer treat humans as machines to fit into our machines made of business process code, and instead curate human/machine teams that do what each member of the team does best.” -Senior Advisor Mickey McManus #ForbesCIO pic.twitter.com/wfASowspao — Boston Consulting Group (@BCG) April 16, 2018 https://twitter.com/AccentureTech/status/985996146588827648 Before we try to tackle the evolution of work and the future of jobs and automation, we have one important question to answer: How do we put people first? Senior Advisor Mickey McManus elaborates: #ForbesCIO pic.twitter.com/37oJGVCell — Boston Consulting Group (@BCG) April 15, 2018 ~2000 years ago the "Boss" knew everything and then everyone reporting to boss and their reports all knew subsets of what the boss knows. Today as a leader, you have to lead people that know more than you do. Andrew Ng #ForbesCIO pic.twitter.com/SDA5LjBgbp — Stephen Gillett (@stephengillett) April 16, 2018 According to @Walmart CIO, companies need to shift from a project mentality to product mentality in order to deliver rapid values to the business. #ForbesCIO — Victor Thu (@VictorThu) April 16, 2018 Just like electricity has made our lives so much better, AI can transform multiple industries. #AI can make #healthcare more high-quality and low-cost, let every child have a personalized tutor, self driving cars an everyday reality — @AndrewYNg @Forbes #ForbesCIO pic.twitter.com/VccoxXkOyK — Anuneha Mewawalla (@AnunehaM) April 16, 2018 Diana McKenzie CIO @Workday: 4 elements of #datastrategy: leverage org credibility and find functional collaborator, have a revenue based data conversation, make data transparent across the org, don’t lose sight of the business problem being addressed #ForbesCIO @peterahigh — Metis Strategy (@MetisStrategy) April 16, 2018 Tough to find mobile developers 5-10 years ago, orgs creating central Mobile dev teams, now Mobile is mainstream every CS grad can develop on IOS and Android, AI talent like mobile 10 years ago. Design org accordingly -Andrew Ng #ForbesCIO pic.twitter.com/0CmUgGZIZS — Stephen Gillett (@stephengillett) April 16, 2018 One of the two former presidents at #ForbesCIO: @IlvesToomas, who spoke about how he helped turn Estonia into the most digitally savvy country on Earth.Presented by @AccentureTech pic.twitter.com/nHHpz8F4pL — Forbes (@Forbes) April 17, 2018 “Smarter technology empowers people – #AI will be the difference between leaders and laggards” @pauldaugh in discussion with @peterahigh shedding light on what CIOs & biz leaders need to do now to equip their organization to succeed in “The Age of Applied Intelligence” #ForbesCIO pic.twitter.com/u2IhWiPsWY — Anuneha Mewawalla (@AnunehaM) April 16, 2018 https://twitter.com/Anand__Pillai/status/986046360456712193 @JayVijayan: differentiating factor in @Tesla’s approach that sparked his idea for Tekion: seamlessly integrated customer feedback loop that enhances #CustomerExperience and ability for @elonmusk and others to always know what open issues and opportunities are #ForbesCIO pic.twitter.com/RuWtXf1peZ — Metis Strategy (@MetisStrategy) April 16, 2018 Artificial intelligence & machine learning has already begun to revolutionize businesses all over the world, and the time is ripe now to adopt in small and incremental phases, using agile methodology. Read our blogs for more such updates!

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How Digital Transformation is changing the In-Store Shopping Landscape for Retailers

