Tag: explainer video

The Best Practices of Video Marketing for eCommerce

August 31, 2015

A number of companies are realizing the importance of video marketing when it comes to boosting profits and reaching to a larger target audience. The fact is, many people prefer an audio-visual experience more than a textual one. This is apparently true among younger audiences and those who are unable to read for a long time. For such people, video marketing may seem like a better option. Moreover, very busy people will probably want to watch a 30 second video to understand the crux of the matter than read it. In this article, let us take a look at some of the best practices of video marketing for eCommerce. 1.      Start making explainer videos Explainer videos are videos that offer reasons and explanations as to why an individual  must choose a particular service or product. An advertisement is persuasive but an explainer video is informative and persuasive. It helps to know why we must buy a particular product and how it can be used. Explainer videos briefly describe the uses of explainer videos and ensure that people understand the need for a solution, how it can be solved with a certain product and finally, actually buy that product or service. 2.      Make a paradigm shift from textual content to audio-visual content Most companies still believe that textual content is all that their clients and customers want. This is not quite true. It is a well known fact that people process more information when information is provided in an audio-visual format. This helps people to understand what you are talking about in a very short period of time, instead of having to read through reams of textual content. Moreover, people are gradually realizing that they do not have a lot of time to spend on reading. Thus, they end up watching videos on YouTube, Vine, Vimeo and other websites where one can learn about products. Thus, making the paradigm shift from textual content to video is becoming apparent. 3.      Keep your videos short Videos should be short and sweet. No one really has the time to spend a lot of time on watching your videos, if they run into more than 60 seconds. They simply will get bored of your product and will move on to the next one. If you are making videos to market your products, you should ensure that they are around 30 seconds and that they explain clearly why a person must choose this product over some other product. Short videos help to retain people’s attention, and they will also be able to remember what they watched when they are short. Thus, it is important to keep marketing videos short in order to achieve eCommerce success. 4.      Make videos an important part of your marketing strategy While content writing is still the most important form of our marketing strategy, one must also make videos a part of our marketing strategy. ECommerce sites do not exist in islands. They depend on social shares, viral sharing and conversations on the Internet. For this to happen, a video is the best bet. One can easily make videos a part of a company’s marketing strategy and also save money in the process. There are professional agencies that make explainer  and other forms of videos in a short period of time and will also teach you how to market those videos to boost traffic to your eCommerce website. All that you need to do is include videos as a part of your marketing strategy. Final thoughts Video marketing need not even be expensive. Some of the techniques used in video marketing include using videos instead of blogs and marketing with product videos, video ads and explainer videos. It is important to remember that reading takes a lot more effort and time for people than watching videos. With these factors in background, it is safe to say that a number of companies are looking towards video marketing solutions. Ecommerce websites are particularly interested in video marketing as it helps to showcase products and services in a better light, and in a more sensual way (audio and visual senses). If you wish to increase sales and boost traffic to your website, choosing video marketing may be one of the better options.

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How to Effectively Use eCommerce Product Videos?

