Tag: corporate

Oracle to Purchase DNS Provider Dyn

DNS provider Dyn will be purchased by Oracle. Dyn was a victim of the large scale DDoS attack last month. Oracle plans to include Dyn’s products and services to its Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) products. #security #corporate

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Microsoft Unveils Tools for Developers

Developers will be pleased to learn that Microsoft has released a number of tools that help them to develop apps for platforms of their choice. The slew of tools helps developers to develop apps for iOS, Android and Windows. The announcements were made at the annual ‘Connect Conference’. #corporate #developer

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Microsoft Joins Linux Foundation

If you thought Microsoft and Linux didn’t go along very well, think again. The technology giant made its decision to join Linux Foundation public recently. It will join as a high-paying Platinum member and it also underscores the new found importance that Linux has garnered in recent months. #corporate

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Snapchat to Go Public

Snap, Snapchat’s parent company, is planning to go public very soon. The company apparently will file an IPO any time soon and it might be valued between $20 billion and $25 billion. This matters to those in the marketing field, as SnapChat is being increasingly viewed as an important social marketing tool. #social #corporate

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Indus Net Techshu is now a Premier Google Partner

We are pleased and honored to announce that Indus Net Techshu, an Indus Net Technologies Group Company has achieved Premier Google Partner status. What makes the achievement more laudable is that Indus Net Techshu is the only company from Kolkata that is a premier Google Partner. This momentous occasion was made possible by the efforts of our employees, who have long delivered online ad services, including Google AdWords. Our commitment to digital marketing campaigns has helped companies across the world to generate leads, prospects and see higher conversion rates. We believe this occasion is just right to give you a brief idea about what it means to be a Google Partner and a Premier Google Partner. What is a Google Partner? To be a Google Partner means that Google recognizes your company as an AdWords certified partner. In short, to state that you are a Google Partner or a Premier Google Partner enables you to display to your clients your expertise, spend requirements, revenue growth and other parameters that will help you to gain new clients. All this is done by displaying a badge and having a listing on Google’s partners list. In order to gain the badge, you will first need to join Google Partners program. Once you demonstrate adequate AdWords skills and expertise, and once you meet spend requirements, revenue growth and client base, you will achieve Google Partner status. There are a number of benefits that come with achieving a Google Partner status. Some of them are: Display your badge on your website and elsewhere so that everyone knows how good you are at Ad Words Be listed on Google Partner Search website and have a custom profile which helps you gain more clients Be invited to important events and get-togethers hosted by Google Gain access to support and training so that you can serve your customers better Achieve company-specific specializations What’s the difference between a regular Google Partner and a Premier Google Partner? We mentioned earlier that Indus Net Technologies has been recognized by Google as a Premier Google Partner. You might now wonder what the differences between a regular and a premier partner are. A regular partner needs just 1 affiliated individual who is certified in AdWords. A premier partner is an agency which can demonstrate that it has 2 or more affiliated individuals certified in AdWords. A regular partner has to meet an AdWords spend requirement of just $10,000 in a period of 90 days. A premier partner on the other hand has to demonstrate that the company or agency is engaged in higher levels of activity. Premier Google Partners also have to meet higher AdWords revenue and growth, and demonstrate that their customer base is growing rapidly. This means, a Premier Google Partner such as Indus Net Techshu is a high-caliber, large enterprise that can deliver continued and sustained growth and results when it comes to digital marketing and AdWords campaigns, which regular Google Partners cannot. Look for agencies that are Premier Google Partners A Google partner is an individual or an agency that can demonstrate special skills and expertise with respect to Google AdWords. A Premier Google Partner has higher levels of goals and expectations from Google and only on meeting these goals are these agencies awarded a premier status. If you would like to learn more about how Google AdWords can help you achieve your business and marketing goals, or if you would like to learn how to become a Premier Google Partner, do not hesitate to contact us.

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Blackberry to Bring Its Last Smartphone Ever

If you thought BlackBerry had wound up its cellphone business, you were mistaken. The company is planning to launch a smartphone with a physical keyboard, as a token of love for its loyal users. This shall be the last smartphone that BlackBerry will ever release. #corporate

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Gigster Fund to Benefit Freelancers

To promote active participation from freelancers, Gigster is adding freelancer equity program. Freelancers will get a share of equity on the profit earned by Gigster after paying back the investors. This is a promising initiative with long term financial security for freelancers who continue to help clients on Gigster. The scheme looks ambitious though, it all depends on the success of Gigster and its clients. #corporate

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Kickstarter Goes The Live Way

Leading funding platform Kickstarter has introduced live streaming feature that allows campaign organizers to interact directly with potential funders and ensure prolonged customer engagement. Viewers can ask questions with an ability to select rewards and back projects. Playing down religiously, Kickstarter boasts of simplicity of graphics and direct approach in contrast with Facebook Live and other live platforms. #corporate

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Top Tech News; 20 October 2016

