Category: Digital

Why should you choose a CMS and not a custom development partner?

July 26, 2018

Every business has different needs, and this truism is reflected in deciding the kind of website a particular business must have. Each company’s web development requirements are different too and the only factor that’s common among business websites is that they all need a content management system (CMS) to function. A CMS helps you to add, edit, and manage content on your website. While there are already readymade CMS tools available (Joomla!, Drupal, WordPress, etc.), there is also the option of custom development of CMS, right from scratch. While readymade CMS helps businesses to get their websites up and running in no time, custom development of websites has its own advantages. Highly complex projects require custom development, in order to make sure that all the requirements of a client are met. Yet, even many complex projects can be undertaken with just Drupal if your developers are experienced enough. In this article, let us take an objective look at the differences between CMS and custom development, and what you should choose for your web requirements. What is CMS development and who is it for? A Content Management System (CMS) is uncomplicated and comes with all the features you would expect from a fully-functional website. Without the need to start from scratch, you will be able to choose from a template and set up navigation, file management, databases, libraries, etc. in a short period of time. Third-party plug-ins are always available for all the popular CMS platforms such as WordPress, Drupal, and Joomla!. Drupal, in particular, is suitable for extremely complex websites, while being perfect for simple business websites at the same time. An experienced developer can customise Drupal and program it to run better than any custom developed website at a fraction of the cost. Most importantly, it takes very little time to set up a CMS-based website and get it up and running. Multi-user management is easy and complex graphics can be displayed efficiently with no errors or bugs. Most importantly, regular updates keep your websites safe and secure, without you having to worry too much about security risks. CMS-based websites have very few errors and development community is widely accessible if you need any assistance. Of course, customisation can prove to be difficult if you choose the wrong vendor but when you find the right partner, using a CMS is the quickest, simplest, and the most affordable path to setting up even complex websites. CMS websites are great for just about anything. Whether you want to set up a simple website or a complex web portal that runs a number of online processes, a CMS-based website can handle it all. What is custom development and who is it for? If we are discussing custom development, you can expect your developers to code the website right from scratch to finish. It sounds like an attractive process but it is going to cost a lot more than CMS development. There are obvious benefits to custom coding, such as better control with respect to what you can do with a website or a page, and how quickly you can get it to load. However, the same results can be achieved with CMS as well. Developers will need to be proficient in HTML, CSS, JavaScript, PHP, SQL, ASP.net, etc., and should be able to decide if you really need custom development. Custom development costs significantly higher than regular CMS development because developers need to build a new website right from scratch. Most of the times, custom development is not necessary and is a bit of overkill. It also takes a long time to debug errors. If you ever change your development vendor, you might face issues if the next developer isn’t as proficient to read code written by someone else. While it isn’t hard to find agencies that specialise in all the languages required for custom development, the time and skills that they will need to utilise for building a website for you right from scratch will result in exorbitant bills. Most businesses that need a website for corporate or eCommerce purposes do not need custom development. Instead, they can get an open source CMS such as Drupal or Joomla! customised to suit their needs. In fact, we have engaged in Drupal development for some of the most complex projects pertaining to very large enterprises. Does your business need CMS or custom development? In most cases, you will not require custom development. As discussed, custom development takes a longer time to complete the project and is invariably very expensive and difficult to manage. On the other hand, CMS websites are quick to install, can be customised as per your requirements, and there are umpteen number of third-party plugins available if you need complex features. In fact, there are superior plugins that can do a lot more than you might imagine. Unless the situation calls for it, you only need to consider a good partner to set up a CMS-based website. Use Case 1 eCommerce business needs a website that can handle heavy traffic and payments Requirement: An eCommerce business required a website that would not only handle high web traffic but also to ensure that all payments went through in a safe and secure manner. The business wanted a website that looked unique and placed stress on ease of use. Solution: Indus Net Technologies developed a Drupal-based website that was sturdy and stable. Customizing Drupal code was enough to make the website appear the way the client wanted. As Drupal loads quickly, and is particularly suited for heavy traffic, the website we build for the client was a success. Results: The website was easy to use, could handle high web traffic, and payments went through secure PCI DSS-compliant servers. The business saw more people purchasing products due to an increase in customer trust. Use Case 2 A large financial institution needed a web portal to sell its insurance products and help customers manage their accounts. Requirements: The insurance giant needed a web portal which would

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7 Things to Consider Before Having a Mobile App for Your Business

