Category: Digital Marketing

People throw around words like introversion, extraversion, neurotic and psychotic all the time. They may not understand the psychological theories behind these words but they continue to use them. However, introversion and extraversion can be noticed not just offline but online as well. People who are shy, reserved and quiet may seem so online and those who are extraverted may appear so again. Nevertheless, this assumption is being increasingly considered judgmental. Is social media for introverts? Social media sites today encourage unabashed self promotion, something that an introvert does not really enjoy doing in ‘real life’. However, a increasing number of introverts appear to be extraverted online. They may communicate, social network, engage and socialize online whereas their shy and reserved nature take effect when they live lives offline. Internet provides a mask and a sense of comfort zone. People feel they will not be judged online because it provides a degree of privacy and anonymity that is not possible in the real world. Consequently, people who are usually shy or reserved tend to be less guarded when interacting with people online. Hiring introverts for social media jobs Many people often wonder if it is a good idea to hire a social media manager who is introverted or if introversion should be seen as a negative attribute if one has to deal with social media. Interestingly, introversion or extraversion is not seen as either positive or negative by psychologists. Neither is better than the other and these dimensions of personality only reflect the way a person deals with his or her environment. Here are two scenarios where an introvert fared better in social media communication: Charlene has always been a reserved young lady. Despite getting good grades in the University, she never managed to get an excellent job because her prospective employers usually concluded that ‘she was too shy’. When she did land up with a social media job, she proved to be excellent. She not only networked well with complete strangers, but she was also found to be great at initiating one-to-one communication with prospective clients. At office though, she continued to be shy. Cindy, a gregarious and extraverted person never had problems communicate with people. However, when she landed up with a social media job, her employer felt that she just wasn’t the right one. She not only found it difficult to engage her followers on Twitter but found it taxing to ‘lurk around’ social media profiles to initiate client communication.  The psychology behind introversion and extraversion Psychologists also believe that extraverted people need a lot more stimuli to be stimulated, which is why they tend to be more outgoing, thrill seeking and boisterous. Introverts are similarly believed to have a very active inner mind that is over stimulated, and they thus seek to minimize their excitability. While this may be true to an extent, we must remember that neither is a negative attribute and there are successful introverts just like there are successful extraverts. When it comes to using social media, introversion may actually prove to be a positive quality. People tend to feel more comfortable in the privacy and anonymity of the Internet and may thus be more social on social media even when they are introverts in real life. Making hiring decisions based on someone’s introversion or extraversion may be a good idea in other professions. However, when it comes to social media, this central dimension of human personality does not matter at all. Instead, what an employer needs to watch out for is impatience. A person who is impatient may not fare well at a social media job. Social media requires a tremendous amount of patience and ability to wait, and wait again. Social media marketing is hugely dependent upon an individual’s ability to persist, wait and be patient. Prospects may never respond and may refuse to follow you back and may not communicate politely even when they do. Someone who is impatient will not be able to persist and lurk around like Charlene did. Instead, they may become impatient like Cindy and lose interest in the process, thus affecting the company in the long run. 