April 16, 2018

Some very deep insights came to highlight from my Q&A session with Ranjit Satyanath, CIO of Infiniti Retail Ltd. popularly known as Croma. Croma is one of the leading and most loved retail company in the Consumer Electronics & Appliances segment. Here is the detailed version of the conversation: Q1: Croma being one of the largest players in Consumer Electronics & Appliances retail, what IT strategy do you think works best to make Croma the most loved? Any strategy that puts our customers at the centre of everything we do is bound to work. So from the very beginning, we have focussed on making the journeys smooth for them – whether by adopting Omni-channel practices ahead of the curve or setting benchmarks in CX. A couple of years ago the industry faced business challenges from unexpected quarters and we started off by reacting to them like others. But then we quickly realised that merely responding to market situations would not make the cut. Across the organisation we adopted Power of 3 – picking just 3 areas and focusing sharply on them. The Customer was on the top of that list for almost all functions of the organisation including IT. Our Customer Net Promoter Scores (NPS) are at benchmark levels and business has also been hitting new highs while several competing businesses have floundered and closed shop Q2: Patience is a virtue your customers don’t possess. Your digital customer experience is your great weapon and the application your great differentiator. Is Digital Transformation a key to improve the customer experience? Why is it necessary to place the customer and the countless buyer journeys at the centre of your digital commerce strategy? I would disagree that customers are not patient. They are. However, the device in their hands has opened up a realm of possibilities previously thought impossible. You can actually track where your taxi driver is on the mobile? Really? Then why do I have to call a number and speak to an IVR to track my delivery?  New customer journeys have started to happen and Digital is at the centre of that. Brick and Mortar retailers like us have to marry our physical processes with Digital making for “Phygital” journeys. The challenge for retail now is to figure out how customers would like to engage and craft journeys that delight them. Q3: One of the words that NRF 2018 panelists and attendees repeated over and over at the conference was Personalization. How can retailers make their digital solutions personalized and deliver customized user experiences to shoppers? The key driver for personalisation is customer data. The paradigm itself is not new to the industry. Retailers have always been endeavouring to deliver personalised offers to customers using Loyalty data. But knowledgeable customers are resisting explicitly providing more data in return for deals. Also, consumers are also not likely to be very impressed when targeted with re-marketing offers based on their product searches. So retailers are moving away from customer loyalty data and resorting to other means to gather them. Added to this is the fact that personalisation has taken on a completely different meaning. Customers look for different kinds of customisation based on where they are, their current state of mind, weather etc. For example, some customers may want to be assisted by their favourite salesperson whereas others may want to help themselves. Fortunately technology like beacons, store wi-fi, clickstream analysis, visual analytics, AI, ML etc. provide retailers with the tools to tackle such expectations. Genuine use cases are still rare but work is in progress and we should see some real wins in this area soon. Q4: Knowing the key techniques to improve your conversion rates is vital to any eCommerce strategy. What techniques and strategies will influence eCommerce trends in 2018? We look at our eCommerce channel differently from pure-play online players. Physical stores are at the centre of our story and we will continuously leverage the power of digital to increase our engagement with customers. We continue to see a large percentage of customers research products online but come to our stores to experience the product and the instant gratification that physical retail offers. Added to this, we also use our online channel to convert customers who may be in store for a product which may not have stock by delivering the said merchandise to them from our Distribution Centre. Having said that we use all the tools and techniques that the pure plays employ to increase conversion and we will continue to invest in the online channel to enable smoother customer journeys there. Q5: Retailers are starting to adopt a more data-driven approach to technology. What is your take on the use of #BigData in #RetailTech? Like any retail business, Big Data and its implications are critical to growth. We rely on Big Data for dynamically structuring our prices, understanding customer behaviour on our site, measuring sentiment on social media etc. Going forward I see visual analytics and image search as areas of high potential in retail. Q6: Data analytics is a must have for understanding the forces driving for Retail & eCommerce business. Do you think Supply Chain Optimization improves with Data? Definitely. The more data one has about the different elements of the supply chain, the better optimised it will be. For example data about what is selling in each store will sharpen Supply Chain’s ability to ship relevant merchandise to the store thus reducing costs pertaining to inventory holding, interest, reverse logistics, shrinkage etc. Logistics teams use data-driven algorithms to plan the most efficient routes for their deliveries. Technologies like RFID make it possible to generate and assimilate large amounts of data, if implemented correctly can significantly boost supply chain efficiencies. Q7: Artificial intelligence (AI) is a growing trend across most industries at the moment. It can process data far more efficiently than any human ever could, and when this is combined with machine learning and other emerging technologies, it can allow us to access much deeper insights than were previously possible.