July 10, 2015

It is a well-known fact that humans are visual in nature. They prefer to process information that is readily available visually, instead of having to imagine something and then understand. However, one of the greatest mysteries of mankind is the popularity of textual content. It is something that goes against most cognitive theories yet the dreaded truth continues to persist. However, there is also a growing need for visual content and it is quite baffling to realize that there aren’t many product videos as there are product descriptions. Moreover, video content is found to be more popular among youngsters, very busy people and those who do not want to process a lot of textual content. If we observe, there has been trend towards streaming videos, explainer videos and other forms of video content that have been successfully used in marketing. It need not then come as a surprise that e-commerce websites are finding product videos a great way to boost traffic and increase sales. In this article, we shall take a look at how we can make use of product videos on e-commerce websites. 1. Publish videos on the homepage One of the best ways to promote a product on an e-commerce website is by featuring it on the homepage. You could create a video for a particular video and then feature it on the homepage, where more people are likely to see it. You could use the homepage space to promote products that you think deserve more attention. In fact, your best products could be featured on the homepage in this manner. 2. Use videos to describe individual products A less known utility of videos is to provide product descriptions. Most people think that product descriptions are, usually, required to be in a textual format. However, this is not always necessary. For the purpose of SEO, you could have a textual content while your video maybe more appealing to your target audience. In reality, using both a video description of your products and a brief text that goes along with the product is the right way to go. 3. Use videos to enhance your social media strategy You could upload product videos to social media platforms such as YouTube, Vimeo, DailyMotion and others. This helps you to strike two birds with a single stone. People often publish videos just for the sake of social media marketing. With product videos, you can promote your products on your website and also use the same videos on social media platforms. This will help you to generate newer leads and also spread the word around about your products. 4. Use videos that go viral When you create a video, ensure that it has the potential to go viral. This is a very clichéd and often used word but yet, it makes sense to create videos that have the potential to go viral on social media & elsewhere. For this to happen, you might have to hire professional video companies that are well-versed with creating viral explainer and product videos. 5. An explainer video is not a product video You need to remember that there is a distinction between explainer videos and product videos. The two are not the same. An explainer video is, usually, for a more tech-savvy and professional audience than a product video is. Product videos are for general consumers and are the right choice for e-commerce websites that deal with general population. Explainer videos, on the other hand, cater to B2B solutions and are also for e-commerce websites that require a higher level of explanation within videos. Videos are only going to get bigger In the future, videos will gradually become more commonplace than before. People will begin to get used to seeing videos and some might even expect videos to exist alongside textual product descriptions. Adding to that, the Internet is going to get faster even in the more inaccessible parts of the world. With all this in mind, it makes sense to invest in product videos so that they can be used to boost conversion rates on e-commerce websites. If you need more information about product videos, contact one of our executives who would be glad to assist you.

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Actionable Video Marketing Techniques for Online Business

June 10, 2015

In an era where digitalization has taken over traditional ways of businesses, companies also must invest in digital marketing to maintain their market presence. E-commerce is trending like never before and with it, there are new marketing techniques coming up. Video Marketing is a relatively new strategy in the digital world, which has become very popular among various audiences. Consumer psychology shows that when you market a product through videos, it remains in the memory of the audience for a longer time. It is a well-known fact that human beings process visual information much better than textual content. Yet, we have always been used to reading books, web copy and now, blogs. While we do not discount the utility of textual content and words, it is also useful to publish and create videos that help to present content in an audio-visual format. A lot of people prefer videos to text and we could be using videos to tap into this sub-section of the audience. While it is quite a task to create videos, it is yet another to create actionable videos. Actionable videos encourage the user to take some action, mostly respond to a call to action. This could involve signing up at the end of the video, providing e-mail address after watching the video or even buying the product. However, to create such actionable videos, we need to bear a few things in mind. Let us find some video marketing techniques that can act as a catalyst in boosting your business: Demos Descriptions of a product or a video demonstrating a product works well with the audience, as there are many websites and products competing for attention. You need to find a USP or unique selling proposition to increase your audience base and also to turn your audience into your future clients. You can do this by making your website more interesting; create small videos to showcase your product. You can use animation or a music video format to be different from others. Product demos can also be used to encourage viewers to take some action. This could be in the form of a covert message within the video to contact you for further information or to sign up at the end of the video, which is a more overt form of asking to take action. Both these methods work very well and demo videos are increasingly being used by companies that have a flagship product. Descriptive video content You can also use descriptive content for the videos on your webpage. You may wonder why anyone would want to add descriptive video when you can just post a video. However, research studies show that descriptive video content adds to the effect. It is quite natural, as we have been used to reading pages of content and all of a sudden, videos are becoming more visible. Adding the content will entertain the audience who are getting used to the new format. However, content need not be too long; it needs to be short and crisp. If possible, add in humor and quirkiness. This can be used as a subscript or as textual matter that is inserted within a video. What this actually does is, it grabs the attention of those people who are not very fond of watching videos. By making descriptive videos, we are targeting two different and opposing kinds of audience – one that loves videos and the other, which is still getting used to video content but is very much happy with text. Corporate videos Corporate videos are a big hit among the audience as it evokes a sense of loyalty in your customers. Everyone is interested in what goes on in a company, especially, a corporate company. Use this advantage and boost up your video marketing by bringing in more corporate videos. The themes could be anything from production of a product or showing the fun you have while working. In order to make corporate videos actionable, you could request viewers to add you on LinkedIn at the end of the video. A short note, which screams out your LinkedIn profile address, can also be useful. Another option is to have a running message at the bottom, which occasionally reads out your e-mail address or your LinkedIn address. This will help interested viewers to contact you and probably clinch a deal or two. Social videos What are social videos? Basically, using the marketing videos on social platforms constitutes the idea of social videos. You can use Facebook, Instagram and Twitter to share your video, to reach out to a larger crowd & increase your audience base. You might probably think that if your target audience is youth or the IT sector, then this is the best way to turn them into your clients. However, this is not quite true. Social media is used by all ages and demographics & it is a great platform for you to showcase your products. If you can manage to create videos that can go viral on YouTube, Vimeo and DailyMotion, you can achieve surprisingly high rates of conversion. The key here is to make videos that can go viral. For that to happen, you need to hire good script writers and video producers. To make social videos more actionable, ensure that you always have a call-to-action when you share them on social platforms. This could include urging your audience to follow you back like your page or simply, share your content more. Market research Market research is a must. You need to be aware of new trends in video marketing, if you don’t constantly update your knowledge on the current themes and also the format of product videos. This will help you to bring innovation in your videos. The more ‘newness’ you bring into your videos, the more client base you will gain. The reason why market research is an actionable video marketing technique is because it helps you understand your audience better. You need to save all the