Microblogging may have gained tremendous momentum in the past few years and had majority of the internet users succumb to it, but there are still many users who are deliberating over using this broadcasting medium. Well, the good news is, it is about time you put your rather prudent judgement to rest because microblogging is a big deal and if you don’t join it, you can’t exploit it. Ever since the inception of microblogging there have been myriads of myths associated with it, which may have thawed the progress of this outstanding broadcasting medium. We will give you five reasons why you must venture into this form of blogging and bust the most famous myths to help you circumspect in a better way. What is Micro- Blogging? Microblogging is a form of blogging in which the content is small and precise, it typically appeals to people who are always on the run. The information shared through micro blogging is very brief and covers the topic in nutshell. Mini blogs also known as micro blogs usually consist of pictures describing the cause or very little text which can easily grab attention and communicate its purpose. Twitter and Tumblr are typical examples of micro blogging sites which are extremely popular and amongst internet users who are addicted to micro blogging. Five reasons why you should start your mini blogs: •  To satiate your desire to be heard Many of us do not choose to live lonely lives, sometimes turn of events and circumstances force us to keep us to ourselves. Microblogging is a great way to break free from the ties of circumstances and be heard by people who appreciate your being or at least value you enough to consider your post a voice. Best part about microblogging is, you do not have to be a literary genius to get started with it, and this form of blogging mostly thrives on slangs and contemporary lingo trends. You can share your views, post comments, have followers and also make friends, in short, have your own community in the virtual world with this form of blogging. • Use this medium as an advertising and marketing tool As we know social media has become an indispensible part of the marketing and advertising activities. Corporate giants plan their online presence even before launching their products or services in the market, such is the influence of social media. You can also make the best use of microblogging to advertise your product or services, and since the posts here are small and precise users do not mind checking them out. • Develop Public Relations It is easier to find your target audience on microblogging sites as compared to social dos where you find nothing but a bunch of snobs hob-nobbing with each. Microblogging helps you to connect to your customers and serves as a great medium to publish links to newsletters, press releases and the important updates that you want to share with your target audience. With this medium you can be sure of being heard by your followers who have subscribed to your posts, this way you can make sure what you have communicated has been heard. • Publish real-time news In recent past it has been noticed that microblogging has served as an important medium of real-time news, it empowers citizens to act as sources of information which can also avert crisis. Most micro bloggers regularly share information about events in their surrounding, which almost acts as media coverage and creates awareness amongst others, this feature of microblogging was prominently noted during the Iraq wars and the terrorist attacks in Mumbai. • Direct traffic to your blogs with microblogging It is an excellent and inexpensive way to make writing content for a website fun, which you otherwise would have struggled with. Your blog may be lengthy, verbose and irrelevant to some, but you can still gather some amount of traffic to your blog by posting its link in your corporate microblog. While you are advertising your blog in your mini blog you must choose words carefully and craftily to grab attention, or even better have someone else advertise your blog, this will raise curiosity in your target audience to a great extent.

Bad or spammy links can cause a lot of problems to your website. These links if in large numbers, can sabotage your ranking in the SERPs. Being overthrown from the top rankings in the SERPs can mean that you are deprived of your much needed traffic to your website. This is the thing that every website owner craves for. In the worst case scenario, you may also be penalized by the search engine monetarily, thus losing favor in the eyes of the company providing you with these services. What can be the cause for this problem? The main cause for this problem of being plagued with malicious links is hiring a bad SEO and relying on a layman’s advice. Your friend may advise you to incorporate a strategy that is in your best interests, but it is always good for you to rely on an expert’s opinion. This way you can stay safe and be assured of SEO strategies that are planned with a keen foresight and a well laid out strategy. This does not give room for haphazard planning that can later cause you such problems of grave nature. Links other than the outbound ones can be threatening to your website. What type of links are the most dreadful? The inbound links to your website are the main culprits that dampen the prospects of your business being successful. You cannot remove them as you don’t have control over other people’s websites. This is obviously impossible as you cannot furnish the login credentials to access its controls too. This is a cause for grave concern as there is nothing that you can do to reestablish your rankings you hither to enjoyed before these spammy links unleashed their fury on your website. It is better to start the removal process with diagnosing. Narrow down to the problem Try to pin down the exact issue plaguing your website resulting in the form of a less-than-satisfactory SEO experience. It is more common to confuse a link-based penalty with a devaluation, technical issue, Panda penalty, etc. as all these issues too cause your website to ill-perform resulting in poor rankings in SERPs. Hence it is very important to diagnose the