Category: General

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Is Your Software Developer Charging You A Fair Price? 5 Questions To Ask

How to configure, identify and reach the right price for a software product? Aren’t we all confused about it? In fact, a number of times, when we receive a quote from various software partners with a huge pricing difference, we are super confused. We are most likely thinking that we are being overcharged by one and undercharged by the other. What is the fair price? How can you identify that effectively and quickly? It comes instinctively the temptation of going with the one with the vendor who has quoted the lowest and saved some bucks for marketing/adoption of the product. But is it the right approach? Over the last two decades, we have seen these situations umpteen number of times. Sometimes, we were tagged as someone affordable, and sometimes, overpriced. Understanding fair pricing for a project depends upon the following questions that must be answered for us all to derive it: Price of Hand Vs. Price of Brain. What do you need? There are many food delivery applications in the market, and you only use the top two. Why so? Some of the reasons are unique features, and also it has all the required features to complete the customer journey and another is brand value. When you want uniqueness in your applications, you need consultative technical leads who will ideate with you and develop a unique featured application to compete in the market. They can help you create the most needed USP for your venture/application.  On the other hand, when it comes to paying the developers, you must ask yourself what are you paying for? Is it for their capability to ideate and innovate, or for their vanilla developing procedure? Tasks Vs Goals. Do you need to sustain for the long term? When you are looking to onboard talent for your project, you need to look at the company’s resources. A decent software development company has a profit margin of 20 to 30 percent, and the first step to cost-cutting is either firing resources or hiring semi-skilled resources.   Neither this competitive market nor your project needs semi-skilled/amateur resources. Charging less than the competitive market price automatically leads to compensating less or hiring less skilled resources, thus leading to compromised quality.   So, can these companies be able to support you in the long term? Can it keep doing the same for you during challenging periods such as what we all went through during the COVID-19 global crisis? Therefore, you should consider what you are paying for when you estimate your development cost: Is it for sustainability along with resilience or a quick no-frills project with zero value-added support.  Project Dashboard Vs Monthly Reports: What is their infrastructure? How will they manage your dynamic needs? For a swift delivery, a development company needs the right setup in terms of software, hardware, and networking. When you are judging pricing based on many parameters, infrastructure should be one among them and is critical too. A company might be good at developing software at a reasonable price but may lack domain expertise in your project related area. Can it make your project successful? Consider the development of a banking application, expertise in the banking sector domain is a must-have. The team should have domain expertise such as banking architecture, governmental regulations, and advanced security practices. Lack of infrastructure and domain expertise can pause your growth and sometimes spell doom for your project too. It is also important why some vendors can charge you a much lesser price.  The cost can be a crucial factor, but it is not a bigger issue than the failed application. The higher opportunity cost of building and deployment your failed software application can be super detrimental. Daily Stand Up vs Periodical Review. Do your stakeholders have a similar understanding of a project like yours? You might have been in a situation when you felt like even after trying out three to four vendors, the project has not even reached near to your expectations. Have you ever thought of the possible reasons and, more importantly, the impact on your business? The reason that people often overlook is a debilitating communication gap between you and your software development company. Every company has a different format to quote the price based on the requirements of the project. The problem begins when your developer quotes a price for the project based on said requirements, and you have already developed a contradictory idea of the project. Hence, communication between a client and his vendor should be as agile and real-time as possible. When contradiction arises in the thought process, the gap increases between project expectation and price quotation. Thus it becomes critical for you to define your requirements to your developer loud and clear, and the selected vendor must have the mechanism to only acknowledge this requirement but also act on it kinetically which is only possible if they have the right resources in place to do so. Specifying the requirements clearly is crucial, and often good developers help you out with it. Developers can distinctly specify project requirements after completing rigorous testing on various business models, analyzing market and competitor’s models, and acquiring insight into the project related factors such as the various edge cases of use. Pricing your project depends upon the right detailing, which may not always be possible from your end. It is crucial, or else you will land up in a loop of experimentation, further affecting your relationship with your vendor. Hence, it is vital to select a vendor that is both proactive and reactive to your inputs and can give relevant and specific inputs of their own towards the scoping of your project for its success. Low Total Cost of Ownership vs. Super HighTotal Cost of Ownership.  Are you calculating the Total project value?    When you are in the market for a while and taking services from at most two vendors for quite a long time, you become a loyal customer to them. A key client can always

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Small Details Carry The Most Impact With Customer Experience