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LinkedIn Q&A On Technology Changing The F&B Industry

April 9, 2018

We thank Arvind Kumar, CIO, General Manager – IT of Elior India for his insights and time. Elior India, a fully-owned subsidiary of France’s Elior Group, entered India in late 2016. They serve over 1.35 Lac meals every day and have 3600+ employees. Elior customers include Daimler, Pfizer, Cisco, Google, MRF, Vellore Institute of Technology, Larsen & Toubro, Ashok Leyland, Panasonic and Hindustan Motors. Every week we publish insights with a Q&A with CIOs, CMOs, and CXOs. See the link to the previous LinkedIn Q&A by Indus Net Technologies at the bottom of this post. Q1: In recent times #foodtech was a talking point, and a lot of innovation has been done in this sector by companies ranging from Food Panda, Zomato, Grofers and even established brands like Dominoes, etc. This has permanently changed people’s expectation in terms of experience with “food delivery”. How did you leverage digital to create winning customer experiences? Technology is amazing and is in progress since 2005 in the commerce segment. The same was expected by the food giants as well, so one after another started adapting user demand; the user expectation has grown to delivery on demand. I also personally use Dominos, Zomato, foodpanda, swiggy, Box8 etc. I personally feel technology can provide highly personal and delightful experience and ease of use, but ultimately it is your product quality that will make them come back for more. The IT and operations together can build exceptional customer experience. Q2: Most #foodtech focused on delivery and improving the experience from the kitchen to dining table. Has there been technology (not necessarily digital) innovation in the kitchen (i.e. manufacturing/cooking) side? What has that been and how is this side evolving? Technology is changing the kitchen as we know it. From global cuisines available at your fingertips on video to high-end tech that maintains food quality, taste, and hygiene while in storage, technology is building a new kitchen experience. The same also expands efficiency for the Chefs. The simplest example of these apps is the Menu Management System (MMS). They are always specific to the industry segment and cannot be generalized. Q3: The global food robotics market is estimated to exceed $2 billion by 2022. Robots can now make pizza, salads, and alcoholic beverages. Robot-powered food preparation is in its early stages. The move to AI, machine learning, and robotics is described as the fourth industrial revolution. Do you see IoT and Automation making any major inroad into catering/food business in India? What are practical examples that you have come across that has impressed you? Robotics and IoT are going to be very crucial for the manufacturing industry including food catering. Robotics will help prepare meals with much higher efficiency and in perfect portioning reducing wastage. IoT will help to keep the hygiene intact and help in a more robust supply chain by monitoring quality and procurement processes. IoT is being used to maintain hygiene and create the perfect conditions for making chapati, noodles, bread, and vegetables. It’s incredible how robotics and IoT are being used to maintain temperature, the pressure in chillers and nutrients in food. The future looks exciting. Q4: What kind of change do you see in consumer behavior in your F&B sector? Being a B2B player, how did you and your organization manage to make an impact on consumer experience? Consumer behavior has evolved a lot in the recent times. In the shortest form, I can say, we use technology and best in class food to deliver a phenomenal customer experience. The ultimate win is when our customers share their feedback with a smile. Q5: Elior has adapted a transformation plan called Tsubaki. What is the role of Digital in Elior’s Tsubaki Transformation Plan? Tsubaki is built around three objectives: accelerate growth, optimize costs, support operational excellence. The role of digitalization is to leverage technology to bring more value to customers and to be a differentiator for our customers. Q6: Which digital technology do you think will be “most critical” in future and where our imagination will fall short of the impact that it will make in our life? Do you see something happening in that area already in any sector that amazes you? Tech Chef, which can personalise your meal based on your taste, emotion, need/demand is the technology that I can see is most critical and will make lots of impact on all of our lives. Q7: What do you think is the most hyped up “digital technology” which may not deliver much compared to the hype that has been built around it through media and marketing? Mobile User Apps. Q8: Any advice or key learning that you may want to share with the fellow CIO/CDOs? Innovate technology in line with business to provide best in class consumer experience, enables business growth. Q9: What is that one thing you do not want technology to change in the functioning of a food and beverage company?  Taste of food 🙂 Read our last LinkedIn Q&A session with Priya Dar. At Indus Net Technologies we are creating #DigitalSuccess for global customers. We are always ready to hear from leaders on their plans to create #DigitalSuccess. Start a conversation. Send us a message on LinkedIn.

