Tag: content

User-Generated Content: Transforming Customer Reviews into Marketing Gold

User-Generated Content: Transforming Customer Reviews into Marketing Gold

November 2, 2023

Most businesses understand the need for cutting-edge marketing in an increasingly competitive environment. This is where user-generated content can be a veritable game-changer. With evolving consumer behaviour, tried-and-testing marketing playbooks are changing rapidly. Social media usage has increased exponentially, making digital marketing a vital component of the overall strategy for companies. India had around 755 million users of social media in 2022 while Statista has also estimated that this will go up to 1.17 billion users by the year 2027. Another disruptive aspect is performance marketing, giving more freedom in terms of tracking brand reach and coordinating marketing initiatives to sustain bigger campaigns. This focuses majorly on profitability and revenues.  Now in this context, it is worth mentioning that brands have realised how essential it is to scale up their overall visibility, especially in the eyes of modern-day consumers in order to build that coveted connection with them. With user-generated content, brands can offer customers a unique chance to contribute actively towards the growth of the brand without sitting back and watching the action. UGC marketing strategies have become vital in terms of influencing the purchase decisions of consumers while enabling brands to scale up their visibility and market reach while achieving their desired growth objectives.  What is Meant by User-Generated Content?  User-generated content is also called content generated by consumers. This refers to brand-based and original content from customers published throughout multiple channels including social media platforms. UGC marketing strategies encompass various aspects including videos, images, reviews, testimonials and even podcasts.  Customer reviews or user reviews in marketing campaigns contribute immensely at every stage of the buyer journey, spurring higher engagement and driving conversions accordingly. Customer-focused content can be used extensively throughout social media platforms, checkout pages, landing pages, emails and many other strategic locations.  How Does User-Generated Content Help?  User-generated content like customer reviews and videos can help considerably in the following ways.  It can thus be said that UGC is here to stay and how. Most buyers today look for customer reviews before making a final purchase decision. Hence, more brands will look to leverage user reviews in marketing campaigns in order to connect better with their customers. The multifarious types of UGC can be used at every buying stage for enhancing not just conversions and sales, but also engagement levels and the overall ROI (return on investment). Authenticity is the need of the hour for brands along with originality. UGC is what ticks the boxes on both these counts.  It also contributes positively to the overall reputation and progress of the brand, since consumers get directly involved in the brand’s journey. They turn into unofficial brand ambassadors and play vital roles in fostering the growth and development of their favourite brands. This contributes to deeper relationships that have a positive spill-over effect and rub off neatly in terms of attracting newer people to the community. Brands can thus leverage these communities to not only make them feel more involved and a part of their growth stories but also to garner steady traffic and responses to their campaigns and launches.  FAQs What are the benefits of incorporating customer reviews and testimonials into marketing campaigns? There are several advantages of incorporating customer testimonials and reviews into marketing campaigns. People trust reviews provided by actual customers and these contents also work as proof of the brand’s promises and claims regarding the benefits of its product or service. User-generated content is more authentic helps establish brand loyalty and drives higher conversions and traffic.  What strategies can companies use to encourage customers to create and share user-generated content? Companies can harness diverse strategies to encourage customers to create and share user-generated content. These include launching contests, asking for valuable feedback, creating customer engagement programs, creating ambassador programs, offering rewards, and giving customers a launch pad to be more visible across multiple channels.  Are there any ethical or legal considerations when using customer-generated content in marketing materials? Some of the legal and ethical considerations include safeguarding the privacy of the user and his/her personal details. At the same time, brands should obtain legal consent before featuring any user-generated content. All information shared should be accurate and non-misleading in any case.

