Day: June 2, 2023

Customer experience is the biggest buzzword today for the insurance sector in an increasingly digitised environment where hyper-personalisation is steadily becoming the norm and not the exception. In this context, a 360 customer dashboard is fast becoming a necessity for insurance companies. Why so? Before getting into the modalities and benefits of a 360 customer dashboard, it can be said that it can be a multi-pronged tool, enabling higher customer satisfaction as a result of better experiences, while enabling insurance companies to gather vital business intelligence alongside. How and why a 360 customer dashboard is useful for the insurance sector Here are some of the biggest benefits enabled by a 360 customer dashboard: FAQs A 360 customer dashboard can collect information on customer buying preferences, historical transactions, feedback, future requirements, and so on. It can collect data across multiple touch points. A 360 customer dashboard will help insurance companies analyse historical customer data and purchasing behaviour. This will ultimately help it identify customer needs and insights on their sentiments and feedback. This data can be leverage to forecast future needs. Some potential limitations include the lack of technological integration with existing databases, absence of digital literacy or familiarity with advanced tools, data security/privacy, and most importantly, the quality of data being gathered. DLP or data loss prevention measures are mostly used for safeguarding consumer data that is shown in a 360 dashboard. Other measures also include data encryption for higher security.