July 24, 2018

A couple of years ago, if we asked around, every business would have expressed interest in developing a mobile app. Even today, businesses are eager to develop mobile apps, motivated by a number of factors. With more than 3.5 million Android apps and close to 2.5 million iOS apps, it might seem like you are missing out on a lot of things by not offering an application to your users. Yet, more than just getting a mobile app developed, assessing customer needs, your market strategy, and industry scenario are all more important factors to consider. A successful mobile enhances user satisfaction and brings value to your customers. Sometimes, enhancing a website for mobile use may be a better option. Even more important is the task of finding the right agency which will help you to develop a winning mobile app. To make your mobile app a success, spend some time assessing your needs, market situation, and your customer requirements. In this article, we help you do just that by listing 7 important questions you need to ask before getting a mobile app developed. Do you really need a mobile app? What started out as a game-changing development soon became a trend, leading to businesses developing mobile apps whether they needed it or not. Playing catch-up, or doing what everyone else is doing, is not the way to go when it comes to technology adoption. There may be a good reason why your business does not need mobile applications. If your product or service is more likely to be accessed over a website, investing in mobile-optimised responsive web development might be a better solution. Progressive Web Applications (PWA) and Accelerated Mobile Pages (AMP) may prove to be better solutions for your need than a mobile app developed for iOS and Android platforms. Progressive Web Applications are also great when your users are located in places where the internet connection is unreliable or slow. Flipkart’s Flipkart Lite is a great example of Progressive Web Applications. Hastily developing a mobile app to impress your target audience or your competitors may have just the opposite of the intended effect. What is the purpose of your app? If you think you do need a mobile app, and that is a matter of concern for your profitability, competitiveness, and customer experience, explore what the purpose of the mobile is going to be. The app could serve the purpose of selling a product or service, or it could simply enhance customer experience. The purpose of developing a mobile can greatly vary. Sometimes, a mobile app may serve multiple purposes. Spend time deliberating on why you want the mobile app, which problems it is going to solve, and what its long-term purpose is going to be. Developing a mobile app without a purpose may cause long-term damage to your brand, and may result in the wasteful expenditure of resources. Many studies indicate that people uninstall or stop using a majority of mobile apps after downloading and installing them. Who is your target user? For a mobile app to be successful, it should be developed with the target user in mind. Always try to understand your audience deeply, and use data insight to do so. Data analytics helps you to test and retest your ideas for efficacy so that your investment in mobile development is not wasted. A mobile application should suit the lifestyle of your target users and should be intimately tied to their personal identities. We recently developed a mobile game for a US veteran who lost his eyesight and wanted to launch a mobile game for people who are visually challenged. There was a clear understanding of who the target audience was, and the challenges they may encounter while playing the mobile game. To compete with the millions of mobile apps that are out there, make sure that you understand your target user at an intimate level. Otherwise, your mobile app will risk being ignored. Will your app solve a customer problem? Every mobile app should not only help you make profits, but also solve a customer problem. If not solve a problem, it should enhance the user experience. If your mobile app is not going to add value to your target users, then it risks being ignored after being downloaded. To help develop a mobile app that truly solves your customer problems, understand their pain points and explore how your mobile app could address those pain points. If there are no pain points to be addressed, explore if you can bring a “wow” factor to the table. If your mobile app is going to present a revolutionary experience or concept to the user, then it is going to be successful. Sometimes, reducing the duration of certain processes and making your customers’ lives simpler are reasons enough to develop mobile apps. However, you will need to back up your reasons with deep data insights. What kind of app do you need? Before you decide on developing a mobile app, consider how and where it is going to be used. You will have to choose between native mobile apps and cross-platform mobile apps. Native mobile apps are developed for iOS and Android (usually) using programming languages that are native to the device’s OS, such as Objective C and Swift for iOS devices, and Java for Android devices. Native mobile apps offer a better user interface and excellent user experience. They also make use of all the features a platform has to offer. However, they tend to be more expensive, challenging, and time-consuming projects. Cross-platform mobile apps can be used on both Android and iOS devices, and multiple versions of the code need not be written, leading to reduced expenditure and saved time. However, the user experience will not be as great as that of native apps and your mobile app will not be able to make use of all the features that each platform offers. How do you plan to monetise your app? A successful mobile app needs

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Why Marketing Automation Matters for Your Business

