Tag: marketing

Why You Must Get Rid Of Pop-up Ads Immediately

April 22, 2016

A number of websites are very well designed and they also have great information. yet, people choose to immediately close them and move on to the next website. The main reason is, this amazing website disappointed the user with a pop-up ad. Pop-up ads are one of those annoying Internet cliches that never seem to go. These intrusive marketing communications are lauded by industry pundits as something that drives traffic, conversions and a whole lot of other clichéd business-related babble. Yet, there is no denying that the very pop-up ad that these people tout is also harming the clients more than anything else. It is also known that websites that are clean, well designed and that which make use of right sidebar and other widgets gain more views and people stay longer on the websites than on a website where pop-ups always appear. In order to understand why pop-ups are bad and why you should finally get rid of them, please do read the reasons stated below. If these reasons do not convince you to get rid of pop-up ads, we just insist, that you must. 1. Pop-ups create a bad impression Most of the times when people visit a website, they are looking for interruption-free viewing and information processing. Websites may contain useful information ad may even be well designed. However, when someone is reading about something interesting, and a pop-up advertisement pops on the website, they will be tempted to close it right away. They will neither process the marketing communication nor will they continue to visit your website. They may already have developed a bad impression about your website. First appearances are important and if one is not able to make a good impression, it is better not to make a bad one at least. 2. They make people want to leave Most people who browse dislike pop-up ads. There are no exceptions. Pop-up ads go against the human nature of being engrossed in something interesting. Getting distracted by something that is clearly commercial in nature is a huge turn-off. Almost immediately, people will want to leave the website, no matter how engrossed they were just before the ad popped up. In order to avoid people from leaving websites, it may be necessary to avoid pop-ups altogether. Certainly, no one wants to drive away visitors who may end up becoming leads or converts. It is important to grab their attention in an unobtrusive manner. 3. Pop-ups result in slower web pages This may come across as a controversial statement but pop-ups do slow down pages. Slower loading pages are known to cause SEO problems as Google and other search engines take the speed of a website into account when they rank them. Moreover, it is also important to have faster loading pages to keep visitors from changing the tab or closing it altogether out of frustration. Anything that removes the unnecessary from websites is a good idea to keep. With that in mind, keeping the plan of removing pop-ups is a very good strategy. 4. Pop-ups have a messy with user interface Of all the things that matter, nothing is more important than a good user interface. People should be able to browse through a website without having to look around where they need to click. A pop-up makes this very difficult as they sometimes block navigation bars. They may even cause the interface of the website to lose its integrity, causing visitors to get tired. If you are going to focus on user friendliness, it is important to get rid of those pop-ups. Pop-up ads also look too spammy and no one wants to click on them anyway. 5. Pop-ups are not mobile friendly When it comes to browsing on mobile devices, we need to remember that most websites are responsive today. While designing a responsive website, it is important to make sure that they are viewed easily on mobile devices. If they are not being viewed properly, that means they are not mobile friendly. With this in mind, if pop-ups always interfere with the responsive design, they obviously are doing more harm than use. In other words, pop-ups are not mobile friendly. Choosing a more mobile friendly option may be required in order attracting visitors. 6. Pop-ups make you look less credible While the design and technical aspects have already been explained, nothing says “we are not credible” than a pop-up ad. In this century, no one believes in pop-ups. They are associated with tawdry websites a questionable entity. People may even think you are going to infect their computers with Trojans and adwares. With this in mind, it is not an exaggeration if we said that pop-ups reduce your credibility and make you look questionable. Certainly, in order to attract newer clients and customers, you need to build trustworthiness. Pop-ups will not help you do that. 7. Pop-ups are outdated Pop-ups are a 1990s hangover that many companies still have not gotten over. Just like some people still tie-dye their t-shirts and look out of place in 2016, many still use pop-up ads. With MySpace and Netscape, pop-ups too should have been relegated to the murky depths of the 1990s or early 2000s. Unfortunately, they still persist. It is our responsibility to make sure that we are not part of the group that still practice outdated ad design strategies. If you still have those pop-ups, please get rid of them. Follow ad strategy best practices It is important to get rid of pop-ups, verbose and lengthy advertisements and other strategies that are known to drive people away. By adopting ad strategies that are tried and tested, you will be able to generate more traffic and revenue. Nobody wants to be mistaken for being someone with questionable intentions. By avoiding pop-ups and maintaining a clean image, you will be able to boost your trustworthiness. After all, all of us want visitors to stay longer and take home a marketing message or even better, take action