problem in your website. Here are a few other potential culprits that can prove to be a bane to your SEO. •Severe down-time or latency issues •Robots.txt, Meta Robots, etc. blocking your site •Setting up of bad canonicals or redirects •Massive duplicate content on your site •Your site being prey to hackers and malware After diagnosing these issues, if your site seems to be prey to many bad links numbering in 100s, it is time to find ingenious ways to tackle these malicious links. Ways to remove malicious links from your site There are a good number of ways to tackle these malicious links issue that crops up to serve as an impediment to the success of your website and business as a whole. Let’s take a look at those: 1. Time heals most of the things Most of these bad links are the result of you being used as a stepping stone to success by many a website. As Google has seen the obvious in that you are not to blame, it can resolve this issue provided you are to bear with them for some time. 2. Cut the links If you can’t cut the links, write an appealing email to Google so that they can sanitize your website of being privy to such bad links. This reconsideration request that you file through Google Webmaster Tools must be convincing enough to them that you have made an honest and sincere effort to tackle this problem. Sure enough, they will have a look at your appeal but it is advised that you draft a letter that is convincing enough. These reconsideration requests can be burgeoning to the employee at Google as they can be receiving them from the world over, hence be specific. 3. Get a new domain Shift to a new domain and use a site-to-site redirect. Use 301-redirect if the bad links are old and spammy. Conclusion Bad links can prove worrisome to your business and there are a range of other factors too. Hence it is advised to arrive to a solution with proper diagnosis and tackle the issue. These 3 factors can prove to be a boon to your business but ultimately the onus is upon you to make a decision.

The best thing about Google Plus is that it is from the stable of Google itself. Google being the mother of all the search engines, clearly rules the roost in the SEO business. This search engine that is highly ensconced in terms of popularity obviously is bound to favor Google plus over a wide range of other social networks. Google+ itself is popular enough to garner enough audience for the search engine, Google. How popular is Google+? Google+ has over 359 million monthly active users and its active user base grew by 33 percent from June 2012 through to March 2013. It was the first social network to reach 10 million users within a span of 16 days. It has surpassed Twitter to become the second largest social network, the first being Facebook. What Google+ lacks as compared to Facebook is supplied with its association with Google. Google is spread over a vast expanse of the human race to every nook and corner of the globe, so much so that its very name is synonymous with the term ‘search engine’. Hence the popularity of Facebook is not a problem. Google+’s inception was to aid the search engine, Google Google’s introduction of Google+ to the social networking audience was much more than competing with the ultra-popular giants like Facebook and Twitter. It was an attempt to bring all the services under the bracket of Google and provide more data to enrich the services of the search engine, thus commanding more authority on the cyber space. How does it accomplish this? As people create profiles and use and browse various websites while remaining signed in to Google, its bots can collect a lot of information about their inclinations and thus tag their identity with this data. Google also gets such data while people use Google+ by a number of ways such as simply +1’ing things on the internet or sharing and engaging with other people in their network. This data collected from Google+ helps Google to better the organic results as well as results for advertising the users. This way it can narrow down to the people who really have a liking for certain ads and target them more accurately. The Google+ users can become more responsive as result of this and because of end-user satisfaction, they are drawn to use Google more and more. What is the connection between Google+ and SEO? Google Search makes use of the content you have posted and shared with your circle of friends on Google+. When using ‘Search Plus Your World’, your Google+ friends can see the results by order of relevance, you being in their circles. To put it clearly, you have furnished your particulars about the select friends within your circles by stating that you both are known to each other. Taking advantage of this, your Google+ posts and pages are available to these friends of yours whenever they search for suitable information regarding you on Google Search. These posts are shared because each post is sorted as a ‘page’ with its own URL and are ‘flowing’ links from the original post/page. You can sum it up this way: 1. If you approve your posts on Google+ to be publicly shared, they will appear for anyone on Google Search. 2. If you don’t share them publicly you stunt the prospects of your reach to a wider audience, but optimizing them to a select audience. 