Snapchat is bringing more controls and features to advertisers and it is using machine learning to do so. Advertisers just need to decide how much they want to spend and Snapchat will optimize the bidding to suit the advertiser’s needs. This goal-based bidding identifies users who are most likely to engage. #social #marketing
Data Modeling Basics Every CXO
Why most analytics confusion is designed in long before it appears in dashboards When CXOs encounter inconsistent metrics, confusing dashboards,