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The Importance of Offline Networking Events in Growing Your Business

November 16, 2015

When we speak about growing our businesses, we usually speak in terms of marketing and social networking. This includes both offline and digital marketing. Digital marketing has taken a very important place in marketing strategies while traditional media houses are slowly losing out on their market shares. This had to happen. Yet, a curious trend is growing. A lot of CEOs today know that much of online marketing is done by the marketing departments. If they want to get in touch with another CEO, they look for either LinkedIn or actual good old fashioned networking events. There are a number of these events happening these days. A quick look at your Twitter or LinkedIn feed will reveal that more CEOs are venturing out into these events to meet other CEOs and thus build valuable social connections. These connections help CEOs to improve their business more than their marketing teams might be able to do. When a business owner himself is present at an event, it adds to credibility and there are chances of meeting other important people who will be able to sign contracts. In this article, let us take a look at why it is important to start going to these offline networking events: 1.      Your presence provides a human touch A networking event is a great place to meet people of your kind. If you go to any networking event, you are bound to meet other entrepreneurs who invariably will be looking for some sort of business service or product. Depending on your area of specialization, visit events that are bound to have leads that you desire. 2.      You are the face of the company Potential leads prefer to meet with their business prospects in person. Though we have come a long way in using Twitter, Skype and LinkedIn, face-to-face meetings are gradually making their way back into business events. While webinars provide a great platform to share your knowledge, going to an actual networking event will help you to reveal your brand identity without spending on advertising. 3.      You know your products and services the best When it comes to showcasing your products and services, who will know them better than you? While digital and offline marketing campaigns are crucial to getting leads, going to networking events help you to sell your products and services to a highly niche crowd. This will ensure that you are there where your products and services need to be explained the most. 4.      Networking events are filled with potential leads What could be better than being in a room full of individuals who all have their own businesses? These potential leads can be met in person, cards can be exchanged, glasses can be clanked together, and jokes can be shared without having to request for connects or friendships. A networking event is one where you will get to meet everyone you possibly need to meet under one roof. Start showing up Finally, all you need to do is start showing up at events, whether you like them or not. Initially, you may find it boring or even daunting to meet with a room full of other business owners. However, over time, you will begin to make valuable contacts that will help you to grow your business and scale up. Moreover, you can learn from others and educate yourself where you may be lacking. Networking events will only grow in size and stature. Once you have a good number of contacts, you can start hosting your own networking events and that will help you to establish yourself as an important individual who helps others to make connections.  

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Why Every Company Must Sell Something, Even If There Are No Products