July 19, 2018

If you are late to the party, marketing automation is a force to reckon with and is the fuel that is driving small and medium-sized agencies and businesses to compete with the top players in the industry. Marketing automation helps a small team to put its marketing strategy on steroids, and use Software as a Service (SaaS) solutions to automate both basic and complex marketing tasks to achieve stellar heights. There are a number of software tools and cloud solutions that help businesses to automate various marketing functions, right from understanding a target market to capturing lead-related data and nurturing long-term customers. While implementing a thorough marketing strategy used to be expensive and time-consuming, it is now accessible even to the smallest of companies thanks to SaaS subscription models. SaaS solutions provide efficient, affordable, and accessible marketing tools on different subscription models. Both big and small businesses have begun to use these SaaS marketing tools to automate various marketing functions, and have begun to see exemplary results. Regardless of the size and nature of your business, the axiomatic truth is, you need marketing automation. To explain why marketing automation matters so much for your business, we have listed 7 reasons. Let us take a look at each of them briefly. Understand your market better Most businesses fail to achieve traction because their marketing strategy is not in touch with the actual realities of the market they are targeting. This is only possible when campaigns are tied around behavioral and demographic variables that are often easy to miss. Marketing automation tools provide rich insights into the market in question and help businesses to design campaigns that are effective. When you subscribe to a MarTech solution, you will be able to compete with large businesses who probably have better resources to conduct market research. Market research can get quite tedious and expensive for those who do not have the resources to carry out large market research campaigns, Data analytics, combined with marketing automation tools can help you to arrive at marketing predictions that are useful and effective, at a fraction of the cost. MarTech is increasingly being used to conduct market research by a large number of companies and is encouraging a metrics-driven culture. Curate high-quality leads New GDPR rules and privacy-related restrictions have severely curtailed most businesses’ ability to capture high-quality leads. Yet, the new developments are positive in nature when assessed objectively. Marketing automation tools can now quickly detect and predict which of your web visitors are going to be hour leads, and which of them will convert to customers. Data analytics and marketing automation tools can be integrated and programmed in such a way that you automate the curation of high-quality leads. There’re a number of tools already available to help you automate both lead generation, and filtering of those leads. However, partnering with an agency which will help you to integrate data analytics with marketing automation tools will help you curate a list of high-quality leads. After all, communicating with high-quality leads, even if they are fewer in numbers, is a better sales strategy than coming up with a digital marketing strategy that involves targeting an exponentially higher number of users. Shortlist the best distribution channels Once you have the list of leads generated and curated automatically, you will also need to assess how you should communicate with them. This decision was earlier left to managers or staff who used their own methods (both objective and subjective) to list the preferred distribution channels. Unfortunately, this is not an effective strategy and is mired with loopholes. Inbound marketing can easily be automated, and a digital marketing strategy should be built around actual facts and figures related to which platforms, social media tools, and channels your target users prefer to use. As such, a strategy that involves marketing automation and data analytics will reveal the cold hard facts about where to reach your target audience, and how best to communicate with them. Use marketing automation to choose the best distribution and communication channels, and to base this choice on insight derived from data analytics. Understand different buyer personas To engage in successful marketing, you need to understand your target audience at an intimate level. This is only possible when the most minute of their behaviours are statistically analyzed. Automating the process of studying user behavior will help you to group them under various buyer personas. Right from what they tweet to how they respond to certain images or news feeds, you can predict exactly how you should develop your marketing strategy to win them over. As consumers tend to be a diverse group, you can develop different marketing campaigns for different buyer personas. Understanding personas are closely linked to creating winning digital content as well. Automating the process of collecting information and using data analytics to process this information helps you to arrive at useful insights related to different personas. Use this insight to create a successful agile marketing strategy. Take personalization to the next level There is a misconception that automation implies lack of personal touch. Any Chief Marketing Technologist (CMT) will tell you that automation, in fact, enhances more personal communication. Automating content distribution and basing content creation on various buyer personas help you to personalize all communication at the micro-level. For example, MarTech products can help you to target communication individually, based on various tastes, quirks, behavioral patterns, personal details, etc. While content distribution and communication can be automated, you can use your free time and man-hours to enhance customer interactions and build valuable relationships. Creating a more personal approach used to be expensive and required hiring more in-house staff. Automating such a personal approach will reduce the need for hiring more employees, and will help you build more meaningful relationships with your customers. Save time and money For most small and medium businesses, marketing is the single most expensive business process. Not only does it cost money, it also requires time and effort, all of

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Are You Wasting Your Marketing Budget on SEO or PPC

June 26, 2018

Every business learns that investing in marketing is the only way to scale a business and to keep the bottom-line healthy. While most businesses are right to keep aside a large percentage of their marketing spend on SEO and PPC ads, it is quite likely that a lot of it being wasted due to the adoption of the wrong strategy. Businesses make a number of mistakes while running SEO and PPC campaigns, but fortunately, adoption of the right strategy can eliminate missed opportunities, unwise spending, and poor performing campaigns. In this article, let us take a look at some of the common SEO and PPC strategy mistakes that cause businesses to lose a lot of money. In the second section of the article, we suggest tips and tricks that help you to optimise your marketing spend and strategy, so that you get the results you need and deserve. Wrong choice of keywords A number of surveys point out to the fact that businesses often run their PPC campaigns around irrelevant keywords. Just because a keyword seems relevant doesn’t mean it is going to fetch you leads or business. Instead, it might help competitors to gain ground in places where you have missed out. For this reason, keyword research is a very important aspect of PPC campaigns. Typically, SEO and PPC teams should work together to identify strategic keywords that help in directing traffic that matters. haphazard choice of keywords in content and ad copy results in poor marketing campaigns, and wasteful spending. Targeting the wrong demographic Without adequate data insight, it is easy to keep launching campaigns after campaigns targeted at a wrong demographic. Many businesses notice that clicks from outside their target demographic results in wasteful PPC spending. A similar problem occurs with SEO campaigns too. Not strategising content around the right demographic and not setting the right tone results in wasteful content management strategy. Data insight helps businesses to discover who their target audience really are, and ensure that both PPC and SEO campaigns are tied around audiences that actually matter. Improving visibility by enhancing brand awareness and running coordinated PPC and SEO campaigns helps in ensuring clicks from the right target audience as well. Low ad scores Marketers often notice that conversion rates are lower than they expected, even when they spent quite well. Here lies an important lesson to learn, for spending too much doesn’t necessarily mean good ad scores. Good ad scores depend on a number of metrics, and focusing on each of these metrics before a campaign is launched is crucial for its success. Mere creativity without a solid basis in analytics will not fetch the kind of ad scores that are typical of optimal ad relevancy. Again, having a strategy in place and using the right analytical tools are important to enhance ad scores and conversion rates. Inefficient handling of campaigns Running a PPC or SEO campaign has dramatically become more complex in recent years. Not only has the technology changed, but psychographic and behavioral metrics have changed too, necessitating an approach that involves data analytics. Without adequate expertise or knowledge, complex PPC and SEO campaigns cannot fetch the results they claim to. Unfortunately, many businesses work with teams that are subpar and thus miss out on advanced data insight. In addition, an agile approach to marketing campaigns is very important for both PPC and SEO campaign success. Agile marketing is based on agile framework and methodology and provides consistent results across marketing processes. A strategy that helps you spend less To make the most of your marketing budget, begin to develop a strategy that works for you. Adopt a strategy that has been tried and tested by agencies across the world. Such a strategy depends on successful implementation of data analytics, improving landing pages, enhancing content, and focusing on mobile environments. Let us take a quick look at these four pillars that help build a solid marketing strategy. Getting data right The world has changed radically since the advent of artificial intelligence, Internet of Things, and data analytics. Data analytics is single-handedly helping IoT and AI to move further, resulting in the insight that has far-reaching marketing implications. User-behaviour can now be scrutinised to intimate levels, but how one uses all this insight depends on the kind of team you work with. When you choose the right data analytics team and use insight to fuel your SEO and PPC campaigns, you will begin to see that you need to spend less on your campaigns. Optimising landing pages Most landing pages are not optimised for SEO or PPC campaigns, and they are directed to generic pages that do not fetch results. To enhance conversion rates and ad scores, landing pages need to be optimised on multiple fronts. The focus should be given to CTAs, graphics, and also to mobile optimisation of landing pages. Most people visit landing pages after clicking on ads displayed on their mobile devices, and optimising landing pages is an important task. Landing pages also have an important SEO function, and that is to help your services and solutions appear in organic results. Enhance content Existing content needs to be enhanced with specific keywords to help build your SEO. This step does not require fresh content to be written and can help your website in multiple ways. In addition, using data insight to create content that actually matters to your target audience will help you to fetch better results. Most marketing companies build their content strategy around irrelevant keywords, and that is only going to result in ill-advised marketing expenditure. Focus on mobile environments It doesn’t need to be reiterated that web traffic today mostly depends on mobile usage. Yet, a lot of PPC and SEO campaigns are centered around desktop devices and are not optimized for mobile devices. This results in wasteful expenditure, especially when it comes to PPC campaigns. Make sure to hire a team that is well versed with mobile optimisation of PPC campaigns, so that

