Category: Digital Marketing

How to Leverage Social Media for eCommerce Marketing

August 5, 2015

There is a lot of noise about using social media for eCommerce marketing. If you don’t have a digital marketing strategy, you can consider yourself a little outdated, to say the least. You might have a website and a blog but that doesn’t mean that just your online presence is enough. You will need to start spending time on social media and discover how you can optimize your digital marketing plan with the help of social platforms such as Facebook, Twitter and LinkedIn. However, do not forget that social media is just a platform and not something that will sell your products magically. Everyone is eager to monetize social media but the important thing to evaluate is to see how it is going to benefit you. Statistics show that only 12% of the companies feel that their social media strategy is working out for them. As Cyriac Roeding, CEO of ShopKick, a social commerce app, said, “Don’t mistake social as the core of the shopping experience. Social is a means to make shopping better, not vice-versa.” You can connect to a large audience and market your product to them. Social media also helps in finding out whether your customers are satisfied with you or not. It also acts as a monitor to show you who is talking about your product, whether they like your product and what are they talking about it. All these provide you with a heads up about where you stand in the market. You need to understand that your objective is to sell. So, use the media to attain that. Also, social media can add to your business other than direct sales. You can use Twitter, Facebook and Instagram as an extension of customer service or to build brand awareness, this can be a place where you can improve customer engagement & gain insight into your customers’ interests. All these contribute in increasing overall sales. Finally, making your social media strategy a success requires time and unwavering commitment. Follow the given instructions to leverage social media for e-commerce marketing. 1. Involve your audience Your website needs to be designed in such a way that it aims at enhancing customer friendliness. Add social media into all aspects of your e-commerce website. Give your customers the option of using an existing profile to log in. By doing so, you can avoid unnecessary steps that require a user to create an account or register. Make sure your home page, product pages and other pages also have easy sharing buttons. The power that a simple share button has can’t be undervalued. New customer would want opinions of the veterans in the business, rather than the companies blowing their own trumpet. Involving your audience can give you an edge over others. 2. Don’t oversell Many businesses who fail to engage their audience on social media commit to self-serving. Talking about new products or sales is great but you need to know where to draw the line.  Try to engage your audience with the company itself and not just buying or selling. You can do this in multiple ways by resorting to contests, quizzes and tips. Make the questions interesting enough to generate discussions. Try to keep promotional posts only up to 20% and the rest needs to be what the audience connects to. It could range from current news to popular TV shows that have link to business. However, make sure that all your conversations are related to the kind of products that you sell on your e-commerce website. 3. Visual creativity Visuals attract crowd better than words and there is absolutely no doubt about it. You can use this for your gain. A collective of all social media platforms, photographs are the most shared. Photo sites such as Instagram and Pinterest can be the perfect platform to showcase your company with a creative streak. You can choose a wide range of things to post like photos, cartoons, caricatures and even a small text message in a quirky font and an attractive background to catch the eyes of your audience. Philosophical quotes and motivational messages never grow out of fashion. Build a relationship with your customer that is interesting and fun. Last but not the least, use visual creativity to showcase all your products from their most flattering angle. 4. Scope for improvement Social media is the best place to know where you went wrong or what else you could have done due to the immense information available about your performance. You can measure your activity and learn about social media marketing & the important nuances like the best time to post, the trending topics, which products are popular, who is doing what to promote their brand. Combine all of this knowledge and monitor your own performance to create a power-packed e-commerce publicity campaign. The trick is to never stop experimenting or never stick to one particular strategy. Experiment with your strategies to keep your audience engaged to your company. 5. The third wheel content Like mentioned earlier, you don’t have to limit your posts to e-commerce topics. You can use other interesting matters relating to your business. Likewise, you can share content from other websites that are related to your business but with due credits to them. Even if you curate content from other sites by sharing, try to add a creative description along with the shared content to captivate your audience. For example, if you are a telecommunication brand, and you come across some interesting things related to telecom sector, share it on your web page. But don’t forget to mention and give credits to the source, you got the information from. 6. Crack a sweet deal The secret code to successful e-commerce marketing is to make your audience feel special. Focus on showing what you can offer rather than making them purchase. Talk about attractive deals and exclusive offers to show how special they are. You don’t have to make grand utopian gestures; a simple “thank you” for their purchase will work wonders.

