Tag: website development

Avoid Disasters by Following These Cloud Security Practices

Cloud computing has made its place in IT industries, and a lot of companies are storing there data on the cloud. One of the major concerns that prevail is that of security. Security concerns related to cloud seem never ending, but they can’t be neglected as well. A lot of companies who want to use cloud hesitate due to the ambiguity about its security. One of the reasons for the skepticism is, most cloud computing models are based on a shared platform. This means, a company’s data is stored on a server which is also shared by another company. When a malicious company tries to steal data from another company, it could do so, provided it has the technology and capability to do it. However, in reality, this is not quite possible and is only a theoretical risk. While documented security lapses exist, they can always be attributed to the negligence factor or the lack of security measures factor. Taking responsibility Cloud security is a big task as it has different service types like PaaS, IaaS, external and internal. Moreover, you can follow certain security practices and discard your worries. Don’t think that handing over a function to a cloud provider is enough. You must manage it by using policies to secure and monitor. Before signing up with a cloud service you must also ensure that your internal security is up to date. “Cloud services cut both ways in terms of security: you get off-site backup and disaster recovery, but you entrust your secrets to somebody else’s hands”, said Barton Gellman and there is no better way to describe the condition of cloud users.  Although, you don’t have to worry about security measures anymore, follow the given security practices and be assured that you can now avoid security disasters. 1.      Secure-by-design approach Cloud stores tons of data and this creates a sense of worry for the companies about the security of their data. One of the best security practices is securing the data through the way it is designed. IT organizations should focus on finding controls to check the lack of direct access to information. By using the secure-by-design approach, the companies can secure foundation and approach security needs depending on the data present in the cloud. This also helps in implementing resiliency and audit capabilities. It also allows the companies to extend their ideas of secure cloud. 2.      Alternative deployment You can also try to identify alternative deployment locations which you can use as a security strategy. Once you find alternative deployment locations, you can redeploy your data easily. You should concentrate on finding new environments that can adapt to the company’s requirements. Organizations should look for vendors who do not create “lock-in” conditions of cloud. Flexibility gained by this can help organizations to respond to changing trends with minimal hindrance to running a business. 3.      Implement an active monitoring solution Availability or stable conditions of cloud regarding data content is crucial, if there  are problems in this sector, you may lose many of your customers. You can avoid such a situation by implementing an active monitoring system which can have automated procedures to respond to related instances, thus, ensuring customer satisfaction and avoiding loss of customers. Active monitoring helps you to identify problems as and when they are about to occur. This may also help in averting threats and taking preventive measures. One of the advantages of cloud computing is, you can understand potential threats even before they occur, provided you spend your time and resources to avert threats. 4.      Investigate the contracts Before signing contracts, make sure you scrutinize the contracts carefully. Check whether the service provider will take responsibility for your data, and will they provide security guarantees? Is the service transparent about security events and responses? Will they help you in monitoring by providing monitoring tools or will they monitor for you? How often will they send you reports? If you terminate the services then what happens to your data? These are the questions that you should know answers to before even deciding to choose a particular vendor. Security is the most important link to connect to your present and potential clients. Don’t commit blunders when it comes to investigating contracts. While most vendors stick to industry standard ethics and codes, you must speak to an attorney and have him or her run through the contract if you do not understand legal parlance. 5.      Evaluate your own compliance Once you choose a service provider and are satisfied with all the clarifications, don’t just accept the provider’s standard contracts. You can always negotiate and get the best deal drafted for you. Conduct a thorough research and find out what terms suit you the best. Hire a team of lawyers who are compliance savvy to negotiate contracts in a way that you can reap benefits out of it. Can also opt for hybrid model where you can negotiate the control over and the data can be stored internally. It is very important to be satisfied with security on your terms to maintain a healthy productivity; otherwise, you will waste your energy on worrying about security and not concentrate on production or growth of the company. Hiring attorneys can help you to avoid many risks that companies often feel trapped into. Moreover, it helps you to evaluate your own compliance as well, to the contract. 6.      Visibility It is a basic thing to understand that you can only control the things that you can see. Hence, companies must ensure visibility and that too all the time around the clock. You must understand what you have got, how it works and what it’s doing all the time. It may seem very trivial, but with the automated, elastic and highly complex virtual infrastructure, visibility has become a challenge. It won’t be wrong if we call it a blight of modern virtual technology. Once you understand the nuances of your data, infrastructure, applications and users, you can chalk out a

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Can WordPress Be Your Main Website Platform?

