Category: Emerging technologies

How Digital Transformation is Revolutionizing Offline Retail Experience

Before we go any further, allow us to declare that retail is here to stay. It is alive and kicking, and the boundaries between brick-and-mortar stores and online stores have already blurred, highlighting the importance of omnichannel marketing. Most online and offline resources discussed omnichannel experience as a novel concept in 2017, but conversations in 2018 will focus on the digital transformation that is already brewing in offline retail experience. With omnichannel experience taking centre stage, retailers and industry insiders have certain urgent priorities to focus on. These include, understanding technologies that are revolutionizing retail, setting up a budget for making changes, and promoting innovation within respective niche markets. With that in mind, digital transformation can be clubbed under these 3 categories which we shall discuss below. Technologies to watch: Bluetooth beacons, Internet of Things, Artificial Intelligence and chatbots, in-store applications, in-store push notifications Digitizing operations: Online access to inventory, communicating inventory needs before arrival, mobile wallets and digital checkouts, personalized recommendations, dynamic pricing Bringing digital to the store: Creating a multisensory experience, data and predictive analysis, enhanced customer support, social media tools, focusing on in-store experience Revving up the technology front at retail stores It would be foolhardy to assume that everyone wants to simply order products online without ever visiting a store. In fact, most people would rather walk into a store, physically touch the product they want to purchase, see it with their own eyes, or try it on themselves, before making a purchase. But they will use their mobile devices when they are inside your store. Using technology to create multi-sensory experiences for your customers is important to drive up sales. Retail stores across the world have begun to combine elements of Bluetooth, artificial intelligence, and the Internet of Things to create unique shopping experiences for customers who walk inside stores. Conversations are no longer about which technology is better to use in a store, but the focus is more on how all technologies can be used to create a holistic shopping experience for the customer. In other words, we are in a retail situation where various digital technologies intersect at retail stores to provide unique shopping experiences that are omnichannel in nature. Who is doing what: A number of retail chains began to experiment with Bluetooth beacons and internet of Things in 2017. While Sainsbury’s toyed with Bluetooth beacons, Singapore-based A Better Florist began to offer chatbot experience to clients so that they can track their orders quickly and easily. Sainsbury’s push notifications were delivered to customers when they arrived at the store, highlighting the importance of in-store applications and notifications. Here is what you can take from this: Consider speaking to digital consultants to understand how various emerging and existing technologies can be used together to create unique omnichannel shopping experiences for your customers in-store. Digitize your offline retail operations to deliver a friction-free shopping experience What could be worse than visiting an online store and realizing a product that is listed is not available anymore? What could be more unfortunate than having something in stock but not displaying it on the website because of communication and technology errors? A customer walking into a retail store and realizing the exact product that they want is not available. Nothing hurts a brand more than a customer walking away in disappoint from a retail store because a product that they wanted and assumed was available, isn’t. To avoid such situations, digitizing operations is a boon to retailers. When customers have access to available inventory at each retail location, they can simply look up on their mobile phones and arrive at the store, knowing for sure that what they want is indeed available. in fact, they could even call up your store (or text your chatbot) to inform you what they want to try or take a look at so that the product in question is ready to be tried or observed as soon as they arrive at the store. To ensure there are no literal abandoned shopping carts, you could urge them to pay via mobile wallets or ensure digital checkouts. Personalized recommendations based on various psychographic data will help you to cross-sell and upsell as well, right when they are at your store location. Want to tempt the reluctant customer who is looking at something longingly but is about to walk away? Deliver push notifications to their mobile phones and offer discounts and coupons, thanks to dynamic pricing. Who is doing what: Decathlon, the French sports apparel chain, offers online access to its inventory so that people can check beforehand what is available at their store locations before venturing out. Those who don’t want to try the products at a retail store can simply order them on the same website. Decathlon’s unique marketing strategies have helped it to digitize its operations and become a world leader in sports apparel in a very short period. Here is what you can take from this: understand how you can enhance the shopping experience by using technology and by digitizing your operations. A retail store that is efficient and that which operates flawlessly makes customers happier than anything else. Use the myriad technologies available to create a friction-free shopping experience for your customers. An immersive shopping experience keeps your customers hooked Another area that is transforming retail experience is the actual process of shopping. By providing a multisensory experience using technology, many retailers are making it cool to shop offline again. After all, it is a human tendency to rebel against what is the norm. If shopping online is the norm today, there is an equal number of people who would rather go to a store for a more immersive and sensual shopping experience. One way to enhance the shopping experience at retail stores is by understanding each customer personally, and by providing personal and customized attention to everyone that walks in. Let’s face it. Everyone likes to be treated like a king or a queen. This is

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How to stay on top and relevant with Dynamic Ads