November 9, 2015

Every business exists for the purpose of generating profits. A business either sells a product or a service. In both cases, money is generated when the product/service is delivered to the customer. Thus, it is important to understand that selling is crucial for the success of business. Buying and selling in business increasingly involves white label digital products that companies can rebrand and offer as their own. When developing content creation examples, it’s important to clearly show what the company sells so the audience understands the value it offers. Looking at it from a different perspective, most businesses don’t want to associate with the word “selling,” as it portrays an image of a self-centered business entity whose only interest is to sell and not customer welfare. For the same reason, most businesses have a strong affinity towards the word “marketing.” It is obvious that marketing and selling are entirely different concepts. In selling, you are earning money, while in marketing, you are spending money and resources to reach the selling stage. “What white label digital products does the company sell?” Now, as we know, that service is not a tangible industry, unlike products.  The service experience can vary from customer to customer, while it is easier to find homogenous experiences across product users. What should a service business do? The following article will discuss the importance of selling a product even if you are only a service provider. Importance of selling a product for a service provider From customers’ point of view, it is easier to associate with a brand if there is some symbolism attached to it. There is no doubt that providing a good service contributes towards building a brand for your company. But with growing competition in the market, marketers are trying to woo their customers in unique ways. There are a number of ways in which service companies can sell a product, not with the core agenda of making money, but by doing something extra to build personal relationships with the customers. “The company sells white-label digital products to help other brands expand their online offerings.” It is used to attract new customers to the company. Even if a customer is not utilizing your services currently, he is still associated with your brand mascots. The money thus generated by selling these products or merchandise can be utilized to fund a cause or an awareness program. Buying and selling in business involves a company purchasing goods or services and then selling them to customers; the company sells products or services to earn profit. The guide provides content creation examples to help beginners understand how to craft engaging digital material. Product companies offer service too If we look the other way round, product companies are already engaged in providing one or the other kind of service. It is just that customers don’t realize it. For instance, pharmaceutical giant Merck in its French subsidiary has been including delivery in its product price for customers. Since specialty chemicals are high in value and low in volume, Merck always made sure that they assume transportation and insurance costs. While there were no shipping costs included in the bill, customers were unaware of the extra value provided by Merck. Content creation examples often help businesses explain how buying and selling work in their industry. Those services are provided to win over the customers, and retain customers. Though services provided by product sellers are not intended to earn money directly but indirectly they are increasing their probability by fetching a bigger order from the customer. Thus, such services do help in earning more money and adding value to product sellers. Similarly, following an unusual way will definitely help your company to grow further and establish your image as a welfare-oriented and customer-friendly organization. It will add scores to your corporate social responsibility initiatives. Options, choices and deliberations Creating a product does not happen randomly. The key to selecting and providing the right product for the customers starts with understanding how to create an excellent customer experience. In order to conquer that, you can move backwards to deliver great experience and also earn money. This is not just about making the product available to them but involves knowledge and expertise application to useful purposes that addresses needs of your customers. For instance, a software development company often approaches their client highlighting about their previous software development projects and how they helped their previous clients. Even if your first meeting with the client is just the beginning of conversation, care to leave a product or two with them. Such products in case of software companies can be small, creative and utility software that can be given for free. You can also gift them company merchandise on your first meeting. Such encounters go a long way. The client may not be using your services till now but he will certainly remember you in future as you have given them a reason to remind them of you. Gifting company merchandise is a good way of starting this practice. Thus, providing company merchandise like a pen, key ring, wall clock, cap, calendar, diary, writing pad or any other branded souvenir or customer outfit is a common way utilized by most service/product companies for a number of years. Such products though are a good reminder of your company name; they do not somehow add value to the customer and obviously you are not earning any money out of it. Today, customers look for valuable products that enable them to learn something new. They are ready to pay for it if they are served valuable, high-quality, and relevant content. It is interesting to note that service-oriented companies have a very good chance of utilizing content marketing to their benefit. Taking the example of the software company forward, the company can provide its customers with paid eBooks, paid training courses, research papers, industry reports and any other downloadable content suitable to your customers. If your customers feel enlightened by your

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Major Keys to Increase the Competency of Your Sales Team

