Transforming IBL into a Digital-First Financial Powerhouse

Case study - IBL

IndusInd Bank Limited (IBL) is a leading financial services institution catering to millions of customers with a diverse portfolio of banking, investment, and insurance products. With a vision to become a digital-first enterprise, IBL sought to enhance its customer experience by modernizing service channels, improving accessibility, and ensuring seamless business continuity.

THE CHallenge

IBL’s Digital Fragmentation: A Barrier to Efficiency and Adoption

IBL faced a fragmented digital ecosystem that led to inefficiencies in customer service and lower adoption rate of digital financial services.

Despite these hurdles, Cipla aimed to create a seamless experience for its users, reinforcing its commitment to innovation and accessibility in healthcare.

THE solution

INT.’s Integrated Digital Ecosystem: Transforming IBL’s Customer Engagement and Operations

INT. developed a robust, integrated digital portal ecosystem that transformed how IBL engaged with customers, streamlined financial services, and ensured operational resilience.

  • Omnichannel Digital Portal: Unified multiple customer service touchpoints, including web, mobile, and chatbot-based interactions.
  • Service Automation: Automated routine service requests, reducing dependency on manual processing.
  • Personalized CX with Data Insights: Leveraged advanced analytics to deliver personalized financial recommendations based on customer behavior.
  • Seamless Self-Service Features: Introduced digital KYC, automated loan approvals, and dispute resolution to empower customers.
  • Enhanced Security & Compliance: Implemented multi-factor authentication (MFA) and end-to-end encryption for secure transactions.

Resilient Cloud Infrastructure: Ensured 24/7 service availability and scalability through INT.’s managed services for peak transaction loads.

Glimpses of IBL Digital Portal

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This includes the detailed solution we provided them to overcome their challenges
THE impact

Driving Efficiency and Growth: IBL’s Digital-First Transformation

The transformation resulted in significant operational efficiencies and business growth, reinforcing IBL’s position as a digital-first financial institution.

  • 42% reduction in service request processing time, leading to faster issue resolution.
  • 57% increase in digital financial service adoption, driving revenue growth.
  • 30% reduction in customer churn rate, improving long-term engagement.
  • 4.5X improvement in customer query resolution speed.
  • 65% reduction in manual intervention, optimizing operational costs.
  • 99.9% uptime with cloud-based infrastructure, ensuring uninterrupted services.

Reduction in service request processing time

0 %

Increase in digital financial service adoption

0 %
Frame 222

We see INT. as a future partner for their own expansion. After almost a decade of working together, we will need INT’s support for our new steps in the growing markets.

Michael Schiener
CEO, Cashpoint
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