What are Dynamic Ads? Have you ever wondered while shopping online, “Wow, this is exactly what I wanted, how does Amazon know!”? The brief answer to this “mystery” is dynamic marketing, but what goes behind the curation of such an ad constitutes an interesting process that is based on machine learning and results in high ROI and click-through conversions. A new kind of advertising stemming from bot-generated creatives is slowly taking over the digital marketing landscape, making it easier for consumers to sift through the cluttered online marketplace and for advertisers to reach their target audience with more specificity and promptness. The impact of high relevancy is huge with the surge in dynamic online marketing today. Personalisation is the most crucial deliverable for an advertiser at this point. Dynamic ads bring customisation to the real-time, enabling you to meet the needs of a shopper based on their recent views, clicks, history, location, interests expressed through web searches and redirects. “The more you shop around for a certain product or service, the more it will tailor the ads you see to those search results.” Creative elements are then pulled from the server to construct an automated visual creative, which emphasises on the content more than aesthetic or design.             This is what microcosmic dynamic advertising looks like on a microcosmic scale: Within the perimeter of a cyber cafe, where different browsers are searching up diverse data, each system is also generating dynamic ads for each user. Most of the work is done by the server which computes the data collected from the inputs (search keywords entered by the users at the cafe). For dynamic marketing to be effective, this data must be quickly and accurately converted into relevant ads. The following example should give you a clearer idea of how dynamic the entire process can be: Imagine you are browsing different travel websites for a vacation you have planned. Based on the destination and dates you have selected, you will soon notice a number of relevant ads that’ll appear when you browse the net next. They can range from travel related necessities, cheaper flight information, best deals on hotels, and even ads to lure you to different/better destinations.  If you’re going trekking, a smart boots manufacturer will use this search information and capitalize on the need created, by displaying an assortment of their boots directly on your screen to choose from. This makes life simpler as you no longer need to laboriously look for all the things you may need for the trip—they are presented to you on a platter and now only a click away. Now if you suspend this current search and modify your keywords to birthday related products instead, you’ll see that the ads will have changed. This is why The Balance calls dynamic marketing “a reverse chameleon”, highlighting all that is relevant to us at any given point of time. Different Types of Dynamic Ads Dynamic Search Ads If people are searching for the products (or services) you have to offer, Dynamic Search Ads enable you to find, track and capitalize on their demand by taking potential customers directly to the product’s landing page on your website. This increases acquisition and conversion because it takes into account insightful analytics of searches that have yielded the best results (most relevant leads to most conversions). Optimising keywords and AdWords enables your product to appear on top of the Google search results and fill in the gaps prevalent even in well managed AdWords accounts.  DSAs work best in case of advertisers with an extensive website which has a considerably large inventory or one that runs multiple services across a number of verticals. How they work? When someone searches on Google with terms closely related to the titles and frequently used phrases on your website, AdWords will use these titles and phrases to select a landing page and generate a clear, relevant headline for your ad. Dynamic Display Ads Dynamic display ads show customers personalized content from a product feed you control and attach to your campaign. These ads are ideal for websites that undergo a change in content regularly, like airlines, hotel bookings and eCommerce sites where prices need to be updated at short intervals. Also applicable for promoting new products or services from your feed. Besides being quantitative and iterative, display ads are now more responsive with dynamic remarketing— their visual recall can be prolonged by reusing the same visuals that arrested your attention initially, thus creating lasting impressions. This increases engagement and is further aided by customised clicks.             Facebook Dynamic Ads Whether or not people have used your app or been to your website before, Facebook dynamic ads will make sure that products from your catalogue reach those expressing interest for similar products elsewhere on the internet. According to Facebook guidelines, “Simply upload your product catalogue and set up your campaign one time, and it will continue working for you for as long as you want –finding the right people for each product and always using up-to-date pricing and availability.” These ads can also be used for retargeting prospective customers who have visited your website, added products to wish list or shopping cart but have not completed the purchase. Relevant ads can reach people who are most likely to install your app by driving them directly to download. Addressing the consumer’s current needs has become important in this highly competitive economy and the need is more palpably felt across sectors including retail, manufacturing, entertainment, technology, and services. Even articles you read on your favourite blog can be made to appear according to your preferences, interests and past reads! This turns the digital advertising landscape into a battlefield, a bid to own the online space by catering to every individual with simultaneous dexterity. At the same time, mastering dynamic marketing will not only save time but add necessary and automatic updates to your ads according to real-time changes in the inventory.

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Home is where the intelligence is: Smart home trends for 2018

Who doesn’t love a comfortable, easier, secure and convenient lifestyle? The alarm goes off and your perfect cup of hazelnut coffee is ready in no time. Rich and nutty, just the way you like it. And the best part: you can make the coffee without having to leave your bed. Smart homes give you the ultimate power to control and manage your home-sweet-home (office too) through advanced software and networks that are becoming increasingly easier to monitor, grasp and use. Even a few years ago, this would sound straight out of a fairy tale or a sci-fi movie. But today with smart homes, you can make a pot of coffee from anywhere using your smart device. That’s the power of technology and that’s how home automation is changing our lives. From voice-activated smart speaker Amazon Echo, who will be at your beck and call, to smart lighting which would automatically turn on the moment you ring the doorbell, now even the shades of your window can be adjusted via mobile apps without getting up from bed in the morning. Smart home and Internet of Things (IoT) are completely redefining our way of life. Home automation is a booming market with the US having the highest smart home penetration rate, followed by Japan and Germany. According to the global smart home market, the market size would reach a value of more than 40 billion US dollars by 2020. This is extremely encouraging news for both tech giants and venture capitalists who are pouring money for further innovations in the smart home sector. The real estate scenario has also undergone a sea change because of this. Realtors and builders are increasingly adapting to these new innovations and helping to increase awareness about smart homes in the buyers’ market, informing them about how these “intelligent homes” communicate with the residents. It is not surprising that the largest consumer segment is constituted by millennial, a bunch of tech-savvy citizens who have a completely different approach when it comes to investing in properties. Their preferences are now being taken into account to make the homes more modern. According to a report by Coldwell Banker LLC, more prospective home-buyers are looking for their homes to be automated, or at least for those that have the potential to be automated. In India, the concept of smart cities has been gaining ground more than ever. It shouldn’t be long before India starts adapting smart homes in a larger way. Startups in India are already jumping onto the bandwagon on home automation and technology students are also trying to make breakthrough innovations in this domain. According to a report published by RedSeer Consulting in 2015, home automation market in India is expeditiously growing and is expected to reach Rs 8800 crores by 2017! Santanu Mukherjee, head of digital marketing, Indus Net Technologies, admits that India too is welcoming home automation with open arms with several players already ruling the market. However, he also agrees that it will take some time before home automation finally finds its stronghold in India. According to Mukherjee, the primary reason is the lack of awareness in this sector. “Till now, the majority of the buyers in India consider a property with smart IoT devices as too luxurious an investment. The high product cost of home automation is also inhibiting consumers from exploring this space. As of now, smart homes are a super luxury component in a developing nation like India,” he says.     Here are 5 ways to turn your home into a smart home:  1. Let’s get connected The entirety of your home must first and foremost be connected by WiFi  “so powerful and fast” that all the smart home IoT devices in the house are connected. Here are five WiFi systems you might use when implementing smart home technology: Samsung Connect Home Smart Wi-Fi System Google Wi-Fi system Eero Luma Home WiFi System Linksys Velop 2. Safety matters No one wants to compromise when it comes to the security of your most-prized possession, your house. IoT has made it easier to set up smart security systems. Today you can control the security and comfort of your home remotely, via a smart device which monitors feed from the security cameras (indoor and outdoor), window sensors, door locks, motion detector, smoke detectors, water sensors to garage door openers, thus connecting your home to the above-mentioned Wi-Fi network. You can keep a watch on all the activities 24X7 using your smartphone and apps. Alerts in the form of emails and text messages are sent to you on the go. “Security is a big issue, especially for working couples who depend on external help to manage their kids. However, reliability on external help is questionable. To address this issue, a smart home can be a great help. You can monitor what’s happening at home from afar”, says Mukherjee. Here’s a list of five smart home devices, which will keep your home safe: August Smart Lock Nest Cam Outdoor iSmartAlarm Netatmo Presence Samsung Digital Door Lock SHS-P718 3. Look who’s talking “Alexa, switch on the light. Alexa, adjust the thermostat.”- Smart homes today enable you to prepare a hearty meal, book a cab or play your favourite song by just talking to voice-activated smart-home systems such as Amazon’s Echo and Google’s Home. Thanks to advancements in AI (artificial intelligence) and Machine Learning (ML), speech recognition technology has revolutionized home automation. Through Amazon’s voice assistant, Alexa (you can talk to her through Dot, Fire TV, Echo, Fire Tablet and the Tap) you can remotely control many functions of your house. Google Home is also integrated with a number of smart home systems such as thermostats and water leak sensors. Microsoft’s virtual assistant Cortana already works at your command, but now the tech giant is planning to launch Cortana soon in the home automation market. According to reports, it won’t be long before Apple’s Siri smart speaker participates in home automation market. 4. Let there be light How many

