Day: September 16, 2014

Pinterest is the third most popular social media networking site after Facebook and Twitter. Imagine a photo album with catalogues for different events in life. Pinterest is not just another social media to sell your goods, it is a visual delight exclusively designed to promote the images of your product and sell them through your e-store. Pinterest is a visual social networking platform We’ve already seen in the past how marketers use integrated Facebook stores and Twitter hashtags to sell their products online and increase traffic to their e-stores. We have also seen that these platforms are flooded with content like status updates, links to blog, articles, websites, images, videos etc in a textual format. Both these platforms undeniably serve good to meet your content marketing needs. But if you see Pinterest, it is clearly focused on promoting content through visually charged content i.e. images pinned on a board of your choice. So whether you want to promote your content or sell a product, Pinterest does equally well to serve the dual purpose. Pinterest allows you to upload any number of images on a board. The images on Pinboards are displayed with an embedded link to your e-store check-out page, thus, selling is faster and fun-filled. People love to re-pin images which they like and share it with their friends. Your products should be accompanied by a good quality image to attract viewers’ attention so that it gets re-pinned more that drives traffic to your e-store. Another thing to note is that always prefer using an original image on your board with a washed out brand logo at the corner to stay distinct. Two important components of Pinterest Pinboard – A pinboard is a set of images that have something in common. Every board has a different story to tell and different product category to sell. You can create and classify boards as per your choice. Every board has a different cover photo. And visitors don’t follow you they rather follow your board. Pin – Images are called pins here. Visitors can like the image, share it on Facebook, send it to their friends and visit the source of pin. The source will be your e-store here. Running a Pinterest campaign to boost traffic on your e-store Make it SEO friendly by using sufficient links  Images pinned on your board have to be linked to your e-store.  Google identifies the images more that are linked to a verified website rather than just an image upload from your computer. Even if you are attaching image that is not directly linked to your e-store, make sure it is linked to your blog, website or other social media profile.This will ensure that your target audience is following you by hook or by crook. The image links can be embedded through Call-to-Action buttons like Buy Now, Visit, Browse e-store, Subscribe for latest offers and so on. You can even upload pins from different sources that have similar products as yours. Create interesting boards with proper description and prices  Every pinboard you create should be specific to a single topic and share the images related to that content. In this case of promoting your e-store, you can display a particular collection on a pinboard like a stock clearance pinboard, new product pinboard, limited availability pinboard, best selling products etc.Every pin you want to sell should have a relevant description that talks about the usefulness and quality of the product to help people know about your product. Though your images are linked to your e-store, do not forget to add a hyperlink in the description to increase click through rate. Adding a price tag to the pin gives you an edge as people who are really interested in buying your product will click through it. Embed Pinterest sharing buttons on blogs and website  To create awareness among your target audience about your presence on Pinterest, make it a point that you add Pinterest sharing button on your blog and website. This gives you an opportunity to increase exposure of your brand. And understand that getting those initial likes is completely driven by your content marketing strategy. A satisfied visitor will share your content with his friends. Create shareable pins  Your pins don’t have to match the product images on your e—store. These pins are used to attract users attention. For instance, if you are selling products for Valentine’s day, you can use love quotes with roses as your pins. But try to keep some link between the pin and the image on your product page.  Hold activities  Ask your fans and followers to repin the best product from your board of new products. This will tell you the most popular product in the category. The products that receives maximum pins will be among the most popular one and you can set all those products in a trending now category.Once you pick up the most popular product, hold a caption contest for that product. Choose the best caption and award the participant with freebies or special offer on the entire category. Such activities will arouse visitor curiosity and enhance recognition to your brand. Increase interaction with the board followers  People love to repin interesting pins. Why don’t express your gratitude to the ones who repin it. Ask them to check your entire range of product on your e-store. Reply to the queries of your board followers. You also have the leverage to grant access to your ardent board follower to upload content on your board.Likewise, you can also repin the content from the board of your followers. Such gestures attract the attention of your followers and they are most likely to visit your e-store. It also increases your follower base. Added to that, you can start following the boards of your followers. Pin exclusive offers  Create a unique pinboard for latest offers and discounts. Keep this offer time-bound and for Pinterest users only. This will spread word-of-mouth through your followers and your Facebook & Twitter users