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How is #DigitalSuccess different from #Digital?

April 9, 2018

We stand for delivering #DigitalSuccess. Digital is a technology paradigm, a technology and at times a buzzword, which represents ‘online connected systems’. It is a big change from the old world of coding, which was about getting a firm specification, planning a project in a waterfall model and developing a system to satisfy the needs of the management of the company. Whereas, digital is generally a collaboration platform (or portal) which allows all stakeholders – i.e. management, employees, vendors, clients, etc. to interact, collaborate and get things done. Digital systems generally are external facing and have strong process automation capabilities. Over years, INT has taken lead in Digital systems over many established players. And the trust of leading brands on INT (over traditional IT behemoths), for their digital needs is a proof of the same. We are upping the game now. We are now talking about #DigitalSuccess and I am deeply rooted in this philosophy and we all need to adapt to this. The journey won’t be easy, but nevertheless, we will walk this route and make history. #DigitalSuccess is simply about delivering digital initiatives successfully. Sounds simple – but it is not. Digital success comes from a strong focus on users – i.e. customer’s customer and customer’s stakeholders. Any system is only successful when it is adopted and the value is realized while giving the users a delightful experience. This is #DigitalSuccess for us. And we will achieve it. Today, the technology we build for our clients touches close to 100 million people worldwide. Our goal is to touch 1 billion lives through the technology and systems we build. But, not without making our clients successful and their customer’s delighted. This needs perseverance, pragmatic approach, proper utilization of resources of our own company as well as clients’ as well as building amazing systems right. We will need to achieve next level of quality assurance, rapid development methodology and the highest level of productivity to achieve this. Let’s go for it. Let’s go for #DigitalSuccess for our clients and #DigitalDelight for all users!

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#DigitalSuccess : Why is CRO necessary for a Business?

April 5, 2018

We have launched a #DigitalSuccess program, where we are sharing lots of interesting ideas, tips, techniques to achieve digital success in your business. We hosted our first #DigitalSuccess Q&A session on 28th March. Our CEO Abhishek Rungta interviewed Arun Agarwal, CEO ebizIndia. Arun is an industry veteran and an expert on Conversion Rate Optimisation (CRO). The program was broadcast live on Facebook as well as on Twitter. Here are a few key insights from the session on Conversion Rate Optimization for Businesses.  1. CRO is a blend of Technology and Psychology of the potential customer. Both the elements complement each other to improve the conversions at scale. 2. On the mobile version of the website, you should put a mobile-friendly call to action buttons like tap-to-call, tap-to-text in addition to forms for your potential customers. This improves the customer experience and makes the lead generation process more efficient. 3. CRO experts not only have to plan the strategy taking inputs from the CEO or marketing people but they should also connect with customer-facing people (like salespersons). 4. Instead of relying completely on psychological mind tricks, it’s better to use clear messaging and keep the content minimal in terms of length to attract potential customers. 5. Challenge in CRO is having the volume data. If you get a good amount of traffic coming to the website, then it’s possible to experiment with 10-20% of the visitors to understand the performance rather than risk losing heavily on conversions for a bad sample. 6. On your landing page, talk about the pain and gain of the potential customer. This makes the “engagement” more effective. 7. https://conversionxl.com is one of the websites recommended by Arun Agrawal to follow if one wants to excel in CRO. For more insights, you can watch the full episode here – We are coming up with more such sessions. Stay tuned! Do connect with us on social media (Twitter / Facebook / Linkedin) to learn from other’s success and failure. Also, if you have an interesting case study, do share with us and we will be happy to publish it on our platform.