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How to Optimize Landing Pages for SEO

July 29, 2015

Landing pages are very important tools in marketing your products or services or calling your prospects to take action. In fact, most landing pages ask a visitor to take some kind of action. It could be subscribing to a newsletter, reading a message, sharing a link or even going ahead and making a purchase. Landing pages gained popularity simply because they are akin to main websites but have a specific function – call to action. Thus, the importance of landing pages is only growing across the world. With their increasing importance, there also comes the need to design them in a better and more accessible manner. This involves building landing pages according to the changing needs of SEO. As we all know, SEO is something that continuously changes over a period of time. In this article, let us take a look at how you can optimize your landing pages for better SEO and ultimately, get more people to respond to your call to action. 1. Focus on your URL When it comes to landing pages, we often think it is not important to focus on the URL. The idea is, the URL of a landing page is unimportant because one just has to link it from an external website where no one will actually see the actual URL. They would either click on a banner, an image or some sort of textual matter. However, it is very important to have a unique URL for your landing page. It is important to have a custom tail end, which is not only descriptive but also specific. Of course, you need not be stuffing your landing page’s URL with keywords though it helps to keep it descriptive. If it is a Twitter campaign, you could have a /twitter-campaign as your custom tail end. If you have a number of such landing pages, it makes sense to organize all your landing pages with custom URLs so that you can identify your landing pages in a clearer way. It is important to install Google Analytics script on every landing page so that you can measure and track your progress as it happens. A number of people overlook the importance of custom URLs in landing pages but now it is quite clear that they are important. 2. Maintain brand uniformity There are a number of companies, which fail to realize the importance of brand uniformity. They have landing pages designed by someone else in a completely different manner because they fancied a new design. They are making a fatal error. A landing page is a subsidiary of the main page, even if it is able to stand on its own. Thus, you need to ensure that your landing page has the same design, color scheme, font and format as your main page or any other online property. In fact, you can use your landing page to get people to visit your main website. When your website looks completely different from your landing page, the visitor might find it jarring. Even psychologically, it creates a sense of disconnect, which you don’t want to let happen. A landing page needs to, thus, have your core message and core branding factors inscribed into it. Always ensure that you keep your landing page’s design in sync with your regular branding. This helps to keep your landing pages, your website, your blogs and just about anything else in a cohesive fashion, tying everything to the company you are eventually trying to promote. 3. Focus on your content Your copy need not be verbose and professorial. Nobody has the time to read through a lot of statistics and figures when they visit your landing page. Your landing page’s copy is either persuasive or it is not. If it is not, people will simply not spend more time on your landing page, leave alone responding to your call to action. The trick is to write copy that is simple, minimalist and effective. It need not be concise and you need to hire experienced copywriters in order to achieve the intended result. You need not ever stuff your content with keywords and you need not use complex jargons. In fact, we can say that your landing page copy need to be similar to your web copy, albeit much more minimalist and simpler. Do not copy and paste all your landing page content from some other page of yours. This will affect not only your visitor’s perception but also a search engine’s idea of how unique your website is. Write copy in a persuasive way, which answers the questions you probably had asked when a prospect had clicked on the link. Ensure that your landing page answers the questions for which the prospects arrived on the page to begin with. 4. Keep the design minimalist While it is true that your landing page needs to look similar to your main website, it need not also have the same amount of images, texts and other content, which might distract the visitor from the main purpose – call to action. It is very important to keep the landing page plain and simple. This helps to keep the attention of visitors focused. Your landing page need not end up becoming a platform for you to brag, boast or promote aspects of your company that is not related with the actual purpose of the landing page. The design needs to be similar to the main website but it needs to be a stripped down version of it. Also, make sure that you do not ask too many questions to the prospect. Just asking them to fill out their first name, last name and email address would be sufficient. If you ask for too many pieces of information, they will simply close the page and move on to the next website. It is very important to not distract the visitor and ensure that they respond to your call to action. For this, you will need to keep the design as minimalistic and simplistic

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LinkedIn Pulse Posts Bring More Eyeballs to Your Content