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Which Blockchain Model Should You Choose To Begin With?

Of all the emerging technologies today, it is blockchain that is discussed most often, yet implemented only by niche entities. One of the reasons why blockchain has not caught up as quickly as we might have assumed is, it feels intimidating even to larger enterprises. In reality, blockchain is accessible, easily implementable, and extremely useful for a business to enhance security, do background checks, maintain records, comply with regulations, and meet various governance and business requirements. As a decentralized public ledger of all transactions, blockchain is proving to be a revolutionary way to maintain a record of all transactions and to ensure that every transaction takes place smoothly without ambiguities. However, it may seem overwhelming in the beginning. To achieve operational efficiency through blockchain, it helps to choose the right blockchain model and start incrementally. Understanding and demystifying blockchain A blockchain is a distributed database, which acts as a tamper-proof ledger of all transactions and events that a group of entities (or even a single entity) might want to record. As the information is stored on multiple computers, making changes to recorded data (or events) on a single computer will not result in changes across the network. On the other hand, whoever tries to make those changes to recorded data (or events) can easily be tracked. In other words, blockchain ensures that all digital transactions are stored permanently, and any revisions made to it, whether authorized or unauthorized, is always recorded, along with previous versions of the data. Everything stored in blockchain is protected by advanced cryptography keys, adding an impenetrable layer of security and privacy. Today, such secure and tamper-proof public ledgers of digital transactions can be used to store and maintain assets, validate and manage identities, contracts, policies, and more. Blockchain is revolutionary because : It is transparent and remains in a constant state of consensus Functions as a distributed network via large number of computers, eliminating security threats Data is always tamper-proof and stored permanently. Changes made to data need to be authorized, and unauthorized changes are impossible across a distributed network Identical blocks of information are stored across a network of hundreds to millions of computers, making data stored on blockchain incorruptible Transactions are immutable. Once agreed and implemented across a network, it can’t be undone What kind of blockchains are available for businesses to use? It is natural to wonder if there are different kinds of blockchains for various needs, or if there is a one-size-fits-all model. Blockchain technology can be customized and implemented for every business need, and there are three major kinds of blockchain networks that can be deployed today. Public blockchain In a public blockchain, every authorized person can read, send and validate transactions without explicit prior permission. This is particularly useful when decentralization is needed in peer-to-peer situations. You might want to understand a public blockchain as being similar to Wikipedia, where any editor can make changes to a document, though previous versions are always available, and no change can go unnoticed. Public blockchains are great because : Every authorized user can make transactions on a common platform, and remain anonymous too Circumvent third-party vendors, as intermediaries are not required to facilitate transactions between users Affordable to implement Safe and secure Changes need not be permanent and can be discarded if they are not in the interest of the entire system Application developers do not have overarching powers beyond developing apps However, a public blockchain isn’t without disadvantages. They are : Resource heavy, and in the long-term, prove to be expensive as computational requirements increase with time and frequency of use May not be suitable for fast-paced transactions like trading, as transaction verification process can be delayed by a couple of hours Privacy may not be sufficient for regulatory transactions at enterprise level Decentralization may lead to possibility of collusion, and unintended consequences Private blockchain A private blockchain comes with more privacy and a greater degree of control. Only a certain organization or a group of individuals have write permissions and only they can create new transactions within the network. Authorized individuals and groups may have read permissions. As there are restrictions imposed on read, write and validate permissions, private blockchains are not distributed or decentralized to the level of a public blockchain. Private blockchains are perfect for intra-business usage where only company executives have access to the network. It is also the perfect blockchain solution where outside-interference or activity is not required. Private blockchains have a number of advantages such as : Suitable for traditional business and governance models Transaction costs are low, as computational power required is lower as well Cyber attacks are eliminated because blockchains are immutable, and in a small and closed network, the identity of the attacker can easily be established Transactions go through quickly as only a few devices need to verify them With restricted access comes better privacy A few drawbacks of private blockchains are : Decentralization can’t be compared with public networks Easier for those with write permissions to unilaterally make changes in spite of disagreements, if any Lacks the openness of public blockchains Is there an alternative to public and private blockchains? Well, there is. As both public and private blockchains come with their own drawbacks, there is a hybrid version of the two, also known as permissioned or consortium blockchain. In a permissioned blockchain, write permissions are not assigned to a single organization or a few individuals. Instead, a few pre-determined entities control the process of validating transactions consensually. They also have the permission to assign read permissions. Permissioned blockchains come with the immutability and efficiency of public blockchains, with a degree of privacy seen in private blockchains. A consortium blockchain (permissioned blockchain) is easily scalable, private, and consensual. Transaction costs are low, and you can start implementing it right away. Making a choice It is always difficult to make decisions related to technology, but one must make them when the time is ripe. Every blockchain model comes with its