Read More »

5 Ways To Convert Your Blog Into Infographics

July 10, 2017

Human beings are biologically wired to pay more attention to visuals. Did you know ½ of our brain is dedicated to our visual function? Also, 93% of all human communication is visual. Well, are you thinking this is a blog on human brains? Wait, here’s the clarification. Visual content has taken up a huge chunk of digital marketing space so much so that Facebook posts with images see 2.3X more engagement than those without images. And now, infographics, which in simple terms mean visual representation of data, has emerged as one of the most sought after content marketing tools to engage the audience in business. According to Content Marketing Institute, infographics were the B2B content marketing tactic with the biggest increase in use, from 2015 to 2016, up from 50% to 58%. Since 65% of the entire population are visual learners, infographics which represent complex data and statistics in visually enticing format, are gaining popularity. Also, with every passing day, our attention spans are becoming shorter. This is where infographics are scoring big time. Since infographics have to-the-point text accompanied by colourful images, statistics, graphs, they are being increasingly shared on the social media platforms than text. In short: infographics are easy to scan and you can grab the information at a glance. Web usability consultant Jakob Nielsen mentioned that the average user reads at most 20 % to 28 % of words during an average visit. Now, you can also turn your text (read blog, article) into an infographic if you follow a few simple steps. This way you can recycle and repurpose the old content and give it a new lease of life. Here are five ways how you can convert your blog into an infographic.   Identify the most important information in the content You content comprises 2,000 words but you can’t replicate the exact number of words in the infographic. That won’t serve the purpose of infographics also. The foremost thing that should be kept in mind when turning content into an infographic is to cull out the most important information or points from the article. Infographics should not be text heavy. It should be concise. In simple words: you should be able to prove your point through well-organised graphical representations. The best way would be to ask a few simple questions to yourself when digging out key information from the article. Here are a few sample questions: What is the main purpose of the article? What are the major takeaways from the article? Does the infographic contain updated and authentic facts? It’s highly necessary to remember that people like going through infographic these days because it gives the most relevant information in an easy, graphical format so that it makes the maximum impact.   Here’s the link to our infographic on the 5 tech gifts for your mom on Mother’s Day https://www.indusnet.co.in/5-tech-gifts-mom-mothers-day/ Decide on the template which would best represent the data Now that you have the content with you, you need to decide how you are going to represent the data in the form of graphics. However, here’s a thought. Before you choose the type of infographic which goes best with your content, it’s important to understand the target audience and the objective. Also, before deciding on the template you also need to organize the information in a way you want to represent your content in the infographic.   So, if you are developing a content which shows the expansion and journey of your company over the years, you can use the timeline infographic. You can also create geographical infographic wherein your data will be integrated with maps. Here are some of the types of infographics you can design to make your content alluring to your customers: Flow chart Timeline Comparison Photo infographic Versus infographic Hierarchical infographics Statistical Infographics Interactive Infographics Useful Bait List infographic Geographic infographics Design the infographic using clean fonts Today, virtual bookmarking site Pinterest is home to thousands of infographics. A designer needs to make an infographic tempting enough to make it stand out in the crowd. A designer can always take help of the online tools to create infographics also. These tools will spark creative inspiration in the designer and we can come up with captivating images. Also, using of minimum text, clean fonts and applying colour palettes that represent your company, can add value to the infographic.   Here’s top 8 online tools what would help you to create innovative and engaging infographics. Canva Infographic Maker Visme.co Creately Infogr.am Easel.ly Piktochart InfoActive Venngage Add the link to your blog on the infographic You are converting your blog article into an infographic so that a reader can easily browse through the important points in your content. So, don’t forget to include the link to your original content at the bottom or beginning of the infographic. In this way you can receive unique traffic to your website. Also, it’s always advisable to include the links to the source from where the information is taken. Include the embed code under the infographic Reportedly, infographics are liked and shared on social media 3X more than other any other type of content. Infographics are easy to read and can transform complicated data into colourful graphical representations. Now, if you want your infographic to be shared, then it’s important to embed code under the infographic. Once you embed the code, your infographic can be easily downloaded and shared on the social media platforms. Remember, if your infographic is properly designed with accurate information, there will be more shares and likes. This will help in improving the SEO of your company’s website. Conclusion As mentioned above, today 83% of learning is done visually and this is where infographics are coming into play in the content marketing strategy. Did you know that the search volume for infographics on Google between 2011 and 2013 has increased over 800%? Today, infographics are incredibly popular, thanks to Pinterest. And at the pace it is marching ahead, in the