3. The people in your circle get a whole lot of benefits with personalized search results and more the people in your circles, the better personalized search results are. 4. Growing an appropriate network of people in your circles will help you make the most of Google+ and Google Search. PageRank on Google+ to aid in SEO Google Search can be manipulated by using Google+ profiles. The PageRank collected comes not only to our root profile, but also back from your shared posts, which get them from other profiles by being shared around. This is another way of saying that each individual post, which is normally treated as a page by Google Search, collects PageRank based on the number of times it is shared and referenced outside of Google+. This makes certain largely referenced posts and pages to have high PageRank and others that are left out, none. This is the same way many websites on the internet distribute PR within themselves, or blogs with popular guest bloggers. The root blogging sites may actually receive most of their PageRank from other guest blogs, they in turn receive their citations directly from other websites, or blogs referring to them. To be brief, all the mentions in the tag within the post to profiles or pages, as well as the embedded link and the original author’s post is shared in the PageRank from that post. This way the PageRank is being passed around to just about everyone like a new page by way of these posts. Other factors that facilitate in PageRank (PR) Other than posts and pages, a lot of other factors too contribute to PageRank and thus SEO. Here are two of them- both of these working in tandem can boost your SEO. 1. Following people in high PR profiles Being in the constant company of high PR profiles can make you noticeable as these profiles can draw a lot of followers that are connected to them and even other profiles that they themselves are connected to. These second circle of followers are in all likelihood to recommend you to other valuable contacts by sharing your posts and the like. But to achieve high PR, you have to interact with these profiles. Staying mum won’t do. This allows the high authority person to pass on the authority by way of mentions pertaining to your profile or page. This makes you garner a lot of attention from a diverse group of users. Numbers won’t do the trick, but high PR profiles do. Thus, you can be better placed in

What is the first thing that comes to your mind when you hear about a new company or a brand? Without doubt, it is the curiosity to know about it more. To facilitate that, we often find ourselves turning to the Internet to search for the website or a blog of that company. Ecommerce is bursting at its seams E-commerce, is now bursting in its seams and is already preferred over traditional; modes of selling among a number of sectors.  Starting from travel and entertainment purchases to electronics and apparels, e-commerce covers everything that you may think of. A major success in e-commerce in is the example of Amazon whose potential customers are anyone who wants to purchase anything from groceries to expensive jewelry. Other successful examples include Etsy, Net-a-Porter and other smaller eStores which often sell to niche markets. A successful blog helps increase sales With an increasing uniformity of product offerings and services, it becomes considerably difficult for the marketers to stand unique among their peers. To counter such difficulties, companies are adopting various techniques to differentiate themselves.  One such technique that is an integral part of marketing is the use of blogs. Blogs help eCommerce stores to catapult their way into SEO and marketing successes. In this article, let us take a look at how using a blog for a eCommerce business can help in the long run: Blogs build reputation and visibility A well written blog builds sellers’ brand reputation and respect by increasing product visibility. It also helps customers to make product comparison with competitors’ products and gives marketers an open platform to talk about their Unique Selling Proposition (USPs). Besides this, it educates the customers about the facts and figures by using various analytic tools and statistics forming part of market research. On the other hand, customers can interact with the marketers by posting their feedbacks and reviews. Customers gain valuable information which helps them in decision-making. A blog is different from a website A website talks about the company goals, vision and mission and displays product catalogues. It might also include messages about Corporate Social Responsibility (CSR) initiatives taken by the company and their eco-friendly practices in manufacturing and disposal.  Blogs, on the other hand, can include market research studies, technological inventions and scope of development to gain user curiosity. Such information helps in social awareness thus leveraging the brand equity as well. Blogs directly and indirectly lead to sales Blogs also arouse curiosity in prospects by making interesting information available that are non-persuasive in nature. However, such informative eCommerce blogs will eventually result in regular readers clicking on the ‘purchase’ button. Blogs contribute to Word Of Mouth publicity of products Once a reader develops interest in the blog, they are likely to become loyal to the blog and visit often to access information there. A blogger becomes a medium of Word of Mouth publicity for the company apart from satisfied customers. Information about the company’s presence on social networks like Facebook and micro-blogging site like Twitter can also be posted on these blogs. Regular visitors to the blog are likely to follow the networking pages. This increases an eCommerce store’s social signals through comments, likes and feedbacks. Higher interaction between marketers and customers will generate criticism helping store owners to come up with fresh ideas and replace existing products with newer products. Blogging is SEO-friendly Blogs come with great SEO benefits as text rich content that are keyword specific are indexed by search engines like Google, Yahoo and Bing. Carefully written blogs that are rich in informative content with relevant meta tags and keywords are imperative in getting higher ranks for the website in search results. Grabbing more eyeballs will automatically generate more trust and popularity in the brand. SEO has to be optimally planned to generate more visitors by keeping it cost-effective. Setting up a blog for your eCommerce store is one of the easiest ways to build SEO. What is the take home? If you have an eCommerce business, and do not already have a blog, you must hire an experienced blogger immediately. A blog can give life to an otherwise dry online store and encourage more footfalls, Word Of Mouth publicity and become a go-to-source when it comes to understanding about products that you sell. Blogs can be really helpful to obtain and nurture leads by targeting prospects, increasing sales and increasing brand’s digital presence.