If you do not know coding and you want a powerful website in a short time, WordPress could be a good idea. WordPress, though not as powerful as a full-fledged website designed by professionals, can be your option if you are a small business unit. In fact, even large media houses use WordPress as their primary platform. What started as a blogging tool has now grown to be a full-fledged content management system (CMS) that is powering several hundreds of thousands of websites. WordPress’s success stories can help you achieve success too, if you know what you are looking for, and if you are clear about your goals. WordPress comes with a number of themes, layouts and options to customize with which you can go ahead and create websites that look as professional as other websites. It might only become a problem if you happen to become a larger corporation. When that happens, you could integrate professional web development and design services in order to rectify WordPress’s deficits. At the end of the day, you need to understand that WordPress started as a blogging tool has now received  a CMS status. Yet, sometimes, it may be a better idea to use other options such as Joomla, Drupal or any other CMS. What can a WordPress powered website do for you? A WordPress powered website can have its own static page, a blog section and some sort of custom content. Themes and plug-ins allow you to have contact forms, slideshows and support for media. WordPress plug-ins are godsend because there are plug-ins for every requirement that a website administrator might have. All you need to do is, go to your admin area and find which plug-in helps you the most. In fact, plug-ins help you to customize your website and add custom content. A little template coding can fix most of the issues you may find with WordPress themes. If you need help with WordPress customization, you could also contact one of the professional agencies. It does not take a lot of time to customize WordPress and it can be done safely at an affordable cost. Moreover, WordPress can also handle high traffic rates and this is one of the reasons why publishing companies use it for their purposes. This just adds to the belief that WordPress can safely be used for all kinds of websites as long as it is not way too complex or does not have special requirements. What about customization? WordPress can easily be customized with the knowledge of HTML, CSS and PHP. If you do not have knowledge about these three languages, you could learn just a little bit. Even a little HTML coding skills can help you to fix many of the smaller issues that your website may be facing. Knowing a little PHP also helps with websites, just like CSS helps with layouts. If you are unable to do it yourself, professional WordPress customization agencies can do it for you. Many of the themes come with certain kinds of licenses. Ensure that you have the license to alter a theme. It could turn out to be a legal issue if you purchase a theme on a non-editable license and then proceed further to make changes to it. Ensure that you have full control over the theme that you buy. This will help you to avoid untoward incidents later, which could involve legal disputes. WordPress themes are affordable and they satisfy even the most difficult of clients. If you need help in finding a WordPress theme that works for you, you could speak to professionals who will be able to help you better. Looking forward WordPress is firmly entrenched as a reliable and helpful CMS in today’s design world. It is not uncommon to find WordPress-run websites every other time. If you are thinking about using WordPress as your primary CMS, you could very well do it. However, speak to a professional agency which can help you make the right decision and tell you about other suitable options as well. At the end of the day, the website should serve your purpose and only a professional agency will be able to help you make that decision.

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Indus Net Technologies(INT.) – Proud Digital Partner for ICC Website Revamping

