Day: August 30, 2016

Social media marketing has a pivotal place among marketers. Consumers love to engage with marketers on social media because they are free to express their concerns and learn more about products amid entertaining and relaxed environment. However, managing all social media tools at once becomes a little difficult. There are many tools that empower a marketer to manage multiple social media handles. One among them and the most popular is Hootsuite. The following article will focus on features and usability of Hootsuite in detail and a few other tools, in short, to manage social media handles. Hootsuite Hootsuite is a comprehensive tool for managing all your social media accounts through a single dashboard.  With its ability to manage more than 80 social media platforms including Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and many more applications, it becomes one of the most powerful tools to address all your social media management needs. Integration Hootsuite integrates social media platforms of your choice and manages them through a single dashboard.  You can even group social media platforms of your choice and manage them through multiple dashboards. Hootsuite can integrate with Microsoft Dynamics CRM. This integration allows businesses to incorporate all social interactions of customers and track them through Hootsuite dashboard.  This facilitates user identification and lead generation. The social data collected can be added to Microsoft Dynamics CRM and get a refined view of each customer. [php snippet=1] Collaboration It swiftly operates shared social media accounts for collaboration of teams and organizations. It is proficient to assign conversation to team members. Collaboration can be enhanced through the integration of SharePoint in Hootsuite. This enables businesses to utilize social media content across teams and quickly resolve customer issues. Moreover, users can bring data from Sharepoint sites to Hootsuite dashboard & use it along social media data from Facebook, Twitter etc. Another handy tool for collaboration is Yammer.  Integration of Hootsuite with Yammer facilitates real-time collaboration among employees while engaging with customers on social media.  This enables employees from different departments to work collectively in real-time and quickly respond or act upon social interaction with their customers. Automate publishing Hootsuite dashboard has a powerful Compose Message tool that allows you to create a message and shares it with selected social media platforms. Autoschedule feature in Hootsuite allows you to publish content at a predefined time and platform.  This feature gives you more time to find and share relevant content rather than worry about time of posting. Bulk Scheduling allows you to keep your social media platforms active. It is useful when you have a lot of content to share on a regular basis.  However, this feature is more suitable for Twitter because this method only supports text and link posts. Campaigns Hootsuite is highly effective to create and launch social media campaigns like contests, user-generated galleries, sweepstakes etc across multiple platforms.  It enables you to create interactive promotions for the target audience, generate leads and engage them more with your business goings-on. This feature simplifies social media marketing and is suitable for businesses of all size. It can integrate with Facebook’s latest page features like shopping, service and call-to-action buttons.  Apart from that, users can select campaign type according to their need from its intuitive and easy-to-use interface. Analytics This feature gives you a fair idea about your social media actions and results of your social media campaigns.  Analytics act as an eye-opener and make it easier for you to do the follow-up on your efforts. It gives you deep insight about user engagement and social media activities so that you can realize and create what works best in the interest of consumers and your organization. Hootsuite Analytics enable extensive monitoring of data to generate printable reports for your business. Analytics reports compile and visualizes data from different social media platforms.  Depending upon the module selected, reports contain a specific set of data. Mobile application Hootsuite’s powerful mobile application has made it convenient for users to manage and control social media anytime and anywhere. Hootsuite app is available for both Apple and Android platforms.  It allows you to manage multiple networks, schedule posts, and track content performance. It further enables you to geo-locate your posts to share favorite places and engage with nearby followers. Social media listening  It is very important for a marketer to know what’s being said about his brand. This ability helps you to understand what customers and competitors are talking about your brand. It forms an integral part of online reputation management because you can only reform your reputation once you know where you are lacking. Furthermore, Hootsuite allows you to track key phrases and terms across teammates’ posts so that you can interfere when necessary and take stock of the situation.  This helps users to precisely respond to customers’ needs and bring in new customers. Hootlet plug-in There are multiple plug-ins for Hootsuite and one among them is Hootlet. This is a brilliant plug-in for Hootsuite that simplifies the process of sharing content with your followers.  Hootlet is easily accessible through a quick-launch button atop web browsers. The moment you come across interesting content on the web, clicking Hootlet shortens URL and inserts a small snippet of relevant text from that website into your social media message. Hootsuite securely manages your content syndication needs Hootsuite is an excellent tool to take care of your content syndication needs by publishing on multiple platforms apart from hoards of other benefits.  It is used by businesses of all sizes, agencies, and enterprises.  Security is of prime importance for Hootsuite users because reputation and assets are all at stake. Secured logins, profile protections and permission levels enable a strong security layer across the organization. Hootsuite minimizes the time you spend to manage multiple social media accounts. Post scheduling, conversation monitoring and rapid response to customer queries and comments make Hootsuite one of the most sought-after tools for social media management today. Few other noteworthy apps Buffer Buffer is another very useful tool for social