More than results, customers are always looking out for vendors that can provide the best experience. The rationale being it doesn’t mean much to get a gold medal if you have to walk through a wall of barbed wire to get it. Companies are no longer satisfied with vendors that only care about getting things done by hook or by crook. They demand more insightful treatment if they are to work with that vendor again. Managers already understand this but are at a loss at how to guarantee a better customer experience. Fortunately, we stumbled on the answer with our most recent client projects. While we didn’t embark on these projects with the purpose of finding out the answer to this question, our clients helpfully filled us in on what it was via their Clutch reviews. Our first partner is a telecommunications company that wanted to develop an app to serve as the main digital platform for their business. Our second partner was a specialty tea shop that wanted to develop an e-commerce platform for their business as they supplement their retail presence with a digital one. If you’ll notice the highlighted quotes at the top of each review, both companies talked about things like punctuality and understanding requirements. While we did focus on displaying our technical skill and expertise, it’s still the little things that got the most attention. This is surprising but very good news as it means it doesn’t take a lot to become a successful partner. All these companies are really asking is for someone who will take the time and put in the honest work towards their project. To feel like their goals are important to someone else, and that they’re not wasting time on a frivolous venture. The list of companies that grew from simply doing the small things includes top leaders from a number of industries. Microsoft focused on user experience, Amazon put a premium on convenience, and Google is still the best at knowing what people actually want when they type random things in the search bar. Companies need a partner that understands how the little things affect the big picture, and we’re just that partner. If you’re looking for a team that dots their i’s and crosses their t’s,  we’re the ones for you. Visit our page now and let’s talk about your next project.

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How Augmented Reality Drives Customer Engagement & Revenue

The world is going through a seismic shift. Covid 19 has accelerated the process of digital disruption. Now, businesses are more inclined towards revamping their legacy modules by increasing the utilization of digital tools. Augmented Reality is one such rise of technology due to the on-going pandemic. It is reshaping and redefining various industries across the globe. AR was present in the market since the late 2000s and recently became a hot topic in the digital transformation space. Much before the crisis halt the world, Alen Paul, CEO of ImagineAR that founded the AR browser in the year 2011, provided the world with a platform to experience the power of AR. Alen joined INT. in the #DigitalSuccessDIALOGUE series for a very interesting and interactive session on educating people on how to leverage AR and drive customer engagement and revenue. “AR is an immersive (technology) helps in creating interactive and engaging content, hence enabling one to unlock new revenue streams through mobile in the digital world.” Today, AR is enabling brands to create the most effective and engaging campaigns for customers. Alen says we must focus on building an immersive customer experience by forming a community and engage with them through fun and gamified content. For organisations, AR must become a must-have digital tool instead of a nice-to-have digital tool.  The AR market has tremendous potential to grow from an active installed base approaching 900 million and over 8 billion revenue in 2019 to an augmented reality forecast of over 2.5 billion actively installed bases and nearly 60 billion revenue by 2024. One of the most successful AR served in gamified mode is Pokemon go. Also, Ikea, the most successful ready to assemble furniture company, provides a virtual try-before-you-buy by previewing furniture at any corner of your home.  Strategy to Drive Customer Engagement In this ‘New Normal’ creating a meaningful ROI for brands is more critical than ever. The following points are suggested by Alen to create an effective AR strategy:  Use data to increase engagement effectiveness and broaden your potential target audience. Digital channel strategies are an everyday engagement strategy. Engagement is the action and revenue is the objective.  Build immersive and interactive experiences for the AR community to communicate about your USP. AR engagement is an essential piece of digital communication hence should be integrated into your overall brand strategy.  Brands Using AR “Leverage the 5 billion mobile phones that consumers are using and stand out by building engaging AR content.”   Brands have always wanted to stand out in the marketplace. AR allows them to do so. Recently, the world is more connected with mobile devices than television. As we know, mobile is the first go-to device for browsing the required information and augmented reality is tying mobile phones with engaging and interactive content. It showcases the brand’s advancement in thinking and puts the brand image on top of the mind of the customers. Brands are focussing on building immersive customer experience and make an impactful impression in a jiffy.  Can SME invest in AR due to its price sensitivity nature?  Many AR companies are providing instant AR activation or visual markers which enables the brand to create AR content instantly. One can easily integrate the pre-built AR platform into existing mobile apps. Many companies set their pricing model in a flexible and adjusted way based on the target audience. Pandemic has put pressure on the companies to be more economical. Utilising AR has either low cost or negligible cost if they use the pre-built assets.  Companies must look for AR for cloud-based interaction as they would want to change the assets of their campaign dynamically without depending on coders. Moreover,  Real-time data integration ensures that all customer interactions are tracked and measured in real-time. Customers value personalised advertising. Today AR enables advertisers to engage with customers at much deeper levels. Geolocalization advertising enables advertisers to create profitable ad campaigns based on the locations. Also, real-time data reports provide valuable marketing intelligence. “Adoption and Education are the two most challenges faced by AR.” Educating people about AR is crucial for its profound growth. Companies need to collaborate AR with print media, marketing collateral and social media. Retailers can create a unique brand experience by utilising AR through a gamified atmosphere. Customers can earn their way towards points, rewards and coupons. Start-ups wanting to leverage AR can start experimenting with small holiday campaigns. Companies are actively creating a community with incremental experience and engaging in a gamified manner.  Why is AR gaining popularity? “With the new paradigm of social distancing and remote working, live streaming music concerts are the venue of choice for artists to interact and entertain fans in 2020 and beyond. By leveraging mobile AR, artists can deliver immersive activations which are shareable across social media, e-commerce, fundraising event.” Following are the reasons for its popularity: Low budget and instant content engagement Frictionless experience  Brand storytelling opportunity Social media integration Loyalty engagement Data capture and analysis AR can benefit any business. Starting from edtech to pharma, AR can be leveraged in packaging, in education, to differentiate itself from other companies. AR, a digital tool used to create useful content by using real data in real-time, can be leveraged for creating campaigns. For Eg: A customer can point their mobile devices at logos, signs, buildings, products to experience engaging experiential campaigns. “Starting from creating interactive product catalogs to augmented product packaging – the options are endless.” With a small investment, AR is the most promising engaging digital tool in the upcoming future.