Yet another feather in our hat! Indian Chamber of Commerce, the premier business and industry body in Eastern & North-Eastern India, launched its refurbished website yesterday; and team Indus Net Technologies(INT.) was the digital partner for this website revamp. ICC and Indus Net joined hands to give a facelift to the old website of ICC, with a brand new mobile-friendly design. This redesigning of the website was done keeping in mind the benefit of its members and staff & the Indian Entrepreneurs’ community at large. ICC partnered with Indus Net(INT.) for the full-scale redesign of their website, which has well-catered to people for the past six years, with a brand new design that includes contemporary responsive design trends. INT was chosen for this website revamp project because of its extensive experience in working with the Government and Public bodies. It has recently helped the District Administration of Bardhaman in designing and developing a mobile application known as ‘Smart Bardhaman’ for the citizens of the district. The citizen governance app was launched by Hon’ble Chief Minister of West Bengal, Smt. Mamata Banerjee. We have even been a part of Hon’ble Prime Minister’s visionary project ‘Digital India’. Team Indus Net Technologies has designed and developed the citizen governance mobile app ‘MyGov’, which was launched by the Prime Minister himself during the opening ceremony of ‘Digital India Week’. Aimed specifically at increasing the ease with which any member can interact with the Chamber, ICC decided to give its old website a refreshed and simplified look, combined with enhanced content & improved search functionality allowing members and even non-members to interact with the Chamber online very easily & in a better manner. Keeping this user experience firmly in mind and to make the website compatible with modernized browsers and mobile devices, team Indus Net(INT.) has redesigned the ICC website using HTML5. The restyled website boasts a modern, colourful design with easy navigation. It now showcases the happenings at different states separately and one can check them from the main website itself. New additions are event booking section with payment gateway integration and media section; and all of these newly added features enable members to submit event registrations, give access to newsletters and publications, help to check events calendar & much more directly from their own offices. To add onto this, members would be able to book auditoriums and reception rooms for business meetings & events at the chambers directly through this website shortly. Also, on the way is the mobile version of the same website for more accessibility. While giving the old ICC website the desired look, we have worked closely with Indian Chamber of Commerce. To quote Mr. Abhishek Rungta, Founder and CEO of INT, “It was really a great opportunity for team Indus Net to work in close association with ICC and help them achieve their goal of creating a website addressing the needs of the Chamber staff and members as well as the entire entrepreneur community in India.”

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Indian Programmers Need Nurturing, Not Arbitrary Judgments

A few weeks ago, Snapdeal cheerfully declared that “right programmers are rare in India” and the tech world went abuzz about how right or wrong that statement was. Javed Anwar, in an article published on the India Today, a leading Indian magazine, came to certain arbitrary conclusions that many faculty members in India with great CVs did not know even the basics of what they were teaching and that they also lacked insight about the implications of plagiarizing research. The author concluded that Snapdeal had to look for people from outside and that “that is the only way for it to grow”. How much of these conclusions are valid and how many of these claims are without biases and prejudices? If we scratched the surface, it is quite evident that a single company’s decision to recruit programmers from abroad does not say anything about the actual situation in hand. To begin with, some of the largest and most important companies of the world have recruited Indian programmers. For example, Zoho built its entire product team from the scratch in India. Whether in India or in the U.S. or just about any country in the world, what is truly important is nurturing talent where it is found, taking corporate culture seriously and shouldering industry responsibility. These factors can be religiously followed by companies who are in the game for long haul, as we do at Indus Net Technologies. Existing problems and possible solutions It is an often repeated attempt at humor that Indians first become engineers, and then proceed further toward planning their futures and careers. This is mostly because of affordable education because of which more people can access higher education even if they do not have passion for certain subjects. Moreover, software engineering has always been the surest ticket out of poverty, as The Atlantic magazine noted way back in October, 2013. In an insightful article titled “Behind the ‘Bad Indian Coder’”, The Atlantic discussed what is now being discussed post-Snapdeal fiasco – that Indian education system has failed its citizens. It is not the Indian programmers that lack skills but the way they are taught that makes them think in slightly different ways than their western counterparts. This includes rote-learning, lack of researching and Gestalt skills & an inability to be innovative even while they possess the talent. While overhauling Indian education system is going to take time, what really needs to be understood is that the responsibility of nurturing talent falls squarely upon Indian service providers. Indian IT companies that recruit these poorly paid programmers are often in a hurry to churn out codes rather than encourage real talent to grow from within organically. What really happens at the end of the day is, Indian programmers are fired by their Indian employers if they do not meet or achieve targets. Consequently, there is no real room for innovation or nurturing talent. The companies that really excel in India are those that actually take time to nurture their employees and sort of provide a second education. Indian companies that realize the problems are focusing more on polishing and nurturing their existing employees, instead of forcing them to produce code, just as they were forced to produce homework in school. Thankfully, companies that nurture talent, speak for themselves and their employees are in demand internationally, whether they are Indian or not. What do we do at Indus Net Technologies to nurture talent? If companies feel there is a dearth of quality programmers, it is often their own responsibility to train their employees and nurture existing talents. At Indus Net, we nurture skilled resources and use that as a differentiator from the persistent noise in the industry. With more than 550 talented employees in two distinct units, we are able to focus on encouraging each individual to achieve a sort of self-actualization in their professional field. Among the two groups, one focuses on SMBs and the other on the enterprise grade projects. We follow a protocol when it comes to quality bench-marking. This process involves training new recruits and allowing them to form internal teams & build something on their own, under the leadership and guidance of a seasoned project manager. The project manager ensures that skilled resources are individually trained and nurtured before they interact or start working on client projects. The process includes cross-cultural sensitization, technical skills, focus on innovation and creativity & honing one’s existing skills and talents. Indus Net Labs is one of our unique ways to encourage our employees to spend 20% of their time creating something on their own. This is inspired by Google’s similar projects. Some of the products that resulted from Indus Net Labs initiative are SocialFire (a WhatsApp for businesses and organizations), Mobileafs (a digital publishing solution) and InfraFix (an eGovernance and maintenance solution). Let us not be prejudiced and biased To say that Indian programmers are not talented is a prejudiced and biased way of looking at things, to the point of sounding colonial. What really is ailing today’s programmers is lack of opportunities to innovate and nurture their own talent. This can be made possible by following our example of allowing individuality, creativity and ideas to be nurtured. While there are certain cultural problems that seem to portray Indian programmers in an unfavorable light, the onus remains on companies to hire and nurture promising IT talent. With a keen sense of technology and already-existing English skills, Indian programmers can be groomed into world class professionals, just like we have been doing for several years at Indus Net Technologies.