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Now That Net Neutrality Is Officially Dead, What To Expect Next?

June 12, 2018

Finally that day has come, when after a lot of delays, the FCC’s repeal of Net Neutrality came into action. What does this mean exactly and what comes next? Expensive internet with limitations or a legal purgatory? How is the world especially the US is reacting to this? Let’s find out: #NetNeutrality was officially repealed today, which means internet service providers (ISPs) are no longer prohibited from slowing down, favoring, or blocking websites at will. QUESTION: Are you for our against a bill that ensures net neutrality continues in Oklahoma? — Rep. Mickey Dollens (@MickeyDollens) June 11, 2018 As of today, internet service companies can now violate #NetNeutrality — but they won’t start right away, and they won’t be obvious about it. https://t.co/8S8U5yY0J7 — ACLU (@ACLU) June 11, 2018 The @FCC’s deeply immoral repeal of #netneutrality goes into effect today. On behalf of working families who are tired of paying more for less, you can count on me to keep fighting this. pic.twitter.com/hWO3OA363N — Keith Ellison (@keithellison) June 11, 2018 The repeal of #NetNeutrality is huge blow to what Americans can say and do online. But we must keep up the fight to save the internet from corporate control. pic.twitter.com/lPrTv4Pham — Robert Reich (@RBReich) June 11, 2018 Despite the repeal of #NetNeutrality, we will not stop in our efforts to protect consumers & #SaveTheInternet. A free & open internet is simply to important to the future of our communities. pic.twitter.com/NrB9lLuRfX — Nancy Pelosi (@SpeakerPelosi) June 11, 2018 Internet service providers shouldn’t be allowed to block, slow down, or manipulate consumers’ access to the internet. We must restore #NetNeutrality to keep the internet open and free. — Dick Durbin (@DickDurbin) June 12, 2018 Trump’s repeal of #NetNeutrality goes into effect today. Remember that the fight isn’t over—keep raising your voices & urging your representatives in the House to vote to restore net neutrality & #SaveTheInternet pic.twitter.com/FVPUo47CX0 — Tammy Duckworth (@SenDuckworth) June 11, 2018 https://twitter.com/NNUBonnie/status/1006326978448769024 The repeal of #NetNeutrality rules goes into effect today, but this fight is not over. House Democrats are trying to gather support to force a vote to save Net Neutrality just like we did in the Senate. Take action & demand your representative save the free & fair internet. — Vice President Kamala Harris Archived (@VP46Archive) June 11, 2018 #NetNeutrality ended today helping big corporations & those with $$$ to pay, leaving everyone else behind. This is crazy. The Internet has always been the equalizer – equal opportunity for all. It’s not too late to fix this – the House can pass our resolution to #SaveTheInternet — Tulsi Gabbard 🌺 (@TulsiGabbard) June 11, 2018 The future of the internet is at stake. We need to maintain pressure on the @FCC’s #NetNeutrality repeal. I was proud to have vote against repeal last month. Now I urge my House colleagues to follow suit! — Senator Dianne Feinstein (@SenFeinstein) June 11, 2018 *Views are not our own. Keep watching this space for more such firebomb updates.