July 20, 2015

Every writer would agree to the fact that one of the toughest parts of blogging is actually to build the right audience. However, getting it published, generating interests and leads and the social media activities are something that most of the bloggers struggle with.  The content that you consider to be the best ever written can go unread and unshared simply because it is not reaching the right audience. All you need is more eyeballs on your content. Social media networks are helping you to accomplish your goal with its never-ending contributions. One such contribution is seen from LinkedIn publishing platform through its LinkedIn Pulse, a news application allowing LinkedIn members to create and share content written by various influencers across different industries. Members can get access to the valuable content, displayed in a photo-based grid. Besides, it also allows the members to tailor their news feed by selecting the sources and subjects that interest them the most. Unlike LinkedIn Today, that made readers leave the LinkedIn website to consume more content, Pulse encourages readers to reside on LinkedIn by producing unique and genuine content. How Does Marketing with Pulse Bring in More Traffic? The marketing potential of Pulse is untapped by the majority of marketers. However, it’s time to try this new publishing platform to connect with the right audience at the right time. Without a shadow of doubt, you’ve enough compelling reasons to explore this interesting destination… Enhanced Brand Awareness and Reputation With its ability to deliver great articles from top influencers and publishers, LinkedIn Pulse is more efficient in attracting audience’s attention. The more you publish your article, the more you’re increasing your brand reputation as an expert. One article that can take a long time to get views on your website’s blog can easily get thousands of views through this application. If your posts get featured more often, LinkedIn can even label you as an influencer. More Number of Viewers, More Potential Leads If your articles are really interesting and deliver value to your readers, the views can possibly mean having hundreds of likes, shares and new followers right on your company page. This definitely ensures the possibility of potentially new leads and clients. Besides, the notification that followers receive when you post content, your posts also show up directly on the followers’ feeds and increase your content visibility further. Add Link Back and Get More Traffic Once you add links back to your website, your LinkedIn Pulse posts drive traffic and click-throughs directly to your site. Here are different ways to add links back: Link Back with Banner and Image Pulse allows you to add images and link them to your post. Most importantly, Pulse posts have little to no distractions as it does not contain any advertisement and the focus is mainly on your content. Link Back to a Valuable Resource As you link to other valuable posts on your blog, do the same by linking a relevant and useful resource on your website. Simply link back to a post or two on your site that adds value for the readers. Link Back to Squeeze Page Link to a page that encourages visitors to share their email addresses in exchange of something, which is of value to them and start building your list of leads. Now, the traffic that you get to your site tends to be of high quality, as expected. Pulse Articles are Search-Engine Friendly LinkedIn is a highly trafficked website. This means Google is more likely to index the Pulse content and put in Google search result than the content you put on your personal blog. This augments your search engine visibility and also steers the readers towards your other social accounts and posts, which are displayed under the photo at the top of your profile. You Network with the Best Influencers of Your Industry LinkedIn is all about networking. It’s the only platform that has the perfect mix of professional and social context. You get more mileage from your best article in Pulse. The entire platform is made to help you make connection by giving you access to the right influencers. However, those 300 million sets of eyeballs can even glaze over your post, if your content lacks a compelling and click-worthy headline. For that matter, your entire content has to be extremely engaging. The Best Practices for LinkedIn Pulse Article Publication You can effectively drive Pulse article engagement through the following practices: Choose your topic and its title wisely. Avoid covering too many topics in the long-form post and keep your writing focused. There are no limits on word count; the long-form posts can be more than three paragraphs. Add images, videos or presentations to your content. Place three relevant tags that represent the content of your post. Publish whenever you’ve something valuable to share with LinkedIn members. Keep your content authentic. Make your most valuable content published on LinkedIn and get your voice heard and your company seen by numerous potential clients.

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How to Personalize Shopping and Improve Conversion Rate?

