Category: Marketing

There is no dearth of Internet companies that help clients and businesses to effectively manage social media, SEO and SERP. These companies often depend upon not only their expertise which is no doubt commendable but also external factors like algorithms and rules that search engines often reveal. When we talk about search engines, Google can’t be left far behind and is certainly the most important search engine we must take notice of. Google Ads for instance is one of the most important revenue drivers not only for small online companies but also publishing houses and large corporations. With that in mind, the SEO professional or a company that provides web related services to clients are often at loss, due to lack of information and support. What Is Google Engage? Google Engage is a great service that helps Internet companies to assist their clients better. Google Engage helps a company to grow with the help of an AdWords consultant and the registered person or company will gain access to phone support, webinars and online training sessions. All these information and material is provided by Google, which is undoubtedly very helpful to Internet companies. Companies that offer Search Engine Optimization, Website development, online advertising and search engine marketing will doubly benefit from Google Engage as they will not only learn tricks and tips from the horse’s mouth but will also be able to seek help regarding specific issues that concern their clients. In short, Google Engage is what every online marketing manager or SEO professional wished existed. In fact, there is also an opportunity to become a certified partner in order to insert dynamic keywords and earn badges, perks and freebies just for being a partner. Google Engage for SEO Professionals Google Engage is just right for anyone who seeks answers about AdWords, SEO and web marketing and wants information directly from the horse’s mouth, which is Google. In fact, our SEO professionals have long maintained that following what Google has always asked web publishers to do, is the right way to go ahead. Unfortunately, what Google advises is a little difficult for most web professionals, small businesses and companies to understand. This is exactly where SEO professionals and Internet professionals will gain by signing up for Google Engage and helping those very clients that they couldn’t help earlier. The only catch is, you need to be based either in Canada or the U.S. Who Is Eligible for Google Engage Program? Apart from being a Canadian or American business, you will also need to have an active My Client Center account and a functional website. Businesses that specialize or will begin specializing in web services will greatly benefit from Google Engage program. By mastering products and services that Google offers to webmasters, you shall be in a better position to assist your own clients and resolve their issues if they have any. Engage is particularly designed for small and medium sized business. If you are a large corporation, you might want to take a look at a similar program by Google called Agency Edge. How to Enroll in Google Engage Joining Google Engage is a very simple and straightforward procedure. All that you would need to do is complete a form that will not take more than 5 minutes. Once your application is approved, you can login and access your basic training and complete it. Once you finish your Google Engage program, you will be able to access member-only benefits that will help you to assist your clients and customers in an informed and confident manner. It is understood that Search Engine Optimization professionals usually grope in the dark and find it difficult to arrive at a consensus of any sort. Also, web publishers rely upon unreliable information about Google AdWords and the best ways to monetize content. Answers to these dilemmas and problems can be found by joining Google Engage, which is as genuine and reliable as it can get, when it comes to Internet marketing or search engine optimization. If you were looking for a great tutor to teach your business about Google AdWords and other similar products by the Internet giant, all that you would need to do then is to start using Google Engage!