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Here is how to get started with AI and ML for your business

Who could possibly blame the IT manager or the CEO of a company, who has watched Spike Jonze’s 2013 film Her and concluded that artificial intelligence and machine learning signal something ominous? While most news headlines either glamorize or sensationalize artificial intelligence, the reality is much more nuanced. Artificial intelligence has already begun to revolutionize businesses all over the world, and it is only a matter of time before everyone else will have to play catch-up. Delaying the adoption of artificial intelligence and machine learning comes at the cost of being left behind, and eventually having to hurriedly implement AI and ML. The time is ripe now to adopt artificial intelligence and machine learning in small and incremental phases, using agile methodology. Let us take a look at why and how every business in any industry vertical should implement AI and ML, without affecting one’s core business. Understanding machine learning and artificial intelligence in simple terms Artificial intelligence, in layman’s terms, is a machine’s (computer’s) ability to mimic human cognition, such as learning and problem-solving. Its applications and scope range from building autonomous cars, advanced medical treatments, Internet of Things (IoT), advanced statistics and computational intelligence, etc. Machine learning is the ability of computers to learn without explicit programming. In other words, machines can be programmed to learn independently, without human supervision or intervention. While machine learning has many applications, the most popular application is in the form of deep learning, which is about building mathematical algorithms that process large amounts of data. These algorithms are often called neural networks, as they mimic human information processing. Artificial intelligence and machine learning will be used by almost every business to detect anomalies, recommend products, improve services, or predict trends in the very near future. More than 90% of the 100 early-stage startups we met in the last six months plan to use machine learning to improve customer experience. Currently, businesses that have already implemented AI and ML can be classified into two groups: those that use AI/ML in their applications and services, and those that build and develop AI and ML middleware for others. Get Started with Artificial Intelligence and Machine Learning Now If you feel intimidated by the quick advent of AI and ML, allow us to put your worries to rest. Instead, make the best use of AI and ML by keeping aside technicalities, and by identifying simple and non-business critical areas. Look at AI and ML as an innovation project that can be started small, and built upon gradually as the technology evolves. It is not necessary to bring dramatic and disruptive changes to your business. Practically, you can enhance every area of your business in small and non-critical ways using AI and ML. Let us look at possible scenarios in each department. Here are some of the areas where you can introduce AI/ML without affecting your core business: Business intelligence Predictive analysis helps you access trends, predict outcomes, and provide better solutions. Use old databases for rich insights, or merge AI with your BI tools to access insights and predict outcomes. Customer service Choose from improving search results, boost sales, retargeting potential customers, personalizing content, engaging visitors with a chatbot that answers queries related to products, etc. The sky is the limit. Enterprise asset management Use AI to manage contracts and assets, predictive behavior analysis and alarms, automated intelligent processing and standardization of data. Etc. Customer Experience Provide AI chatbot assistants to your customers, or use deep insights to enhance customer experience. Use machine learning to improve search results based on user behavior. Human resource Surprise your employees with accurate appraisals, incentives, and payouts. AI does not understand human concepts of prejudice and bias. Sales and marketing Design and implement sales & marketing campaigns based on deep insights derived from machine learning and AI. Predictive analysis can help you develop marketing campaigns that are prophetic in nature. Manage your social media without having to be online 24/7. Product development and production Machine learning is most often used in product development and service enhancements. You can use machine learning in the most innocuous manner to improve your product development and production. Procurement and inventory management Track your raw materials, predict when you might need to replenish, and intelligently procure the best at the lowest rates. Distribution Monitor fleets, track packages, and provide shipping and delivery services that are on the dot. There’s a storm approaching? Predict it before it happens, and have a contingency plan. Strategize AI/ML implementation Now that you know AI and ML can be implemented incrementally in almost all business areas, it is time to strategize the entire implementation process. In 6 easy steps, you can implement and use artificial intelligence and/or machine learning as part of your innovation project, without interfering with your core business. Identify safe targets to innovate Think about the problems you currently have in your business, and which one is the least critical to everyday operations, if changes were brought. Choose from the list above, and identify targets that could be safely innovated with AI or ML. Look around for inspiration If you are unable to decide what might be a safe target, look at what your competitors are doing. If none of your competitors are doing anything related to AI or ML, you might even want to find inspiration in adjacent industries. Assess your budget for innovation It is advisable to start small, as that helps you remain confident throughout your innovation project. Assess how much you are willing to spend on bringing innovation to your chosen area. Choosing open source technologies is another tried and tested method to innovate, as it costs lesser. Look for agile vendors Once you identify the area you wish to innovate, look for vendors with similar agile mindsets who believe in adopting and implementing technology incrementally. Implement AI innovation slowly but steadily As discussed earlier, it is important to adopt artificial intelligence slowly, as it gives you time to adjust to the

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Rivu Chakraborty’s Reactive Programming Book for Developers Gets Listed on Kotlin’s Official Website

