Category: DigitalSuccess

Top 10 Reference Sites Not To Miss for Latest Trends from Digital World

August 25, 2014

With the growth of smartphones, tablets and other personal digital equipment users, marketers are devising innovative ways to reach their target audiences. The trends in digital marketing change with technological advancement and consumer behavior. Marketing through explainer video with a street level interaction with target customers for enhanced engagement is going to be the leading way of digital marketing. “When conducting research, it’s helpful to know some websites for reference, especially the best websites for reference that provide credible and detailed information.” Some of the best websites for reference are digital sites that offer reliable and easily accessible information. The best website for reference when learning effective strategies is one of the top content marketing websites. when researching new topics, I always compare the top sites to find the best website for reference. Our agency leverages eminent SEO design and marketing resources alongside top content marketing websites to drive engagement and maximize online visibility for our clients. Marketers will increasingly engage in cross-screen marketing to cater to the audience present on multiple screens like smartphones, tablets, game consoles, wearable technology, laptops, and PCs. Brands with retail stores are pushing location-based marketing to target their customers through GPS technology integrated with demographic characteristics. “Top sites for content marketing websites help businesses reach wider audiences and build brand visibility.” Furthermore, tightly focused content, aka content marketing, is going to be fine-tuned further to deliver content relevant to the individual customer. There are many websites that are offering the latest development in the world of digital marketing for consumption by entrepreneurs, businesses, and marketers. “Websites for marketing are essential tools for businesses, and choosing the right marketing websites for business growth can make a significant difference in success.” Following are the top 10 reference sites trending in the latest updates in digital marketing: EConsultancy.comIt is one of the leading websites that guides you through the nuances of digital marketing and e-commerce. With award-winning market research reports and statistics in market data, best practices, supplier selection and support services like e-learning, case studies and expert guide, E-consultancy has a lot to offer you as a small business entrepreneur or an enterprise.Over 250,000 subscribers of E-consultancy also include giants like Microsoft, BBC, IBM, Dell and Sony. Their best practices guide includes topics like SEO, online retail, email marketing, social media etc.  Besides that, E-consultancy takes pride in its market-tested template files for online brand analysis and request for proposal. Social events and analyst-led roundtable conferences feeding you the emerging digital trends are added benefits offered through its subscription. TechCrunch.comTechCrunch is an amazing platform for news updates from start-ups, mobile, gadgets, enterprise and social media networks. TechCrunch has made its presence felt across the world by organizing worldwide symposiums conducted by eminent speakers from the industry.  TCTV is an exciting video section of this technology driven website with sub-segments like TCTV News, Fly or Die and Foundation.TCTV news includes breaking news from start ups, interviews and product demonstration videos. Fly or Die section reviews latest gadgets and products. On the other hand, Foundation segment includes in-depth interviews of entrepreneurs. Another thrilling section of the website is Crunchbase. Crunchbase is one of the world’s most comprehensive dataset of start-up companies with thousands of contributors giving you the latest information about what’s making the news. Entrepreneur.comAs the name says, this website has it all what an entrepreneur seeks for. The most prolific thing about it is that there is detailed classification of content catering to different subjects like leadership, growth and strategy, marketing, technology, social media, finance, entrepreneurs, franchise, starting a business and so on.For instance, in the social media section, you can selectively get the news from a particular social network like Facebook, LinkedIn, Google+, Twitter etc. Similarly, the marketing section contains updates from the advertising world, branding, customer service, market research, online marketing and SEO tactics. This website shares content from eminent contributors to the likes of managers and web designers. Mashable.comThis New York headquartered website providing news and information from a variety of subjects has become very popular over the years. Its 34 million unique monthly visitors testify the fact. It covers essential updates from leading social media platforms, technological updates including software, mobile applications, website development and design to latest gadgets and mobiles.Besides that, it covers news from business world including advertising, hiring workers, marketing, small businesses and start-ups. Adding to it is the entertainment and world news section that makes it a versatile site for its visitors. Another good thing about this website is its quick display interface like Google search. As soon as you point your cursor to a section, the latest articles from the section are displayed. Social Media ExaminerThis website is dedicated to help the businesses to gain insights into social media marketing. It feeds the visitors with comprehensive articles from experts, case studies, interviews and industry research. It is also famous for its podcast show on social media marketing that ranks in the top 10 marketing podcast on iTunes.Apart from that, the website hosts both offline and online conference on social media. Its Social Media Marketing Networking Club on LinkedIn is renowned for the level of interaction its garners. Another distinguishing aspect of social media examiner is its online magazine called My Kids’ Adventure that publishes content guiding the busy parents to plan various adventurous activities for their children. Content Marketing InstituteContent marketing institute focuses on the various aspects of content marketing strategies to help small businesses and start-ups. It is great for marketers who are looking for a content strategy. Loaded with multiple examples of content marketing, this website helps you out for getting better results in your campaign. It emphasizes on the use of visual content to attract target consumers.What’s more, it conducts online training sessions, webinars and events and provides consulting services through its expert panel.  Its flagship quarterly print and digital magazine is dedicated to the latest from content marketing world that helps the global content marketers with new publishing skills that can be