Podcasts offer a different medium and audience and can be a great way to build your clientele. In fact, podcasts are hugely popular among people who use Apple’s iTunes and Apple recently launched its own app for podcasts. That only suggests that an increasing number of people have begun to use podcasts as their primary source of information. A podcast is usually downloaded to the user’s computer or device and thus becomes available for offline use as well. On the other hand, a webcast is available only through online streaming and those without a regular internet connection may not be able to access your content. Benefits of a Podcast iTunes is a great platform to reach both Apple and non-Apple users. Surprisingly, many people that we know who do not use Apple devices use iTunes on their computers. Podcasts can be listened to on iTunes or just downloaded and listened to later on as an audio file. The trick is then to make sure that your podcast generates the clientele, revenue and income that you desire from your business. Good podcasts need to be informative, entertaining and witty. They must pack in a lot of information and should last at least 20 minutes. However, podcasts that are longer than an hour are usually ignored or not listened to. Most companies that use podcasts to generate revenue use interviews. Interview Prospects on Podcasts for Securing Future Business By interviewing prospective clients, you may be able to ensure access to your client’s company or business more easily than directly asking for business. People get flattered when they are invited for an interview or guest discussion. By choosing to invite someone you want to do business with for an interview or discussion will not only make them happy but will allow them to understand your capabilities and expertise as a business owner. By recording great podcasts and getting them live on iTunes, you will be able to reach a larger target audience than using just YouTube or one of the audio services. The problem with YouTube is, videos can be disturbing and contribute to ‘noise’. The audio format of a podcast allows people to pay more attention to your content even when they are doing something else, for instance cooking or cleaning the house. Podcasts Are Flexible and Versatile The versatility and flexibility that podcasts offer are very superior and one of the reasons why many business owners have begun to broadcast their own podcasts. Surprisingly, most see excellent results within a short time. You will be able to gain a better relationship with your prospects and also interviewing for podcasts allows you to build relationships with your prospects once interviews are over. However, your podcasts need to have a niche that closely resembles your own business. Thus, people will know what your podcast is all about and will tune in more often. All that you need is iTunes to get started with podcasts and probably a decent mic, if you already don’t have one. Record your content or interview and let them go live! How to Get On a Podcast? If you find it difficult to have your own podcasts, one of the smarter ways is to get invited to a podcast and be interviewed. You will need to know people who run podcasts and you will need to hunt them down in order to request for an interview. Surprisingly, most podcasts seek new guests and interviewees and it isn’t difficult to approach podcasts that suit your business niche. All that you would need to do is to search for the kind of podcast on iTunes and send an email to the person who owns it. State specifically that you would like to be a guest and you are an owner of a certain company and that you have valuable information to provide to their listeners. Whether you are going to have your own podcast or are going to appear as a guest, you will need to be transparent, witty, humorous and informative. How exactly do you manage all these qualities when you may not be a great speaker? Well, there are at least no cameras that you need to be prepared for!

Social media and blog posts are a boon to marketers and business owners. Just a decade ago when we paid thousands of dollars for advertising and marketing (which we still do), it has suddenly become possible to get listed in social sites where people interested in your services can try your business and leave a great review. And of course, great reviews attract more customers and clients and help you become richer. It is not all that easy as I am making it sound, is it? Certainly not. How to Handle Bad Reviews and Negative Feedback The downside of social media, blogging and Web 2.0 is that people leave scathing and critical feedback and reviews. Negative feedback certainly hurts companies and individuals more than a lot of positive reviews bring business. This is mostly because those who want to do business with you will want to look for complaints about your service or products, so that they know what the worst case scenario is like. They do not want to read positive feedback but are desperately looking for negative ones. And they will certainly find them. Once a potential customer or client comes across negative reviews or feedback, it is easy to assume that it is the end of the story. Thankfully, it is only an opportunity to prove to not only the infuriated customer who left bad reviews on social sites about you, but also a great public relations exercise to attract those picky but serious clients and customers who want to know how you deal with irate customers (just in case they eventually get angry as well). Thus, it is important for marketers, PR executives and small business owners to understand that negative feedback or reviews are not necessarily evil. They are an opportunity to fix your mess and build newer relationships that actually turn the tables in your favor. Let us take a look at a few things that you should be doing whether or not you have received negative reviews and feedback. How to Fix Bad Reviews and Negative Feedback The most important public relations rule is to ensure that no contact is wasted and that relationships are built with anyone who can be helpful someday. This rule includes irate customers and those who leave negative feedback. Negative reviews provide an opportunity to tell the world how you deal with criticism and how best you can compensate someone who is genuinely angry with what they got from your business. The key then is to emphasize you empathy towards your customers and clients. If someone leaves negative feedback saying they do not like the product they bought or the way they were treated by your staff, be empathic. Tell them they could visit your store or office so that you can find ways to help them again. Do not offer freebies or declare lazily that you will do better next time. Offer to undo the damages. Talk to them as you would talk to a friend who is mad at you for not being treated well, or for not attending their birthday party. The answer lies in staying classy, humble, kind and genuine. It is difficult to do all this when you are running a business but as I said, negative feedbacks are a great way to build public relations. Importance of Humility and Empathy in Handling Bad Reviews Once you have interacted with the person and are sure that the customer or client is happy with the damage control, leave a comment on the same website where you found the negative review by saying you are glad that the person stopped by and gave you another chance to undo. Humility and empathy with a touch of class are qualities that will take PR professionals and marketers a long way. It is important to know where you are usually reviewed and target those sites almost every day so that you do not miss any negative feedback. By being proactive, you can turn negative reviews and offensive feedbacks into public relations opportunities. It is certainly hard work but it will pay off in the long run. Clients and customers who specifically look for negative feedback are many. And they will be glad to know that they are in safe hands even when things go wrong.