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PWA Vs AMP- What To Choose?

“Design your website for your mobile device first then go the way up” – Exactly! You heard it correct. Why? Developers often face challenges when designing for smaller devices so when you start for the small device and then go up,  you are actually designing the heart of the UX first, and that is called product enhancement.  Why Mobile-First approach?  Mobile-first means your design is precise, your content is not puffed up. The limitations and smaller screen breakpoints better fit around the content. Then why not Mobile-first approach? Today’s environment makes us more reliant on smartphones. Faster and convenient interactions give it an edge over any devices. Moreover, we prefer everything on the go!  Why not gradual degradation?  Well, in this case, you have to cut down the experience because the core and the supplementary parts of the all-inclusive design become hard to distinguish and separate. Mobile apps are more user-specific and cater to the smarter needs than web apps since they are advanced in terms of features and functionalities now, building web apps is easier but they are simpler in terms of features. Thus, we need the best of two which led us to progressive web apps (PWA). Progressive web app falls in between standard web app and mobile app and as Alex Russell says PWAs are “responsive, connectivity-independent, app-like, fresh, safe, discoverable, re-engageable, installable, linkable web experiences. PWA is able to work offline and load extremely quickly. Moreover, it doesn’t require downloading or installation.  PWA & AMP cs.” The progressive web application is an advanced web page able to work offline, includes features of push-button and has device hardware access. It also has native app-like capabilities such as local storage, notifications, background synchronisation. Accelerate Mobile page is an open-source HTML framework that creates a web page faster, enables it with a smooth-landing page and prioritizes the user-experience. It has optimised AMP components and CSS.  What to choose? Let’s dive into their pros and cons 1.1 Progressive Web APP In the following tabular format let’s look into what PWA is offering to us and not: Pros of PWA Progressive: Able to work on any browser due to its progressive improvement principles. Responsive: Adaptable to various screen sizes or dimensions of any device. App-like: Users experience alike feelings of using native apps in terms of interaction and navigation. Updated: Information is always up-to-date thanks to the data update process offered by service workers. Secure: Exposed over HTTPS protocol to prevent the connection from displaying information or altering the contents. Searchable: They are identified as “applications” and are indexed by search engines. Reactivable: Web notification capability makes the application easier to reactivate Installable: Complexities arising for using the app store can be avoided by saving the useful app through an icon present on the home screen. Linkable: Easily shared via URL without complex installations Offline: Keeps the user first approach by avoiding the usual error message in case of a weak signal. Based on two particularities: ‘skeleton’ of the app, which recalls the page structure and elements including header and page layout. And shows illustration that signals that the page is loading.  Cons of PWA Latest Version  iOS: iOS support from version 11.3 onwards; Battery Consumption: Reduces the battery life Multi-Device Support: Not all devices support the full range of PWA features (same speech for iOS and Android operating systems); Re-engagement for iOS: It is not possible to establish a strong re-engagement for iOS users (URL scheme, standard web notifications) Offline Execution: Support for offline execution is however limited Presence: Lack of presence on the stores (there is no possibility to acquire traffic from that channel); Body of Control: There is no “body” of control (like the stores) and an approval process; Accessibility: Limited access to some hardware components of the devices; Flexibility: Little flexibility regarding “special” content for users (eg loyalty programs, loyalty, etc.) 1.2 Accelerated Mobile Page  Do they provide more features? Pros of AMP Increased speed: The increased loading speed of AMP content makes the content engaging and engagement rate increase due to its quick and hassle-free process. Shorter load times also mean that visitors are less likely to lose patience hence decreasing the bounce rate. Increased visibility: Right now AMPs cannot automatically increase domain authority of the page but it is eligible to be displayed in Google’s “Top Stories” carousel, which sits at or near the top of search results pages, depending on what you search. Increased visitor engagement: visitors are more likely to engage with the content on AMPs compared to traditional mobile pages due to its minimalist design as AMPs makes it easier for visitors to navigate through the content on your page Cons Of AMP AMPs may not increase site traffic: Because AMP content has a Google URL and resides in Google’s servers, AMPs won’t directly increase traffic to your website but Google has a solution to it. For example, AMP publishers can add a comment button which will redirect the visitors to an equivalent page where they can add comments. Coordination problem: While the AMPs themselves may load quickly, any external content on the page is likely to lag behind. This is a big problem when it comes to hosting advertisements. Visitors are likely to scroll past an ad before it has loaded, killing any chance at conversion. Analytics leaves much to be desired: Quality analytics of AMP is not par to google standard. Data based on the basic metrics are not available much therefore visitors’ experience cannot be enhanced.  Trends around PWA and AMP Trends around PWA and AMP will enable developers to learn about the newest features and help them incorporate. Both are different mobile technologies, PWA is used to provide a feel of native apps whereas AMP helps in loading web pages faster. Today mobile devices have become important and businesses have started taking it seriously. Choosing either of them or both depends upon the knowledge of trends around them. In the following section, we will note the unique

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Negotiating IT Services – How Much Is Too Much?