We are excited to announce the launch of Reactive Programming in Kotlin, authored by Indus Net Technology’s Rivu Chakraborty. It is listed on the official website of Kotlin as an important resource, and on the official GitHub Repository of RxKotlin. The book is a hands-on guide that lucidly explains the theoretical and practical foundations of reactive programming in the context of Kotlin. Reactive Programming in Kotlin is a master-resource for programmers who seek to understand, learn, and practice Reactive Programming using Kotlin language. Reactive programming, as a concept, is not very well understood, and resources available currently do not make this complex topic accessible to developers. Rivu Chakraborty’s Reactive Programming in Kotlin aims to provide the necessary tools, resources, and self-training to Kotlin developers who wish to revolutionize their programming skills. To be fair, Reactive Programming has intimidated even the most seasoned programmers simply because it is an advanced topic with a complex learning curve, and not many currently specialize in it. Kotlin is a statically typed language and is officially supported by Google and Pivotal (Spring custodian). It is often considered to be the best combination of Object-Oriented and Functional Programming Paradigms. Like Reactive Programming Paradigm, Kotlin language is comparatively new, and globally, very few resources are available in either print or web. Rivu’s book helps programmers to immerse themselves in this new programming language. Why reactive programming? The problem with today’s programming techniques is that it is difficult to write stable and reliable code for programs that are increasingly asynchronous in nature. Programmers also need to consider the scalability of the application, as most apps tend to grow with time, both in size and complexity, as new features are added. Kotlin is best-suited for developing stable, reliable and scalable programs, and is often the programming language of choice for many developers today. However, Kotlin isn’t without limitations. It is still difficult to consider all aspects such as asynchronicity, scalability, and intuitiveness, while also keeping the application responsive. Reactive programming is a completely new paradigm that helps developers to take their programming skills to the next level. Working with asynchronous data streams becomes a walk in the park, when Kotlin developers employ reactive programming. Rivu’s groundbreaking book helps you do just that. The story behind the book A Google-certified Android developer, Rivu Chakraborty is a force to reckon with when it comes to Kotlin. Rivu is the right person to author a book on this topic, as he is a pioneering developer in Kotlin with around two years of experience in using the newly emerging language. Many developers who use Kotlin did not have a proper resource to refer to, or to self-train themselves in the field of reactive programming. Rivu wanted to change that. Upon being asked why he was motivated to write this book, he revealed, “I realized not many people use Kotlin, especially not with the reactive programming paradigm. I wanted to share my experience, knowledge, and skills with other programmers so that they can quickly learn how to develop programs written in Kotlin, using Reactive Programming.” What does the book cover? As most people are new to reactive programming, the book begins with the basic concepts of Reactive Programming and slowly moves towards asynchronous data streams. Usually, this is where even the most seasoned programmers feel stuck. After introducing the reader to general Reactive Programming concepts, they will be introduced to functional reactive programming, which helps programmers to apply what’s learned in practical use cases. It is at this level that the book helps Kotlin enthusiasts to create dataflow-based systems and RxKotlin library, both of which are necessary for reactive programming. The book also helps programmers learn how to manipulate time in data-flow and customize operators and providers. Further along, readers can learn more about the concept of asynchronicity and how they can use concurrency model to asychronicity that occurs within the code. Keeping applications scalable is one of the most challenging areas of programming, and this book helps programmers to use modular programming, which helps in scaling apps. Last but not the least, readers can expect to gain a fair knowledge of Springmicroservices, and learn to work with Spring 5 functional web framework and Spring boot 2. Also, this book will help Kotlin developers and programmers to create future-ready Android applications using a reactive programming paradigm. Reactive Programming in Kotlin covers the following concepts Extensive coverage of RxKotlin 2.0 and Reactive Framework Building future-ready Android apps using RxKotlin Learning to use Kotlin with Spring Framework 5.0 Working with reactor Kotlin extension Build scalable, reliable, and responsive Android applications in Kotlin Using Sping, Hibernate, and RxKotlin to build Rest APIs Test RxKotlin applications using test Subscriber Indus Net Technologies has been at the forefront of Kotlin and reactive programming revolution Indus Net Technologies has been a pioneer of sorts in bringing scalable, reliable, and efficient Android applications using Kotlin and reactive programming. Rivu Chakraborty’s book is a step in the same direction, of making this valuable knowledge available to other programmers and developers, in a mission to create a better development atmosphere. We wish Rivu Chakraborty luck and hope that his book achieves the success it merits. Reactive Programming in Kotlin is published by Packt, and is available in both print and Kindle versions. It probably makes sense to buy both the versions, as Packt is offering interesting deals. You can grab Reactive Programming in Kotlin on Packt’s website directly, or place an order on Amazon and other famous distributors.

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Hiring In a Post-Weinstein World : Blockchain to the Rescue