Marketing professionals and business owners are often dumbfounded by the number of digital media outlets that are available in order to run campaigns. Social media, PPC ad campaigns, SEO, local advertising, public relations etc can seem very confusing to a business owner or a team of marketing professionals who are new to running eCommerce websites. How to increase ROI without spending too much The million dollar question that bothers everyone is, how exactly one can increase Return on Investment without spending too much. Companies often wonder how they can increase their ROI without spending too much on marketing their eCommerce websites. The answer is not simple and there is no single answer for any company. Just like there are multiple marketing options available for an eCommerce entity, there are multiple ways to tackle the problem of increasing one’s ROI. It may seem daunting in the beginning, but once a company learns to wade through the murky waters of eCommerce and digital marketing, its marketing professionals or owners will be able to handle marketing campaigns much better. Here are some of the most ROI-centric tips for eCommerce website owners eCommerce websites are different from other websites An eCommerce store sells goods online. Amazon, Etsy, Net-a-Porter and other websites are all examples of ecommerce stores. There are a number of smaller stores these which sell niche products and such eCommerce businesses are becoming increasingly popular. Marketing an eCommerce store is a completely different ball game as compared with regular website. A regular website may sell an idea, service or a particular product. Copy can be built around these specific ideas, products and services and a planned and coordinated marketing campaign can be launched. However, an eCommerce store sells several kinds of products that are shipped. This sets it apart from other websites. Hence, the way the blogs are written, the way product descriptions are mentioned and the way a digital marketing campaign is undertaken will be completely different. Selling products online is similar yet different to selling offline Selling products online involves having products in a warehouse and hen shipping it to customers who purchase it online. There is less expenditure on store display, salespeople and similar expenses. An eCommerce store on the other hand has to spend on digital marketing campaigns, online customer service, social media campaigns and CRM. While a brick and mortar store may still use social media and digital marketing to get people talking about it, an ecommerce store survives on digital and social media. Thus, allocating adequate funds for digital marketing campaigns is very important. Identify your preferred vehicle for marketing Once you get your digital marketing funds allocated, identify which are the preferred media for your products. This could be limited to using just Facebook, Twitter and a blog or it may involve using PPC ads and some good old SEO tricks. Each medium costs money and it is important to know where your audience is, and where prospects can be found easily. Identifying preferred digital media will help you to allocate your funds and use them carefully. Use your financial resources intelligently Once preferred digital media are identified and funds are allocated, it is important to ensure that the money is not squandered away. Money that is intelligently used increase ROI. The idea is to spend less and boost more sales. That can only happen when marketing professionals identify the right medium, write content that appeals to the target audience and then measure social media success. This involves measuring ROI and altering digital media campaigns as and when required. Do not go overboard with your marketing spend While it is tempting to spend on a number of campaigns and target every medium that seems attractive, one must not do that. eCommerce stores have a lot of expenditures and digital marketing campaigns should always match the ROI. The funds allocated and spent must be in proportion with the revenue and sales. At the end of the day, measuring ROI constantly and comparing it with various marketing techniques used is a great way of ensuring that money is well spent. Money that is well spent also increases ROI and keeps a business healthy in the long run.