July 17, 2015

It is often one of the most important questions that a marketer might ask himself or herself. How do we personalize shopping and improve conversion rate? The answer seems to be a little convoluted. We need to understand how a website works and who is visiting that website. That tells us a lot about the demographics and psychographics of the audience. It also helps us to know who is actually visiting the online store and becoming customers in the process. Of all these, we need to remember that personalizing the shopping experience is key to ensuring that a customer will stick on. When companies do not understand this simple fact and continue to market products in a mechanical way, with a one size fits all approach, it just does not attract potential customers. In this article, let us take a look at how to personalize shopping and improve conversion rate. At the end of the day, we are all trying to convert leads into customers and this article will discuss how to do that with the help of personalizing of the shopping experience. There are, in fact, many ways personalization can impact purchase decisions and thereby, increase sales. Understand your customer The most important thing is to understand who your customer is. It is important to ask yourself questions such as “Is this person really interested in the products we sell?”. It is not worth the effort if your product is not relevant to the target audience. You need to understand their cultural habits, their lifestyle, their socio-economic status and a lot of other things. Your marketing campaign needs to be customized and personalized to suit your audience. This will attract those who fall into the bracket of your target audience and eventually, this will help you to make more conversions, which is the ultimate goal of all marketing exercises anyway. Show that you know your audience Once you understand your audience, it is important to show that you understand them. You need to use promotional events, advertisements and even web copy to display your empathy for your audience. When you treat them with empathy, customers will feel naturally inclined to buy your products because they feel “understood”. They can feel “understood” only when you decide to customize your marketing and promotional campaigns. This helps to build goodwill as well and that is very important to retain customers and also turn them into advocates, who will, in turn, bring newer customers as well. A lot of people are influenced by ergative reviews online. Thus, you need to customize your marketing approach to ensure that those negative reviews do not hamper your marketing strategies. Get the right visitors and create a space that is customized for them Use all the data that you can lay your hands on and ensure that you are able to create an atmosphere where your prospects and leads feel comfortable. Once they feel comfortable, you could be rest assured that you will end up converting them into either advocates or actual customers. Thus, customization of reaching out plays an important role in increasing conversions and this is very important for all businesses. You need to prepare marketing strategies that are completely customized for your audience. The script, the branding and even the products themselves need to be customized for your customers. The more you customize, the deeper your relationship will be with your customers. This is what is required to move towards success. Conclusion If you notice these points, you will realize that customizing the way you market your products and services will help you to build long term relationships with your customers. Customizing is one of the most important qualities of successful businesses. By remembering your prospects’ birthdays, anniversaries, marriages and other such important dates, you could wish them & send custom messages. You might also want to seek the help of professional agencies who are specialized in creating custom marketing and ad campaigns based on the tastes of your target audience. If you are unable to do it on your own, you could seek professional help. If you have felt customizing your business and marketing strategies helped you ever, do let us know in the comments section below.

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How to Effectively Use eCommerce Product Videos?

July 10, 2015

It is a well-known fact that humans are visual in nature. They prefer to process information that is readily available visually, instead of having to imagine something and then understand. However, one of the greatest mysteries of mankind is the popularity of textual content. It is something that goes against most cognitive theories yet the dreaded truth continues to persist. However, there is also a growing need for visual content and it is quite baffling to realize that there aren’t many product videos as there are product descriptions. Moreover, video content is found to be more popular among youngsters, very busy people and those who do not want to process a lot of textual content. If we observe, there has been trend towards streaming videos, explainer videos and other forms of video content that have been successfully used in marketing. It need not then come as a surprise that e-commerce websites are finding product videos a great way to boost traffic and increase sales. In this article, we shall take a look at how we can make use of product videos on e-commerce websites. 1. Publish videos on the homepage One of the best ways to promote a product on an e-commerce website is by featuring it on the homepage. You could create a video for a particular video and then feature it on the homepage, where more people are likely to see it. You could use the homepage space to promote products that you think deserve more attention. In fact, your best products could be featured on the homepage in this manner. 2. Use videos to describe individual products A less known utility of videos is to provide product descriptions. Most people think that product descriptions are, usually, required to be in a textual format. However, this is not always necessary. For the purpose of SEO, you could have a textual content while your video maybe more appealing to your target audience. In reality, using both a video description of your products and a brief text that goes along with the product is the right way to go. 3. Use videos to enhance your social media strategy You could upload product videos to social media platforms such as YouTube, Vimeo, DailyMotion and others. This helps you to strike two birds with a single stone. People often publish videos just for the sake of social media marketing. With product videos, you can promote your products on your website and also use the same videos on social media platforms. This will help you to generate newer leads and also spread the word around about your products. 4. Use videos that go viral When you create a video, ensure that it has the potential to go viral. This is a very clichéd and often used word but yet, it makes sense to create videos that have the potential to go viral on social media & elsewhere. For this to happen, you might have to hire professional video companies that are well-versed with creating viral explainer and product videos. 5. An explainer video is not a product video You need to remember that there is a distinction between explainer videos and product videos. The two are not the same. An explainer video is, usually, for a more tech-savvy and professional audience than a product video is. Product videos are for general consumers and are the right choice for e-commerce websites that deal with general population. Explainer videos, on the other hand, cater to B2B solutions and are also for e-commerce websites that require a higher level of explanation within videos. Videos are only going to get bigger In the future, videos will gradually become more commonplace than before. People will begin to get used to seeing videos and some might even expect videos to exist alongside textual product descriptions. Adding to that, the Internet is going to get faster even in the more inaccessible parts of the world. With all this in mind, it makes sense to invest in product videos so that they can be used to boost conversion rates on e-commerce websites. If you need more information about product videos, contact one of our executives who would be glad to assist you.

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Are You Correcting the Major Digital Marketing Flaws in 2015?