In the immediate aftermath of the Harvey Weinstein saga, human resource departments across industry verticals have had to deal with a tsunami of harassment complaints, leading to dismissals, compensations, and expensive lawsuits. Every hiring manager, whether at BBC or at a smaller organization, has asked the same question to themselves: “Why didn’t I learn more about whom I was hiring? How could I have avoided the embarrassment that my hiring decision caused to the company?” They could not have made a better decision anyway. Because they simply didn’t have access to verified and validated information about every candidate that applied. They probably had access to a one-sided, colored, and mostly favorable review of the candidate. If they had access to blockchain, they would have made better hiring decisions and avoided complex and unsavory situations. What is blockchain? Often described as a digital ledger, blockchain securely records every transaction, communication, or event that must be recorded and verified. Consenting parties contribute data to a shared network where a varying number of people record transactions in a ledger that only grow over a period of time. Once recorded in the ledger, information can never be altered or edited. Instead, blocks of transactions get stacked on top of one another in a permanent manner, with each block lending itself to be accessed by those who have the authorization to do so. Every block forms a chain with its preceding and succeeding block, thus validating the entire chain of blocks from the beginning of time to eternity. All these complex and encrypted recording of transactions take place automatically in the backend with the help of blockchain software. In other words, information stored in blockchain is literally indestructible. To tamper with information stored in blocks, a malicious entity will have to edit information on every computer where the block is stored, at the same time, which simply isn’t possible. Digital ledgers can be public, private, or semi-private. They can vary in size and may grant anonymous access or may not. How blockchain revs up the hiring process Blockchain technology has been around for many years now, and people usually associate it with Bitcoin. However, blockchain technology has many other important implications, especially in the hiring process. With every event that could influence a hiring decision recorded in blockchain, forming that perfect team gets so much easier. As a norm, hiring managers have depended on background checks, recommendation letters, references, qualification assessment authorities, etc., to access a wide range of opinions regarding a candidate. On top of these varied sources, a hiring manager also has to qualitatively evaluate a candidate during many rounds of interviews. BBC alone saw more than 25 claims of harassment after the Harvey Weinstein scandal kicked off. Somewhere, every hiring manager knows, if they had access to verifiable insight into a candidate’s character and conduct, all this could have been avoided. Blockchain not only helps you verify a candidate’s credentials and identity, it helps you evaluate his or her character and past conduct. As blockchain isn’t controlled or stored on a single server, data stored cannot be tampered with. Blockchain technology is all about transparence, made possible by decentralization of technology and distribution of digital ledgers across nodes. No block is stored only on a single computer but is rather stored on shared networks, which makes tracking and verifying each event and data so much more credible. In other words, a candidate cannot present only their most favorable reviews, while keeping unfavorable evaluations hidden. To put things in perspective, blockchain encrypts every verified document or event related to a candidate, right from the recommendation letters written by processors to certifications earned, appraisals in previous organizations, any legal issues, defining events in social media activity, and helps build a psychographic profile of the individual over a period of time, all backed by hashes stored in previous blocks. Clear benefits of using blockchain during hiring: Execute hiring contracts when certain conditions are met Conduct audits in a super-efficient manner Store and access verified files Use blockchain in combination with predictive analysis to foresee employee outcomes Use smart contracts to protect all your intellectual property, and prevent employee fraud and theft Track and analyze social media content Use distributed ledgers to develop and access universal digital identities Avoid expensive lawsuits and claims Create a safe working environment for the rest of your team Add value to your organization and team by hiring someone who will fit in Evaluate candidate’s compatibility with your work culture Between you and your candidate, there will be no middlemen Blockchain removes the need for middlemen and intermediaries, ensuring that information sought about the other entity is validated and guaranteed as “true” by blockchain technology. If you plan to hire a new senior-level manager for your organization, you can not only make sure that he actually got that Yale degree he claims to have, but also make sure that he did not bully someone at a job he held 10 years ago. As an employer, you will have access to his education, grades, conduct, and character, joining and exit dates at previous organizations, performance scores, etc. In other words, blockchain acts as an instant background check, especially when it can correlate events and information recorded in social profiles. For example, if you gain access to Blockcerts, you can immediately access verified and validated records of an individual’s qualifications. What makes blockchain truly remarkable is, you do not have to depend on just the quantifiable measures such as scores, certifications, and lack of criminal history. You can access qualitative information about a candidate built up over years, thanks to recommendation letters, appraisals, performance reviews, etc. Combine all this with predictive analysis and social media data, the sky is the limit. Build better teams, and a safer workplace In the end, blockchain helps you foresee whom you are hiring if they are fit for your team, and how you can reduce risks associated with hiring someone you don’t know much about. You

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Omni-Channel Customer Engagement : Inspiring Loyalty by Driving Great Customer Experiences

If you own a business or head the marketing department of any organization, you will know the hard work and resources that go into building digital assets such as content, documents, PDFs, audio and video files, and images. Not only is it expensive to create rich media, it is also difficult to distribute them to the right customer at the right time. Considering how marketing strategy is changing altogether, one needs to remember that rich media content is getting richer, thanks to all the digital marketing and various forms of communication that we use to influence our customers. In addition, our customers and target audience themselves add to this sea of content, in terms of social conversations, reviews, queries, questions regarding products and services, etc. It wouldn’t be an exaggeration to say that even calls made to the customer care can be included in our list of digital assets, as much of that is used for training, or to improve marketing communication. At the end of the day, all this rich content is used to enhance customer experience and is delivered and received through multiple channels. Why multi-channel customer experience is a problem Multi-channel customer experience may seem effective, but is inherently chaotic, and misses the context. Let us take a look at this example: While a customer might browse for information on your website on his mobile device, he may choose to visit your brick and mortar store to take an actual look at it before making the purchase. When he arrives at the store, he may realize that a third-party vendor such as Amazon is providing a better discount than your brick and mortar store, and may eventually order it off that platform. In between, your blog may not have updated information about the product he wants, but Amazon’s customer reviews may. If the product has a problem, or if he has any questions regarding his purchase or warranty, he will probably have to call up Amazon, and your customer care, and co-ordinate between the two entities, leading to a lot of confusion and chaos. In the end, he may leave an average or below average review just because he was annoyed with multiple channels being made available to him. Worse, he may rant on Twitter about the perceived lack of help he received. What gives? In the end, though you may be offering various forms of information and media on multiple channels for your customer’s benefit, he may end it on a sour note. While multi-channel customer experience is the reality today, it needs to be delivered via an omni-channel model. How is this even possible? Well, modern technology allows multiple channels to converge, and appear as if it were all tied together, resulting in a truly omni-channel customer experience. Understanding the omni-channel customer experience model Omni-channel customer experience brings voice, email, chat, media, and other forms of content together, and distributes this across channels by placing them in a context. By synchronizing these disparate channels, omni-channel experience brings a context-appropriate and customized experience to each customer across the buying cycle or customer journey. On an omni-channel model, when the man described above browses your website for a product, the CMS picks up his visit, shares this with the CRM, and communicates to the backend. Probably, when he arrives at the brick and mortar store, the sales guy already has this information on his tablet, allowing him to give a special discount. What’s more, your customer care executives get a detailed history of the customer’s buying journey, so that he doesn’t have to explain anything all over again. In this model, you avoid the confusion, save the customer’s time, make him happy by solving his problems quickly, provide a great buying experience, and avoid the pitfalls of online rants and bad reviews. Most importantly, you inspire loyalty by providing a seamless experience right from the time he made that web search to the time he called up the customer care after making the purchase. All along the journey, all the content and digital assets you have created are shared to him depending on the context, across devices and channels, ensuring that there is no information overload or out-of-context communication. In other words, an omni-channel customer experience model gives you control over how you manage your digital assets to your customers’ and your advantage. Instead of having disparate processes of document management system, CRM, ERP, offline situations, etc, omni-channel customer experience brings all this together through integration and cloud computing techniques. All customer engagement exercises are sourced from a central repository which influences the way your CRM, ERP, document management system, and other tools behave across channels. In short, today’s omni-channel customer experience is a tightly-knit and cohesive multi-channel model that actually works.  How does omni-channel customer engagement work? An omni-channel customer engagement model begins by creating appropriate awareness and uses your existing digital assets such as rich media and blogs, which are distributed across channels. Deeper-level content is then used to generate interest and desire both online and offline and once your automated systems recognize the desire to purchase, a convenient purchase process is presented to the customer. Customer’s needs are fulfilled by constantly engaging and communicating, and customized post-sales support is provided, leading to customer satisfaction and loyalty.  Here is how you can use omni-channel customer engagement to inspire customer loyalty: Adopting a customer-first policy Whether your customer prefers to walk into a store or chooses to browse on his mobile phone, you need to place his needs at the top of your priority list. Develop and reuse content, and distribute it across channels such as website, email, offline media, etc depending on who your customer is. Identify buyer personas and use analytics to place your existing digital assets within the context of your individual customer. Of course, a lot of this permutation and combination is done by software tools resulting from integration, so that omni-channel customer engagement is automated to an extent. Leveraging existing

