Dr. Reddy’s Laboratories is a global pharmaceutical leader known for its extensive portfolio of generic medicines, biosimilars, and proprietary therapeutics. With a vast product catalog spanning multiple therapeutic areas, enhancing digital discoverability was crucial for driving brand awareness, patient education, and B2B engagement. However, the company faced challenges in gaining organic visibility for its 170+ products across highly competitive pharmaceutical search queries.
Despite its strong reputation in the pharma industry, Dr. Reddy’s struggled to achieve meaningful organic search visibility for its vast product lineup.
Despite these hurdles, Cipla aimed to create a seamless experience for its users, reinforcing its commitment to innovation and accessibility in healthcare.
INT. deployed a data-driven and multi-layered SEO strategy to optimize visibility, improve organic rankings, and drive significant engagement across 170+ products.
Advanced Keyword Strategy: Mapped high-intent keywords and used LSI/long-tail queries to improve search relevance for pharma.
Website & Technical SEO: Reworked site architecture, integrated schema markup, and optimized Core Web Vitals for faster performance.
Content Optimization & E-E-A-T Compliance: Enhanced product descriptions, ensured medical accuracy, and incorporated trust-building elements.
Strategic Linking: Built internal interlinking and ethical backlinks from authoritative medical sources.
Real-Time Performance Monitoring: Set up Google Search Console dashboards and leveraged AI for content gap analysis and keyword tracking.
A/B Testing: Optimized meta descriptions and CTAs to boost click-through rates (CTR).
INT’s advanced SEO strategies delivered unparalleled organic growth for Dr. Reddy’s pharmaceutical portfolio within three months.
More keywords ranked in Google’s Top 30
Improvement in click-through rates (CTR)
From our point of view, INT. obviously helped us create value. When we started out with a product that barely worked. Now we actually have a mature product used by thousands of users at hundreds of sites.