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How to Multiply Your Number of #Leads in Your Existing Digital Marketing Budget

May 21, 2018

A question that bothers everybody is, how one can increase the number of leads without increasing their existing digital marketing budget. The answer isn’t quite simple, but it is possible to refocus and strategize your digital marketing budget so that lead generation takes center stage. It all started when businesses began to spend more money on digital marketing than on traditional marketing. The influx of smartphones and other portable devices necessitated a completely different approach at the turn of the last decade. Today, digital is far more important than other platforms, and nobody is arguing about that. However, digital marketing budgets have increased sharply in recent years and in United States Digital Spend is surpassing the traditional media spend. It is in digital media that we are able to understand how the visitors are behaving and a number of us work are trying to get more from what we have already spent. A number of clients often ask this and then we go ahead with a 10 step simple guide which helps to multiply leads without no extra cost. You might just have to divert your budget a little to the left, and a little to the right. Audit your database If you haven’t heard already, the General Data Protection Regulation (GDPR) is coming soon and will require you to seek explicit consent from all the emails in your database. The regulation focuses on improving privacy and requires you to stop contacting people if you do not have their explicit consent to do so. Auditing your email database and discarding emails that do not explicitly permit you can be a great way to not only comply with GDPR, but also making your database more meaningful and lean. A curated and lean email database will convert at an exponentially higher rate than a large database with no meaningful leads. Redevelop your website To comply with GDPR, you will also need to redevelop your contact forms and call to action forms, so that explicit permission is sought before customers share their emails. In addition, you will have to change your cookies policies and write terms and conditions in layman’s terms, all of which require a little bit of redevelopment and redesigning. Once you do this, you will notice that leads convert quickly because the traffic is more targeted, and those who engage with your website truly want to do so. Though the actual traffic may fall, your lead conversion percentage will drastically increase. Focus on social engagement While most businesses have a lot of money to spend on social campaigns, they forget to engage with their audiences meaningfully. To increase the number of leads, it is important to focus on social engagement and get more personal. Social engagement is an important aspect that is often neglected by even the savviest digital marketers. Whether on Facebook or Twitter, maintain a respectful friendliness that is neither distant nor uncomfortably intrusive. This balanced approach to social engagement will help you to win hearts, as you will not appear pushy or non-responsive. In result, you will see the number of leads soar quickly. Have meaningful conversations Most businesses fail at customizing and doing meaningful conversations and end up talking to every segment of the market in the same tone and manner. It doesn’t work. At best, people may ignore you, and at worst, they may get annoyed or offended. Every communication from your side needs to be tailor-made for your audience. Study your target audience’s psychographic factors and demographic details, and create conversations that are customized for them. Tailor-made conversations feel a lot more intimate and personal than pushy marketing scripts, which will put people off. Be subtle and friendly, and use data to customize your conversations to suit your target audience. Create lead magnets A lead magnet is type of content that will automatically fetch you a large number of email addresses. This kind of content needs to be of top-notch quality, and people should download it even months after you make it available. Creating a series of lead magnets will help you to gain a large number of leads who can be nurtured so that they convert in future. Please do remember that you may have to make your download page GDPR-compliant, especially if you plan to use visitors’ emails in the future for marketing purposes. This means, you will have to seek explicit consent here too. Create stellar content in different formats Most businesses think of blogs and eBooks when they think of content. However, creating content in different formats will help you to generate more leads. A number of people prefer to watch videos or listen to podcasts than read textual content. It makes sense to create excellent videos that urge the viewer to download a lead magnet if they want to learn more. That will be the moment of truth, if they choose to give their consent and download your lead magnet. Such motivated users usually convert sooner or later.  In addition, this also helps you with your SEO, which in turn again helps you generate leads. Revamp your landing pages If you haven’t fixed your landing pages in a while, now is probably be the best time to do so. Even your landing pages will need to become GDPR-compliant, as explicit permissions will need to be sought before visitors share their email addresses. Make changes to the forms on your landing pages, and see a more relevant database whose conversion rates will be very high. After all, it is not a good idea to keep a large number of leads that will never convert to prospects. A highly curated list will make sure that leads convert to prospects, and prospects to customers. Don’t neglect paid ads Re-route a large percentage of your digital marketing budget towards paid ads, as this is where much of lead generation takes place. Though many choose to ignore paid ads and focus on organic marketing, it is not a great idea. Existing digital marketing