August 4, 2015

Let’s not talk about inspirational quotes, promise of bonuses, sales rep competitions or passionate rep talks to boost your sales team efficiencies. Increasing the productivity of your sales team needs more than these. Improving sales effectiveness is a continual process and not an event-based approach. Every selling environment is different. So, how do you get hold of that perfect sales environment? Sales Pipeline Management It is the key way to increase sales. Right from the first point of contact with a prospect to the closing of a deal, sales pipeline has five important stages Prospects: The process involves outbound technique as cold calling and inbound technique to identify prospects resembling buyer persona. Qualification: Prospects are assessed against certain criteria to determine whether they’re worth following up. Proposal: Once the prospect qualifies, sales rep presents a proposal to demonstrate how the service can solve the prospect’s issue. Decision: Prospect’s decision depends on what the sales rep has presented. Repeat Business: After closing the first deal, sales rep keeps in constant touch and nurtures the relationship to encourage further sales. To maintain consistency with each one of these stages, you have to work on the momentum and flow within your sales pipeline. This requires understanding of the stage velocity, which is calculating the average time it takes for the prospects to move from one stage to the next. However, to understand this move, you have to identify: Whether there is any inefficient proposal process, too many questions unanswered or anything that doesn’t give the prospects the confidence to make a decision Whether any sales rep got stuck in the middle of the sales process Whether the qualification process is ineffective and leading to poor quality leads Where the sales funnel is leaking Pay Attention to Key Performance Indicator (KPI) The key to the success of an organization, measurement of performance and indicator of future results – KPI provides visibility into the existing activities that will impact future sales team productivity. However, you need to measure two types of indicators – Lagging Indicators that are outputs and results measured after the sale and Leading Indicators, which are actions and activities that are measured during the sale process as and when the pipeline is being built. You mainly focus on How many calls the sale rep is making per week? Who is the sales maker calling? How many of these calls actually turn into opportunities? How many of these opportunities turn into wins? How’s the sales rep performing at this stage? Most importantly, analyze whether you’re selling the products your customers want to buy. Assess real data in real time and do not rely on hopes and assumptions. Timely assessment of the performance of your team members is crucial to coach and plan effectively. Implement Digital Tools to Accelerate the Pipeline There’s nothing more frustrating than nearly closing a deal and then realizing the heaps of paperwork to complete for the same. However, with digital tools, sales reps will process documents faster and close the deals successfully. The social media and customer relationship management tools help them to improve their performance and drive more sales. So, take back the hours of time your team has spent documenting information and dedicate it to selling more and closing deals. Focus On When To Upsell and Cross-Sell a Service The aim is to introduce customers to complementary products that can get instant acceptance. Every time a customer wants to buy something, and if you can successfully offer additional products to complement and support the main product or persuade the customer to switch his purchasing decision to a more expensive product, you’ve successfully implemented the cross-sell and upsell techniques. The sales rep needs to observe the right opportunity as when they can increase the deal sizes and how to improve the probability of winning more deals by adding value to their proposals. The team needs to closely analyze the deals and identify the trends associated with it. The greater familiarity your customers have with the additional services offered, the more likely they’re to get associated with your business. However, the customers should feel the worth of every penny they spend after your products and services. The Sales Velocity Equation for Your Team The Sales Velocity Equation represents four important factors – #Deals that imply the number of sales opportunities, which are won or lost in a given time period $Value implies the average value of the deals you won Win Rate implies the ratio of deals won to the total number of deals Length of Sales Cycle implies the average length of time resources applied to a deal before that deal is won or lost Here Are Some Of The Best Practices To Implement Each Of These Factors: Increase the Number of Deals                 Profile the highest mutual value customers Answer their critical questions Offer right solutions to address their challenges Increase sales acumen through eLearning Use reporting tools to point the under-exploited opportunities Increase the Size of Deal Segregate the different types of customers and understand their challenges Highlight your business values Enhance visibility and collaboration and discover and expose new areas of potential revenue Increase the Win Rate Test and improve deal position Adopt the best relationship strategies Work on high value opportunities and where mutual value exists Observe when a deal is at risk or loss Curtail Sale Cycle Make the sales team identify the ‘real opportunities’ through a consistent and objective method Line up the customer’s buying process with your selling process with administrative overhead Assessing sale rep performance will always help you to improve sales team efficiency and enable you to identify areas of improvement on a per person basis. The benefits of having an efficient and effective sales process are worth your effort.