How to negotiate for an IT service? Many of my clients find this a baffling question. And what should have been a negotiation of cost vs features/choice of platform, ends up being a bargain. But they are not to be blamed. Though the last decade has seen an increase in the overall awareness of the tech side of IT services (people now understand what they are asking for) but the number of people understanding the business side of it is still marginally low. Everything can be done at a lower price, well, almost everything. Margins can be continuously pushed to the bottom. There will always be another vendor who will do the work for a lower cost. But the cost that you pay for your project is not just the cost for software development. Here are some of the other factors that you are paying for (or choosing not to): 1. Brand Value: A bigger company has a reputation to live up to. It will do all it can to maintain that hard-earned reputation by making your project a success. 2. Cost of Experience:  A bigger company cumulatively has more experience. They have already been exposed to most of the challenges your project is going to face and have solved them. Resolution time will be shorter. 3. Better Skill:  Bigger companies hire from the upper strata of a city’s skill. Since these resources are expensive, smaller and mid-sized companies cannot always afford them. Though it is not universally true that a higher-paid resource is by rule better than a lower-paid one, but when we generalize performance with pay, we do find that performance tends to improve with experience, exposure and pay grade. 4. Support System:  Larger companies have more teams and employees which enable them to route resources, both human resource (developers) or knowledge resource (internal consultation of senior PMs and architects) to provide a robust network of support systems to keep the project moving forward without losing teams. Smaller teams and companies often face a roadblock in such situations and wait for resources to free up or external consultants to mitigate the blockage. 5. Customer Relationship: Larger companies do not make much profit from the first project. The actual profit is made from returning projects from existing clients. Thus Client Relationship Management is highly valued by a large company. Not only does the company invest in developers to get the project delivered, it invests heavily on improving customer experience. For example, my organization has a different team altogether called the Customer Success Managers (and I was a part of this team for over 2 years) who form a bridge between the delivery team and the customers and are busy round the clock to internally audit the project, updates, deliveries and communications to ensure the client gets what he/she is paying for and if possible, a little bit more. These are some of the factors that you need to consider while negotiating the value of a project. If you are comparing apples with pears, then it is an inappropriate comparison. While negotiating IT services, consider the overall service package and not just the cost of coding.

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How Can Performance Agencies Ensure Higher Engagement & Lower Churn During COVID-19?

COVID-19 has made a number of businesses vulnerable and also the agencies supporting them. However, some of the agency partners have in fact made their partnership stronger and became part of their clients journey. But why has this happened?  The answer lies in McKinsey’s research about how technology and innovation will build up a superhuman combination to fuel a data-driven marketing and growth roadmap in the coming years. This is what the next-gen agencies started looking for some years ago. Strategic tech-partnerships to scale up their capability and scale of engagement. Prime Triggers Behind Tech Partnerships Tech-based breakthroughs lately reset the parameters of customer behaviour significantly. The increasing usage of AI, automation, analytics in different levels has already made these technology fixtures a topic for boardroom discussions. However, having a complete technology stack in-house is not always a viable idea. Sometimes it is overly expensive, for which the performance-oriented agencies often look for strategic tech partnerships. Let’s find out how a strong technology team can help agencies survive in this incessantly evolving marketplace. Engagement with multiple touchpoints Leveraging the full stack technology solutions from a strong team, helps agencies stay a step ahead of the competition. From consultation, campaign designing, product planning and development to marketing and customer support, a technology partner can help you engage with multiple touchpoints at a time to help you build your digital success story. Tech partners can help you complete the whole customer journey where you can create interesting digital assets, manage them and amplify its usage as well. Anything which allows you to grow your client’s businesses using digital technology can be executed without a major hassle.  A Long Sustainable Journey Working with a technology partner helps agencies survive in the long run. Today, when Covid-19 is posing a threat to maintaining an in-house team, remote partnerships are a survival imperative. Ranging from your software development to people with functional expertise, tech-partnerships promise long term support while mitigating financial as well as operational risks in a more streamlined manner. This way, agencies can get a partner responsible for growth in this world of sustainable growth. As a global technology partner, we have watched this very closely while being at the junction of technology, marketing, and analytics. While being a partner for remote teams for a particular set of skills or a range of skills, we have seen how our partners grew Y-O-U with a similar set of clients.  Minimized Cost of Ownership  Technology is not something you may love and don’t want to have a dedicated team and it’s normal. With a quality-oriented tech partner, the challenge of adding to your overhead costs for supporting clients gets minimized. A technology partner can deliver you the technical expertise on a “pay-as you-go-model”. As a result, you do not need to bear the costs of maintaining a software development team when you no longer require it.  Partnerships Which Back You When It Matters “In the present scenario, when the marketplace is evolving rapidly, next-gen agencies are proactively looking to extend their capabilities. And, tech-partnerships are playing a key role to materialize this. However, it’s important to leverage services that integrate and implement seamlessly with the market demands”, says, Bharat Berlia, CIO, INT. Bharat has also shared his experience about a recent project the team did with a Fortune 500 organization along with a digital marketing agency. He said, during the whole journey the team back in the UK had a steep deadline as they initially decided to do in-house. When they came to INT we took it as a challenge and delivered the project on-time and also supported them to get a follow-up project. The same is being developed as we speak. We are now their long term tech partner.