Read More »

Scribd Offers Content Galore

November 7, 2016

Scribd users  can  now access  premium  magazine  articles from  Fortune,  Time,  New  York Magazine etc as soon as they are available in print versions. The subscription service available at $8.99 a month will offer premium articles along with existing content like ebooks, audio books, and documents. Though users can select what they want to read, Scribd will also surface content based on your interest. With content competition getting fierce, content providers eye for a bigger share of the pie. #epublishing

Read More »

What Is Content Mobilization and How Can It Help You?

October 23, 2015

Content mobilization refers to the process of bringing your content to mobile devices such as smartphones and tablets. With mobile traffic easily displacing traditional desktop-based traffic, it is already considered late if you haven’t made it to mobile space. If you haven’t already started mobilizing your content, it is imperative that you start today. Readers and users always have their smartphones and tablets with them, more than they have their desktops. In emerging countries like India, Brazil and certain countries in Africa, people access the Internet only through cellphones. This means, you have to bring your content to mobile platforms without any delays. However, it is not as simple as creating a mobile version of your website and forgetting about it. There are a few things that you need to consider before you begin content mobilization. In this article, let us take a look at what you could possibly  do to ensure that it is a success. 1.      Get an app First and foremost, you may need to have an app developed for Android and Apple’s iOS devices. This helps you to break free from the clutches of limited real estate that mobile devices provide. Getting an app helps you to be more accessible to your users and also notify them when you need to. Apps are slowly but surely replacing the importance of browser-led traffic. Getting an app developed will continue to grow in importance until it will replace browsers in an overwhelming way. 2.      Responsive website Your existing website should be mobile-compatible. A website need not be built from scratch alongside your desktop website. Instead, get your website  designed in a responsive way so that it appears attractive on all screen sizes no matter which device your user is using. A responsive website adjusts itself depending on the size of the screen on which it is being used. This is also considered to be an SEO-effective strategy as Google recommends using responsive websites over other formats. 3.      Content written for mobile platforms Content must be specifically written for mobile platforms. You probably will not want to write lengthy blog posts unless they make sense. As screen sizes are smaller, people will prefer to read for a shorter time. Also, including gamification and other techniques will help you to tap your target audience in a better way. Content that is written specifically for mobile devices is attractive to read, crisp and short in nature. It is important to bear in mind that content should not have far too many links and images so that the page loads quickly. 4.      Shareability Mobile devices make it very easy for people to share information with their friends and family. This means, share buttons and short URLS should be easily accessible for your app or mobile website. Speak to your developer about how you would like your share buttons and on which social networking sites you want your content to be shared. It is a blessing in disguise that your content will be shared across platforms. Based on the kind of audience you have, you can decide how to place those share icons. It is important to make your content available on email as well, as many people still share content on emails. Looking forward Content mobilization is not an option but a necessity. People are no longer discussing how to bring content to mobile devices and why they must do so. The conversation is now about how to make up for the lost time. If you are in a similar position and would like to start content mobilization soon, speak to one of our executives so that they can take it forward.

Read More »