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Explainer Videos: A Potent Internet Marketing Tool

March 7, 2012

Once companies manage to get a slick website to entice customers or clients, they tend to believe they are all set to make their foray into the Internet. However, marketing oneself or one’s company isn’t all that simple and one needs to tap into the consumer’s psychology. Psychological theories of learning emphasize on the importance of sensory inputs. For instance, a website that only has text is the least appealing. When it offers images and colourful pictures, a visitor stays on a page for a longer time. Similarly, when the website appeals to the auditory sensors, depending on the situation the visitor to the page may lurk around a little much longer. Also, having text, images, audio and video would be a complete sensory experience and this is perhaps why one should consider uploading and publishing explainer videos that grab the attention of the visitor, provide information and also allow for interactive sharing through social media. Most importantly, explainer videos are viral, if they are good enough. What Are Explainer Videos and What Are Their Benefits? Animated explainers or promotional videos are a great addition to one’s marketing plan as they add a little bit of fun to one’s business and effectively explain one’s services and products. First off, explainer videos grab the attention of the viewer and also help in sustaining it. This means, the page visits last for a longer duration and helps in increasing web traffic. This automatically helps in increasing page views, brand awareness, ad exposure and finally helps in memorizing one’s company’s information and reach a wider target audience through social media or otherwise. What Are the Key Features of a Good Explainer Video? If one were to ask what must be included in an explainer video, it is rather simple and clear. The explainer video needs to be simple and non-intrusive. Much as a video is sensually stimulating, it must not prove to be intrusive and annoying. The information and the video must be clutter-free and must avoid unnecessary information. An explainer video must also not be very lengthy and should not last for more than 2 minutes. The idea is to grab the viewers’ attention for a few seconds more than usual, and not make them get distracted from the actual content. Explainer videos must be interactive and fun. This means that one must make use of rich animation, graphics, visual effects and an attractive voice over in order to convey the message effectively in a non-intrusive manner. It is a good idea to approach a video production company or speak to web designers themselves if they could play around with animation and make an attractive video. It is rather simple to create an explainer video and is more affordable than getting actors to play their roles. How Can One Make a Good Explainer Video? A good explainer video must have a plan. The plan must describe the content, tone and medium. Once the plan is written, the next step is to visualize it on a storyboard. Storyboards help in visualizing the video and also in editing once the video has been shot. Voice-overs are very important and a soothing background music with or without voice-overs can be a great tool in maintaining the visitor’s attention. Once the video has been shot, edited and completed, it is time to share it on as many websites as possible. Social media websites like Facebook, LinkedIn, Twitter and Google+ always come to one’s rescue. How Can Explainer Videos Help in Marketing? Explainer videos are particularly useful in a web marketing campaign as videos can go viral. They can drive traffic from YouTube and social networking sites. Visitors spend 45% longer on a website which has explainer videos. Research also reveals that people tend to buy products or service twice as likely when videos are present. They help in driving a sales pitch without being too intrusive and eventually help in creating valuable online brands. Which are some popular companies creating explainer videos? Oomphbox provides a cost-effective solution for creating compelling explainer videos that can easily grab attention of your prospects and explain your innovative business model, products or services for higher conversion rates. Some of the other companies that make professional videos are Common Craft, Demo Duck, My Promo Videos, Grumo Media, Epipheo Studios, Explania.

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