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How Banks Can Tackle the New Wave Of Digital Disruption With Managed Remote Teams?

Following the outbreak of Covid-19, financial institutions across the world are navigating through a volatile economic and regulatory landscape. With 90% of the workforce, functioning from home, risk and compliance operating models are under incredible pressure. Maintaining markets and levels of service at par during this heightened volatility has become a business imperative. However, managed services arrived as a strategic response to these areas where seamless organization & streamlined operations with security are the prime mandates. Covid-19 Fallout on the Financial Sector: The Industry Challenges Primarily, Covid-19 has ensued significant operational, financial, and human capital risks for the BFSI sector. Infographic Source: Deloitte Profitability concerns are at the highest: Among the most potential risks, BFSI is facing today, foremost is around the repayment of loans. With the regular income stream of the consumers, coming at a halt, they are naturally unable to repay the loans. On the other hand, banks are showing resilience with the increased moratorium, staggeringly low-interest rates, and waiving fees to SMEs and consumers. However, the process will eventually boil down to profitability concerns and credit risks for the banks. Escalating Operational Costs for Risk & Compliance Regulation: According to Citigroup, risk and compliance regulation spends account for 10% of the operational expenditures normally. However, the pandemic has doubled up the figure, following a rapid shift towards digital banking Legacy Systems SlowingDown the Process: Resources being often engaged in the manual management of the internal process, have limited availability to address “risk and compliance” risks. Many processes are still adhering to legacy systems, which underpins their shortcomings to address operation process in the Covid-19 scenario. Technical Incompetence Becoming a Barrier: Though AI (Artificial Intelligence) supported new age technology is already in place, building in-house capabilities to run the legacy systems clubbed with technology is still a distant dream. Moreover, it is commercially unviable. Finding people with the necessary technical competence and experience is another hitch down the line. Why Traditional Offshoring is No More Viable to Meet the Current Demands Offshoring trends have been in the financial premises for a decade backbit has, however, evolved significantly in recent times. “Megadeals” for a specific segment of the banking process once dominated the market.  Today, the industry is embracing a multi-sourced ecosystem model, where the traditional system falls short in every possible aspect. Source: Fintechfutures However, the current needs in the financial domain are multidimensional. So far, outsourcing in the financial sector was mostly involved in offering discrete services. Banks were likely to subcontract their tier-1 helpdesk or any non-IT task like data entry or document scanning. With traditional outsourcing to any external provider, banks can address specific business needs. For example, the Know-Your-Customer (KYC) Registry launched by SWIFT, back in 2014, which has addressed the liability of banks’ KYC compliance regulations through cost mutualisation. Secondly, IT and business process outsourcing (ITO and BPO) offerings have converged in recent times. The objective is to offer a synchronised solution in a cost-efficient manner. Today, when the providers are offering full-stack solutions, traditional outsourcing addressing specific is no more a viable option. In the current scenario, when a rapid remote transformation has become a survival strategy, handling client service, risk management, liquidity, and cost pressures in a completely new ecosystem arrived as a challenge. Even if some key areas of the banking process is outsourced to different specialized providers, it involved the risk of exposing your business-sensitive data to several third party entities. Precisely, cost management has been the primary driver of outsourcing decision in the financial domain. It’s still been so. But, financial firms are now looking for the special­ized knowledge suite at scale to solve complex problems alongside cost efficiency. Today, when cybersecurity threats are at their peak and a series of complexities are already on the scene, the use of a traditional, cost-focused BPO stands inarguably suboptimal in this sector. Are Managed Service a Strategic Solution Leveraging the scalable delivery infrastructure of the managed services helps financial institution run business operations seamlessly while serving customers in an uninterrupted ecosystem. The ever-evolving digital disruption has already triggered several opportunities for banks to fuel future growth. Touch beyond the core in a cohesive ecosystem Banking has now emerged way beyond its core operations in every possible manner. Source: McKinsey& Company In the past, banks have relied on making customers aware of relevant products as a path to growth. However, in the evolving digital ecosystem, banks can monitor user behaviour, operational capabilities, reinforce engagement, and capture data that will provide a more complete view of customers’ needs. For example, ICICI Bank has extended into banking adjacencies; by providing services like spending overview, preapproved offers, transaction history, as well as smart tips for spend management. Source: icici banking app image taken on 8.7.2020 Thanks to the capabilities of multi-channel managed services that helps bank bring everything on a  single platform. Extending beyond the core helps banks serve customer demands and convenience, without separately investing in each area. Creating a financial Supermarket leveraging the facilities of a cohesive service provider, a bank can bring a curated mix of internal and third-party offerings. This way, customers can access easy, one-stop access to financial products while address multiple financial needs through a single, integrated channel. At ICICI Bank’s mobile app, customers can explore a plethora of financial products for investments as soon as they log in. Source: icici banking app image taken on 8.7.2020 This way banks can focus on streamlined operations as well as expect the high-return side of the industry. The Key Takeaway Leveraging managed services can help banks and financial institutions to refocus attention where it counts. At the end of the day, deficiency in the process and offerings can hurt the long term sustainability of the firm’s reputation. In fact, the quality and integrity of its internal controls have nothing to do with the services it offers. “Banks have long relied on the dedicated talent for internal controls, but it no more holds significance coming to the current face of