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Top Ten Tools to Increase Marketing Effectiveness

July 1, 2015

2015 is going to be more competitive than the last year. You must have realized it by this time. Whether you’ve a big marketing budget or you’re a start up, with little money in hand, harnessing the power of user experience marketing tools can be a major advantage in your ability to move swiftly in your professional field. Make a resolution to make better decisions and find effective ways to communicate with your audience with some of the finest marketing tools to successfully run your marketing campaign. Ten Most Powerful Tools to Gain Insights into Your Visitor’s Heart and Mind… 1. BuzzSumo BuzzSumo is a fabulous content development tool that is worthy of praise. Marketers can use BuzzSumo to research on content that your audience really want to read. All you need to do is enter a keyword or backlinks to get a detailed report on how well a content has performed based on social media shares. You can also filter the results based on language, time, type of content and country. 2. Crazy Egg If you’re curious enough to learn the reason behind why visitors are leaving your site, Crazy Egg is the apt tool for you. The Heat Map tool tells you exactly where people are clicking, and where they’re not. The Scroll Map tool shows you exactly what portion of the page that people are leaving on, and how you can place your most important content to make it more visible. And lastly, the Confetti Map that allows you to visualize what’s happening on your page and from which traffic source they’re coming from. 3. Uberflip If you do not want to let your visitors leave your site, Uberflip can be used to share a curated list of your content on your website. You can also create targeted call-to-action within your content to convert visitors into customers with the help of this user experience testing tools. 4. Kissmetrics Rather than simply tracking the general flow of traffic, Kissmetrics enables you to track a specific group of visitors and their online behaviours. The data collected can be extremely useful in increasing the marketing effectiveness. These insights help you to discover the best campaign sources, drive better retention and double the number of your most valuable customers. The primary strength of this software is its ability to handle user identities much more clearly. 5. Raven Tools If your marketing team need all-in-one internet marketing software, Raven tool is the solution. From robust SEO research tools to media monitoring to comprehensive reporting, Raven tool has it all. Once you’re set up with raven, you can easily create your first campaign within a minute. Raven is the ultimate time-saving machinery to make automated, interactive marketing report. Moreover, they’re continually innovating their platform with new features to make it better for their customers. 6. Visual Website Optimizer (VWO) VWO is a testing and optimizing tool that allows marketers to form A/B or Split tests and geo-behavioural targeting campaigns without the need for any HTML or technical knowledge. With split-testing, marketers can also test multiple versions of a website and landing pages and choose one that performs the best. VWO also has flexible multivariate testing software and a number of additional tools including usability testing, heat maps and behavioural targeting to ensure conversion rate optimization activities are taken care of. 7. Open.nr This tool allows you to add any relevant, targeted promotional message on any page that you share especially on social media platforms. With Open.nr you get your social media followers to share, buy, respond to your questions and also subscribe by adding a call-to-action to your social media posts. You can also conduct A/B testing, redirect link traffic back to the home page or customize your posts with brand colours and images. 8. SideKick Who’s opening your emails and how many times a day can now be easily tracked through Sidekick. It is always interesting to know your contact’s history, their latest tweets and other professional activities. Not only this, Sidekick also gives you the ability to schedule emails that you intend to send in the future. Furthermore, looking at contact information in Sidekick helps you to see which social media channels your prospects are active in. 9. Socedo No more you have to filter through millions of users on Twitter to find the relevant profiles. Socedo does the work for you. The tool also has the ability to boost web traffic, increase conversions by inputting hashtags, keywords or other search criteria. Socedo even helps you to automatically favorite tweets, follow prospects and send messages to initiate conversation. 10. Mention Wondering what people are talking about your brand? Now, it’s easy to keep a pulse on the conversation of customers, competitors and prospects with Mention. This powerful marketing tool helps you to track key phrases and brand names, in real time. This ensures that you never miss out a conversation with your existing and potential customers. So, here you’ve the best of tools to accomplish your goals.