Search Engine Optimization (SEO) is a set of techniques, methods and/or studies that are aimed at improving the positioning of pages in a search engine. This means, when a user types a query into the search engine, the search engine looks for the keyword and brings back results that it thinks are the most important, in an order. The purpose of SEO is to make one (or several) of your website pages, to appear in the top organic search results. What Is Search Engine Optimization? The term Search Engine Optimization was first used by John Audette of the Multimedia Marketing Group (MMG). The goal thence was to encourage practices that would help a website to perform better than its competitors with respect to keyword. Also, the idea was to initiate methods that help a website to secure top places in search results. It is very important not to confuse organic results with sponsored results (advertisements). Off-Page and On-Page Factors Influencing Search Engine Optimization Among these techniques and methods, we can divide SEO into two distinct fronts: The On-Page and Off-Page methods. On-Page methods are characterized by techniques that alter or improve internal aspects of the site. Off-page methods are characterized by external aspects such as the age of the domain, inbound and outbound links, etc. On-Page factors that affect search engine optimization are page titles, meta tags, heading tags, alt attribute on images, domain, URL File and most importantly, content. Off-Page factors include number of outbound links, quality of external links, anchor text of external links and the age of a domain. The factors mentioned above are just like scratching the surface as there are more than 200 factors that we need to consider and all of those factors may be necessary and important for us to ensure SEO success. Sometimes, it is easier to understand that an SEO professional performs ‘reverse engineering’ in search engines, by testing modifications in the pages of a website in order to detect possible signs of a new factor. SEO Does Not Have Short Cuts With all this in mind, we must also remember that SEO is not a short cut method to ensure great placement in search results. It is never easy to ensure that your website appears in the first couple of pages of search results. We can always try but we can’t assume that by following a certain method, we can be assured of the top place in search results. Organic results can’t be bought and the reason why certain websites are placed at the top depend on certain rules and matrices decided by search engines, also known as algorithms. Google’s Panda algorithm is one such example. What Businesses and Companies Must Bear in Mind, When It Comes to SEO Search engines have their own criteria to define which web page is more important among a set of pages. The off page and on page factors that I described above are simply the tip of the ice berg and are not to be taken as the end all of SEO. It is always better to consult and SEO professional who understand the business of ensuring that a certain page is above all the results. By hiring a great SEO professional and a content writer, you may be able to get more than what you bargained for. Many of our clients have often requested us to tell them how SEO really works. While we always attempt to explain the process of search engine optimization, it is difficult to generalize rules to everyone, because there are hardly any. When we are repeatedly approached by our clients to tell them how we successfully managed to get them on top of the search results when they tried for years without such success, we often tell them what everyone knows, that is, to create great content that can be shared across networks. And as a company, we have always believed in creating original content that is viral. At the end of the day, it is again important to remember both on page and off page factors that influence search engine rankings. Other than those factors, only great content and social sharing will help companies to reach the top spot in search results.