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#InsurTech

What #InsurTech Leaders & Influencers Are Talking About

April 27, 2018

The emerging #InsurTech industry is growing at a rapid pace. InsurTech refers to the application of new innovations and technology that are dramatically disrupting the insurance industry, from apps to robotics to blockchain and lots in between. With the application of new innovations and technology, InsurTech is dramatically disrupting the Insurance industry. The industry leaders and innovators across the global insurance ecosystem share their insights, tips, and techniques to thrive in this digitally driven world. Having been ranked 2nd in the @Insurance_Post & @TalltVentures too 100 #Insurtech firms; I chatted to Varun Dua the CEO of @AckoGI on everything from @amazon to being a #startup in #India https://t.co/owBTZ7I2o0 — Jonathan Swift (@InsuranceSwifty) April 18, 2018 Humanity is being digitized and #insurance will never be the same again! https://t.co/7rwM0gA1fe pic.twitter.com/kgaTRG7FEd — Daniel Schreiber (@daschreiber) April 3, 2018 Here is why insurers need to build ecosystems of tech/startups around them to build the next insurance services. #InsurTech #FinTech #AI https://t.co/sxN62aUqWb — Florian Graillot (@FGraillot) April 26, 2018 InsurTech: hype or hyperdrive? David Rush (@DeloitteUK_FS) hosted Sabine VanderLinden @SabineVdL Phoebe Hugh @HeyBrolly, Sam Evans @Sam_C_Evans and Christopher McDaniel of the RiskBlock Alliance at #IFGS2018 to discuss where InsurTech is heading https://t.co/z7kCKaXFWb — Innovate Finance (@InnFin) April 27, 2018 The Future of Insurance is Digital; Resistance is Futile!  Our Impact-Oriented Asia InsurTech Summit is exactly one week away. Really excited how it all came together with all the tremendous help from Asia Insurance Review, InsurTech Asia Association, an…https://t.co/XTZs5MgVnN — George Kesselman (@mr_insurtech) April 16, 2018 #MachineLearning -The Future of #Ecommerce & #DataScientist will work as a Batman for #FinTech & #InsureTech#AI4FinTech #AILabPage #Infosec #AI #DataIntelligence #VinodsBlog #ML #InfoSecurity #DataScience #BigData #Industry40 #Analytics #tech #Business https://t.co/4cICaiCs7y — Vinod Sharma (@vinod1975) April 21, 2018 New business models help Everyday Insurers bolster revenue: https://t.co/0jVaBrZeLf #fintech #insurtech #ecosystem@insurtechtalk @k_feldborg @nigelwalsh @SabineVdL @dennisgroenger @insurtechforum @NickMart_Insure @TunstallAsc @st_weiss @MCins_ — florian semle (@floriansemle) April 20, 2018 #Blockchain becoming more than just a science experiment in insurance? #insurtech https://t.co/S3ipJFt3st — Sam Evans (@Sam_C_Evans) April 26, 2018 Is insurtech maturing? It's hard to tell https://t.co/bdkg4C6cVy my latest blog — Mark Breading (@markbreading) April 10, 2018 https://twitter.com/sbmeunier/status/989496363544186886 “Future of #Insurance” published by @raconteur today in @thetimes. Wide range of topics including #insurtech, #cyber. Delighted to have made small contribution. https://t.co/JDlyUBNDPz — Nick Martin (@NickMart_Insure) April 26, 2018 It is amazing how #InsurTech industry is evolving. Make sure to check this space often, as we are coming up with more such updates on Technology & Digital.

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#DigitalTransformation: What Is Happening Around The World

April 24, 2018

Ask 10 CIO/CTOs how they define digital transformation and it is likely we will get 10 different answers but with one common goal: technology initiatives to foster business transformation. The aim of a digital transformation strategy is to fully leverage the possibilities and opportunities of emerging technologies in a much faster, better and innovative way. Let us see which new innovations and techniques are being discussed by tech influencers and market leaders about #DigitalTransformation. 7 Building Blocks for Success in the #InternetOfThings. @Fisher85M via @antgrasso #IoT #IIoT #Analytics #CRM #business #tech #innovation #DigitalTransformation pic.twitter.com/AwDP5co7qe — Antonio Grasso (@antgrasso) April 17, 2018 How To Create A 2018 #Marketing Plan For Your Real Estate Business #DigitalTransformation #Wordpress #DigitalMarketing #Contentmarketing #Branding #SEO #Startup #Content #Marketing #SocialMedia #Swarnimseo #Defstar5 #Mpgvip #OnlineMarketing #SocialMediaMarketing #SMM pic.twitter.com/IKxLJnttsD — Isabella Jones (@IsabellajonesCl) April 18, 2018 What to consider in #DigitalTransformation #Strategy?#startups #SMM #IoT @Fisher85M #BigData #blockchain #Fintech #DataScience #CIO pic.twitter.com/EytDYkGxOs — Michael Fisher (@Fisher85M) April 17, 2018 #AI vs. Lawyers [Infographic] ?This 40-page study details how AI has overtaken top lawyers for the first time in accurately spotting risks in everyday business contractshttps://t.co/lzrUQ5DUY1 v/ @lawgeex_#MachineLearning #DigitalTransformation Cc @DeepLearn007 @evankirstel pic.twitter.com/ursiKB2DJX — Pinna Pierre (@pierrepinna) April 18, 2018 The #DigitalTransformation of the #materials business moves to the next level: thyssenkrupp opens the world's biggest virtual warehouse, offering 250,000 clients #omnichannel access to over 150,000 products & services worldwide. The details: https://t.co/wdC6pFjEpx #Digitization pic.twitter.com/RSOZya5euP — thyssenkrupp EN (@thyssenkrupp_en) April 18, 2018 Why #DigitalTransformation Won't Succeed Without Cultural Changeby @naullyn | Read more at https://t.co/g54kGNTJzY#Digital #Marketing #BigData #Digitalization #Innovation #IIoT #IndustrialInternetofThings #IoT #InternetOfThings #RT cc: @lombardi_gloria @bigdatagal pic.twitter.com/1Zlr51yQc3 — Ronald van Loon (@Ronald_vanLoon) April 23, 2018 The endpoint of #DigitalTransformation is a #HybridIT platform w/on-premise data centers operating collaboratively across a multi-vendor, multi-cloud estate. This needs proactive enforcement of policies that control business unit IT service consumption. https://t.co/bqGMU7Gilk pic.twitter.com/7tXyAp6aot — Kevin L. Jackson (@Kevin_Jackson) April 24, 2018 Making #digitalTransformation real in #healthcare! #HealthIT @IrmaRaste @eViRaHealth @JohnNosta @ahier #IoT @CiscoHealth @Cisco_IoT @CiscoSecurity #dx pic.twitter.com/kF46awLijj — Evan Kirstel #B2B #TechFluencer (@EvanKirstel) April 23, 2018 South Korea is building a #smartcity where nobody needs a car. #IoT #business #tech #architecture #smartcities #healthcare #digitaltransformation #bigdata pic.twitter.com/Ekob6rrnz9 — Vladimer Botsvadze ???️ (@VladoBotsvadze) April 24, 2018 #Tech Trends That Will Impact Your Business In The Next 4 Years // #Infographic #DigitalTransformation #AI #Marketing #Tech #Business #MarTech #MachineLearning #IoT #NLP #Robotics #IoT #IoE #InfoSec RT @GaryDower pic.twitter.com/22VSryVLxK — Tamara McCleary (@TamaraMcCleary) April 24, 2018 Digital transformation is crucial for all businesses be it an SME or an Enterprise. The digital space is evolving rapidly, at a pace that if you do not take action immediately, you will be left behind and it will be immensely difficult to catch up. Keep watching this space. We are coming up with the latest news and deep insights from industry leaders on #DigitalSuccess