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Pinterest – The New Social Networking Kid on the Block

April 26, 2012

Pinterest is the latest entrant in the field of Social bookmarking. It is a social bookmarking site with a little twist. Pinterest is based on the concept of curation. It allows users to create visual collection of things they find interesting on the web. You surf the web and when you come across something interesting, you pin those onto something called “pinboards”. These pinboards are then organized based upon the theme like “Infographics”, “Places of Interest”, “Home decoration”, “wedding gowns” etc. These pinned items and boards can be shared with others. Other people with similar interest can follow you and like your pins and also can comment on it. So Pinterest is not only a social bookmarking and sharing site but also a acts like a social network site too.   In a very short span of time it has created quite a buzz in the Internet. A primary reason for the enormous success of Pinterest is because of the fact that basic human behavior has been transported to the web. Many of us during our teenage days, have created collages by cutting pictures of celebrities and visual ads and pasted it on the wall to feel cool. The same way we feel cool about sharing interesting stuffs on the web. According to founder of Pinterest the mission is to “connect everyone in the world through the “things” they find interesting”. And true to it’s mission it is helping like-minded people with similar tastes to connect with each other virtually. Few Facts about Pinterest Pinterest is co-founded by Ben Silbermann, Paul Sciarra and Evan Sharp and was launched as beta among a closed group of people in March 2010, later on it opened up to public as invitation only. It is built in Python(Django), MySQL, Redis, Solr and Hadoop. Among the Pinterest users, 80% are female, 47% are between ages of 18-34 and 69% have household income between $25,000 to $75,000 per year. In a minute almost 1090 users visit Pinterest. Pinterest is the fastest growing social network site with more than 10 million users in 2 years since it’s launch. Pinterest became the third largest social network in US in March 2012. Jane Wang the most followed user in Pinterest with 2854609 followers is the mother of co-founder Ben Silbermann’s mother. Pinterest accounts for 3.6% of referral traffic almost same as twitter with 3.61%. So it is increasingly being preferred by brands. Uses of Pinterest Pinterest is the most efficient content creation tool. With Pinterest the social media has evolved from long form to push button publishing. The image below shows evolution of social media through various forms: Pinterest is used extensively by brands and online marketers to promote their products as it has got a high rate of referral traffic. It is used by users to plan wedding, decorate homes, saving recipes, finding styles, saving infographics, learning language development and lot more. Getting Started with Pinterest Before we let you know the tips to use Pinterest effectively, let’s familiarize with few pinterest based terms: Pin: A pin is an images attached to anything you share. The images may be from the ink you are sharing or can be uploaded. Pins can include a description also called caption. If the caption contains a price, then the images attached can have a diagonal bar showing the price. Repin: Once you pin a stuff on Pinterest, other users can share it, it is called repin. Board: Pins are organized into boards based on the theme. Each board can be considered having pins of similar theme or niche. Pinmarklet/PinIt Bookmarklet: It is a browser button which helps in pinning the stuffs on the Internet. Once you install the pinmarklet on your browser, you can just push on the button if you want to share something on pinterest. This will automatically grab an image and source link. Signing up with Pinterest Pinterest has not yet opened the registration for the masses. It is currently in invitation only. So in order to signup for Pinterest, you need to head over to the website pinterest.com and request an invite or ask someone who is already having an account in Pinterest. After receiving an invite you can register through Facebook connect or Twitter. Editing Profile After you are logged in to Pinterest, you can edit your profile. In order to edit your profile, click on your username at the top-right and click on Settings. You can see many fields like First name, Last name, Email, Passwword, Profile picture, Bio, Website URl, Location etc. which can be edited. Another good thing is that Pinterest allows changing the username any time you wish. Changing Profile Picture You can either choose to display your Facebook profile picture or Twitter profile picture. If you want to add your own picture, you can choose to upload an image from your computer and set that as your profile picture. You will see 2 buttons “refresh from Facebok” and “refresh from Twitter” near the profile image that helps in updating Facebook and Twitter profile picture as your Pinterest picture. Adding/Inviting Friends You can even find friends from other social network as well as your email contacts. Go to http://pinterest.com/invites/ and select the services from where you want to find and invite friends. After you select the desired service, you have to allow Pinterest to access the service. Creating Pin Board Boards and Pins are the heart of Pinterest. Boards or Pin boards are collection of pins belonging to similar theme or niche. The first thing you need to do after you edit your profile is to create few boards based on the things you like. Pinterest will automatically give you few pin board ideas, you can choose those or create your own pin boards. You can have boards like Places of interest, Recipe collection, Shades of my life, blogging resources etc. If you want to add new boards any time in the future, you can click on the Add button which will