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Why is Automation in Banking Millennials’ First Choice?

Automation is rapidly changing the way banks used to operate with almost all routine banking activities like fund transfer, balance check, viewing account statement etc digitized. Robotics is implemented to sell financial products, process loans, and build relationships with customers. Banks are going through strategic re-alignment with automation to process real-time data and gain deeper customer insights, offer better products, manage risk, save cost, and gain efficiency. There is no denying that the driving force behind automation in banks was to improve the productivity of staff, free them from repetitive tasks and offer them more productive roles. However, the need to serve their potentially biggest customer group, millennial, has driven them to take digitization to next level. For millennials, digital banking is much more than using mobile banking to make fund transfer or bill payment. Let us find out what this digital-savvy customer expects from banks. Who exactly classifies as millennial? Millennials refer to the generation born between the early 1980s and 1990s, according to Merriam-Webster dictionary. This liberal and upbeat generation embraces technology from dawn to dusk and relies heavily on the use of smartphones and other mobile devices to access banking and other financial services. However, they still rely on traditional physical branch banking while making complex financial decisions. Millennials and digital banking Of all customer groups, millennials are more inclined to base their future investments through mobile banking platforms. A 2016 North America Digital Banking Survey by Accenture found out that millennials have an affinity for digital banking. However, according to a global survey by Jumio, 85.5% of millennials are dissatisfied with the mobile banking provision of traditional banks. This clearly shows there is a huge gap to fill in order to stay relevant to them. The key insight from 2016 North America Digital Banking Survey with 1242 millennials out of 4000 respondents is worth a note. 45% respondents said that discounts on purchases of interest would be the primary reason for them to stay loyal to the bank and 46% consumers are willing to use robo-advice for services like planning for retirement and investment. 87% consumers have shown an inclination to use bank branches in future and expect human interaction there. How to keep millennials happy? Personalization Millennials expect their primary financial institution to offer a personal finance tool. According to 2016 FIS Consumer Banking Pace Index, 91% millennial smartphone users point to at least one personal financial management benefit they would like their bank to offer via mobile app. However, currently, FinTech is the one who is trying to fill this space. But the problem is they lack the luxury of data as enjoyed by banks. Banks have significant amount of financial information about the user that makes them capable to design effective personal finance tools. Banks must employ Artificial Intelligence techniques like machine learning to create a personalized and seamless experience for users. The FIS Consumer Banking Pace Index also found out that 28% of millennials are receptive to robo-advisers and another 22% is willing to receive online financial coaching. According to results from four different studies, 46% millennials said their banks don’t send marketing material in line with their future financial requirements whereas 2 in 5 millennials complain that the offers they receive are not personalized. Millennials also state that they would be receptive to personalized communication provided it is done through their preferred channel like email, text message or mobile app. So, it is important for banks to segment their customers based on their financial needs and communication medium. Automation Banks need to invest in automation tools that integrate seamlessly with their website and mobile app. Automation tools can serve different purpose like determining safety net goals for a customer based on his/ her financial situation. For instance, if a customer has other goals like loan prepayment, real estate investment, car purchase or vacation, these tools can assist the user to reach those goals. By using different algorithms, automation tools can decide for the customer how much and when money can be transferred to meet such goals without disturbing user’s day-to-day spending. The balancing act Nonetheless, automation should not be misconstrued with the elimination of human factor. Human intervention will stay significant wherever required. And banks must strive to strike a balance between the two. While personal touch is important, a bank will be regarded for its digital capabilities. For instance, BB& T’s U platform allows customers to create and customize a personal financial dashboard on a device of their choice. They can view accounts and investments from BB& T and other financial institutions, make person to person payments and schedule appointment with a banker. Alternative payment options Millennials are inclined to get their banking needs fulfilled by their primary service providers due to trust and familiarity. However, they are also open to alternative payment options. According to a research by FICO, millennials are 10 times more likely to switch to peer-to-peer lenders compared to those in the 50+ age group. Moreover, over 50% millennials are already using or considering non-traditional payment providers like PayPal and Venmo. Banks can seize this opportunity to move beyond payment transaction to manage customer’s entire digital wallet. Banks have a lot of data which can be utilized for innovation in payments. Various value-added services that can be provided by banks may include digital identity management, payment advisory services, or cryptocurrency integration. Avidia Bank’s cardless cash ATM is a profound example where customers can transact at ATM with the comfort and security of their smartphones. Better customer experience Millennials look forward to a more refined customer experience. This can only happen through digital transformation where banks create new ecosystems to create smooth transaction experience, provide risk management and financial services. Millennials are accustomed to disruptive technology. The interactive user interface, visual appeal, and collaboration are some attributes loved by millennials. Many banks are tying up with FinTech companies to enhance customer experience by adding value to existing financial space be its mobile banking, faster payments, or

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Are Millennials hooked onto Robo-Advisors?