It is easier to start an e-commerce store but to ensure that tour store is popular is a big task. In fact, no matter how much we spend on advertising, it is always difficult to get people to talk about your store. This word-of-mouth popularity is what we often seek. For this to happen, we must often resort to viral marketing. Viral Marketing Is a Great Way to Promote E-Stores Viral marketing is one of the best techniques to promote your ecommerce business. It allows you to advertise your products throughout the world and thankfully, it’s not as complicated as it seems. Viral marketing is based on the analysis of human behavior and using the technique of social marketing. When I talk about social marketing, I mean using Twitter, Pinterest, Facebook and other networking sites in order to ensure that people are talking about your store. Simply put, for your e-commerce store to go viral, you will need to get down there and begin to engage as much as possible. Principle Behind Viral Marketing The principle of viral marketing is to entice your customers, your resellers and all your other contacts to voluntarily promote your business. Your ecommerce store will quickly develop if one of your customers is talking about your store in front of 6 people around him, and if in turn these 6 people speak to 6 other people each. To succeed in your viral marketing campaign, the first thing to do is to define the message you want to convey. This message should be short and easy to remember. Then, you will need to choose your target audience and take action. Internet promotion is a great thing and it allows you to choose several solutions for creating and animating networks. Among these tools we find blogs, discussion forums, campaigns, e-mailing, offers of discounts or gifts, and affiliate programs. Referrals, Recommendations and Letters of Gratitude The integration of ‘send to friend’ button is an interesting technique that allows you to increase the visibility of your website. This button allows a person reading an article on your ecommerce website to send a link to friends or colleagues. You can also encourage them to promote your site in exchange for a gift, but this may sound too intrusive unless done the right way. You can also ask your visitors to earn money by publishing a link to your store on their site and engage in an through an affiliate program. Such a strategy allows creating external links to improve your SEO passage from search engines. The idea is to reward the efforts of your customer, and encourage them to continue promoting your ecommerce store. Another effective technique, but less used, is to send a thank you letter to each person who is related to you. All that you would need to do is send a single sentence email that expresses gratitude for their initiative and reward them with a discount, perhaps. This kind of reward drives customers to recommend your web store to more people. Viral Marketing Is Possible with a Little Effort and Hard Work At the end of the day, we need to remember that the web has changed a lot in the last couple of years. It is more social and personalized than ever. In order to succeed online, we need to be as honest, transparent and social as possible. We will need to ensure that no stones are left unturned in our efforts towards viral marketing. Using all the social networks effectively, rewarding loyal customers, surprising new customers with discounts when they do not expect it, requesting for feedback and recommendations from clients and customers and asking them to refer their friends to you are all ways to increase your success at viral marketing. Personalized searches on Google highlight the importance of web reviews and recommendations. This is yet another reasons why you should consider negative feedback and reviews as opportunities for public relation efforts. It may take a little effort on your side, but viral marketing is certainly not out of reach. If a little effort is going to pay huge dividends, then a little extra effort will take us a long way ahead.