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Website Navigation Trends to Implement in 2015

A website’s most important function is to help people navigate to different parts of a website and access information or media. A good website is easy to use, is attractive and makes information published accessible easily. It needs to be easy to navigate around the website and one need not be left wondering where they need to click, in order to find something. Also, navigation plays an important role in the sense of aesthetics. A navigation bar that does not look appealing will not really impact the visitor much. Instead, such a navigation style might drive away the visitor to another website. It is becoming very important to focus more on navigation styles as they are known for ensuring better quality of traffic who might even convert because of the ease of use of the website. Thus, navigation is one of the most important functions of a website. Naturally, in the year ahead, we will likely see a few important trends that will dominate, when it comes to navigation. We might feel that we have taken a look at all the available navigation options but certain trends are more important than the others. In 2015, we will likely see a few trends that will dominate throughout the year. In this article, let us take a look at those trends: 1. Navicon and its resurgence The navicon has been used by a number of web designers to make space for content and to keep the navigation bar clutter-free. This has been a hot favorite of many people but there have been some critics as well. Facebook was the one who came up with the concept of navicons and popularizing it. It was able to hide all the navigation buttons within an icon, off the screen. This helped to bring a better focus on actual content. After Facebook, a number of websites were influenced by Facebook and their designers began to design navicons in place of regular navigation bars. In 2015, this trend is likely to continue. However, it depends on what kind of website we are talking about. If it is a complex website with a lot of information to share, it makes sense to create a website with navicons. However, if the website is not large enough, one might avoid navicons altogether. 2. Full-screen navigation Another trend that we might see in 2015 is the full-screen navigation. These are used with the help of buttons or links. Navicons are, usually, a part of this as well. The difference in this navigation style is that there is, usually, a small panel that sticks out and the whole screen becomes a space to navigate. This is a good concept to use on the mobile phone but might not be a good idea on desktops. This brings us to a changing world where we cannot decide just for desktops or mobile phones. Desktops, mobile phones and tablets are all used by people to navigate & design process needs to take into account these differences in form factor and screen size. 3. Oversized navigation bars With e-commerce stores coming into foray, oversized menu buttons have become the norm. When we look at the Amazon website or its competitors Alibaba or Flipkart, both come with large navigation bars. 2015 will be a year that would be dominated by new e-commerce retail stores. An increasing number of people have begun to shop online, which is also contributing to the demand for oversized navigation bars on e-commerce sites. This will be another trend that will continue to persist throughout 2015. Navigation trends that will persist It would be interesting to see how these larger sized navigation bars would be used on mobile devices as they have little place to display so many icons. It is probably difficult to surmise that mobile phones will have a full-page navigation bar, whereas, others will either have navicons or oversized navigation bars. There might also be other forms of navigation, which will continue to dominate this year but the three that are listed here are more likely to be important throughout the year 2015. If you have any opinion about which navigation trend needs to be implemented in 2015, do let us know in the comments section below.