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#TwitterChat : Segment Of One Marketing – A Thin Line between Brilliance and Ethics

April 3, 2018

Hyper-segmentation, targeted and personalized marketing has taken over the world in recent times. We call it the “Segment of 1”. We have seen the extreme of it in case of the Cambridge Analytica situation, which crossed the line of ethics, whereas many marketers use the power of data to deliver the right content, at the right time to the right person in the right context to drive brand objectives. Today we organized a #TwitterChat session between 4:00 PM – 5:00 PM (IST) on this subject, where we discussed the power of data, the power of “Segment of 1” and where should we draw the thin line between brilliance and ethics in terms of marketing. We featured Jeevika Tyagi (@TyagiJeevika), CMO of Unifynd Technologies. Let’s boost up our knowledge by revisiting this interesting session once again : @indusnettech With the cookies and IP addresses, companies can adapt their communication to each person, without even knowing their names #DigitalSuccess — Jeevika Tyagi (@TyagiJeevika) April 3, 2018 Data Mining softwares are being used in processing large amounts of data into actionable intelligence to reach a level of custom contextual #marketing speaking directly to consumers based on their #traits #DigitalSuccess @indusnettech — Jeevika Tyagi (@TyagiJeevika) April 3, 2018 Brand is able to effectively provide messaging or a value proposition that resonates with the wants of the individual customer and at various stages of their brand/buying journey #DigitalSuccessExample: We recently launched our project @NhanceGo @pmcc #Chennai #malls. — Jeevika Tyagi (@TyagiJeevika) April 3, 2018 Example: We recently launched our project @NhanceGo @pmcc #Chennai #malls. We are using Hypersegmentation to identify customer traits and behaviours and then engaging with them. When you enter this mall on your birthday, our screen will wish you a Happy Birthday with your name. — Jeevika Tyagi (@TyagiJeevika) April 3, 2018 It does sound intrusive but is pleasant anyway, for most. some hyper-sensitive people might hate this though. So it is a conscious decision that the marketer has to take. — Arun Agrawal (@ebizindia) April 3, 2018 A3: Few things that set the boundary of ethics in marketing – 1) Intent – Was the intent to help the customer or misguide him2) Permission – Was explicit permission taken to get access to user and user's friends' data, with clarity on the way it will be used#DigitalSuccess — Abhishek Rungta (@abhishekrungta) April 3, 2018 https://twitter.com/AjiTechShu/status/981125548779950080 https://twitter.com/AjiTechShu/status/981128204302856197 @indusnettech @abhishekrungta #DigitalSuccess i think people will be more careful on sharing data but marketers will find ways of reaching the right customers. https://t.co/42XHHSNQnf — Shraddha Patil (@ShraddhaBPatil) April 3, 2018 We are already seeing some feature rollbacks. I think it will slow down segmentation excellence for some time till the dust settles. #DigitalSuccess However, for long-term, media companies need to clarify the data collected and how it will be used. — Abhishek Rungta (@abhishekrungta) April 3, 2018 Creativity is a huge part of marketing, and using other businesses’ marketing messages just passes you off as being creatively bankrupt and fraudulent. Plagiarism of any kind should with punishable. #DigitalSuccess but also — Jeevika Tyagi (@TyagiJeevika) April 3, 2018 Already, Facebook, Youtube and other successful platforms have a prerequisite filtration on the content one uploads which is helping the Marketeers skip an internal step and take the risk #DigitalSuccess — Jeevika Tyagi (@TyagiJeevika) April 3, 2018 A5. There are codes of conduct and there can be more. However, we need to find a way out to reach the right customer with the right message. And nothing better than the segment of 1. The intent must be right though or else, we get caught soon enough. — Arun Agrawal (@ebizindia) April 3, 2018 In the wild-west of #DigitalMarketing, it is very difficult to enforce a #CodeOfConduct, especially when the marketers are becoming more and more faceless. Some genius brains will use it for crime as well, and this is the reality of #Digital world.#DigitalSuccess — Abhishek Rungta (@abhishekrungta) April 3, 2018 It is wrong to assume that a person would like to be mentioned and recognised on any platform, one should have the choice to select #DigitalSuccess @indusnettech — Jeevika Tyagi (@TyagiJeevika) April 3, 2018 Again Data is crucial. When FB started retargeting options, companies would share their data with agencies to create their ads. No tracking was done for what happened to this data that companies took years to create within the agency. #DigitalSuccess One Motto: #Data is Sacred. — Jeevika Tyagi (@TyagiJeevika) April 3, 2018 As consumers? 80% Consumers are willing share personal data like DOB, Address with companies when they receive special offers or data enabled benefits. I think the real question is what will this brand get me in return. Example: #DigitalSuccess — Jeevika Tyagi (@TyagiJeevika) April 3, 2018 Example: How would you effectively use a platform like @Mint without sharing data. Their suggestive spend engine is going to fail without you linking your #bank accounts. #DigitalSuccess — Jeevika Tyagi (@TyagiJeevika) April 3, 2018 @abhishekrungta @indusnettech #DigitalSuccess no brand can be trusted for data. The important thing is what do they do with data. I shared my no yest with one clothing store and today they added me to WhatsApp group. That's annoying https://t.co/2HIPUCfuWt — Shraddha Patil (@ShraddhaBPatil) April 3, 2018 Once majority of content on FB was UGC and now its no longer true. Its exciting to note what companies like @Steemit are doing. #DigitalSuccess … — Jeevika Tyagi (@TyagiJeevika) April 3, 2018 Indeed, an insightful discussion where we got some brilliant knowledge on “Segment of 1” marketing phenomena. Stay with us, we will bring to you more such power-packed sessions in the future.    

