Day: January 9, 2018

Chris Anderson in his igneous TED Talk said, “What Gutenberg’s printing press did for writing, online video did for face-to-face communication. That primal medium has now gone global; it’s like reinventing an ancient art form.” The audio-visual medium helps shed a bright light on potent ideas, thus creating an intense desire for learning and response. It is perhaps the most powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects today. Digital Video Marketing has slowly become a larger piece of the content marketing pie. Tech giants and venture capitalists around the world have predicted that video marketing is the future of online content marketing and 2017 has truly been the year of video marketing. According to Forbes, “An insatiable appetite for video among users, paired with better technology for making, posting and targeting social updates, sees companies now spending more money on social and digital ads than on TV advertising.”       Looking back at the year that’s been: 43% of prospective customers want to see more video content from marketers 9% of marketing professionals worldwide name video as the type of content with the best ROI 85% of businesses now have in-house production teams and internal resources to shoot promotional videos 35% of businesses are using intermediate or advanced analytics to measure video performance Personalized videos retain more viewers till the very second than non personalized ones People spend on average 6x more time on pages with video than without People have always been drawn towards moving images. Viewers retain 95% of a message when they watch it in a video compared to 10% while reading the text. Even until a few years ago, we could send and receive only text messages on our mobile devices. But today, we send and receive animated GIFs and short videos on WhatsApp. Videos are; undoubtedly, much more effective than text and it is no wonder that video digital marketing has taken the world by storm. The advent and popularity of YouTube have changed the way how we watched videos. Today, with almost all the social media channels (Facebook, Instagram, and Twitter) having video hosting platforms and live features, video consumption has increased astronomically and has become a large share of internet traffic. A new way of looking By 2018, Cisco predicts that 82% of all consumer Internet traffic will be video. It also forecasts that Consumer Video-on-Demand (VoD) traffic will nearly double by 2021. Here are some of the evolving trends with respect to video marketing to make a splash in 2018: Live Video and Stories on Instagram, Facebook and Snapchat are set to occupy a major fraction of online video content. Trends show that video consumption is at least two times more when it comes to videos recorded live as compared to those pre-recorded. Facebook today is giving YouTube a run for its money with its new and more accessible video recording and uploading features such as Live Video and Lifestage. Video stories enable entrepreneurs to add a personal touch to their value proposition; the stories have a daylong lifespan which can also be capitalized because it helps enterprises showcase their dynamic and evolving nature, driving them to spin new stories out of their products or services every day which again affects engagement. Video can now be consumed on mute and in square aspect ratios, making video sharing, hosting and watching more flexible and novel than ever before. Around half the videos on Facebook are streamed without sound. Just like in films, messing with aspect ratios in promotional content on social media too garners special attention from the mass. 360-degree videos and Virtual Reality (VR) projects are being increasingly used by business enterprises, especially the B2C sector, to present their products in a more attractive fashion. Video mapping is also creating a visible impact when combined successfully and unobtrusively with online marketing strategies. Last October, Facebook unveiled Oculus Go, a new VR headset that is reputed to be very user-friendly and an easy option for developers to be introduced to VR. Forbes expects you to see AI and related tools play an ever more important behind-the-scenes role in sharing audio-visual messages. Advancement in technology will soon enable proprietors and entrepreneurs to test social media Ad variations in huge numbers at the same time. Analytics becomes an important part of online marketing, in determining which images and text will get the most clicks. In the near future, users will soon be able to “automate campaigns so that the best-performing posts are instantly boosted to the biggest audience”. Integrating video marketing into your business plan is no longer a luxury but a necessity to keep up with the global revolution that has been brought about by the emergence of the online video. Today, videos generate global recognition which drives huge amounts of effort and attention either indirectly through comments, ratings, word of mouth or directly by the number of views. Bandwidth has exploded a hundredfold and the intricate network of innovators, commenters, mavericks, skeptics, superspreaders, and trendspotters catalyze the process of making a video viral. Brian Halligan from Hubspot recommends that at least 50% of your content mix be video. Video platforms within apps and embedded videos within the website have managed to engage more users today. HubSpot says, 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI. Marketers who use video grow revenue 49% faster than non-video users. If you’re worried about a massive hit to your budget, remember that your video content doesn’t have to be highly-produced. Live video is quickly becoming a tool that gives brands a high level of reach and engagement on platforms like Facebook, Twitter, and Instagram, so take full advantage. Here are four reasons why you should include video marketing in your marketing plan and how videos can be effective for your business. Videos build trust Videos encourage social sharing Videos boost search engine