Expanding Horizons: Enhancing Customer Acquisition with External Data in BFS
Customer acquisition is a vital aspect for any BFS entity. There are instances where tapping external data for the same has proved to be a bigger value proposition for these companies. Here’s taking a closer look at the same. How to Use External Data for Customer Acquisition in BFS As is evident, external data is increasingly proving to be a game-changer for banking and financial services entities. It is helping them get a better profile and view of the customer. This is naturally enhancing customer acquisition efforts greatly, helping personalise products/services along with interactions. It is naturally leading to higher customer loyalty and retention. The Benefits of Using External Data for Customer Acquisition Customer acquisition will increasingly be driven by the need to gather sufficient data about customers and then personalise their journeys. This will be the guiding principle for banking and financial services companies in the future. FAQs 1.What types of external data are commonly used to enhance customer acquisition in the BFS sector? Some external data types include geopolitical and economic data, historical data, weather data, satellite imagery, demographic data and so on. 2.What are some specific examples of how external data has been successfully utilised to enhance customer acquisition in BFS? External data can help companies understand customers better in relation to external events and factors. It helps predict market and consumer behavioral patterns and other dynamics. 3.What privacy and data protection measures are in place when using external data for customer acquisition in the BFS industry? Companies should follow strict data privacy protocols including informed consumer consent while gathering data, encryption, multi-factor authentication, transparent privacy and usage policies, and so on. 4.What are the challenges or considerations when integrating external data into customer acquisition strategies in BFS? Some challenges include data quality and delivery issues along with privacy and security risks. The absence of actionability may be another challenge, in addition to resourcing-related constraints.