SBI Mutual Fund

Case study - SBI

AI and automation tools, integrated with CRM, enabled proactive support and real-time updates for SBI Mutual Fund for real-time engagement capabilities to improve customer onboarding.

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THE CHallenge

Cipla needed a robust digital platform to align with its global brand

Cipla recognized the necessity for a strong digital platform to ensure consistency with its global brand identity. However, they faced several challenges in achieving this goal, including:


  • Integrating diverse technologies across various departments.
  • Aligning operations effectively in different markets.
  • Navigating varying regulatory requirements in each region.
  • Meeting diverse user expectations and preferences.
  • Ensuring data security while enhancing customer engagement.

Despite these hurdles, Cipla aimed to create a seamless experience for its users, reinforcing its commitment to innovation and accessibility in healthcare.
THE solution

A DXP to enhance usability and streamlined content management.

In today’s fast-paced digital landscape, enhancing usability and streamlining content management is vital for Cipla. Our Digital Experience Platform (DXP) provides innovative tools tailored for the pharmaceutical industry, simplifying the management of Cipla’s content and ensuring a seamless experience for both healthcare providers and patients. With our expertise in crafting user-friendly interfaces and efficient workflows, we empower Cipla to optimize its operations and deliver outstanding service.

Glimpses of the DXP we built for Cipla

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This includes the detailed solution we provided them to overcome their challenges
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THE impact

SBI Mutual Funds

AI and automation tools, integrated with CRM, enabled proactive support and real-time updates for SBI Mutual Fund for real-time engagement capabilities to improve customer onboarding.

Reduction in onboarding time

0 %

Increase in client acquisition

0 %
Frame 222

We see INT. as a future partner for their own expansion. After almost a decade of working together, we will need INT’s support for our new steps in the growing markets.

Michael Schiener
CEO, Cashpoint
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