Category: Explainer Video

Explainer videos are growing in their importance and more people have begun to understand why companies need to publish them more often. Explainer videos help people to understand your products and services better without having to read through lengthy textual content. Explainer videos can act as supportive media to your existing textual content. Why explainer videos are important We must remember that not many people like to pore over textual content. Many people who have reading difficulties, attention problems and other difficulties may prefer to watch a video than to read textual content. Thus, it is imperative that you create explainer videos for all your products and services. While it is a great practice to create explainer videos, many companies do not understand that there need to be important strategies that are well thought out. Such strategies help companies to create explainer videos that are interesting, note-worthy and shareable. At the end of the day, we are all trying to create explainer videos that can go viral so that people share them more on social networking sites and elsewhere. • Use humor There is nothing better than getting people to smile or laugh. Do not be crude or immature. Hire a good copywriter who can instill mature and subtle comedy in your script. This helps people to lighten and loosen up while also developing a favorable attitude towards your products and services. Many companies fear that getting people to smile or laugh will reduce the seriousness of the product. What we are saying is not to have a comedy show but to instill humor that helps people to see you positively. •Hire voiceover professionals with attractive voices By definition, voiceover professionals have attractive voices. However, choose those who seem to have an accent or tone that is more receptive to your target audience. If your target audience is someone aged between 45 and 65, do not hire a person who sounds like a teenager. If your target audience consists of teenagers, make sure that your voiceover professional does not sound aged. The voice should also not be too masculine or too feminine as that can annoy a lot of people. Try to choose a voiceover artist who is not too gendered. •Do not stuff in a lot of dialogue The purpose of creating an explainer video is to make sure that people watch them entirely. If you stuff your video with a lot of dialogues, people will feel as overwhelmed as reading through a verbose text. Make sure that your video finishes quickly and makes its case easily, without sounding overwhelming. Try to finish your video as quickly as possible and try to keep it as short and crisp as possible. • Do not use music unnecessarily Many explainer video creators have the habit of inserting a lot of music files even when they are not necessary. Music can be soothing and create a certain ambience. However, they can also distract your customer from your product presentation. Thus, do not play music unless it is necessary. It works best when a product is being shown and the voiceover artist is not speaking. Explainer videos do need music but not always. • Have a plot While product videos are great, it is always nice to have a plot within the explainer video. What we need to remember is that these are mini-films and need to have a story. The story should be engrossing and connected in some way to the product that you are selling. If there is a real connection, people will ‘get it’ and try to buy the product or respond to your CTA. Following these tips will ensure that your explainer videos are short, brief and entertaining. They should also be memorable and attractive, and create enthusiasm among the viewer. If a video is interesting enough, people will begin to share them on social media, which is what you need to focus on. This will help you to gain a lot of audience and thereby, increase the chances of conversions. A clear call to action will also help in the success of your explainer video. Ensure that you are not misleading your clients or customers in any manner. A honest and entertaining explainer video is bound to bring success. For more effective strategies about how to make interesting explainer videos, consult Oomphbox.  

There was a time when all that we did for our websites was to write content, publish static pages and forget about it for the entire world to care about. That was almost a lifetime ago. However, now, it is just not enough to have a blog even. One needs more media and audio-visual content to appease visitors. What’s more, video content helps you to set yourself apart from your competitors and ensure that those who do not like to read also have a way of understanding your business. Here are 10 reasons why explainer videos are very important for any business. • Many people do not like to read A large number of people do not like to read textual content. They are mostly youngsters who feel intimidated by complex vocabulary and may not have even have the ability to concentrate and read through lengthy texts. An explainer video that uses animation may easily grab their attention and entertaining scripts will ensure that they are able to watch it in its entirety and understand what your business is all about. There are also many people who may not be able to understand what is written due to several problems. It could be related to levels of education, health issues which make it difficult for people to read text and also those who simply prefer video to text. Clearly, a large number of people prefer video to text. • People find animation entertaining There is this association with animation and entertainment. People usually associate explainer videos to something that is light-hearted and ‘not-so-intimidating’. Text, on the other hand, may seem dry and intimidating. Also, people across all age groups can watch animated videos in order to understand your business. • Explainer videos are affordable It does not cost a lot to create an explainer video. All that one needs is a good script, a voice-over professional and an animator. A company that has access to all the 3 professionals may quickly create an explainer video which will ensure that you have a video for yourself, created at low costs. On the other hand, creating a real life video that uses models will cost astronomical figures. Animated videos on the other hand are simple and easy to create, not to mention again, very inexpensive. • Provide more information in less time It is easier to squeeze in more information in a short animated video because there is text, video and audio all at the same time. On the other hand, if one just uses text, the audio-visual element is stripped away. That makes comprehension of information difficult. In order to make sure that you help your visitors understand what your business is all about in the shortest period of time, explainer videos that are animated are great options. • Explainer videos offer relevant information in a pleasing manner Videos are inherently more attractive to people than reams of text. When you create a video that is entertaining, you will ensure that all the relevant information to your business is put together in a simple and convenient manner. This is one of the reasons why one needs to create explainer videos. You may demonstrate your product or service in a manner that is easily understood. Explainer videos make use of animation to put information together properly and in a pleasing manner. This is one of the reasons why it is very important to use explainer videos in businesses. • Explainer videos have better impact Videos can be shared across social media easily. They are watched by more people and call to action prompts are taken more seriously. It is easier to create a larger impact with a witty and quirky animation video than static content. When we talk about impact, we must understand that videos have a larger and better chance of being received favorably. A good video always attracts attention and people talk about it. When your animated video is spoken about widely, you have a better chance of being received favorably than someone who simply tries to market with the help of text or audio files. • Success of explainer videos can be measured The success of explainer videos can easily be measured, thanks to analytics. It is easy to understand and analyze how people watch your videos, which devices they use and from where they are visiting. This helps to create tailor made products and services in the future. In a way, it is a great way to understand how your business is functioning in the larger perspective, thanks to all the analytics. • B2B solutions Explainer videos are better than mere presentations. Presentations are fine but an explainer video speaks for itself. One does not need to go through the slides. Instead, business partners and owners of other firms will easily understand how you make money, why you want to partner with them or collaborate with them and what exactly you need from them. All these benefits ensure that your business relations grow better with videos. • Videos are more than product walkthroughs Most people think of explainer videos as product walkthroughs. They imagine an entertaining video where you tell people why your product or service is useful and why people must opt for it. However, an explainer video is a lot more than that. The character of your organization, your own knowledge about your products and services and your expertise can all be exhibited in an attractive manner. Your video also reflects your brand and making sure that your video is made by top-notch creators will ensure that people view your products and services in a favorable manner. It is clearly one of the most important ways to market your products and achieve laurels. • Explainer videos prioritizes information Though they seem entertaining and quirky, they mean business in every possible way. First of all, explainer videos are short. They are not more than a few seconds or minutes. They squeeze in as much information as possible in a very short