Just a few years ago, if you asked someone what social ecommerce is, they probably would have furrowed their foreheads. Today, it is one of the largest mediums for the purpose of marketing, ecommerce and building social signals. Social commerce is a term that is loosely employed to denote commercial activity that takes place on or with the help of social networking sites. Social commerce may also involve the usage of forums, wish-lists, blogs, and just about any other social space found online. The importance of social commerce is only being understand now and this will likely have far reaching effects on the way we transact online and build businesses online. The growth of social commerce Social commerce has been around as long as commerce has existed. Then neighbor told the friend that a certain apple from a certain tree tasted better than the rest. That friend tried the apple and found it juicy and went around tell people that this tree had got to be the best. A primal example of social commerce. Today, in the world of digital media, word spreads around instantaneously. That allows people to access their friends and family’s tastes rather quickly. Social commerce depends on the idea that people who know each other are able to influence shopping decisions more than regular marketing and advertising. If my best friend told me a certain brand of shampoo works wonders for a dry scalp condition, I would be more inclined to buy it than when the manufacturer aired advertisements on the TV. That friend may talk about the product on Twitter, may like the product’s Facebook page or share a blog post about a review of that product. The end result is the same as he telling me in person: my friend likes this shampoo and he has tried it and it has got to be good! Thus, social commerce has grown to be one of the most important and reliable forms of marketing products online. Implications in retail and eCommerce Social media and social forums provide a powerful platform to talk about retail products and goods sold on eCommerce stores. The reason being, anything that is sold online can be purchased online when one follows a link from a social networking site. If an influential person shares a product description on their social feed, people are more inclined to purchase that product online. The power of social commerce is only going to grow in the field of retail and eCommerce for this purpose alone. It is indeed a great way to make sure that products are sold to a wider section of the society with the help of positive reviews, product descriptions, active customer service provided on Twitter and Facebook, and blogs, which help people to understand more about that product. What we can expect in the future Social commerce is going to grow bigger than ever. More websites, eCommerce stores and retail corporations will begin to use social commerce in order to increase their sales and revenue. The phenomenal growth of social networking sites like twitter, Facebook, Pinterest, LinkedIn and Tumblr has allowed marketing professionals to take a moment and observe why it is so important to make social commerce a priority. Instead of having an e-store that no one knows about, the idea is to make sure that people are talking about you sell, and actively purchase it through social media. One can also increase a company’s social media activity by offering freebies, coupons, gifts, discounts and running events that ultimately lead to purchases. Just like companies have real life events to promote products, it is necessary to get netizens talking about your products and services. That is one of the crucial aspects of social commerce. What should you take home? Allocate the right amount of funds and use it diligently. Do not overspend and try to choose platforms which are suitable for your business and products,. Not every social networking site is relevant to your product or service. A good social media expert would be able to help you to optimize your social commerce strategy. Listening and speaking to experienced professionals in the business is always the key. And that always brings great results and increases sales in the long run.

