Snapchat Uses Machine-learning to Enhance Ad Results

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Snapchat is bringing more controls and features to advertisers and it is using machine learning to do so. Advertisers just need to decide how much they want to spend and Snapchat will optimize the bidding to suit the advertiser’s needs. This goal-based bidding identifies users who are most likely to engage. #social #marketing

Santanu Mukherjee

Santanu Mukherjee, Director – Growth

Santanu Mukherjee is the Director – Growth at Indus Net Technologies (INT.), a leading Digital Engineering company helping businesses accelerate growth through technology, data, design, and marketing. With over two decades of leadership and consultancy experience, he has been instrumental in driving INT.’s business growth in India and overseas markets.

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