Leveraging Digital for Real Estate Marketing
The industry of real estate in India has matured and now we are doing extensive research online before actually making a final purchase. We are searching for the brokers, dealers, projects, and sellers online, which make the digital marketing even more lucrative for real estate industry. The latest trends have shown that it is mandatory for every real estate organization to have online presence which must be optimized via digital marketing communication mix. Recently, our CEO Mr Abhishek Rungta has shared his insights on digital marketing forming its roots in Real estate industry through CIO Reviews where he has well explained about the long marketing funnel of Real estate market where people take a long time to make decisions  and hence it is critical to be present throughout the purchase cycle. And therefore it is most efficient and cheapest way to do so is through digital  channels where most of us spend our majority of time. How to choose partners for internet sales for housing projects ? Further on his next interview with Indian Urban Infrastructure Review on selling housing projects on the internet has caught the fancy of real estate developers because of the value for money and the efficiency of the online medium. In this interview he had discussed on strategizing sale of housing projects on the internet and gives  few professional secrets away. He has briefly discussed on intelligently using digital marketing channels to generate leads.  He rightly pointed out that Facebook allows for better product showcase through Facebook ads that gives better targeting options. Even brand awareness and the brand story is better executed via channels like Facebook and Google ads. He emphasized on defining a target audience and maintaining a good CRM system and also building a good highly optimized secure website.
