Day: May 25, 2017

The app market is thriving. Competition is fierce and challenges are manifold. Developing a unique and useable mobile app and satisfying the clients and particularly the end users is not an easy task.  Silicon Valley analyst Andrew Chen informs that nearly 90 % of the app users stop using the apps three months after installation. This can be alarming for both the mobile app development company and the client. Though there can be several factors owing to the disappointing performance of an app, the mobile app developers can avoid some mistakes during the development process, which might enhance the user experience. As a 19-year-old organization, which specialises in mobile app development and has served some of the best companies in the world, we list 5 common mistakes that a mobile app developer should avoid during the pre and post launch phases of a mobile app. Dare not overlook or underestimate mobile app marketing You have developed the greatest product on earth and you are certain the product will overwhelm the world. But wait, if you don’t market the product, how would your customer know the product exists? As the competition among the mobile app developers gets ferocious, companies across the globe are coming up with omnichannel marketing strategies even before the apps are launched in the market. And mind you, if your marketing strategies are effectively placed, the app will generate the required user base even before it hits the market.   Here are a few tips you need to keep in mind in mobile app marketing: Don’t wait till you submit the app to the app store to launch your marketing campaign. Research your target audience and define the audience base of your app before you start your marketing. This helps you to streamline the market and identify the trends. Once your app is made available in the app store or play store, start marketing the app vigorously to escalate the visibility of the app and reach the right end user.   Do or don’t you want an ROI from your mobile app? Include some revenue generation model within the app. As a company, which has developed robust mobile apps for top companies in BFSI, real estate, retail, healthcare, media and entertainment and other sectors, we propose you to “continuously market your mobile app post launch too” to increase the ROI. Marketing is no short-term process.   In fact, this is one of the major areas, which some amateurish mobile app developers overlook and hence lose out to its competitors. But remember, if you want your app to generate ROI, you ought to have a holistic approach to your marketing strategies. 2. Let’s not overstuff the mobile app with too many features Silicon Valley analyst Andrew Chen also revealed that an average app loses 77 % of its users within three days after installation. Now, as a mobile app developer, what should you do right to retain the end user for your app? As a developer, firstly you should understand the purpose of the app. It’s also important to make a mobile app user-friendly and put in uncomplicated features so that the end-user need not put in too much mental effort to navigate the app. This is again one area where new app developers go wrong and often end up developing app with too many “ultra cool” features. Just remember: more complicated the features and options will be; less satisfied the end-user will be. As a mobile app developer, it’s important to remember a few factors: Not every user is tech-savvy User experience is paramount The app should not occupy too much memory space At times, less is more and this holds true in the development of some mobile apps (again, remember the objective of your mobile app). Excessive features distract the users, make the app heavy and might not leave him/her with good experience. Result: users delete the app. Did you know entertainment app Shazam came up with a revised slimmed down version after it met with reviews for being cushioned with too many features?   Hence, it’s better to focus on the key features in the first stages of developing an app. One always has the option to add more features in the later versions. But let’s get clear here: improving the user experience in the later versions need not always mean adding new features. App developers should pay heed to the reviews of the customers and act accordingly. We, at Indus Net Technologies, always believe in creating the best user-friendly mobile apps. Swarnali Nandy, Project Manager- Enterprise Mobility, Indus Net Technologies, admits that adding an excessive number of functions in a mobile app leave the users befuddled. “The app should have a simple flow.  And yes, the features have to be user-friendly but at the same time the applications need to be stable. Why is WhatsApp so popular among the users? It’s very easy to use and even a non-tech person can handle it. We make easy-to-use, quality apps with timely delivery,” says Nandy, who along with her team has developed some of the most successful mobile apps such as IDBI Federal, Axis Bank, and Bridgestone to mention a few for Indus Net Technologies. 3. Better have plans to fix bugs even after the launch of the app There comes a time in the business when you meet clients who want you to develop a mobile app within a month. But let’s get the obvious out of the way. When it comes to bug, users can be merciless and might never install the app again on their smartphone. So, mobile app developers should be careful how to fix bugs in an app even after it has been released in the market. Mobile app developers, who are new in the business, might want to rush through work to impress clients. This is where these new kids on the block falter. One should always be extra cautious about mobile app security and test the app across all