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How to Build the Perfect Landing Page which Won’t Let Your Visitors Go

Landing page is the first page seen by your visitors on your website or blog. Landing page needs to be built in such a manner that it stimulates the visitors to take an action as expected by you. Suitable landing page enhances user experience and your marketing goals are very likely to get accomplished. If your traffic goes to unsuitable landing page, visitors will abandon you and you will hardly get any conversion. Marketers need to be wary of committing such a mistake. Before we discuss how to build a perfect landing page, you need to know what goes into planning a perfect landing page. Clarity of goals What do you expect visitors to do when they land on your webpage? Is it subscription to newsletter? Download an e-book? Submit their basic information? Buy? Follow your social media profile? Whatever it is, it needs to be directed through your landing page. If your landing page is irrelevant, customers will get confused. Having clarity of goals is must and they will further help you to track conversion rate of your marketing campaign. Know your competition Which kind of landing pages are being used by your competitors? You have to build upon that. Anything less is unsatisfactory. Are they offering better experience for the visitors? If they do something new, try to imitate that. Customers are flooded with choices today, knowing your competition, their strategy and campaign is crucial to take a lead. Also, follow your industry leaders and see what they are doing. This will inspire you to think big. Know your audience The reason for you to be in business is your target audience. Once the segmentation part is over, how do you position your company, product and brand in front of the audience? For that, you need to understand a lot more. As a marketer, you should know that most of the decisions made by consumers are driven by emotions. Do you empathize with their expectations and aspirations? Understand the variation required in landing page Your target audience could be spread across the globe. Traffic could come to you through social media networks, ads, emails or blogs. Try experimenting with the message depending upon the source of the user to offer a unique experience. Businesses with different landing pages often get more results than others. In the beginning, try to find out the sources from where majority of your traffic comes. Make a variation on those sources first before moving ahead. How to build a perfect landing page? 1. Collect contact information on landing page itself People always think twice before giving their contact information online. You will augment their dilemma by forcing them to navigate. The result is that you lose out on customers. So, when you are directing them to a page to get their contact information, always use a strong headline stating the benefits to be offered by you. For instance, is it a subscription to newsletter, eBook download or anything else? Use a strong call-to-action. While offering a free download, it is advisable to use an image to enhance visual appeal of your digital product. The opt-in form needs to be short and simple & seek minimum personal details. 2. Content-specific landing page If you are creating a lot of interesting content with a large shelf life, it is a great idea to create content-specific landing page. Delivering the information sought-after by customers on landing page itself will save their time in navigation. Take a call on which topics you want to be featured on landing page and then create one for each topic. Including a short introduction to each post gives it more attention. The landing page, thence, can be promoted on social media networks and emails. 3. Landing page for first-time visitors A first-time visitor might not be sure which part to navigate first on your website or blog. It is quite possible that they land on a page where they don’t find anything interesting. By creating a custom landing page driving them to information necessary for first-time visitors, a lasting impression will be created. Even if a new visitor lands on an unsuitable landing page, include an option of “start here” in the navigation. The introduction page can share about your product USP and how you’ve managed to keep your customers happy. Direct your visitors thereafter to a page where they can seek more information relevant to them. 4. Landing page for visitors on guest post It is always good to write guest posts to tap the audience on popular blogs. Most marketers send that traffic to their home page, which is not a very good thing to do. To maintain the relevance of the guest post, visitors need to be directed to suitable landing page that provides them additional information. This helps in maintaining consistency of the information being shared. It intrigues the visitors to take further action depending upon your call-to-action. 5. Short, sweet and conversion-friendly An ideal landing page is the one that contains just enough information for the visitors. Don’t expose too much information on the landing page that it just shoo the visitors away. The goal of the landing page should be to convert the visitors. Your desired conversion goal could be anything. Visitors need to feel encouraged to go ahead with it through visual appeal, sound design and relevant links. 6. Videos and images A landing page loaded with bright and easy to load images creates more attraction for the visitors. Many times simple links don’t work. Images embedded with links prompt the visitors to take action. Similarly, if a nice self-explanatory video is uploaded on the landing page, it will help the visitors to understand your product and its features. Videos can also be used in place of text to state a point as they carry more weight when it comes to convincing. 7. It needs to be in line with your ad text The keywords used on your landing page should match with

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