Day: October 21, 2016

Twitter Repackages Website Conversion Tracking 

Building upon existing objective-based campaigns, Twitter launched a dedicated service that lets advertisers cost-efficiently track website conversions throughout the marketing campaign. Advertisers can further take advantage of predictive shopping and bidding expertise of TellApart besides leveraging Twitter’s Audience Platform. The company also rebranded its Website Clicks Offering as Website Visits. Let us hope repackaging attempts are more than a face-saver for the sinking ship. #social

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Is Google Experimenting with Pixel Phones? 

Google’s Pixel phones had many heads rolling at an event raising the hopes of a lot of people who were looking for an iPhone alternative. Build on cutting edge technology using latest Snapdragon processor, 4GB of RAM and a host of exclusive features, Google hopes to make a real mark in the smartphone segment. However, one also needs to wait and watch to see if this is one of Google’s many expensive experiments. #mobile.

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Coming Soon: Facebook at Work

Gone are the days when Facebook was banned at work. Now, the popular social media tool may soon become the next big workplace collaboration platform. Maintaining the same look and feel, Facebook at Work will let users add and share comments, photographs, videos and information about the company and its offices changing the way we work, and collaborate in our organizations. Certainly, your employees have much to look forward to. #social

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Making Peace with Rapidly Changing Technology Helps You Accept Losses

Accepting changes is one of the most fundamental difficulties that we as human beings face. We resist change when we change schools, we resent change when our friends move away, and we resent our own parents if they separated or moved away from us. Change is not always pleasant and it is not always for the better. Cities change, buildings are torn down, favorite bars and cafes are closed down and everything starts to seem unfamiliar and strange. Jim Morrison of The Doors once sang “Strange days have found us, strange days have tracked us down, They’re going to destroy our casual joys, We shall go on playing or find a new town” The essence of this opening stanza is that change always brings with it the unknown. Even if the change is for the better, we unconsciously resent it. We may become accustomed to old and current ways, and when something disrupts what we already, our status quo is destroyed. Yet, like Jim so wisely says, we shall go on playing or find a new town. And we must. [php snippet=1] Accepting technological changes Think about IT companies that deal with changes on an everyday basis. While they are always open to changes, somewhere there is always a fear of being upstaged by a newer and tougher technology, fear of not playing catch-up with newer start-ups and the fear of salvaging what has been lost to changes in technology. Underlying all this fear of changes is resistance to change. The more we resist to changes when they occur, the more we are going to resent it, fear it and ultimately, lose our minds. No matter how much loss you have experienced because of all the tech buzzwords, there is always hope. There is always hoping to make peace with that which you have lost, and that which you may gain by wholeheartedly embracing changes, in spite of all your vulnerabilities. This brings us to the stage of becoming comfortable with discomfort or the state of being vulnerable. Once we accept and embrace our vulnerabilities, we tend to become more resilient, and are more open to taking proactive actions to embrace changes as they occur, instead of fearing them and mourning the losses. We become peaceful, and will no more be bothered about strange days finding us. We will not fear change and instead, we will make peace with changes, technological or otherwise. Now let us take a look at how we can effectively stop fearing change, and make peace with it so that we can embrace technology as it changes, no matter how radical. A 7-step process to overcoming resentment towards change, and embracing it Calculate your losses One of the first things that you must do in order to assess what technological change has done to your damage is to calculate your losses. If you have not upgraded from legacy systems to a cloud based computing model, you probably have already lost a lot in time and money. Objectively analyze your losses and seek help from people who are good at these kinds of jobs. Calculate your losses and quantify them, and print those charts in your office for everyone to see. Every single employee in your organization must know what are the losses incurred for not having embraced changes. Mourn your losses Begin the process of mourning your losses. Mourning is a very crucial and important step when it comes to healing. It is also important when it comes to moving towards success in a business that is not functioning very well. Be candid to your board of directors and be frank to your employees. It is perfectly OK to feel sad, angry and dejected our losses and to regret what was not done earlier. However, do not dwell on these emotions. After a while, know that there are 5 more steps for you to complete your healing journey. Accept that you are not in control The next step in healing is to admit that you are not in control of changes that take place on an everyday basis in the world of technology. Technology changes at a rapid pace and it is not easy to remain informed about everything and make all the changes necessary. You are not always in control and no one is. It is only human to be powerless against the tides of change unless one is prepared. Accept this vulnerability of yours. Accept that you are vulnerable The next step is also to realize that you are vulnerable. Vulnerable to changes, vulnerable to losses, vulnerable to stressful situation, people yelling at you, to constant taunts from competitors and vulnerable to self-criticism. All these things make you more stressed out, and far-removed from the changes that continue to happen anyway, no matter how you feel about it. By accepting that you are vulnerable, you will begin to see the light of the day as it is. It might be cloudy and rainy, and it might even be stormy. Wait for that to pass, and there will be sun shining bright sooner or later. Begin to learn about changes that are taking place Once you realize that you are not in control over things that happened to you and that you are vulnerable to things that can happen to you, start doing something about it. The first step is to equip yourself with knowledge. Knowledge may come from interacting with people from your industry, networking with influential people, reading books, listening to podcasts and just about anything, including taking classes. You need to understand and learn about the changes that have taken place in your domain, and also understand in a realistic manner what kind of changes you can expect in future. Seek help to bring those changes in your life Once you assess the changes that are taking place and are likely to take place, seek professional help. Ensure that you have a counselor or a psychologist to discuss your emotions and

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Top Tech News; 21 October 2016

Coming Soon: Facebook at Work  Gone are the days when Facebook was banned at work. Now, the popular social media tool may soon become the next big workplace collaboration platform. Maintaining the same look and feel, Facebook at Work will let users add and share comments, photographs, videos and information about the company and its offices changing the way we work, and collaborate in our organizations. Certainly, your employees have much to look forward to. #social 2. Is Google Experimenting with Pixel Phones?  Google’s Pixel phones had many heads rolling at an event raising the hopes of a lot of people who were looking for an iPhone alternative. Build on cutting edge technology using latest Snapdragon processor, 4GB of RAM and a host of exclusive features, Google hopes to make a real mark in the smartphone segment. However, one also needs to wait and watch to see if this is one of Google’s many expensive experiments. #mobile. 3. Twitter Repackages Website Conversion Tracking  Building upon existing objective-based campaigns, Twitter launched a dedicated service that lets advertisers cost-efficiently track website conversions throughout the marketing campaign. Advertisers can further take advantage of predictive shopping and bidding expertise of TellApart besides leveraging Twitter’s Audience Platform. The company also rebranded its Website Clicks Offering as Website Visits. Let us hope repackaging attempts are more than a face-saver for the sinking ship. #social 4. Google’s Go Rises in Popularity Of all the programming languages that have risen to popularity, the story of Google’s Go has been a remarkable one. Tiobe once again revealed that Google’s Go is now the 16th most popular programming language, with Java, C++ and C# being the most popular on the list. 5. Indian Startups No Longer Need RBI Permission to Receive Foreign Investments Indian start-ups can rejoice, as the RBI just announced that it will allow them to seek investment from Foreign Venture Capital Investors (FVCIs). These investments will no longer require the approval of Indian regulators and is a step in the right direction toward liberalizing the economy, especially when tech start-ups are looking for foreign investments. #startup #finance   

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