Psychological theories have had a profound effect on the way we understand human behavior. It does not come to us as a surprise that Internet behavior can be judged, assessed and predicted with the help of the very same psychological theories. Of particular interest are the learning theories, which fall under the school of behavior theories. What Is Operant Conditioning? Operant conditioning is a term that was coined by B.F. Skinner in 1937. He stated that people do not merely learn and unlearn without understanding the environment. People participate and learn based on environmental rewards and punishments. In other words, when an individual visitor to a website experiences something positive (a reward), he will be motivated to visit that website again. When this reward continues to be given repeatedly, the visitor learns to visit that website regularly, now that he is conditioned to that in an operant manner. Operant conditioning is a very important concept when it comes to digital marketing. Operant Conditioning in the Field of Digital Marketing Behavior school of psychology insists that all our behavior is learned and that there isn’t much that is innate apart from instincts and drives. This thought is very important in the field of digital marketing as most people learn to view particular information either negatively or positively only because they have learned to do so. For instance, emotional appeals in digital marketing have been successful in times of disasters and threats. During peace and relative prosperity, emotional appeal is not very successful and people learn to avoid it, finding it overbearing and unnecessary. This act of learning that emotional appeal is unrewarding can be traced to operant conditioning principles. Rewarding Your Target Audience If you are a company that sells products or services and want people to visit your website often, you need to reward them for doing so. This reward does not have to be tangible and can be subliminal. A well-designed website that is pleasing to the eyes, when compared to your competitors can be a reward to your visitors. They will learn to make repeated visits to your websites solely because it is a rewarding experience. Likewise, the products and services that you sell need to be rewarding. In other words, what you offer has to be valuable and the customer or client must feel rewarded when he makes a purchase. This continued experience of being rewarded with great products and services will ensure that your visitors are loyal and faithful and that they keep returning back to your site. How to Condition Your Target Audience to Keep Coming Back In order to make operant conditioning successful on your website, you need to list down all the things that can be rewarding and punishing to your visitors. A deep insight into the competition, trends and tastes of your visitors, user experience of using the website, actual worth of your products and services and deep knowledge about a changing world are all very important in ensuring that your visitors, clients and customers feel rewarded. This sense of being rewarded is what will make them learn to come back to you. This rewarding experience will ensure that your business stays afloat and makes a profit. Thus, it is a very important strategy to learn how operant conditioning works, and how one must ensure that clients, visitors and customers are rewarded not tangibly but subliminally through great products and services. You do not need to bribe your customers and clients by giving discounts, offers and gifts. That is nothing but a bribe and will never be a sustained source of operant conditioning. You need to condition your target audience by being genuine, and by rewarding your target audience with quality, care, appeal and by building trust. Bribing with Discounts Will Not Help, but a Rewarding Business Experience Does Digital marketing will then have to be as genuine and rewarding as it can be. There should be no room for distractions or doubts, and companies and businesses must ensure that at the end of the day, whoever makes business with them feels rewarded. This sense of being rewarded is what will help people to learn that doing business with you is important and worthy. It requires deep psychological insight but is not difficult to practice as long as you know that your target audience likes to be pampered not with gifts and discounts, but with great quality of services and products.

Floating a business website is not only exciting but a mandatory thing to do in an Internet-driven world. That being said, many people encounter a number of doubts and incertitudes which need to be answered and clarified before plunging into the act of going live with a website. One of the most common questions that business owners and entrepreneurs have is about price listings. Business owners and entrepreneurs often wonder if they should post their prices on their websites or should act smooth and elegant, and state that they should be contacted for a price quote. The answer is certainly, “it depends”. To decide whether one should post their prices on their website or not, one must evaluate the kind of business they are running. Who Should List Prices and Who Should Not Small businesses, entrepreneurs and people who work from their homes stand to gain if they list their prices on their websites. This is because, the kind of people who buy their products or services are price conscious. Similarly, professionals and consultants who typically work for corporations and wealthy individuals should not state their prices, as they would sound cheap. Publishing one’s prices on their website may come across as a very down-market and unprofessional thing to do, if the target audience is affluent, professional and corporate. It always helps to assess the kind of target audience that a business wants to attract. Pricing Also Depends On the Kind of Services Offered The question of publishing prices does not only depend upon the target audience. It also depends on the kind of products and services one offers. Commodities, goods and products that are manufactured are better off when their prices are listed on the website. Services that require a lot of research, analysis and background work come with a lot of variables. It is difficult to state a price and abide by it. You may feel you are being taken for a ride when you have to accept a price that you