Full-Funnel Growth for an FMCG Brand

Case study - FMCG Brand

The brand struggled to convert leads into loyal customers.

THE CHallenge

Full-Funnel Growth for an FMCG Brand: Challenge

The brand struggled to convert leads into loyal customers.

Integrating diverse technologies across various departments.
Aligning operations effectively in different markets.
Navigating varying regulatory requirements in each region.
Meeting diverse user expectations and preferences.
Ensuring data security while enhancing customer engagement.

Despite these hurdles, Cipla aimed to create a seamless experience for its users, reinforcing its commitment to innovation and accessibility in healthcare.

THE solution

Full-Funnel Growth for an FMCG Brand: Solution

INT. designed a comprehensive full-funnel strategy, incorporating personalized communication and remarketing.

Glimpses of the DXP we built for Cipla

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This includes the detailed solution we provided them to overcome their challenges

THE impact

Full-Funnel Growth for an FMCG Brand: Impact

Lead-to-conversion rates increased by 35%, and retention rates improved by 25%.

Lead-to-conversion rates increased

0 +

Retention rates improved

0 %

We see INT. as a future partner for their own expansion. After almost a decade of working together, we will need INT’s support for our new steps in the growing markets.

Michael Schiener

CEO, Cashpoint

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