July 8, 2015

A lot of small business players have realized the importance of digital marketing in their marketing budget. Digital marketing puts your business online and therefore becomes an essential part of your online reputation. Can your customers find you in search results? Are you engaging with your customers? Are you gaining insights into customer behavior? There is plenty to learn from your digital marketing efforts and get closer to your customers. However, many businessmen fail to rectify the flaws they are encountering in their pursuit. It is important to overcome your shortcomings and move ahead of competitors. This article will take a look at the major digital marketing flaws in the year gone-by and how you can mend them in 2015. 1. Mobile at the backburner A growing number of customers are consuming your content through the comfort of their smartphone. Small business owners can’t afford to remain stuck with desktop website by publishing content including text, photos and video, which is inaccessible or illegible on mobile. Having a mobile-friendly website with a responsive design is a necessity in 2015. The website needs to be published with just enough content that are easy to view on mobile. Furthermore, urban consumers prefer smartphone as their best friend while commuting to work. Tweaking your content into mobile-friendly form will enhance your reach. Push notifications feature for email and RSS feeds in mobile has long been used by digital marketers to share content with their target audience. Creating more mobile-friendly emails will further strengthen your effort. 2. Underutilization of Facebook page It is easier to create a Facebook page but it is a blunder to leave it unutilized. An unutilized Facebook page will soon go into oblivion and users unlike it; and it is very difficult to get the lost customers again. It is important to utilize it for sharing the most interesting content with your customers. Moreover, Facebook algorithm is changing in the way news feed works for the users and how businesses use their FB page. Use your FB page to know your audience. The main idea behind FB is to share content that is liked by your audience. So, shift your focus from selling on FB to posting engaging content. Let your employees support you in your initiative and respond to the customer queries. 3. Failure to form a content marketing strategy Digital marketing content is scattered across company website, blogs, social media profiles, emails, YouTube and so many other digital mediums but have you failed to form a coherent strategy that resonates clearly in the minds of your audience? There has to be some connection between your content across the mediums so that people don’t get confused. There are already too many digital marketers out there to steal your customers. Focus on quality content and use each medium as it is designed to be used. However, it does not mean that you can’t be resilient with your content strategy. The best way forward is to maintain a consistency of posting content, whatever medium(s) you choose. Experienced marketers have already realized the power of SEO with the right content. 4. Getting carried away by new trend Digital marketing arena evolves rapidly and digital marketers are always in search for new tactics. While a new trend might look exciting, it might not work for every marketer. They need to understand their target audience and find out what their audience likes. While the basic approach towards your well-known audience need not change, you can try new tactics over new customers. The idea is not to sway with the new trends. For instance, many big players indulge in flash sales and discounts to promote their products through social media but such a trend might turn into demise of a small player. Small players need to remember to play smart and fill in the gaps left by the bigger players. 5. Stuffing keywords to your disadvantage Google keeps changing its algorithm to be more just to original content providers. Keyword is an essential part of their algorithm. Digital marketers, in their bid to outsmart Google algorithm by stuffing keywords, relegate the quality of their content. On the other hand, Google makes sure that such unqualified content is not visible to the target audience. It is one of the significant changes made by the search engine giant to prepare for 2015. Try to use synonyms that relate to your keywords. Use the long-tail list of keywords rather than the most common ones to be more specific. Google Analytics is a great tool that helps you to do that. 6. Failure to track your digital marketing initiatives As we are already aware, digital marketing initiatives are speckled across various online mediums, it is quintessentially true that your customers too are varied and strewn across the internet. This brings us to pay importance to digital metrics that helps us to closely understand our audience. But, there is a caveat here. This exercise needs to be done precisely, else it might prove counter-productive. Boo.com and Pets.com failed miserably after they miscalculated their CLTV (Customer Lifetime value) and CAC (Customer Acquisition Cost). This led them to overestimate the size of their market and make wrong presumptions. Tracking your metrics rightly will get you closer to your marketing goals and objectives. Infographic like this often serves as a guide for small business owners to understand key digital marketing metrics. 7. Irrelevant landing pages It is irking for the customer who gets excited by your ad to land on an irrelevant page. Many marketers have done a slip-up to trap the customers into sign-up or pay a website visit by showing them an enticing product. Be clear with your call-to-action buttons to avoid turning-off your visitors. The customer acquisition cost is already running high as customers have become choosy and they are constantly bombarded with marketing messages from all sources. Follow a consistent approach in getting your message across through correct landing page. If your ad link says “sign up for newsletter”, then your landing page needs to

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How to Make Your Digital Marketing Experience More Meaningful?