Building Brand Awareness through Content Marketing

September 16, 2015

Brand awareness is important to get customers on board. With thousands of companies trying to establish their brand, you may find it difficult to build one of your own. A brand is said to be recognized when customers can associate with you, know your value, and are willing to pay for your product/services. A mix of various offline and online mediums is used by commercial and large companies to build their brand image. Offline mediums may include print, outdoors, TV, radio while online mediums include digital marketing and advertising through emails, websites, blogs, social media, PPC etc.  It depends how these mediums are used by a business owner. They can be used for both marketing and advertising purposes. For small business owners, online media is better For a small business owner, it sounds more practical and economical to use online marketing to build a brand. And when online marketing is used to share specific and tailor-made content for customers, it is termed as content marketing.  The basis for content marketing is the fact that until and unless you provide relevant, valuable and quality content to your viewers, they won’t take you seriously. There is already a significant chunk of marketers trying to approach and win your customers. To beat the clutter, you have to assure your audience that you care for them and understand their needs the most. In the bid to educate your customers through content marketing, you are building your brand. Content marketing is not direct marketing Content marketing is a gradual phenomenon driven by patience and perseverance. It may take a couple of months if not years to establish a brand through content marketing. And, fortunately, a well-managed content marketing campaign helps you to conquer your audience. Content marketing is in no way a short-sighted strategy to make customers buy from you instantly. There is a significant gap between first contact with customer and purchase. Content marketing rather takes an unusual route of inbound marketing. Inbound marketing is an approach where a marketer earns the attention of customers by producing interesting content so that they are self-driven to your web store or website. The prospects are so won over with information over time that either they become your customers or they definitely become content endorsers. For a marketer, it is a big achievement as it ultimately leads to their brand endorsement creating further awareness about the brand. Brands are sensitive icons: proceed with care Every brand enjoys some unique aspect, information or authority to it. It is the marketer who is responsible to build and leverage its value. Content marketing strategy aimed at brand awareness must be carefully designed keeping in mind the following essential parameters. 1. Refrain from posting excessive information – While in good intentions, you are trying to educate your customers; do not become obsessed with sharing too much information that you start sounding preachy. Frequent doses of laden information bore the viewers and they are likely to ignore you subsequently.  2.  Share intriguing information – Interesting pieces of information supported by facts, figures and your personal experience intrigues the viewers. It increases their appetite to receive more challenging content that turns heads. However, this does not mean that you get too serious with content form. Besides being engaging and informative, your content can be fun to interact with.  3. Handle criticism intelligently – When you are in the market, you are bound to be criticized for some or the other reason by your customers or competitors. Use the power of content to debunk the misunderstandings surrounding your brand. Request your loyal customers to testify your claims. This will help you to regain trust of customers and revive your brand. Strategies to be adopted for content marketing and brand awareness Whether you adopt a written, a visual or a video format for sharing content, it must reflect conviction. The content must add value to customers. A content marketer can’t afford to be irregular or be inconsistent with the content marketing campaign. To realize its full potential, it is necessary to post consistently. Furthermore, your content should possess a consistent message and a consistent look across all the channels.  This is important to avoid confusion and portray a consistent brand image. Share a story Customers love to hear real stories. And what can be the best way to share a story than to share a success story of your customers? Create and share customer case studies with your audience to enlighten them on how effective your product solutions are. Present them in the form of explainer video or blog post. Once a customer notices value in your product, they will care to remember your brand name. Gradually, brand recall performance goes up and every time they notice any post from your brand, they will be delighted to view it as they expect to enrich their knowledge. Leverage the power of social media Social media is the power center for sharing information with friends. Users love to share content on social media because they believe in the authenticity of the content testified by their friends. A content marketer should not take social media as a casual platform. It is important to produce content which is highly useful and sharable. Original, interesting, and exciting content has the potential to go viral on social media. Social media has the authority to either make or break the brand. If you establish your brand image as a content marketer by consistently sharing quality content, it becomes easy to generate positive word-of-mouth. This effort is also a part of online reputation management which is done to maintain online brand image. Since users are free to opine on social media, a brand should make an effort to engage with the audience through community discussion and one-on-one interaction. There are social media applications like Buffer that allow you to gather data and know the interests of your target audience. This facilitates to fine tune your content marketing campaign. Distribute the content wherever

Read More »