EU Court Allows Storing IP Addresses of Visitors to Prevent Cyber Attacks If you own a website and were wondering why it should be a legal issue to store IP addresses even if that helped you to prevent cyber attacks, the European Union’s top court seems to understand your skepticism. Website owners can now store users’ IP addresses in order to prevent “denial of service” and other forms of attacks. This comes as a big relief to web admins in the EU. #security SAP’s HCM Service Comes to Azure If you are using Microsoft’s Azure platform, you will soon be able to use SAP’s “SuccessFactors” cloud-based Human Capital Management (HCM) service as well. This move is expected to help companies to manage their employees better. Azure is one of the most popular open developer platforms out there, and this new partnership will enhance its adoption. #cloud TRAI Seeks Stakeholders’ Opinion on M2M Communication The Telecom Regulatory Authority of India wants to know what stakeholders think of machine-to-machine connectivity. Networked devices are increasingly becoming popular and M2M communication is expected to champion the cause of Smart Cities in India. It is no wonder TRAI wants to know what stakeholders think of M2M communication. #telecom Book Ola or Uber Directly from Google Search Booking a cab late in the night just got easier. You know longer have to wait for Ola or Uber apps to fire up. You can look for these cabs right from Google Search on your smartphone. Google announced this new facility in a blog post. #app Apple’s Updated Macbooks Are Coming Those of you looking for a new laptop might want to wait for a week. Apple just announced an event on October 27th, and it is almost an open secret that new MacBook Pro models will be announced. Extensive feature updates and overall design upgradations are expected. #corporate

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How to Resolve Conflicts Like a Boss and Avoid Stress

When you are managing a team or when you are heading your own company, you will always have situations where you will have to resolve conflicts. These conflicts may take place between employees, managers or just about anyone who may be working under you. The true sign of leadership is when you are able to deal with these conflicts and resolve them like a boss. In this article, let us understand what a conflict is, what it does to you, and the different kinds of conflicts that can occur. In psychology, a conflict is said to occur when opposing choices are to be made, resulting in stress or some kind of dysfunction. These conflicts have been classified under approach-avoidance conflict, double approach conflict, and double avoidance conflict. What is an approach-avoidance conflict? In an approach-avoidance conflict, you are presented with a situation where you have two choices: one is a pleasant one and another is an unpleasant one. Usually, we tend to make the choice that brings a pleasant outcome. Yet, sometimes we may need to make unpleasant (avoidance) choices too, and this causes stress. [php snippet=1] An example would be a scenario like this: Jim was a manager who often found his team to be lacking discipline. They would talk amongst themselves and not finish work properly. He began to reprimand his team members to maintain discipline and engage in fruitful work. This did not work, and instead, animosity between him and his subordinates increased. He had the option of escalating the matter to his boss, or just choose to keep yelling at them. If he kept yelling at them, he would not have to face his boss and look like a person who cannot discipline his team. If he escalated the matter, he would continue to be viewed as that manager who complained about team members to the higher ups. The other option was to just keep yelling at the team members, who were anyway used to it, and it certainly seemed like the easier option. Jim could choose between complaining to the boss (avoidance) and just keep yelling at the team members (approach). He chose the unpleasant choice, and the boss warned the whole team that their bonuses may be withheld if they didn’t perform according to requirements. As you can see, in an approach-avoidance scenario, taking an unpleasant approach may actually be beneficial and resolve conflicts. Jim’s team members soon forgot that it was he who complained to the boss, and even if they remembered, they could not do anything about it anyway. Thus, when given a choice between a pleasant and an unpleasant option to resolve conflicts, do not be afraid to take an unpleasant step if that seems like a more effective way to handle things. What is a double approach conflict? The next kind of stressful situation arises when there is a double approach conflict. A double approach conflict provides you with two appealing options, and you find it difficult to choose between the two as both are attractive. Let us assume Jim needs to solve an argument between Betty and Lisa, both of whom have been at loggerheads with each other over finalizing a design for a client’s logo. In Jim’s opinion, both the logo designs look great and he finds it difficult to choose between the two. A double approach conflict usually leads to a favorable outcome but it can cause unpleasant feelings among those who are involved. In this case, either Lisa or Betty will feel bad about their design being rejected while the other’s being accepted. Remember this golden rule. You will never be able to make everyone happy. In this case, Jim might do what most sensible managers do to resolve conflicts. He may ask all of his team members and other employees in the office to vote for the logo they like the best, in an anonymous manner. The chosen logo can be presented to the client, while the one that wasn’t chosen can still be appreciated for its inherent good qualities. While the employee whose logo was not selected will still feel bad, she will at least feel she lost in a democratic process. What is a double avoidance conflict? Sometimes, you will encounter the most difficult of situations. This has got something to do with choosing between two unpleasant choices. This is called a double avoidance conflict. In a double avoidance conflict, you will encounter two different unpleasant outcomes and you will have to choose between the two. No matter what you do, conflict will arise and will cause you stress. This kind of conflict is the most stressful and most people find it difficult to solve them. In this case, all you need to do is to choose the option that is least detrimental. For this, you will need to make a list of pros and cons and weigh the advantages and the disadvantages of each choice. Choose the one that is least unpleasant. For example, Jim may find out that he has to either cut down funds to his team or make them stay back for a longer duration at work. It would not be possible to make employees stay back if it is stipulated so legally. Thus, he may have to release more funds to pay for overtime. Resolving conflicts requires you to know the different kinds of conflicts and which one causes the most stress. in most situations, it is not as simple as the situations given above. Usually things are a lot more complex, and people find it difficult to resolve conflicts. The importance of personal qualities in conflict resolution To solve all conflicts, certain personal characteristics are very important. First of all one needs to be patient. Without patience, you will not be able to understand two opposing views, and you may color your judgment with your emotions and biases. Secondly, you need to be objective. You need to look at opposing views objectively, and try to understand

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