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Will Banks Live Up To Customer Convenience With A Remote Workforce In Future

Financial leaders across the world are at the juncture of a pivotal moment, where many of them have embraced remote functioning as an instant response to the Covid-19 pandemic. The biggest lender in India, SBI has also rolled out its “Work from anywhere” policy in an attempt to drive down the operational costs, alongside retaining productivity & work-life balance for staff members amidst the pandemic. According to the bank’s Chairperson, Rajneesh Kumar “Productivity tools and technology are already in place to perform administrative work remotely”. However, in spite of this paradigm shift in the organizational structure, financial leaders are still dubious about its longterm sustainability. As a pandemic response, it might be an available option for customer satisfaction and corporate survival, but its profound implication on the operational structure will shape up the BFSI workforce in the coming years. According to Deloitte, customer-centricity will be fortifying the core of banking in 2020. This article is an interesting take on how the remote transition in BFSI segment is shaping up. What are the challenges on the horizon and how adopting technical measures can help banks to fit in the new suite. The Roadblocks for the Remote Structure The remote transition has been breathtakingly rapid. In organizations like JPMorgan Chase, for example, about 200,000 staff members are now working from home. This certainly puts the complex IT infrastructure at stake, with customer security as a prime concern. Alongside, it can also hit hard the productivity level due to the following reasons: Collaboration Issues: With a remote workforce totally in place, collaboration issues are going to be a frequent concern. Staffs using their wired as well as WiFi networks to support Zoom Calls and Microsoft Team Meetings put incredible pressure on the network as well as on employee productivity.  Connection crashes: Frequent access issues and connectivity crashes following an incredible pressure on the network are becoming a potential risk for the remote operational model. Renowned names like Capital One have also reported connection outages, following a steady increase in online banking operations. Cybersecurity attacks: With everything in Cloud, cybersecurity threat always looms behind. Malicious attacks are reportedly spiked up by 38% following the Covid-19 conundrum. Raconteur says financial institutions are most likely to get the bash of phishing and cybersecurity threats. Critical Compliance gaps: Protecting and governing financial data of the customers is the top priority for banks restructuring their workforce. However, many organizations are still falling short of deploying effective network policies to stay compliant with the policies of data access, storage and transmission. Deploying Key Network Solutions Can Mitigate Fault Lines A synergy between risk, security and productivity is indeed critical with such an abrupt transition. Even an arms-length arrangement won’t pay returns in the long run. However, banks can consider deploying key network solutions across the legacy infrastructure to stimulate the recently remote operations. It will help banks survive the transition afflictions at this moment, hopefully in the future too. Customer Service Management: Digital banking is already a norm and Covid19 has just played the catalyst, according to Mckinsey. As a result, supporting users with enhanced digital experience is more of a business imperative. This has made restructuring of public-facing applications mandatory so that customers (both tech-savvy and novices) can get seamless service with ease of access and communication.  Risk mitigation: With critical information being shifted away from local servers to hybrid and multi-cloud environment, deploying agile and adaptive cloud security is extremely crucial. It will satisfy regulatory demands on one hand, and streamline digital access on the other.  Employee monitoring: Remote employees need to access critical customer data from time to time to live up to customer expectation. But, in the process employee accounts are exposed to security threats. However, investing in infrastructure assets like authentication tool and VPNs seem to be a viable option. Moreover, VPNs naturally obscure secured collaboration, thus collapsing hacker efforts. The Road Ahead: Enhanced Customer Experience with digital-first model No doubt, a complete remote orientation seems pretty much a challenge for the banks. But, for the customers, a digital banking ecosystem is surely going to give a hyper-enhanced and personalised experience. Attributes like the ease of accessibility, multiple banking and financial functionalities under one umbrella, enhanced transparency, and insightful data are most likely to redefine the customer experience. In fact, the total transaction value in Digital Payments is projected to US$69,168m in 2020. The Takeaway: Adapting to the New Normal “No doubt, securing a balance between risk and productivity is somewhat critical, especially at a time when many bank staff are working from home. However, remote functioning demands a robust and reliable solution”, says Abhishek Rungta, the CEO of Indus Net Technologies. At INT, we create automated platforms to help banks run the day to day operations seamlessly, which further aids in decision making and disbursing financing without shifting their core IT infrastructure. Do check out our study on “Remote Work”