July 6, 2015

As it is rightly said that change is the only constant factor, the same is applicable in every business world, especially when we are talking about digital marketing industry today. The process of integrating platforms and customer’s experience through a digital channel is extremely crucial. Digital marketing enhances the prospect of increasing and improving interactions and relationships with the existing and prospective customers. The whole process needs constant upgradation in order to stay relevant in the industry. It is time of the year again when your digital marketing strategy needs a boost to stay ahead of the curve. Marketers Need to Enhance Their Collaboration Effort When you’re trying to develop a brand as a marketer, you need to have a good collaboration skill to execute your responsibilities properly. Collaboration delivers the best results. It is a recursive process to realize and accomplish shared goals. It is more than the intersection of common goals and collective determination to reach an identical objective by sharing learning, knowledge and consensus. And when a marketer can put together the right people, the right strategy and some well-advanced tools, he has the powerful plan of actions that can make any campaign successful. Understand the Meaning beyond Money Being authentic will better connect people to your brand. Understanding the core meaning of your business helps align your messaging and marketing efforts. Your brand story can significantly develop interests and engagement in your business. Your brand story is a picture of facts, feelings and interpretations, which are shared by you, your customers and your community. It is an effective way to keep you real and on top of mind. It inspires, educates, and builds indispensable relationships and loyalty with your clients. Crowdfunding, the Soon-to-be Digital Marketing Frontier Crowdfunding has been backing up several projects and has attracted millions of potential investors. It empowers passionate people with ideas to take their shots. The campaign raises a certain amount of monetary funding with contributions coming from a large number of people using the internet as their platform. The industry, as a whole, has ideas that are relatively young. While social media allows things to happen through communication and enables people to share and communicate, crowdfunding has added a commerce element, where people are not just asked to share their ideas but to raise money for them to make them a reality. Video Marketing Will Continue to be the Buzz As we all know how the Ice Bucket Challenge was one of the biggest sensations of 2014. The video generated billions of clicks. Video is an effective way for people to share their experience and tell their stories easily. These days, anyone can produce a quality short film using their camera along with the help of several video apps that can be accessed online. The 6 second approach with Vine or Twitter’s mobile video is playing an important part in the rising popularity of video content. Content does not necessarily have to be written text. Harnessing this enthusiastic medium to facilitate user-generated content can ultimately yield massive results in widening brand reach and getting target audience. Embracing Native Advertising Native advertising is the practice of using paid content to build trust and engagement with the would-be-customers. The content are creatively constructed and placed to flow naturally with the original content of a website. Native ads have the potential to pass as organic content to the untrained eyes. Consequently, you can create strong brand awareness through native advertising campaigns as it helps in generating clicks, shares and comments for the advertisers. This type of content is more likely to increase click-through-rates and encourages audience engagement than average banner ads. Your Presence in Social Media Channels Makes a Difference You are well-aware of the influence of social media but did you know the importance of social media data that can influence marketing decisions? Social media data is pretty complex and difficult to put into actions. However, digital marketing marketers can add a hat to their collections – the social media analyst hat. This analytics is the practice of collecting data from blogs and social media websites and later analyzing the data to make business decisions. Optimize All Marketing Channels Your biggest responsibility is to ensure that your brand message is unanimously conveyed across through marketing channels including: Blog post Paid marketing efforts Email marketing and follow-up emails to communicate the next steps of action Social media campaign Automated emails Create Micro Goals To make your goals easier to accomplish, break them into smaller action steps Create landing page for email list and allow visitors to subscribe to your newsletters Prepare automated emails and make a plan to send them on particular days of a week Make use of content idea creation tool to create content and add them to automated email series for newsletters Track the number of subscribers and improve your email marketing strategy until you found 1,000 subscribers Remember, not to repeat the mistakes as you had done in the previous years Are You Calculating the ROI of Your Digital Marketing Activities? To achieve success, companies must look back in their journey and measure digital proficiency. Companies approach digital marketing strategies in order to create an omnichannel experience that customers have come to expect. This entails starting the required infrastructure, digital strategy’s objectives and of course, its measurements. Calculating ROI of digital marketing movements is considered as the Holy Grail of marketing measurement. Although there are several factors that generate positive outcomes typically, two important things account for positive ROI – Bringing more visitors to the store Converting more visitors Businesses are finding it difficult, if not impossible to ignore the need to incorporate digital marketing as a part of their long term business strategies. It has become the priority for businesses around the world. An integrated digital marketing strategy gives you a strong foundation for all the key online marketing activities and helps you take the right decision to make a business successful online.