Why You Must Stop Writing Pretentiously

August 10, 2015

It is a well-accepted theory that if you need a dictionary to understand what a writer is trying to communicate, he or she is a bad writer. There is a tendency among writers to use complex and convoluted words in order to come across as educated, advanced or even sophisticated. This sort of bloated and pretentious writing neither works well in literature nor in content marketing. Oscar Wilde, James Joyce and others often spoke derisively about other writers who wrote in an indulgent manner. They believed, writers who write pretentiously do a disservice to the art and craft of writing. They believed that it was unimportant how complex a particular word is. What is important is, if it is well-understood by the intended target audience. They wrote literature and were not aware of either the Internet or content marketing as we know it today. Those were the times when writing was still an elitist skill that had a sense of awe built around it. Pretentious writing and content marketing Today, we are discussing pretentious writing in the context of content marketing. Content marketing only works when your target audience understands what you are trying to say. Use one wrong word or one difficult word, your audience will get irritated and will move away. If you use a word like “ameliorate” instead of “improve” in your tweet, a lot of people will simply get annoyed. It is not a matter of your target audience’s intelligence but it is a matter of cognitive processing. No one really has the time to process the word “ameliorate” even though most of us know it means the same as “improve”. On the other hand, “ameliorate” sounds pretentious as well. As this particular word is not used as often as “improve”, a number of writers fall into the elitist trap that it should be somehow better to use it because not many people use it. This sort of elitism is only going to harm your content marketing strategies. If you know a content writer that consistently uses bloated, indulgent and pretentious words or phrases, a request to use simpler & more democratic words might be in order. Pretentious writing is about social class and economics All of pretentious writing is really about social class and economics. Some writers often want to align themselves with obvious signs of elitism, which in the case of writing, happens to be complex words. These words are, usually, derived from Latin or one of the other classical languages. Sometimes, writers also have a tendency to use French or German words to sound educated and cultured. Some of the obvious choices are “rendezvous” in place of a meeting, “gateau” in place of “plain old cake” and many others. This tendency goes back to the days of Middle Ages, when it was considered mandatory for every cultured English citizen to know Latin or French. Latin was previously the language of the educated and was replaced by French during the reformation age. French was later replaced by English after the Treaty of Paris, when France ceded its colonial territories in India to England. Yet, the fascination for using foreign language words is quite obvious. The writer takes a superior approach and uses words that a large percentage of his readers would find artificial. Pretentious writing irritates and alienates people While writing pretentiously or indulgently might boost a writer’s morale, it alienates the reader. The reader often feels he or she probably does not understand what is being written and will simply move on to a less complex writer. Or, if the reader is educated and cultured in a less benign sense, he or she will immediately recognize the writing as pretentious & thus, not credible enough. In content marketing, we are trying to build credibility. We are trying to reach out to a target audience. If we are pretentious and self-indulgent, the purpose of content marketing is defeated. People will neither be impressed by content nor will they proceed to follow you on social media and finally, your sales & profits will not improve. If you write pretentiously, you risk alienating ad irritating your target audience, which is the worst thing that any writer can do. Writing is about communication and presenting ideas in a manner that is coherent, cohesive & within content. If these three criteria are not met, it is not good writing. If you write pretentiously, you will come under negative scrutiny Most writers who write pretentiously do not realize that they are asking for negative criticism and unwanted scrutiny. It attracts scrutiny and distracts people from the actual message, no matter how useful & important it is. If we have to write about SEO and begin a sentence like “For the purpose of elevating the current status of search engine results, one could engage in professional entities that assist in these matters”, the message is lost. You could just say “To enhance your SEO, you could hire a professional agency”. This might sound simple but only experienced writers can understand the difference between using simple words to communicate and avoiding complex words when they are not required. Novice writers often use a lot of jargon, complex words and even lengthy sentences to look professional, intellectual and elite. Unfortunately, this attracts negative attention and scrutiny & dilutes the initial message. This is one of the reasons why we need not ever engage in pretentious writing, no matter how tempting it is. Writing pretentiously affects your content marketing strategy Nothing is worse than a piece of pretentious copy to ruin your entire content marketing strategy. If you do not understand what your content writer writes, do not use that piece of content. If you yourself do not understand, why would your audience? Unless you have reasons to believe that the writer has used complex sentences and foreign words to make a valid point, you could ask for a re-edit. If your writer is a novice, he or she will use this

Read More »