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#TwitterChat: Digital-Led Product Innovation In Insurance

April 19, 2018

We organized yet Twitter Chat Session on Digital-Led Product Innovation In Insurance. As the discussion progressed we got some immensely relevant insights, trends, and learnings around #InsureTech & #DigitalSuccess Our esteemed panelists were Edmund Dilger and David Stubbs. In a highly competitive industry which is not known for digital innovations, changes in technology, product innovation, and newer business models are creating significant new opportunities for Insurance companies. Let’s us quickly go through this interesting discussion. @industech for me its personalisation — RightIndem (@RightIndem) April 19, 2018 Of course personalisation is a big step forward in terms of innovation in most industries including #insurance. However the current privacy concerns might slow it down a bit in near term. #digitalsuccess — Abhishek Rungta (@abhishekrungta) April 19, 2018 OK, bespoke in that specific risks for that person are covered, pooling for the risks. My worry about bespoke products is that we move away from pooling, which ends up with someone who has a claim being unable to afford insurance next year – the situation before Flood Re — Edmund Dilger (@EdmundDilger) April 19, 2018 The energy coming from the start up sector is incredible, and the growing sense that the industry will change is becoming self-fulfilling — RightIndem (@RightIndem) April 19, 2018 Really agree that there has been a big change in the last 2 years. Also some technical factors – becoming easier to use AI to analyse big datasets, so less "experience" based and more data based decision making — Edmund Dilger (@EdmundDilger) April 19, 2018 A3: Analytics, AI and ML enables predictive alerts and maintenance – which overall reduces the risk for the insured. Thus delivering continuous value through the lifetime of the cover, instead of just paying a claim when things go wrong. #DigitalSuccess — Abhishek Rungta (@abhishekrungta) April 19, 2018 When we talk to smart home device manufacturers one of the most interesting parts is the list of devices connected to wifi, and when they have last been used – proof that the claimant had the item. And also the opportunity to know that devices are working, and set as required — Edmund Dilger (@EdmundDilger) April 19, 2018 As they say People buy stories and not products, user experience is exactly doing this. It is helping insurers create an experience which entices a user to buy and a have a hassle free experience. #Insurtech founders are major drivers of this thought #DigitalSuccess — Syed Zainul Haque (Zain) (@syedzainulhaq) April 19, 2018 For far too long bad user experience has been accepted because legacy systems prevented anything better. Much like the banks. But we have passed the tipping point now, it has to improve to keep up with the customer's experience of other retail products — Edmund Dilger (@EdmundDilger) April 19, 2018 I would agree with your statement, but potentially disagree as to cause. Those systems would never have been signed off if the customer had figured in their thinking! — RightIndem (@RightIndem) April 19, 2018 A good amount of work has been done & within a couple of years we will see it’s global impact. #IoT will redefine the industry experience & if typical insurers lag behind then the todays customers i.e millennials wil do what they did to late digital laggers of #Fortune500 of 2005 — Syed Zainul Haque (Zain) (@syedzainulhaq) April 19, 2018 My favourite big data play at the moment is Concirrus in shipping. They can support underwriting and allow us to support or reject many claims – fabulous customer experience and a streamlined process for the insurer — RightIndem (@RightIndem) April 19, 2018 #blockchain is making its impact felt in every industry. I think with #P2P insurance coming up with companies like @Lemonade_Inc we are optimistic that it will bring a paradigm shift — Syed Zainul Haque (Zain) (@syedzainulhaq) April 19, 2018 Not impressed by P2P in underwriting, but not my areaAs a behaviorist though I find affinity claims groups an interesting tool against claims fraud — RightIndem (@RightIndem) April 19, 2018 That would make a very interesting loop back into underwriting – certain groups rarely claiming, but perhaps if members of a group were to discover that many claims have been made then they feel incentivised to claim as well? — Edmund Dilger (@EdmundDilger) April 19, 2018 Capital requirements and regulation are not going to go away. And in the consumer space we do have to remember that the product is not going to become exciting #digitalsuccess — Edmund Dilger (@EdmundDilger) April 19, 2018 Q9: How can #Insurance and #InsurTech collaborate to breed innovation at scale? A9: #Insurance companies can provide the solid regulatory framework and financial discipline, whereas #InsurTech can bring innovation, new products and experiences. And they collaborate through #API#PSD2 is a great step in this direction in banking industry#DigitalSuccess https://t.co/iOo2zGw1uV — Abhishek Rungta (@abhishekrungta) April 19, 2018 Insurance companies should not only test disruptive ideas, they also need to deliver business value at a lightning-fast pace by putting more focus on adjacent product innovations. Indeed a great session.We profusely thank all the participants for sharing their thoughts. We look forward to having such more power-packed session in the future on #DigitalSuccess

