You Can’t Win in Life Sciences
With a B2B CRM

Reps, MSLs, trial sites — all need precision tools that speak your industry’s language.

Why Out-of-the-Box Salesforce Falls Short in Life Sciences

Salesforce is powerful — but without Life Sciences context, it’s just a database with dashboards. The standard implementation rarely meets the needs of pharma field teams, medical affairs, clinical operations, or regulatory teams.

Without industry-specific tailoring, organizations face:

0 %

of pharma sales and medical reps say their CRM doesn’t reflect real-world field workflows

0 %

of Life Sciences firms struggle to fully utilize CRM investments due to lack of customization

What Salesforce Must Deliver for Life Sciences Teams

To drive value in pharma and biotech, Salesforce must be purpose-built for patient journeys, regulatory complexity, and HCP relationships.

Territory & KOL Mapping Tools

Visualize account clusters, prescribing trends, and network influence across specialties

HCP 360° Views

Unified profiles with visit history, medical inquiries, affiliations, content engagement, and compliance flags

Integrated Medical & Commercial Workflows

Log field medical interactions, samples, speaker events, and consent in one view

Trial Site & Investigator Management

Track enrollment progress, protocol deviations, and site activation tasks

Automated Compliance Layer

Role-based access, content approval workflows, and audit logs aligned with GxP, GDPR, and local codes

Custom Dashboards by Role

Tailored analytics for Sales Ops, Medical Affairs, Clinical, and Compliance teams — no generic reports

Plug & Play with Veeva, Vault, SAP, and EDCs

Connect upstream clinical and downstream commercial tools seamlessly

Mobile-First Interfaces

Fast, offline-capable apps for reps and MSLs in the field — with notes, location tagging, and visit recap tools

In Life Sciences, CRM is not just for contact management — it’s for building trust, tracking outcomes, and staying compliant.

Why INT. Customizes Salesforce for Clinical, Commercial, and Compliance Wins

We don’t just design — we create expeWe tailor Salesforce not just to your structure — but to your science, stakeholders, and speed-to-market needs.

Industry-Tuned Data Models

Custom objects for HCPs, hospitals, investigators, samples, studies, and patient programs — all connected

Modular Lightning Components

Field-ready layouts for reps, case logging for medical teams, escalation flows for compliance — all configurable

Role-Specific UX

Simplified views for MSLs, advanced analytics for Ops, and controlled data for regulatory teams

End-to-End Integrations

APIs and connectors for Veeva Vault, CTMS, SFA tools, ERPs, and even wearables if needed

Smart Process Automation

Auto-routing of inquiries, sample shipments, and follow-ups with SLA-based alerts

Full Compliance Configuration

We build in 21 CFR Part 11, GDPR, HIPAA, and country-specific pharma codes with audit traceability

INT. transforms Salesforce from a generic tool into your compliant, intelligent Life Sciences operating system.

case studies

Proof That Speaks

Featured

39%

reduction in field data entry time across medical and sales teams

100%

audit readiness achieved with automated logs and content governance

Get a Free Salesforce CRM Customization Review

Let’s assess how well your CRM aligns with the real-world needs of your field teams, compliance goals, and commercial model.

You’ll receive: 

  • Workflow gap analysis across HCP and site interactions
  • Role-based reporting and dashboarding assessment
  • Compliance controls audit
  • Integration and automation readiness scorecard
WHO WE ARE

At INT., excellence and innovation drive everything we do.

We go beyond maintaining operations—we empower businesses with data, insights, and best practices to stay ahead in an ever-evolving digital landscape.

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