Commonly Misused Word Pairs by Content Writers

August 7, 2015

Whether you are a novice or an expert content writer, we are all bound to make mistakes. These mistakes can be syntactical, semantic or just plain old wrong choice of words. It can become embarrassing when we find that we are making common mistakes, which could have been avoided. While no one is going to ask you to stop writing if you make a mistake here and there, it is always good to write well using good English. Unlike French, English is not governed by a language body The English language does not follow strict rules like French, which is controlled by the Acadamie Française (The French Academy). The Academie Française stipulates the rules for using words and for giving directions about which are the formally accepted words & which are not. Of course, common French people do not follow or take these rules very seriously. A walk on the streets of Paris will reveal a number of accents, dialects and words that are unfamiliar to Standard French speakers. It is the result for centuries of French colonization. Yet, French language has remained almost unchanged for the last 200 years because of the strict regulations put forth by the French Academy. English, on the other hand, is not governed by any such academies. It is a democratic and fragmented language, which exists in various colors and shades. From the Caribbean English to Australian, South African and the American & British, English exists in various forms, which are all recognized and valued for the contribution they have made towards Anglosphere. While many would disagree, English is an Indian language as well and a distinct Indian English is a recognized dialect and form of English. In fact, despite the current urge to equate English with colonialism, Indian English has a distinct culture and origin, which makes it as Indian as any other language. With that in mind, we can only imagine the number of words and phrases that English in general has received from various cultures & countries, through years of colonization, migration, immigration, trade, science and cultural exchange. It is no wonder then that many people misuse words and end up creating ambiguity when they write. Commonly misused words The purpose of this article is to highlight the fact that English comes in various forms but it is good to avoid ambiguous words, if you are a professional writer. In spite of all these regional and international variations in English, there are certain rules that are common to all countries and people across these countries tend to make similar mistakes. Let us take a look at some of the word pairs that are often misused or used incorrectly. 1. Farther and further This is a word pair that many people confuse each other with. “Further” is a word that refers to the physical distance. For instance, if you are about 10 kilometers away from your house, you can probably say “My house is still farther from here”. You can also say “Your house is farther than mine for I live closer to the centre of the city”. “Further”, on the other hand, refers to an extension of something. This is a more abstract concept and does not have much to do with actual physical distance. You can use “further” like this – “How can a business further its SEO optimization plans?”. In this context, further refers to the moving of a certain plan or strategy. It does not refer to the physical distance. Both the words are spelled and pronounced similarly. “Farther” has a longer vowel sound, whereas, “further” has a short vowel sound. It is important to bear these things in mind because when we write, we are mentally reciting what we write. If we recite what we write correctly, we also write correctly. This is one of the ways to “further” our writing skills. 2. Affect and effect “Affect” is a verb and it means to influence. It also tends to have a negative connotation though it is not always the case. You can probably say “This movie affected my mind in so many different ways”. When “affect” is used as a noun, it refers to emotions. For example, positive “affect” refers to emotions such as joy, pleasure, calmness etc. Negative “affect” refers to emotions such as anger, fear, anxiety and others. It is important to know these differences so that we do not make wrong choices of words. Another word commonly confused with “affect” is “effect”. “Effect” is, usually, a noun and is the result or consequence of something. It could be either positive or negative. For example, “the effects of global warming can already be seen in our larger cities”. It could also be used in a verb form but that is quite rare. When done so, it means “to bring into existence”. It is important to know the differences between “affect” and “effect” as even native speakers of English make mistakes while choosing between these two words. Again, learning the right pronunciation between the two and pronouncing them correctly while writing can help you to avoid making mistakes. 3. Among and between One of the most common mistakes that even seasoned writers make and there does not seem to be any awareness of the difference that exists between the two words. “Among” is a word that is used when there are more than two items. For example, you can probably say “among those three boys, I find the younger the most hard-working” or you can probably say “Among countries, it is important to foster goodwill and transparency”. “Between”, on the other hand, is usually, used to differentiate between two items. For example, you can use “between” like this – “There is no great difference between a man and a woman, except for some minor physical differences”. Another way to use “between” is at the starting of a sentence. You can probably say “Between the two, I choose the first”. Clearly, “between” is used when there are two items

Read More »

Which Should You Prioritize? Design or Content?