Magento is an e-commerce tool that outranks many other rivals in this field because of sheer popularity. To let you get acquainted with the popularity of this tool, it is worth mentioning that 140,000 people find it beneficial for their e-commerce needs. These tools are used to create quality websites useful for transactions involved in buying products listed on them. A peek into its history Magento was launched on March 31, 2008. It was developed by the then Varien, which is now Magento Inc. This could not have been possible if it was not for the discredited efforts of programmers within the open source community that worked silently in the background. Magento was built using the Zend Framework. Magento’s tryst with popularity began with its association with eBay, the popular online shopping site- eBay broke the news of its 49% stake in ownership of Magento during this period. This happened way back in February 2011. Later this picked up steam with the complete takeover of Magento by eBay on June 2011. Distinguishable features of Magento Magento is preferred by most people who want to develop their website and are keen on setting up an e-commerce store. This likeability on part of the users is due to its plethora of user-friendly solutions it offers and it being an open-source software that is readily available free of cost. It has become a norm nowadays to check the features on the internet and go for a buy on the website itself or in the stores nearby. Magento helps people in the dilemma of choosing the right product. Here are a few features of Magento that make it a worthy choice for developing customer-centric websites: 1. Handling of multiple stores The main distinguishable feature of Magento is the ease at which it lets you handle multiple stores. Managing multiple stores is just at your fingertips by way of a few clicks on the lone admin panel. Magento e-commerce development also lets you have different domain names, different IP addresses and different security certificates. 2. Innumerable themes There is no dearth of attractive and eye-catching themes on Magento. Customization is also not discouraged on Magento and thus you can have a personalized touch to your website or other appetizing customizations that are consistent with the user needs. There is a provision for other customizations too that many website owners crave for. For example, Magento lets an e-commerce website have many themes for different times or seasons. If you were mulling over using different themes for your website to get a desired look or template, Magento won’t disappoint you. You can interchange a permanent store design and a temporary season-specific design as and when the situation demands. Multiple themes also can be uploaded that suit your business. 3. Better prospects of users buying Advanced features such as multidimensional images of the product and zoom-in capabilities of Magento can lure a number of buyers and better the prospects of the product ending up being bought. These features can do the trick in the product being convincing enough to the buyers as they can have a close look at it through various angles and make an informed decision. Product reviews also add to the advantage of user-friendliness that comes loaded with Magento. Through this feature, the user can compare various advantages the product has over its rivals, replete with the pricing and other main criteria that every user uses to shortlist his favorite product. These comparison charts that are in the product reviews can benefit the user greatly in arriving at the right product that suits their needs. Magento also provides anytime stock check and the user is kept informed about the stock availability of his selected product wherein the stock updation is made easy. It also uses a flexible merchandising engine that suggests users other alternatives or accessories in the place of his ordered products, thus helping him in making up his mind about purchasing these. These features are very helpful in pushing products. 4. Hassle-free ordering Providing users easy ordering options can help you augment ROI for your business. Magento does just that. It comes loaded with website development tools that can edit, create, view and fulfill orders from the admin interface itself. This way you can keep yourself posted about various happenings on your website that could have gone unnoticed if it were not for Magento. Magento also supports multiple mailing addresses and multiple invoices. Your business encounters this question of handling such information every now and then. The users can also view full history of their transactions which is thoroughly documented and there are very less chances of users not being happy of the handling of their monetary information with care. 5. Google Analytics Tracking the user’s activity on your site can never be this better. Any website is incomplete without these analytics that record the user’s habits regarding your site and help you to utilize this to work to your advantage. This is vital to your store as an explanation for the user’s dissatisfaction regarding the site- if there be any, can be found out through these analytics. For example, many of the reports such as tax report, abandoned shopping cart report, best viewed products report, best purchased report and the like can give you a very clear idea of the site and you can make it acclimatize to the users’ whims. To highlight this, an abandoned shopping cart could be the result of the inconvenience experienced by the user regarding many mandatory fields that you have set up to accompany the credit card details during the purchase of the product. The user could be tired of this and abandon his cart midway through the purchase. 6. Supports marketing Needless to say, marketing is the main area that needs utmost care when it comes to businesses. Marketing costs a fortune and Magneto helps your business lower these costs by coming loaded with a variety of features that support it. There are powerful