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Indus Net Technologies(INT.) Proudly Contributes to “Digital India”

July 3, 2015

Yet another proud moment for all of us at Indus Net Technologies(INT.)! Team INT. is proud to be a part of the much talked-of campaign “Digital India”, initiated by the Hon’ble Prime Minister of India, Shri Narendra Modi. Held at the Indira Gandhi Stadium of New Delhi on 1st July, 2015, this is the visionary program of Shri Narendra Modi, organized to present the Government of India’s initiative for digitizing the country. This initiative is believed to take India to a new height where the country would have an economy with connected knowledge and strong leadership. This Digital India initiative is even expected to enhance the collaboration between the Government and tech companies. In fact, many of the big players like the Aditya Birla Group, the Bharti Group etc. have already started playing a significant role in the digitalization of the country of India. As the entire IT industry is highly banking on this visionary program of Shri Narendra Modi, Indus Net Technologies(INT.), in association with the National Informatics Centre, proudly contributes to this initiative by developing the mobile app for MyGov.in. Though we have got a number of Government projects like the development of websites for Lok Sabha, Ministry of Human Resource and Development, Ministry of Tourism, NIMHANS and many more to our credit, however, being a part of the Digital Media initiative is a bit more special. As our Founder and CEO, Mr. Abhishek Rungta said, “The current engagement will empower the citizens with the mobile app for MyGov, thus allowing people to act and participate on the move.” The MyGov app is a crowd sourcing platform that allows the Indian Government to connect directly with the citizens of India and vice-versa. Launched at the aforementioned event, this mobile application will allow Indian citizens to directly contribute to decision making of the Government, thus, enabling good governance. Through this application, citizens of India would be able to make their voice heard on several important social initiatives of the India Government like Clean Ganga, Clean India, Girl Child Education, Skilled India, Job Creation, Digital India etc. Aimed at offering a seamless mobile user experience, the app, thus developed by us, includes a number of sections like My Activities, Creative Corners, My Updates, In-App Alerts, Push Notifications etc., each of which would flash details about the different social initiatives of the Government of India and would even allow the users to share views and participate in online discussions and debates. The Android based app would even enable users to take pictures on a real time basis using the phone camera and use the photo gallery of the phone used for attaching images while posting comments. Additionally, to quote Mr. Rungta, “The app would have Google Mobile Analytics code residing within the APIs so as to enable tracking of usage patterns and behavior of users, as well as for other analytics.” All in all, the MyGov app is foresighted to be invaluable for getting public feedback on government initiatives and team Indus Net Technologies is proud to be the development partner for such a noble mobile app. Download this app for free and be an empowered citizen of India.

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Top Ten Tools to Increase Marketing Effectiveness