July 31, 2015

Social media accounts, belonging to companies, have given rise to a whole new phenomenon in which companies try to design their social media pages in sync with their brands. Most companies still have not begun to make use of this important branding strategy. Social profiles of companies are, usually, the first point of contact for customers and clients. If your social profile is designed well and is attractive enough, people will spend more time on it and read through what you have shared. It is becoming increasingly important to get custom Twitter backgrounds and Facebook pages. While more people discuss designing social profiles, the focus on content seems to be falling back. It is important to focus on content as well as that is as important as design, when it comes to social profiles. Companies often ask if they need to focus more on design or content when it comes to launching their social profiles. In this article, we would evaluate the importance of both content and design, in order to understand which one is better and on which you need to spend more money. Why focus on design? Design has always been one of the primary focus areas of branding. Whether it is the color scheme or formatting or typography, design has begun to take precedence over other aspects of IT and branding. This is a good sign, as psychological research shows that people often judge a website based on its design. Similarly, it need not be an extrapolation of facts, if we assume that people will judge your social profile based on its design. Likewise, many companies have begun to invest in customization of their social profiles. Facebook pages and Twitter accounts can already be customized to suit your branding strategies. What remains important is the way we make use of these various design tools to reflect our core marketing philosophies. At the end of the day, our social profiles need to resemble our main websites and branding strategies, if not an exact replica of the main website. You can probably speak to design specialists and branding professionals to get your social profiles customized to suit your core branding strategies. Steve Jobs famously said “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” His argument was quite clear and it worked for Apple. IT is all about how things work. Your social profile has to work. It has to fulfill its functions and be the face of your company to an online audience. On the other hand, Paul Rand stated that “Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated”. Paul Rand brings the importance of content to the foreground. In the next section, let us take a look at the importance of content. Why focus on content? Content always needs to be the primary focus of any social marketing initiative. If you do not have valuable content that people can use, your social profile is simply not worthy enough for people to visit time and again. Moreover, social profiles are not used only for customer relationship management or crisis management. They are increasingly being used to share information, educate and inform customers & clients. It is also a great way to attract prospects and convert them into customers. Whether you share a blog post on Twitter or an entire photo album on Facebook, depicting your recent event, social profiles are an important platform to build your content strategy. Content, on the other hand, is crucial for ensuring that you remain relevant in an ever-changing world. If your content evolves along with the world, you will remain relevant and useful to your audience. This is one of the reasons why people tell you that content is more important than design. You can probably have the best-designed social profiles out there. However, if your content is not up to the mark, people will simply stop visiting your profile. When Howard Gardner said “I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc”, he couldn’t have been closer to truth. There are far too many kinds of content and all these different types of content need to be available on your social media profiles. The only way it can be made possible is by ensuring that you have a consistent content marketing strategy, which focuses not just on  textual content but also on images, numerical data and other forms of media. All these are important to ensure that there is a cohesion within the content marketing strategy. Content or design? This is a rather difficult question to answer. One cannot replace the other and it would be foolhardy to say that content is more important than design. It is equally foolhardy to say that design is more important than content. Any social marketing venture we undertake needs to involve focus areas of both content and design. In fact, professionals know that content and design are inseparable & you need to try to intertwine both of them as much as possible. When you have your design and content strategies in place, it will become a more holistic way of approaching things & that is what will help you achieve success. Content marketing invariably includes design as well and when it comes to social profiles, both content and design go hand in hand. If you are confused about which one to focus on, you need to really stop where you are and decide to focus on both. One cannot avoid either the design aspect of social profiles or the importance of actual content. Both the factors go hand in hand and help you

Read More »

Services

Industries

Company

Resources

Press Kit

MENU
Book a Free Consultation
CONTACT US

Let’s connect!

    Privacy Policy.

    Book a Free Consultation
    Almost there!

    Download the report

      Privacy Policy.