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Top 10 Blunders You Must Avoid on Twitter

April 17, 2012

While Twitter is an amazing tool to drive traffic to your website or to market yourself as a professional, it can also become a liability if you do not follow certain rules. In fact, there are certain blunders that many people commit, and end up wasting their time on Twitter and worse, harming their own business and credibility. Here are the top 10 blunders that you must avoid while using Twitter. Being Impersonal One of the biggest blunders on Twitter is bring impersonal. Agreed, that it is a micro-blogging service where you do not need to engage in personal conversations. However, it is still a social network where certain aspects of who you are need to be projected. First off, it is important to have a clear picture and then have links to your blog or website. Secondly, do tweet at times about your life and not just about the product or business you want to promote. Try and be nice to people, and maintain cordiality and a degree of familiarity. Not Customizing Background There are several great businesses and professionals who just do not use a custom background for their Twitter profile. This is a unique space where you could give out a lot of information that is not possible within the 140 characters bio. Also, don’t go overboard and write a story about yourself in the background image. That really is a blunder. Not Being Active There are great Twitter accounts that I unfollowed because they were just not tweeting anymore. It is very important to remain active and tweet at least a few times in a day. Consistent tweets that are informative, fun and useful are always appreciated. However, tweeting 10 times within a span of 10 seconds and not tweeting for the rest of the day is a blunder too. Space your tweets across the day. Don’t be Noisy One of the most annoying blunders is to tweet too much. How much is too much? Well, that is a difficult question but no one likes to see your tweets and links constantly appearing in their stream. It is important to resist tweeting all the time. If you really have to tweet anything that comes to your mind, have a different Twitter account for that. Do not confuse your business, personal and anonymous Twitter accounts. Each has its special purpose! Following too Many People The idea is not to follow everyone you see on Twitter. The trick is to follow only the most useful people in your industry and a few others from other areas of life. Following too many people will send a wrong signal that you are not an important business who has authority or influence. Being Full of Yourself Of course, Twitter is a great place to market yourself. However, it would be a nasty blunder if you tweeted only about yourself, your business or what you want to market. 70% of the tweets must not be self promotional. Only around 30% of the tweets could be used to promote yourself. Otherwise, you will come across as a hustler. Being Cold Many twitter users tend to be cold and non-responsive. It is not only rude, but a big blunder not to engage with your audience and talk to them. If you do not connect with your followers and audience, they will eventually get bored of you and will unfollow you. It is important to engage in Twitter conversations and participate in them. Not Being Helpful One of the most selfish acts could be to not help others on Twitter. Whether they ask for it or not, if you come across questions in your stream that you are in a position to answer, make sure you do so. Otherwise, you might be mistaken for a cold and profit minded business that cares about no one but promoting oneself. Not a great strategy to drive traffic to your website. Spamming Your Followers No matter how tempting it is to share links related to your products, your blog posts and just about anything that is related to you, you must not overdo it. You will come across as a spammer who has more malicious intent than just self-promotion. You can get blocked for appearing as a spammer. Being Irrelevant There is nothing worse than being irrelevant. If you are a design company and start tweeting about politics, you will confuse your followers, who may eventually unfollow you. The idea is to stick to what you claim is your mission on Twitter. If you need to tweet about other things, you can always have a second Twitter account that can be used for non-professional purposes.

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