Google unveiled its new Daydream View VR headset recently and to coincide with that, YouTube announced its VR app. This VR app will be available on Daydream first and will likely make 360 degree videos more realistic than ever. #vr #ai
In a record of sorts in the ecommerce world, Alibaba, the Chinese online seller, made sales worth $1 billion in just five minutes of its Singles’ Day sales. This should bring hope to smaller ecommerce stores who are always looking for inspiration. #ecommerce
Instagram Stories seems to be getting bigger with each update. This time around, the photo-sharing app will enable mentioned, links and ‘boomerang’ in Stories. Boomerang lets you publish one-second videos on Stories. #social
We are pleased and honored to announce that Indus Net Techshu, an Indus Net Technologies Group Company has achieved Premier Google Partner status. What makes the achievement more laudable is that Indus Net Techshu is the only company from Kolkata that is a premier Google Partner. This momentous occasion was made possible by the efforts of our employees, who have long delivered online ad services, including Google AdWords. Our commitment to digital marketing campaigns has helped companies across the world to generate leads, prospects and see higher conversion rates. We believe this occasion is just right to give you a brief idea about what it means to be a Google Partner and a Premier Google Partner. What is a Google Partner? To be a Google Partner means that Google recognizes your company as an AdWords certified partner. In short, to state that you are a Google Partner or a Premier Google Partner enables you to display to your clients your expertise, spend requirements, revenue growth and other parameters that will help you to gain new clients. All this is done by displaying a badge and having a listing on Google’s partners list. In order to gain the badge, you will first need to join Google Partners program. Once you demonstrate adequate AdWords skills and expertise, and once you meet spend requirements, revenue growth and client base, you will achieve Google Partner status. There are a number of benefits that come with achieving a Google Partner status. Some of them are: Display your badge on your website and elsewhere so that everyone knows how good you are at Ad Words Be listed on Google Partner Search website and have a custom profile which helps you gain more clients Be invited to important events and get-togethers hosted by Google Gain access to support and training so that you can serve your customers better Achieve company-specific specializations What’s the difference between a regular Google Partner and a Premier Google Partner? We mentioned earlier that Indus Net Technologies has been recognized by Google as a Premier Google Partner. You might now wonder what the differences between a regular and a premier partner are. A regular partner needs just 1 affiliated individual who is certified in AdWords. A premier partner is an agency which can demonstrate that it has 2 or more affiliated individuals certified in AdWords. A regular partner has to meet an AdWords spend requirement of just $10,000 in a period of 90 days. A premier partner on the other hand has to demonstrate that the company or agency is engaged in higher levels of activity. Premier Google Partners also have to meet higher AdWords revenue and growth, and demonstrate that their customer base is growing rapidly. This means, a Premier Google Partner such as Indus Net Techshu is a high-caliber, large enterprise that can deliver continued and sustained growth and results when it comes to digital marketing and AdWords campaigns, which regular Google Partners cannot. Look for agencies that are Premier Google Partners A Google partner is an individual or an agency that can demonstrate special skills and expertise with respect to Google AdWords. A Premier Google Partner has higher levels of goals and expectations from Google and only on meeting these goals are these agencies awarded a premier status. If you would like to learn more about how Google AdWords can help you achieve your business and marketing goals, or if you would like to learn how to become a Premier Google Partner, do not hesitate to contact us.
If you thought BlackBerry had wound up its cellphone business, you were mistaken. The company is planning to launch a smartphone with a physical keyboard, as a token of love for its loyal users. This shall be the last smartphone that BlackBerry will ever release. #corporate
A couple of weeks ago, it was reported that Facebook runs ads that excludes certain races. Now, the social giant will no longer allow advertisers to exclude specific racial groups while placing ads related to housing, employment and credit. #social #marketing
Most companies today are moving towards enterprise mobility and many of them seek to have mobile applications of their own. While mobile applications provide a great opportunity to engage the audience and communicate with them, it may not always be the best option for every company. Sometimes, the business of the company might be such that an application may not be required. In a different scenario, a big budget app may not be required but a simple one might do the trick. There is also a tendency these days to erroneously assume that apps replace websites. This is not true. Enterprise mobility is not only about mobile applications but it encompasses a lot of other areas. Yet, companies choose to go the app direction, and it is not always an advisable thing to do. Apps are made with specific purposes under specific circumstances. They need to be viable for the business and its objectives. Unfortunately, too many companies have tried to develop apps that lie ignored and unused by intended target audiences. This does not mean apps are not required, but they may not be necessary for every organization. Consider these questions before settling on a mobile application: Do you have the budget? Apps cost money. It is not easy for a small company to invest in a top notch application and expect that everything is going to go smoothly. Apps need updates, their security needs to be very high, and they also need to be very intuitive. All this costs money and if companies do not have the budget required for an app, it is probably a good idea not to venture into this space, as a sub-standard app is only going to place the company in a poorer position. Do you really need it? A lot of times, you may not need an app. Your company probably just needs to invest in web development. Maybe your website just needs a mobile website and not a mobile app. There are a number of situations where you will not need a mobile application. Consider your situation wisely, and only then must you make a decision. What purpose does your app serve to you or your audience? List all the benefits and advantages of the proposed app. What business purpose does it serve you? Is it going to bring any value to your consumers? How is it going to help them? Can’t this be solved just by adding features to a mobile website? There are a number of questions you need to ask yourself before you decide to have an application. Do not hurry up. As you can see, there are a number of reasons why you may not need mobile applications. Most importantly, you need to consider if you are going to really make any profit from the mobile app. Otherwise, you might just be crossing your budget and investing in something that may not be urgent. However, investing in web development, lead generation, social media campaigns, etc are more urgent. Even more urgent is the need to automate and move most of your data and processes to the cloud.