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Forbes CIO Summit, 2018

April 17, 2018

With the rapid progression in the digital space and the advent of emerging technologies like machine learning, artificial intelligence, big data analytics, robotics and more, it has never been more challenging time to be a Chief Information Officer. It is time for the CIO to take the centre stage. Forbes CIO Summit held on 15-16 April at Half Moon Bay, California brought together the most influential CIOs from around the globe to explore the biggest technological challenges, generate new ideas and to build a better corporate ecosystem to encourage amazing innovations. Here are some takeaways from the Forbes CIO Summit: "A new breed of CIO is rising. They see that we can no longer treat humans as machines to fit into our machines made of business process code, and instead curate human/machine teams that do what each member of the team does best.” -Senior Advisor Mickey McManus #ForbesCIO pic.twitter.com/wfASowspao — Boston Consulting Group (@BCG) April 16, 2018 https://twitter.com/AccentureTech/status/985996146588827648 Before we try to tackle the evolution of work and the future of jobs and automation, we have one important question to answer: How do we put people first? Senior Advisor Mickey McManus elaborates: #ForbesCIO pic.twitter.com/37oJGVCell — Boston Consulting Group (@BCG) April 15, 2018 ~2000 years ago the "Boss" knew everything and then everyone reporting to boss and their reports all knew subsets of what the boss knows. Today as a leader, you have to lead people that know more than you do. Andrew Ng #ForbesCIO pic.twitter.com/SDA5LjBgbp — Stephen Gillett (@stephengillett) April 16, 2018 According to @Walmart CIO, companies need to shift from a project mentality to product mentality in order to deliver rapid values to the business. #ForbesCIO — Victor Thu (@VictorThu) April 16, 2018 Just like electricity has made our lives so much better, AI can transform multiple industries. #AI can make #healthcare more high-quality and low-cost, let every child have a personalized tutor, self driving cars an everyday reality — @AndrewYNg @Forbes #ForbesCIO pic.twitter.com/VccoxXkOyK — Anuneha Mewawalla (@AnunehaM) April 16, 2018 Diana McKenzie CIO @Workday: 4 elements of #datastrategy: leverage org credibility and find functional collaborator, have a revenue based data conversation, make data transparent across the org, don’t lose sight of the business problem being addressed #ForbesCIO @peterahigh — Metis Strategy (@MetisStrategy) April 16, 2018 Tough to find mobile developers 5-10 years ago, orgs creating central Mobile dev teams, now Mobile is mainstream every CS grad can develop on IOS and Android, AI talent like mobile 10 years ago. Design org accordingly -Andrew Ng #ForbesCIO pic.twitter.com/0CmUgGZIZS — Stephen Gillett (@stephengillett) April 16, 2018 One of the two former presidents at #ForbesCIO: @IlvesToomas, who spoke about how he helped turn Estonia into the most digitally savvy country on Earth.Presented by @AccentureTech pic.twitter.com/nHHpz8F4pL — Forbes (@Forbes) April 17, 2018 “Smarter technology empowers people – #AI will be the difference between leaders and laggards” @pauldaugh in discussion with @peterahigh shedding light on what CIOs & biz leaders need to do now to equip their organization to succeed in “The Age of Applied Intelligence” #ForbesCIO pic.twitter.com/u2IhWiPsWY — Anuneha Mewawalla (@AnunehaM) April 16, 2018 https://twitter.com/Anand__Pillai/status/986046360456712193 @JayVijayan: differentiating factor in @Tesla’s approach that sparked his idea for Tekion: seamlessly integrated customer feedback loop that enhances #CustomerExperience and ability for @elonmusk and others to always know what open issues and opportunities are #ForbesCIO pic.twitter.com/RuWtXf1peZ — Metis Strategy (@MetisStrategy) April 16, 2018 Artificial intelligence & machine learning has already begun to revolutionize businesses all over the world, and the time is ripe now to adopt in small and incremental phases, using agile methodology. Read our blogs for more such updates!

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