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Indus Net Technologies (INT.) Wins at ET Bengal Corporate Awards 2018

March 30, 2018

While The Economic Times needs no introduction, it’s corporate excellence award ET Bengal Corporate Awards is also well-known among business circuits across India. ET Bengal Corporate Awards 2018 was held at the Taj Bengal on the 16th of March and sought to encourage business growth in Eastern India. These awards have inspired many businesses to achieve higher and scale new heights, thanks to the exemplary standards the winners have always set. This year’s ET Bengal Corporate Awards saw many known faces in the Indian business community participating as dignitaries, delegates, and of course, as the jury for the awards. Mr. Ashok Sen, the associate VP of The Times Group, revealed that there were 322 entries this year. Of these, 165 were publicly listed. He addressed everyone at the event in his welcome speech, which drew applause. Participants and dignitaries from West Bengal were joyous when the guest of honor Mr. Amit Mitra shared a report on West Bengal’s progress over the years. Mr. Mitra is the MIC of finance, industry, and commerce, Government of West Bengal. The jury consisted of:- Mr. Ashok Bannerjee, Professor of Finance and Control Group, IIM Calcutta Mr. Javed Sayed, Deputy Executive Editor, The Economic Times Mr. Pulak Ghosh, Professor, Decision Sciences & IS, IIM Bangalore Mr. PR Ramesh, Chairman, Deloitte India Mr. TV Mohandas Pai, Chairman, Manipal Global Education Humbled at winning Best Financial Performance, ET Bengal Corporate Awards 2018 Not usually the ones who like to lay it on thick, we are glad to share our joy and pride at Indus Net Technologies winning an award under the Best Financial Performance category at the ET Bengal Corporate Awards 2018. The award is conferred to companies that perform in an exemplary manner in the area of finance. At Indus Net Technologies, we have always believed in focusing on finances and ensuring that our clients get to see the best ROI in whatever they undertake in their projects with us. This helps us to ensure our own financial success, a philosophy that has helped us to serve our clients better and win awards at national and international levels. We are grateful to the jury that accorded the award to Team Indus Net Technologies (INT.). We owe this award to our team and our amazing clients who have stood with us and believed in our expertise. We have always believed in walking alongside our clients till they achieve their goals, and ensuring that members of our own team achieve their full potentials. Our client-centric approach and the trust that our clients place in us have both helped us to perform superbly when it comes to finances. All thanks to our team and clients We hope that our clients continue to work with us and place the trust that they’ve always placed in us. We are also grateful to every member of our large and diverse team, who work from our different offices across the globe. Last but not the least, winning this award has helped us to reinforce our confidence in what we do, and to help spread the goodness of cutting-edge technology to all our clients globally.

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