July 1, 2015

2015 is going to be more competitive than the last year. You must have realized it by this time. Whether you’ve a big marketing budget or you’re a start up, with little money in hand, harnessing the power of user experience marketing tools can be a major advantage in your ability to move swiftly in your professional field. Make a resolution to make better decisions and find effective ways to communicate with your audience with some of the finest marketing tools to successfully run your marketing campaign. Ten Most Powerful Tools to Gain Insights into Your Visitor’s Heart and Mind… 1. BuzzSumo BuzzSumo is a fabulous content development tool that is worthy of praise. Marketers can use BuzzSumo to research on content that your audience really want to read. All you need to do is enter a keyword or backlinks to get a detailed report on how well a content has performed based on social media shares. You can also filter the results based on language, time, type of content and country. 2. Crazy Egg If you’re curious enough to learn the reason behind why visitors are leaving your site, Crazy Egg is the apt tool for you. The Heat Map tool tells you exactly where people are clicking, and where they’re not. The Scroll Map tool shows you exactly what portion of the page that people are leaving on, and how you can place your most important content to make it more visible. And lastly, the Confetti Map that allows you to visualize what’s happening on your page and from which traffic source they’re coming from. 3. Uberflip If you do not want to let your visitors leave your site, Uberflip can be used to share a curated list of your content on your website. You can also create targeted call-to-action within your content to convert visitors into customers with the help of this user experience testing tools. 4. Kissmetrics Rather than simply tracking the general flow of traffic, Kissmetrics enables you to track a specific group of visitors and their online behaviours. The data collected can be extremely useful in increasing the marketing effectiveness. These insights help you to discover the best campaign sources, drive better retention and double the number of your most valuable customers. The primary strength of this software is its ability to handle user identities much more clearly. 5. Raven Tools If your marketing team need all-in-one internet marketing software, Raven tool is the solution. From robust SEO research tools to media monitoring to comprehensive reporting, Raven tool has it all. Once you’re set up with raven, you can easily create your first campaign within a minute. Raven is the ultimate time-saving machinery to make automated, interactive marketing report. Moreover, they’re continually innovating their platform with new features to make it better for their customers. 6. Visual Website Optimizer (VWO) VWO is a testing and optimizing tool that allows marketers to form A/B or Split tests and geo-behavioural targeting campaigns without the need for any HTML or technical knowledge. With split-testing, marketers can also test multiple versions of a website and landing pages and choose one that performs the best. VWO also has flexible multivariate testing software and a number of additional tools including usability testing, heat maps and behavioural targeting to ensure conversion rate optimization activities are taken care of. 7. Open.nr This tool allows you to add any relevant, targeted promotional message on any page that you share especially on social media platforms. With Open.nr you get your social media followers to share, buy, respond to your questions and also subscribe by adding a call-to-action to your social media posts. You can also conduct A/B testing, redirect link traffic back to the home page or customize your posts with brand colours and images. 8. SideKick Who’s opening your emails and how many times a day can now be easily tracked through Sidekick. It is always interesting to know your contact’s history, their latest tweets and other professional activities. Not only this, Sidekick also gives you the ability to schedule emails that you intend to send in the future. Furthermore, looking at contact information in Sidekick helps you to see which social media channels your prospects are active in. 9. Socedo No more you have to filter through millions of users on Twitter to find the relevant profiles. Socedo does the work for you. The tool also has the ability to boost web traffic, increase conversions by inputting hashtags, keywords or other search criteria. Socedo even helps you to automatically favorite tweets, follow prospects and send messages to initiate conversation. 10. Mention Wondering what people are talking about your brand? Now, it’s easy to keep a pulse on the conversation of customers, competitors and prospects with Mention. This powerful marketing tool helps you to track key phrases and brand names, in real time. This ensures that you never miss out a conversation with your existing and potential customers. So, here you’ve the best of tools to accomplish your goals.

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How to A/B Test the Home Page of Your Media and Publishing Site?

June 29, 2015

With the onset of digital era, the most important challenge for the Media, Publishing and Entertainment (MPE) industry is to go digital. This newly evolved age has not just brought in a number of new challenges but has even changed the way this industry used to work. Presently, you as a part of this industry have to cope up with a completely new set of user behaviour and meet highly competitive industry standard; and the first thing that you need to do to capitalize new opportunities in this consumer-driven, fast-paced industry is to have a properly functioning home page, if not a easily navigable website. Now, how to know whether you have the perfectly running homepage for your website? It’s easy! All you need to do is A/B test the home page before launching it. Here are some excellent ideas that can help you A/B test your media, publishing and entertainment site’s home page: Testing a Home Page Being the point of entry to your website, the home page gives visitors an idea about your brand value and products & services offerings. Hence, it’s highly important to have a proper home page that can encourage return visits. Here is how to test the homepage of your website: Content that Encourages Return Visits It is said that “Content is the King”. So, the first thing that you need to ensure is that your home page has got content interactive enough to not just attract and engage visitors but even to force them to come back to your site again and again. It’s always better to use short content modules in media and publishing sites as the separate headings attract more attention. Once you become sure that your home page has got interactive content, check whether it is able to increase the number of return visits and page views of your website. Page Navigation Make sure that your home page allows visitors to navigate around the website by category, without having to click on any particular category. This helps visitors consider content that they otherwise wouldn’t have checked. Hover states are even quite effective for attracting visitors’ attention to sections, which they might not explicitly look at. Hence, before testing the hover state, ensure that it includes sub-categories, top stories and imagery. However, too many categories and sub-categories might have a negative effect. Once done with the categorization, check if it has increased your page views or decreased the bounce rate of your home page. Though the test might sound a little difficult, however, you can simplify it by deploying the following methods: Choosing top five clicked sections Selecting top sub-categories in each section Hover displaying of those sub-categories Value Propositions Value prop is another essential aspect to be considered while A/B testing your home page. After all, it is highly important to make the visitors realize what value they would get, if they subscribe to any of your online publications. However, make sure that the content of the main value propositions are descriptive and clear. Once you have promoted the value props of your home page, test the page with and without value props & check which one has an increased subscription conversion rate. Now that you know how to A/B test your home page to get a better customer attention, it is no longer difficult for you to take your publishing business to a new height by going digital. All you need to do is follow all the aforementioned steps carefully.`

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