have stated on your website, but the actual work is back breaking. In such a circumstance, quoting an hourly rate or offering to send a quote after having an initial discussion is a better approach than listing a price menu. Disadvantages of Listing Prices on Websites There is also another school of thought which believes that nobody who sells services should list their prices on their websites. By listing prices, we are essentially pigeonholing our services into a price category leading to prejudiced judgments about our work. It is of course convenient and a lot of people may choose you because you have your prices listed. However, entrepreneurs and professionals who are good at what they do, and those who seek to grow professionally should not list their prices. Price listings can cut short business dialogues during which a lot of networking can take place. Even if your client cannot afford you, he or she will have an opportunity to understand your working style and eventually come back to you, when they can afford your prices. Not stating your prices explicitly will give you the freedom to work harder and be motivated. It will allow you to charge an amount of money that reflects your experience, talent and knack. The Pros and Cons of Listing and Not Listing Prices There is no clear solution for this dilemma and it all depends on business practices that we choose to follow. Listing prices is very easy on the surface but may lead to discontent, lack of motivation and a poor quality of work eventually. You may also risk being treated with prejudice when you state your price. On the other hand, not stating your prices on the website may lead to a lot of potential clients feeling intimidated about your mysterious pricing strategy. It may also lead to a sense of lack of transparency, which many people in an Internet age respect. To conclude, it is a good idea to list your prices if you offer products. It is also a good idea to list your prices if you offer services to small businesses, individuals and if your services do not entail a lot of variables. However, if you handle corporations, affluent individuals, and if your services require a lot of forethought and research, you shouldn’t be listing your prices on your website.

With Internet dramatically changing to suit the needs of a new millennium, people have begun to wonder what the future of optimizing their content with respect to search engines is going to be. The answer seems to be pretty clear. Older SEO Practices vs. New SEO Older practices of black hat SEO is not going to work anymore and Google and other search engines know how to figure out when content has been optimized against good practices. In fact, SEO professionals have long realized the need for hard work that is consistent and authentic but clients have often pressed for quicker results, leading to shoddy practices of link buying and selling. With the advent of social media and its popularity, one thing is for certain. Social Media is the new SEO as much as content is. Why Great Content and Social Signals Are Important Great content and social media will ensure SEO optimization like no other technique will because these are not related to various algorithms that search engines like Google usually enforce. Algorithms change often in order to make sure that useless and spammy content are weeded out, and only quality and relevant content appear in search results. Again, the underlining aspect is that of great and quality content. One cannot escape creating quality content and one cannot escape marketing such content over social media. These two aspects will remain the most important feature of SEO in the years to come. The Rationale Behind New SEO Strategies Companies and individuals must realize that when they choose to optimize content for search engines, they must first ensure that their content is worthy enough to be shared. The purpose of content is not to drive traffic back to your site. The purpose of your content is to educate, inform and help your readers. This eventually ensures that the website where such great content is published (your own website) gets all the love from search engines, because readers love great content. Importance of SERP and Content Marketing Social Media Results Pages need to be given more importance and the crux of SEO will depend upon who shares your content with whom. With that in mind, social signals like the number of likes, retweets, endorsements and pins become more important than getting backlinks from shady individuals. In order to get positive social signals, you will need to ensure that your content is great. This content can come in the form of great blog posts, whitepapers, eBooks and interviews. There is never a hard and fast rule about how much content must be published. Content that is timely, relevant and useful to readers will win over content that is transient and shallow. By hiring great content writers, researchers and editors, you will ensure that your website provides value to its visitors and not trick them into clicking on links while you hope for more business. Such practices are shady, not respected and totally not professional. In fact, buying backlinks, purchasing traffic and manipulating with your website script will worsen your reputation and will negatively affect your business. The solution then is to ensure that everything is real, authentic and of great quality. Of course, this is not easy and it is not cheap either. New SEO Is Cheaper and More Effective Neil Patel wrote in a blog post titled Why Content Marketing Is the New SEO and stated that he spent $25,200 on creating great infographics and generated 2,512,596 visitors, 41,142 backlinks from 3741 unique domains and lots of business. If he had chosen to buy those 2,512,596 visitors, 41,142 links and 41,359 tweets, he would have totally spent $1,072,905. Obviously, spending $25k on great infographics proved to be cheaper and more effective. All that you need to do to ensure that you are sticking to the protocols of new SEO is to make sure that your content is detailed. You must also create great infographics update your social profiles regularly and write posts with great titles. Of course, you will also need to be consistent with what you do. New SEO is not only cheaper than traditional SEO practices, but also more effective and authentic. Sometimes, the solution is easier than we think it is.

