Instagram Brings Shopping Within The App

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Instagram will introduce product tags to allow customers to shop within the app. Tags take the customer to a different product page with more information and a shop now link connecting them to the seller’s storefront. Instagram has merely been an exposure platform for  brands;  with  sale  window  open,  marketers  have  a  compelling  reason  to  embrace  it.

#social

Debopam Majilya

Debopam Majilya, Director of Technology and TOGAF

Debopam Majilya is a Director of Technology and TOGAF-certified Enterprise Architect specializing in enterprise-scale digital engineering, AI adoption, and product modernization across global markets. He leads initiatives that combine AI-driven systems, cloud-native architectures, and scalable product engineering models. Debopam drives technology strategy aligned with business growth, champions GenAI adoption, and builds reusable frameworks to accelerate delivery. He partners with CXOs to deliver transformation programs, enhances platform scalability, and mentors leadership teams to build high-performing, future-ready engineering organizations.

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