  Risk and youth go hand in hand. If you are thinking we are talking about thrill-seeking and adventurous youngsters, then here’s the clarification. We are talking about youth and their ability to take the risk in investment. Yes, you read that right. It’s this risk taking and digitally active generation, which is gradually re-shaping the FinTech sector.  As indicated by Wealthfront, millennials will control $7 trillion in liquid assets by 2019. That is surely quite an achievement. The financial institutions are adopting technological innovations such as machine learning, big data and artificial intelligence (AI) to engage and retain digitally-savvy young investors. The robo-advisors, the latest FinTech innovations, are finding followers in millennials. Studies and research suggest that young investors are willing to rely on robo-advisors more than human financial advisors. The use of robo-advisors, thanks to the advancement in AI in FinTech is set to explore more in the coming days. These algorithm-based advisors cater to the needs of digitally motivated customers, thus helping companies and also investors make cheaper, faster and better decisions. Did you know Wealthfront, one of the leading robo-advisors, has resulted in the growth of AUM from $100 million to over $3.7 billion by September 2016, placing it in the top 100 independent registered investment advisors in the United States? The advent of robo-advisors has definitely given a much-needed boost to the existing business models in the FinTech world especially when it comes to portfolio management, asset management, wealth management and financial planning. So, let’s take a quick look at how robo-advisors can help the millennials and also the retirees. Robo-advisors and millennials Let’s admit it. Young guns have changed the way we bank and invest. They don’t prefer to visit the bank physically. Face-to-face business meetings, endless waiting at banks, and filling out numerous yet similar forms are passé. Millennials want everything fast and want to control all their finances and investments at their fingertips via smart devices or computers. This is where robo-advisors are scoring over financial advisors. Millennials prefer handling banking and investing services online. Working with robo-advisors is less time-consuming and require less of paperwork too. These automated investment services offer an easy interface, which is comfortable to use. Millennials like that. Robo-advisors are a great choice for young investors who require portfolio management for a specific savings goal. In that case, the young investor need not worry about other aspects of wealth management such as retirement planning. Also, according to the financial climatic condition, the algorithms reshape the portfolio of the investors. Credit: Sachs Insights According to Meir Statman, professor of behavioural finance at Santa Clara University, automation is important to attract youngsters to invest and adopt good savings habits early on. An individual financial advisor or advisory firm charge 1 % or higher. Here’s the catch. Robo-advisors are economical. For small investors, finding a good financial advisor might come at a cost. And taking help of agents for important financial service and investment decisions are not always a worthy advice. In such initial cases, robo-advisors can come handy and build a portfolio at a lesser cost than a human advisor, who comes at a higher cost. According to Wealthfront, financial advisors charge 1.31% average fee. However, a robo-advisor charges an annual fee of 0.25% and 0.50%. Betterment, one of the pioneer robo-advisers, charges 0.15%-0.35%. According to a report by Business Insider, a robo-adviser SigFig charges $10 every month. Robo-advisers are good for people who are interested in Exchange-Traded Fund (ETFs) and they are a low-cost solution. Robo-advisors make the process of investing faster and easier. Both Betterment and Wealthfront charge management fee of 0.15% per year for ETFs. Millennials are a very profitable section of the market, comprising 25% of the US population and 21% of consumer discretionary purchases. Knowing how to reach them is vital for survival in today’s market, especially if you’re a company or product that is tied to the technology field. Also, let’s not forget how millennials love their freedom, be it in life or money matters. This is where robo-advisors score again. These automated investment platforms encourage the investors to manage the portfolio on their own (read DIY) by asking them about risk tolerance and investment model they want to choose. Accordingly, the computer algorithms will decide a portfolio for you. According to an article in CNBC, Wealthfront also looks after millennials and their early focus was on young “techies” in the Silicon Valley. Take a quick glance at some of the reasons why millennial find robo-advisors interesting: Robo-advisors are economical You can invest a small amount of money No need for face-to-face business meetings and filling out of numerous forms In case of market fluctuation, robo-advisers automatically rebalance portfolios Robo-advisors make the process of investing faster and easier These automated investment platforms have a user-friendly interface, which makes it comfortable for internet savvy millennials  Robo-advisors and baby boomers Can a retiree who has considerable assets to invest and wealth to preserve rely on a computer for investment planning? Well, even a few years ago, most of the answers to this question would have been an absolute ‘no’. But technology has changed a lot in our lives. And it has also changed our mindset. Today, retirees or baby boomers or the silent generation are no longer hesitant towards adopting technological innovations. Agreed, though most retirees prefer having a human advisor who will manage investment portfolio and provide tailor-made financial advice as and when the market moves, with each passing day, baby boomers are also trying out these computer algorithms for their financial planning. Take this: According to an article published in January 2017 in Business Insider, nearly half of Schwab’s Intelligent Portfolio consumers are above the age of 50. Also, approximately two-thirds of Vanguard’s Personal Advisor Service customers are approaching the age of retirement age or have already retired. We are all aware that baby boomers, pre, and post retirees have more wealth than the young investors. This means people above the age

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