SBI General Insurance is one of India’s leading general insurance providers, catering to diverse customer segments with a wide range of policies. As digital channels became critical for customer acquisition and engagement, the company sought to enhance its online presence, improve organic search visibility, and drive higher conversions through strategic digital marketing initiatives.
Despite being a well-established brand, SBI General Insurance faced several digital marketing roadblocks that hindered its ability to fully leverage online channels.
Despite these hurdles, Cipla aimed to create a seamless experience for its users, reinforcing its commitment to innovation and accessibility in healthcare.
INT. implemented a 360-degree integrated digital marketing strategy to optimize SBI General Insurance’s organic search presence, user engagement, and conversion performance.
Conversion Rate Optimization: Redesigned callback forms and utilized A/B testing for improved user experience and site navigation.
The integrated digital marketing strategy executed by INT. led to unprecedented growth in SBI General Insurance’s online visibility, user engagement, and lead generation.
Increase in keyword rankings
Surge in callback query submissions
From our point of view, INT. obviously helped us create value. When we started out with a product that barely worked. Now we actually have a mature product used by thousands of users at hundreds of sites.
