Day: August 28, 2013

Do You Need to Write Microblogs? What Are They?

Microblogging may have gained tremendous momentum in the past few years and had majority of the internet users succumb to it, but there are still many users who are deliberating over using this broadcasting medium. Well, the good news is, it is about time you put your rather prudent judgement to rest because microblogging is a big deal and if you don’t join it, you can’t exploit it. Ever since the inception of microblogging there have been myriads of myths associated with it, which may have thawed the progress of this outstanding broadcasting medium. We will give you five reasons why you must venture into this form of blogging and bust the most famous myths to help you circumspect in a better way. What is Micro- Blogging? Microblogging is a form of blogging in which the content is small and precise, it typically appeals to people who are always on the run. The information shared through micro blogging is very brief and covers the topic in nutshell. Mini blogs also known as micro blogs usually consist of pictures describing the cause or very little text which can easily grab attention and communicate its purpose. Twitter and Tumblr are typical examples of micro blogging sites which are extremely popular and amongst internet users who are addicted to micro blogging. Five reasons why you should start your mini blogs: •  To satiate your desire to be heard Many of us do not choose to live lonely lives, sometimes turn of events and circumstances force us to keep us to ourselves. Microblogging is a great way to break free from the ties of circumstances and be heard by people who appreciate your being or at least value you enough to consider your post a voice. Best part about microblogging is, you do not have to be a literary genius to get started with it, and this form of blogging mostly thrives on slangs and contemporary lingo trends. You can share your views, post comments, have followers and also make friends, in short, have your own community in the virtual world with this form of blogging. • Use this medium as an advertising and marketing tool As we know social media has become an indispensible part of the marketing and advertising activities. Corporate giants plan their online presence even before launching their products or services in the market, such is the influence of social media. You can also make the best use of microblogging to advertise your product or services, and since the posts here are small and precise users do not mind checking them out. • Develop Public Relations It is easier to find your target audience on microblogging sites as compared to social dos where you find nothing but a bunch of snobs hob-nobbing with each. Microblogging helps you to connect to your customers and serves as a great medium to publish links to newsletters, press releases and the important updates that you want to share with your target audience. With this medium you can be sure of being heard by your followers who have subscribed to your posts, this way you can make sure what you have communicated has been heard. • Publish real-time news In recent past it has been noticed that microblogging has served as an important medium of real-time news, it empowers citizens to act as sources of information which can also avert crisis. Most micro bloggers regularly share information about events in their surrounding, which almost acts as media coverage and creates awareness amongst others, this feature of microblogging was prominently noted during the Iraq wars and the terrorist attacks in Mumbai. • Direct traffic to your blogs with microblogging It is an excellent and inexpensive way to make writing content for a website fun, which you otherwise would have struggled with. Your blog may be lengthy, verbose and irrelevant to some, but you can still gather some amount of traffic to your blog by posting its link in your corporate microblog. While you are advertising your blog in your mini blog you must choose words carefully and craftily to grab attention, or even better have someone else advertise your blog, this will raise curiosity in your target audience to a great extent.

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How to Remove Bad Links to Improve SEO Rankings

Bad or spammy links can cause a lot of problems to your website. These links if in large numbers, can sabotage your ranking in the SERPs. Being overthrown from the top rankings in the SERPs can mean that you are deprived of your much needed traffic to your website. This is the thing that every website owner craves for. In the worst case scenario, you may also be penalized by the search engine monetarily, thus losing favor in the eyes of the company providing you with these services. What can be the cause for this problem? The main cause for this problem of being plagued with malicious links is hiring a bad SEO and relying on a layman’s advice. Your friend may advise you to incorporate a strategy that is in your best interests, but it is always good for you to rely on an expert’s opinion. This way you can stay safe and be assured of SEO strategies that are planned with a keen foresight and a well laid out strategy. This does not give room for haphazard planning that can later cause you such problems of grave nature. Links other than the outbound ones can be threatening to your website. What type of links are the most dreadful? The inbound links to your website are the main culprits that dampen the prospects of your business being successful. You cannot remove them as you don’t have control over other people’s websites. This is obviously impossible as you cannot furnish the login credentials to access its controls too. This is a cause for grave concern as there is nothing that you can do to reestablish your rankings you hither to enjoyed before these spammy links unleashed their fury on your website. It is better to start the removal process with diagnosing. Narrow down to the problem Try to pin down the exact issue plaguing your website resulting in the form of a less-than-satisfactory SEO experience. It is more common to confuse a link-based penalty with a devaluation, technical issue, Panda penalty, etc. as all these issues too cause your website to ill-perform resulting in poor rankings in SERPs. Hence it is very important to diagnose the problem in your website. Here are a few other potential culprits that can prove to be a bane to your SEO. •Severe down-time or latency issues •Robots.txt, Meta Robots, etc. blocking your site •Setting up of bad canonicals or redirects •Massive duplicate content on your site •Your site being prey to hackers and malware After diagnosing these issues, if your site seems to be prey to many bad links numbering in 100s, it is time to find ingenious ways to tackle these malicious links. Ways to remove malicious links from your site There are a good number of ways to tackle these malicious links issue that crops up to serve as an impediment to the success of your website and business as a whole. Let’s take a look at those: 1. Time heals most of the things Most of these bad links are the result of you being used as a stepping stone to success by many a website. As Google has seen the obvious in that you are not to blame, it can resolve this issue provided you are to bear with them for some time. 2. Cut the links If you can’t cut the links, write an appealing email to Google so that they can sanitize your website of being privy to such bad links. This reconsideration request that you file through Google Webmaster Tools must be convincing enough to them that you have made an honest and sincere effort to tackle this problem. Sure enough, they will have a look at your appeal but it is advised that you draft a letter that is convincing enough. These reconsideration requests can be burgeoning to the employee at Google as they can be receiving them from the world over, hence be specific. 3. Get a new domain Shift to a new domain and use a site-to-site redirect. Use 301-redirect if the bad links are old and spammy. Conclusion Bad links can prove worrisome to your business and there are a range of other factors too. Hence it is advised to arrive to a solution with proper diagnosis and tackle the issue. These 3 factors can prove to be a boon to your business but ultimately the onus is upon you to make a decision.

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