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The Rise Of AI-Powered Autonomous Vehicles : Forces Powering The Evolution In The Auto Industry

In the world of technology when we talk about Self-driving cars it’s often paired with artificial intelligence. Simply put, you cannot really discuss one without the other. Though AI is being implemented at rapid speed in a variety of sectors, the way in which it’s being used in the automotive industry is a hot-button issue right now. 2020 is going to be a big year for autonomous transport. Tesla has tentatively announced that next year, it will be “feature complete” when it comes to self-driving, meaning that a car can find a passenger in one location and drive them to another without any human intervention. With other big advancements coming in the industry, driverless cars may well become more popular and may as well define the next 18 months in the AI community.  Impact of 5G on Autonomous Driving Technology  Fifth-generation cellular network technology or 5G has already been rolled out in certain areas around the world in the past year. In 2020 it is expected, there will be more countries embracing 5G technology with supporting devices the following suit. 5G technology allows for faster speeds as it operates at a higher frequency in the wireless spectrum thus resulting in quicker processing with lower latencies. Not only this, but it also operates at a lower power compared to previous generations along with providing mass connectivity between devices. So you may ask, what does this mean for autonomous vehicle? C-2VX (vehicle-to-everything) will harness the power of 5G for vehicle-vehicle (V2V), vehicle-to-infrastructure (V2I) and vehicle-to-network (V2N) communication. Low latency rates coupled with the fact that the infrastructure is likely to be in place by 2020, 5G will be the natural solution to take autonomous driving to the next level. 5G will allow driverless cars to react to surroundings, identify obstacles and relay such information to the computers on-board in real-time. To estimate the potential of autonomous vehicles and to approximate a timeline of it become the norm we must map the journey from zero autonomy to complete automation in the following steps: Autonomy in respect to self-driving vehicles comes about in 6 stages: No Autonomy: Zero autonomy, the driver performs all driving tasks. Driver Assistance: Vehicle comes with some driving assist features but is still under control from the driver Example: Cruise Control, wherein the car can accelerate/decelerate autonomously to maintain a set speed limit. Partial Automation: Vehicle has combined automated functions, like acceleration as well as the steering, but the driver must remain engaged with the driving task and monitor the environment at all times. Example: Current gen auto-pilot feature on Tesla cars where the car autonomously accelerates and steers to maintain lanes. Conditional Automation: Driver is a necessity, but is not required to monitor the environment. The driver must be ready to take control of the vehicle at all times within notice. High Automation: The vehicle is capable of performing all driving functions under certain circumstances. The driver may have the option to take control of the vehicle. Full automation: The vehicle is capable of performing all driving functions under all circumstances. The driver may have the option to take control of the vehicle. In January 2019, Nvidia announced ‘Nvidia Drive Autopilot’, which seeks to bring AI-powered Level 2+ autonomous driving with AI-assisted smart cockpits, to mainstream passenger vehicles. It has received support from OEM’s like Mercedes-Benz, Volvo and auto parts suppliers like ZF and Continental. The Dubai Future Foundation, along with Dubai’s Roads and Transport Authority, has already launched the Dubai Autonomous Transportation Strategy. The strategy hopes to transform 25% of all transport in Dubai autonomous by 2030. Autonomous technology firm FiveAI hopes to start passenger trials in 2020 for driverless cars. Businesses are more likely to invest in autonomous vehicles before consumers. Hence, industrial vehicles such as tractors, bulldozers and others will be the first ones turning autonomous. They may now accomplish commercial tasks efficiently with higher accuracy in a shorter period of time as the element of human fatigue is no more a hindrance. There’s a valid reason for businesses to embrace this technology first. We witness a general sense of doubt in the eyes of public regarding the safety of this technology, however, if the industries lead the initiative they will be able to establish the successful real-life application of this technology and gain public confidence. Corporations doing research and development in autonomous driving technology – such as Google, can make use of the learnings and proofs-of-concept in other domains of their business. To summarize- It’s established that there is a lot of potential in the technology to cut costs, make roads safer both for passengers as well as pedestrians, take manufacturing efficiency to its peak. What is lacking is supportive infrastructure, which in the form of 5G network and support from automotive OEM’s seems promising. Second, safety concerns regarding this technology which will be eliminated once businesses set new benchmarks of its industrial application. The 2020s probably won’t bring flying cars, solar roads or robotic gas pumps, like much of our current world and technology this decade will see a blend of the amazingly futuristic and frightfully analog. Level 5 automation is still far from reality but we will inch closer to it in the coming decade.