Digital marketing strategies for senior citizens can be a tricky subject. Senior citizens in North America and Europe are wealthy, active and tend to spend more than other age groups in the society. This makes it extremely crucial for marketers to target this segment in an intelligent and effective manner. Avoid Ageism There are many myths and misconceptions related to senior citizens and a digital marketing campaign’s success depends upon how well we break those myths and misconceptions. Most people profess ageist attitudes which invariably seep into marketing campaigns. Well meaning, harmless assumptions about ‘senior citizens’ can have a devastating effect on marketing results as they smack of ageism and prejudices related to age. People of no age group wants to be treated with bias and prejudice, especially concerning their age. Most marketing campaigns tend to assume that senior citizens belong to a singular demographic, and they don’t. Marketing professionals usually group senior citizens under 3 categories. Digital Marketing for the GI Generation The first group ranges above 74 years, knows as the GI generation. They do not use smartphones and tablets as much as younger senior citizens do. They prefer to use either desktops or laptops and use emails as their preferred means of online communication. They also prefer to find information through search engines rather than on social media. A marketing campaign that is targeted at this group needs to take into account certain cultural attitudes that were prevalent during the time of GI generation. They prefer stability, trust and brands that are well known. If you are a company that is new and are not familiar to the GI generation, you might want to utilize strategic placement of banner ads. The toe of the language needs to be consistent, directive and almost imperative to take action. “Click here for more information”, “Find out if you are eligible”, “What’s in it for me?”, etc are some of the ways you can get the attraction of this age group. Digital Marketing for the Silent Generation The second group among senior citizens is that of those who are currently aged between 65 and 74. They are often referred to as the silent generation. This demographic usually is very affluent, and tries to live a very active and independent life. They are also the ones who spend a lot of money on luxury travel. They use the Internet more avidly than the GI generation and tend to be well versed with important social media sites like Facebook and LinkedIn. They may however not use social media consistently enough to be targeted through social media ads. Instead, email marketing and strategic placement of banner ads seem to do the trick. Digital Marketing for Baby Boomers The third group consists of people who will achieve senior citizen status within the next 10 years. They are aged between 55 and 65 and typically belong to the Baby Boomer generation. Most of them are at the throes of their careers and hold very responsible posts, and tend to have a lot of disposable income. They also use smartphones and tablets similar to younger adults and are the easiest of the older demographics to reach.  Digital marketing strategies can include email marketing, Facebook, LinkedIn and Twitter marketing and banner ad placements. Guidelines to Follow with Respect to Marketing When it comes to senior citizens, marketing copywriters should never make in ageist remarks. Most importantly, you should not make seniors feel old. The key to marketing success is to have an effective search engine marketing campaign in place. As this group utilizes email more frequently than the rest of us, an effective email marketing campaign is important as well. Security certificates, trusted logos and licenses will help you to gain the trust of this skeptical demographic group, which means you must also be clear and concise with your communication style. It is good to use black text against white background and vibrant imagery. Using a direct and businesslike tone will appeal to them. Following these guidelines will help marketing professionals to create a successful digital marketing campaign targeted at senior citizens. At the end of the day, clarity, truthfulness and business acumen will help in reaching out to this increasingly important demographic.