Google makes an effort to keep its search engine free from the deliberate tampering of it in order to favor large businesses every now and then. The Google Penguin 2.0 update is a step in the right direction for this search giant to make Google Search more foolproof and at the same time dependable to businesses with a clean reputation. Google Penguin 2.0 algorithm favors white hat SEO techniques and is bent upon discouraging black hat SEO techniques that are rampant in the business world. These black hat techniques take unwarranted advantage of Google Search by promoting a lot of spammy and malicious links to gain high placing in SERPs. Thus the search engine users are deprived of the privileges of an enhanced experience and a score of benefits that entail the use of every Google product. What to expect from Google Penguin 2.0? This update to the Google Penguin algorithm has made many changes to its earlier versions. Here are a few of those changes that can affect the websites and how business would react to them: 1. Devaluation of Websites Sites accustomed to direct many of their outbound links to a single website are akin to be tagged with a hefty penalty as a caution to desist from this practice. Google has no qualms about directing your outbound links to a wide variety of other websites that are deemed to be authoritative. This is very much encouraged. Websites that are found to be faltering in creating pages having substantial content or for that sake, content that is non-relevant are also penalized. If not penalized, they are more likely to lose authority over their links that are embedded within their content. Bloggers too are at the risk of being penalized by having their blogs devalued if they make it a habit of regularly publishing non-relevant links and content. How can bloggers be safe from these penalties? People who maintain blogs have to be very careful in coming up with suitable candidates for their guest blogging endeavor that do not link their blogs to low quality websites. They should also be people who are expected to post content that is relevant to the site that the former intend to link within the post. It should be safer to link the content within the guest blog post to other sites which have no vested interest in but that are capable of offering value to the reader or contribute significantly to the content of their post. 2. Devaluation of Back Links Guest blog posts carrying a keyword-rich text link in their very first paragraph are likely to carry less weight. Rehashing previously published content and then republishing it with embedded links should be avoided as they too are likely to meet the same fate. This has been the norm since the last versions of Google Penguin and the trend will continue with this version too. Links embedded within the author bio section of the guest blog posts do not carry the same weight as they used to before. Going by the trend that Google is picking on, these links are expected to lose their value even more in the upcoming versions of Google Penguin. Google can be extremely selective in the later versions to come. What can businesses do to adapt? Businesses cannot waste a lot of time and effort on techniques that facilitate the easy and quick acquiring of links in bunches. More emphasis has to be laid on delivering quality content that can entice visitors to their net. This way is more natural than other spammy ones. 3. Emphasis on Co-occurrence Until recently, emphasis was laid on the traditional signals that were thought of as influential in deciding rankings on the SERPs such as keyword placement, anchor text, links and authority. Now with the introduction of Google Penguin 2.0 importance is given to co-occurrence of words, phrases and links within the search queries as the major deciding factor in garnering the topmost ranks on the SERPs. Evidence backing co-occurrence This connection between co-occurrence of words, phrases and links within the search queries and textual content with top rankings on SERPs has well been established through an in-depth research on this topic from people with expertise in umpteen citations. Nonetheless, anchor text will surely decide rankings on SERPs by providing signals, but Google will deal with it in an entirely different way. The very glimpse of a Google SERP when people use it for a query can point to the fact that co-occurrence does play a major role in rankings. While searching for a query, one can find many sites that rank high without the presence of authoritative links, relevant text back links, the search query in the HTML title and a non-availability of query occurrences in the document body. This is reason enough for all the attention lavished on the co-occurrence of words, phrases, links and other content by Google Penguin 2.0. What exactly can be termed as co-occurrence? To be concise as to exactly what can be termed as co-occurrence, it is best described as the presence and frequency of terms that tend to occur at the same time on the same pages without being hyperlinked. Quite obviously, Google deals more sophisticatedly with this term and its extensive usage is well witnessed with the introduction of Google Penguin 2.0. How can businesses adapt to this? Businesses should bear in mind that there isn’t a necessity to link back to their website from inside of the blog post. Focus should be put on creating useful and engaging content that educates readers. They can make a mention of their company without hyperlinking to it, if the situation demands. For a guest blog post, it should be noted that it’s inappropriate to mention their company outside of the author bio section. It should only be done in the wake of dire need as in the case where the linking of their content adds substantial knowledge and support to their guest post.