Google Analytics 4: From Clickstream Chaos to Clarity

We implement GA4 with a focus on data trust, marketing insight, and full-funnel visibility that drives performance.

Poor tagging, broken tracking, and ungoverned data collection lead to gaps in attribution and unreliable marketing insights—costing businesses millions in missed optimization opportunities.

Our Approach

Server-Side Tracking

Implement secure, consent-compliant event tracking across devices.

Tagging Strategy

Design event and conversion models aligned with business goals.

Data Integration

Connect GA4 with Ads, CRM, and BigQuery for 360-degree visibility.

Validation & QA

Conduct automated audits to ensure data accuracy and coverage.

Key Differentiators

Full-Funnel Analytics

Unified measurement across web, mobile, and offline sources.

Privacy & Compliance

GDPR and CCPA-ready setups with consent mode integration.

Marketing Intelligence

Data pipelines connected directly to paid media optimization.

Custom Attribution

GA4 and BigQuery modeling for deeper performance insights.

Expert Resources at INT.

Our 30+ GA4 specialists bridge marketing, analytics, and data engineering for reliable performance measurement.

  • Certified experts across GA4, Tag Manager, and Google Marketing Platform
  • Engineers implementing server-side tracking and BigQuery pipelines
  • Privacy and attribution specialists ensuring compliance and precision
  • Marketing analytics professionals optimizing campaign ROI and LTV tracking
case study

Revamped the GA4 architecture for a global e-commerce enterprise, eliminating tracking gaps and unifying marketing data.

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