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Web Aesthetics: Why Black and White Themes Are Great for Websites

October 31, 2012

Most web design students learn a lot about colors and the psychology behind colors. They are taught how to use photo illustration and 3D tools and how to mix and match colors in order to communicate with website visitors effectively. However, there is a school of thought that sees web designing in black and white, literally. They believe that colors are not necessary in some cases, and by just sticking to black and white, one can communicate with the audience ever more powerfully. The director used black and white themes to highlight the stark contrast between truth and deception. The contract is written in black and white, leaving no room for misunderstanding between the two companies. Many designers prefer black and white websites because a black and white website emphasizes simplicity and strong visual hierarchy. Designers often use a black and white background to create contrast in their black and white websites. The black and white web design perfectly complements the minimalist black and white theme of the brand. While exploring the black and orange website meaning, I realized its bold contrast was very different from the minimalist feel of a black and white theme. The design stands out beautifully against a white background, but it looks even more striking on a black background. The design features a white black theme set against a striking black and white background. Encountering a website that only has black or white can only be successful if one understands the idea behind such a design decision. In fact, any website must reflect a company’s personality and character, and by choosing just these two colors, companies will communicate certain things subliminally and subconsciously. Let us understand what these mysterious messages that black and white websites send to their audiences are. The design uses a black-and-white aesthetic to create clean, white-background websites. The design blends black and white aesthetics with subtle themes white to create a clean, minimalist atmosphere. Black and White Symbolism It is important to understand what black and white stand for symbolically before we understand why black and white websites are so popular and attractive in spite of being ‘colorless.’ Black has always stood for darkness, mystery, enigma, mourning, and sometimes even death and danger. White, on the other hand, symbolizes purity, clarity of thought, justice, fairness, and peace. I redesigned the project to give the black and white theme a cleaner feel, making the entire website black and white for a minimalist look. The design’s aesthetics—black and white—stand out beautifully against the clean black-and-white background. When black and white are juxtaposed against each other, the results are something very different from their individual symbolic meanings. When black text or creative copy is transposed against a white background, what results is a minimalist and simplistic communication. It is classical, powerful, and extremely elegant. This timeless and elegant combination of colors ensures that your website is taken seriously, without distractions forced by other colors. The Webseiten Award jury praised the site’s elegant use of a black-and-white meaning in business aesthetics to convey professionalism and trust. By using just black and white, companies can avoid all the risks and controversies associated with other colors. Designers can concentrate more on how images and videos appear on the white background alongside black text, instead of worrying about unnecessary details. A designer can better concentrate on typography, which is very important in attracting and sustaining the interest of audiences. In fact, a white background and great typography or a font in black is all that a company or business needs to ensure that its communication reaches its audience without any distraction, and that too in a timeless, elegant, and stylish manner. When analyzing black and white themes in design, understanding the black and white theme meaning helps reveal how contrast can evoke clarity, elegance, and emotional depth. Less Is Always More When a designer uses black and white themes, he or she can ensure that there is minimal distraction and maximum emphasis on content. This results in sustained attention and concentration, without causing cognitive dissonance, which is very common when a viewer is hammered with several colors all at once, resulting in dilution of the message. Like Apple’s Steve Jobs always said, less is more. This philosophy is extremely crucial in designing websites and the more colors and text one forces on to the screen, the less a viewer or visitor would be interested in understanding what the website is all about. Highlighting Creativity When it comes to highlighting art, images and videos, there is no better background than a white one, as it allows the viewer to solely concentrate on the media than the canvas around it. Thus, almost all art and creative websites use a white background as that helps to highlight what is most important. In addition to creative abnd artistic websites, news and information based websites benefit a lot from white backgrounds as well. When a striking font is used, the text becomes the highlight of the webpage, rather than anything else. If style and aesthetics are important, using a white and black theme is very crucial. Other Colors and Conclusion It is a well known fact that in Rorschach Inkblot Tests, when an individual sees only monochromatic colors or achromatic colors like black, white or grey, he or she is judged to be experiencing emotional difficulties. If you want to reduce emotional responses caused by peripheral colors, choosing a white and black theme is necessary. Sometimes, red or orange can be used along with black and white, in order to highlight something that actually requires attention. Notes, remarks and notices can be designed to appear in blood red or bright orange, which adds to the contrast of the website’s appearance. To conclude, white and black backgrounds are professional, timeless, classic and very stylish and elegant. They reduce distractions and allow viewers and audiences to pay attention what is important, resulting in successful web communication.

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