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6 Rules Of Great Storytelling

We, humans, are wired for stories. We see characters and stories in everything around us. When I say everything, I mean literally everything – from cheese toasties and pancakes to clouds. The phenomenon is called Pareidolia or “the imagined perception of a pattern or meaning where it does not actually exist.” It’s the human brain’s tendency to add characters to abstract objects and try to find a connection with them through an imaginary narrative. What if I told you that the patterns shown in the below image aren’t just shapes but characters in a love triangle? Yes, that’s what 33 out of 34 respondents saw in this interesting study when they were shown a short film with two triangles and a circle moving across the screen. When they were asked to describe the scenes, only one of the respondents described them as geometric shapes moving across the screen. The others saw characters who were playing a love triangle story – The bigger triangle is seen as an “aggressive, warlike, belligerent…quick to take offence, bully, villain, taking advantage of his size, picking on smaller people.” The smaller triangle is seen as “Heroic, valiant, brave, courageous, fearless, defiant, more aggressive…spirited, cocky, snappy.” Two triangles are two men fighting for a woman ( the circle). The smaller triangle and the circle are described as two innocent lovers who are being bullied by the bigger triangle. Throughout the history of civilization, stories have existed in many forms – as cave paintings, myths and legends, fables, songs, and poems. Over the years, the medium and style of storytelling have changed but its essence remains still the same. While the digital landscape is busy looking ways to spin a yarn in innovative ways, here are 6 rules that will always make your story worth telling. 1. Show, Don’t Just Tell: The human brain can process an image seen for just 13 milliseconds. This underlines the power of visual elements when it comes to storytelling. Eye-catching visual elements such as videos, infographics, gifs, and photographs help your audience get a better idea of the message in the story. Think, for example, New York Times’ original multimedia content Snow Fall: The Avalanche at Tunnel Creek which tells the tragic story of the 2012 Tunnel Creek avalanche with video clips, photographs, animated maps, annotations, and text. Many even called it the future of web storytelling and rightly so. With social media & smartphones increasingly becoming a part of our lives, visual elements have a great deal of role in forming the narrative. And marketers are already leveraging the power of visuals to make their brand narratives exciting and unique on social. 2. Data Matters: Weaving numbers into your story is a great way to lend credibility to your narrative. An often-quoted example of data storytelling done right is Airbnb’s Cheers to the New Year video in 2015. The interactive video gave the audience an insight into the number of guests celebrating New Year’s eve in Airbnb’s guesthouses across the world. Now, that’s a unique way of letting the data speak for you. People are not interested in numbers. But, they are interested when those numbers tell a story. Spotify has a unique way of presenting year-end listening data with ads that aren’t promotion but stories. Just look at the billboard that Spotify had put up in 2016. Last year, Netflix taking a cue from Spotify took to Twitter and told a story around the viewing data of its Christmas film titled A Christmas Prince. 3. Remain Empathetic: Empathy isn’t sympathy. Sympathy is feeling compassion for a person who is in a difficult situation, whereas empathy is putting yourself in the shoes of a person and feeling what he/she is feeling. The National Autistic Society’s (NAS) VR campaign offers an insight into the daily lives of people living with Autism. As the participants try on the VR headset they are shocked by an array of sounds surrounding them, much like the way people with Autism experience as they go about their daily lives. This Discover card campaign leverages the power of empathy in a unique way by featuring people calling customer service agents who turn out to be the exact replicas of the callers. The ad ends with an empathetic statement “We treat you like you’d treat you.” 4. Make Your Story Human: When a story is too perfect, it can come off as fake. Storytelling is a way of building relationships. And relationships don’t last long if they aren’t built on the foundation of trust and honesty. The 2017 Consumer Content Report by Stackla found that 20% of consumers (and 30% of Millennials) have unfollowed a brand on social media because of inauthentic content. One of the shining examples of weaving authenticity into storytelling is this year’s CoverGirl’s #IAmWhatIMakeUp Campaign featuring a model with vitiligo has won millions of hearts because of its honest attempt to celebrate the beauty of all kinds. While the model applies CoverGirl’s truBlend foundation in two different shades, we hear her asking “Why to try to blend in when you can choose to stand out?” Users often shy away from too perfect characters – heroes and sheroes who lack human traits such as fear and desire. Remember Nescafe’s #ItAllStarts ad starring a stammering standup comedian? It was one of the most talked-about campaigns on social as it candidly showed a hero facing one’s fears. After all, not all heroes fight aliens. Some fight their fears. We discuss more brands and how they are making connection with their users by being human. 5. Emotional Design: We are hardwired to react emotionally to stories. And this study is a testament to our story-readiness potential. It was conducted by Origin/Hill Holiday where 3,000 online panel respondents were asked about the perceived value of various listings. In every case, the addition of a story upped the value of the listing. Emotionally engaging stories inspire people to act. In his study Why Inspiring Stories Make Us React: The Neuroscience of Narrative Paul Zak found that highly emotional narratives cause oxytocin release and have the power to affect our attitudes, beliefs, and behaviours. 6. Don’t Lose Sight Of Your Audience: A Sprout Social study entitled “Championing Change in the Age of Social Media“ found that most consumers want brands to take a position on political or social issues. However, in today’s noise-filled landscape, it’s easy to lose sight of

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